A look at where Google is headed in 2014, based on new features in testing and clues from mobile search. Presented at ThenSome San Francisco.

1. FUTURE SERP:
THE FACE OF GOOGLE IN 2014
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. IT STARTED AS AN EXPERIMENT

3. COULD WE CATCH GOOGLE CHANGING?

4. 2,417 ALERTS LATER…

5. WE SAW TESTS IN PROGRESS

6. WHAT WE’VE SEEN

7. ANSWER BOX, CIRCA 2013

8. ANSWER BOX, CIRCA 2014 v1

9. ANSWER BOX, CIRCA 2014 v2

10. KNOWLEDGE GRAPH 2013

11. KNOWLEDGE GRAPH 2014

12. PAID INCLUSION 2013

13. PAID INCLUSION 2014

14. #1 WITH SITELINKS 2013

15. #1 WITH SITELINKS 2014 v1

16. 2014 v2

17. WHAT IT MEANS

18. KG BUILT ON YOUR DATA

19. KG BUILT ON YOUR DATA

20. LABYRINTHS OF PAGEVIEWS

21. LABYRINTH OF PVS

22. ADS IN SHEEP’S CLOTHING

23. ADS IN SHEEP’S CLOTHING

24. SHEEPISH ADS (H/T @GOROCKETFUEL)

25. SO, WHY IS THIS IMPORTANT?

26. LOOK TO MOBILE

27. NEW AD FORMAT, IN TESTING

28. THAT FORMAT
ALREADY EXISTS,
ON MOBILE
(SAFARI ON OS7)

29. RECENTLY LAUNCHED SONG CAROUSEL

30. LIST UI WAS
CLEARLY MADE
FOR MOBILE

31. RICH ANSWERS LOOK GOOD ON DESKTOP

32. BUT THEY WERE
DESIGNED
FOR MOBILE
(SAFARI ON OS7)

33. REMEMBER THE #1 BOX?

34. THIS IS HOW
THE MOBILE UI
ALREADY LOOKS

35. HOUSE OF CARDS

36. NOTICE HOW
MOBILE RESULTS
ARE BOXED?

37. LOOK FAMILIAR?
WELCOME TO
GOOGLE NOW

38. CARDS ARE INVADING DESKTOP

39. CARDS DRIVE DEEP PERSONALIZATION

40. CARDS KNOW ALL THINGS

41. CARDS TRUMP EVEN BIG BRANDS

42. IS THIS GOOGLE 2014?

43. THANKS FOR WATCHING!
peter@moz.com • @dr_pete