The document discusses Google's increasing focus on providing knowledge and information to users through features like Knowledge Graph, Knowledge Panels, and Featured Snippets. It describes how these features have continued expanding to include more data types like videos, reviews, and local information. It also notes that these information features are driving revenue opportunities through paid search listings. Finally, it speculates on the future of search and how the role of keywords and traditional search results may change with trends like the rise of mobile search and voice assistants.

2. THEGOODOLDDAYS

4. WELCOMETOTODAY

5. ...ANDITGETSWORSE

6. MOZCASTSERPSWITHVERTICALS
NEWSRESULTS
IMAGERESULTS
IN-DEPTHARTICLES
(JUNE 30, 2015)

7. ADDINTHEKNOWLEDGEGRAPH
KNOWLEDGEPANELS
KNOWLEDGECARDS
FEATUREDSNIPPETS
VERTICALS

8. ADDINSOMEENHANCEMENTS
VIDEOTHUMBNAILS
MEGA-VIDEOS
REVIEWSTARS
EXPANDEDSITELINKS
KNOWLEDGE GRAPH
VERTICALS

9. ADDINSOMELOCALFLAVOR
LOCALPACKS
LOCAL1-BOXES
SNACKPACKS
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS

10. ANDFINALLY,LET’SGETPAID
PAIDSHOPPING
ADWORDSADS
LOCAL ENTITIES
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS

11. REVENGE OF THE
KNOWLEDGE

12. KNOWLEDGECARDS

13. KNOWLEDGEPANELS

14. KGISANECOSYSTEM

15. ENDLESSANSWERS?

16. HUMAN-EDITED
KNOWLEDGE
DOESN’TSCALE

17. FEATUREDSNIPPETS

18. BUILTONYOURDATA

19. AWORKINPROGRESS

20. WHAT’SAQUESTION?

21. DOUBLETHEANSWERS

22. IT’SJUSTBEGINNING*INTESTING*

23. AREANSWERS
BEINGDRIVEN
BYMOBILE?

24. ISYOURNICHE
SAFEFROM
DISRUPTION?

25. ISITREALLYMYDATA?

26. WHATIFICHANGEIT?

27. SIXMONTHSLATER…

28. PULLEDFROMPAGE1

29. COULDWESTEALIT?

30. SIXWEEKSLATER…

31. ACTNOW,CASHITIN

32. THERISEOFGOOGLE
CONTENTKING

33. DEFINITIVEANSWERS

34. DOMINANTENTITIES

35. VERTICALTAKEOVERS

36. DATAPARTNERSHIPS

37. COMPETITIVETOOLS

38. SMARTALGOS
LEADTOSMART
DATACURATION

39. CURATORTOCREATOR

40. MOREISONTHEWAY*INTESTING*

41. WHATNICHEISNEXT?*CONCEPT*

42. BUILDDEEPCONTENT

43. ADDVALUE&INSIGHT

44. BRINGYOURA+GAME

45. ITCAMEFROMTHE
MOBILESERPS

46. LETSTALKABOUTMOBILEGEDDON

47. GOOGLEGOTWHATTHEYWANTED

48. OVERHALFOFUSAGEISMOBILE

49. MOSTACTIVITYSTARTSONMOBILE

50. Towardstheend of last year we
launchedsome prettybig design
improvementsfor Search on mobile
and tabletdevices (mobile first! :-).
-- JonWiley (Google)
WELCOMETOTHEMOBILE-FIRSTERA

51. DESKTOPCAROUSELS

52. CAROUSELS
WERECREATED
FORMOBILE

53. DESKTOPSNACKPACK

54. SNACKPACKS
WEREBUILT
FORMOBILE

55. REMEMBERTHISONE?

56. NEWCONTENT
DOMINATES
ONMOBILE

57. RUNYOURNUMBERS

58. ATTACKOFTHE
AD HYBRIDS

59. PAIDHOTELBOOKING

60. PAIDPRODUCTPANELS

61. PAIDONLINEMOVIES

62. PAIDONLINEMUSIC

63. PAIDONLINEBOOKS

64. PAIDMUSIC,PART2

65. ISTHISACLOAKEDAD?

66. GOOGLEISA
COMMERCIAL
ECOSYSTEM

67. APPPACKSCAN
REPLACEUPTO6
ORGANICSPOTS

68. LOOKTOMOBILE
TOSEETHE
FUTUREOFADS

69. ISTHISTHEFUTURE?*CONCEPT*

70. COULDADSESCAPE?*CONCEPT*

71. EXPLOREALLOPTIONS

72. CANWESURVIVE
THEFUTURE?

73. DISAPPEARINGSERPS?

74. WILLVOICE
BETHEDEATH
OFSERPS?

75. WHATIFEVEN
KEYWORDS
DON’TMATTER?

76. TODAY,THISMATTERS

77. SO,BURYYOURHEAD…

78. …OROPENYOUREYES

79. SHORTTACTICS,LONGSTRATEGY