Be the Answer: SEO in 2016

•

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Peter "Dr. Pete" Meyers

This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.

BETHEANSWER:
SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

http://mz.cm/algo

http://mz.cm/sic1-dp

http://mozcast.com

OURMASSDELUSION

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp

KNOWLEDGECARDS

FEATUREDSNIPPETS

FEATUREDSNIPPETS

RELATEDQUESTIONS

RELATEDQUESTIONS

KNOWLEDGECOMBOS

QUICKANSWERS
AREDESIGNED
FORMOBILE.

ANSWERSARE
GETTINGMORE
DISRUPTIVE.

QUICKANSWERS
WILLDOMINATE
VOICESEARCH.

CLOSED ECOSYSTEMS:
THEBADNEWS

LIVERESULTS:WEATHER

LIVERESULTS:STOCKS

LIVERESULTS:SPORTS

“MEGA-VIDEO”BOX

LYRICS(GOOGLEPLAY)

DEFINITIONCARDS

CALCULATORS&TOOLS

MEDICALKNOWLEDGE

GOOGLENOWCARDS

CURATEDKNOWLEDGE:
GOODISHNEWS

KNOWLEDGEPANELS

KNOWLEDGEPANELS

KNOWLEDGEECOSYSTEM

STRUCTUREDDATA

http://mz.cm/sic3-dp

http://mz.cm/sic4-dp

DOYOUWANTTHIS?

DOYOUWANTTHIS?

INDEXEDKNOWLEDGE:
BETTER NEWS

THETRUTHISOUTTHERE

THETRUTHISOUTTHERE

EXTRACTEDANSWERS

BULLETED/ORDEREDLISTS

RICHLISTSWITHIMAGES

RICHDATAINTABLES

RELATEDQUESTIONS

I’MFEELINGCURIOUS

http://mz.cm/sic5-dp

CANYOUSKIPTHELINE?
#0

FASTTRACKTOTHETOP?
#0
#5

IT’SYOURDATA(RIGHT?)

MISSIONACCOMPLISHED

CHALLENGEACCEPTED

CHALLENGEACCEPTED

POORQUESTIONMATCH

0/1COMBOUNLOCKED!

1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS

3 TYPES, 3 TACTICS
FUTUREPROOF

1.LOWOPPORTUNITY:MONITOR

2.MIXEDOPPORTUNITY:CHOOSE

3.HIGHOPPORTUNITY:OPTIMIZE

http://mz.cm/glossary

THANKYOUpeter@moz.com • @dr_pete

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Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

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Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

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What is Google Search Console and What is it provide?

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