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The Case Against
Calorie Counting, Point
 Systems, and Portion
       Controls

Why these methods always fail in the
  long run… and the simple solution
that guarantees weight loss success…

        Written by James Ward
      www.CruiseControlDiet.com
Copyright Information

THIS DOCUMENT IS PROTECTED BY NATIONAL AND INTERNATIONAL
COPYRIGHT LAWS. UNAUTHORIZED DISTRIBUTION (IN PART OR WHOLE)
IS STRICTLY PROHIBITED AND PUNISHABLE BY HEAVY FINES AND/OR
POSSIBLE INCARCERATION. THIS DOCUMENT MAY NOT BE USED AS
THE BASIS OF DERIVATIVE WORKS.




                          Disclaimer

ALL CONTENT PRESENTED IN THIS DOCUMENT IS FOR INFORMATIONAL
PURPOSES ONLY. THESE STATEMENTS HAVE NOT BEEN EVALUATED BY
THE FOOD AND DRUG ADMINISTRATION. THIS INFORMATION IS NOT
INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE. THIS
INFORMATION IS NOT INTENDED TO BE A SUBSTITUTE OR
REPLACEMENT FOR ANY MEDICAL TREATMENT. PLEASE SEEK THE
ADVICE OF A HEALTHCARE PROFESSIONAL FOR YOUR SPECIFIC HEALTH
CONCERNS. INDIVIDUAL RESULTS MAY VARY.




© Fisico Inc. 2012             2         www.CruiseControlDiet.com
This Short Report Will Change
     Your Life – But Only If You Embrace the
               Advice That Follows

       While a bit dramatic, the above headline is true. In fact, what if I told you
that with a few small changes to the way you eat, you'd go on to lose 10, 15, even
20 pounds or more… all in the next 30 days? Not only that, you'd continue to lose
2-4 pounds every week after that until you had the body you've always wanted?

       And… what if I told you that you could achieve this amazing feat without
starving yourself, spending hours in the gym, counting calories, calculating
points, or any of the annoyances that plague the average dieter?

       Naturally, you'd want to know what these changes are and how soon you
could get started. And that's why I wrote this report: to help you get in the best
shape humanly possible – fast. More importantly, to keep you in this state for
life.

      And before we dive into the meat of the matter, please allow me to
introduce myself…

        My name is James Ward and for the past couple of years I've been helping
people lose weight. But not just anybody – I deal almost exclusively with the
"down and out dieter" – the type of person who is at his or her wits end and has
all but given up on permanent weight loss.

       And there's a couple of reasons why I prefer dealing with people like this.
For starters, I was one of them so I know what they're going through (and how to
best help them).

        More importantly, even though many of them blame themselves for failing
to lose weight, they secretly believe there's something wrong with the mainstream
dieting advice.

       Stated differently, these are the people who are most receptive to my
message. They cast aside all of their preconceived notions, open their minds to a
different point of view, and go on to experience the type of change they could
previously only dream of.

        With that said, the information that follows is not new or
"groundbreaking". But it is contrarian. So if you're quick to discount different
points of view (or you're happy with your current weight loss program and are
simply looking to "speed things up") let me save you the trouble and suggest you
get rid of this document at once.


© Fisico Inc. 2012                       3               www.CruiseControlDiet.com
But… if you're fed up with the status quo… if you're tired of trying your
best to get in shape and getting nowhere…. and if you're ready for something
different… something that has been proven to work over and over again
(despite the fact that it's ridiculously simple)… then this will be the most
important thing you ever read…

       Let's begin…




© Fisico Inc. 2012                     4              www.CruiseControlDiet.com
The Great Debate That
               Stops You from Losing Weight

      Everyone agrees that in order to lose weight you must burn more calories
than you consume (or eat fewer calories than you burn). But that's where the
agreements end.

      In fact, when it comes to calories and weight loss, there are two camps:
one that believes that "a calorie is a calorie" and one that essentially doesn't.

       The former argues that the source of your calories is irrelevant. In other
words, as long as you're eating fewer than you burn, you'll lose weight. The latter
believes the exact opposite (i.e. if you want to achieve lasting weight loss, the
quality of your calories is just as important as the quantity).

     And here's the kicker: they're both right to some degree… and the reason
why most people can't lose weight or maintain that loss. Let me explain…

       Like healthy eaters, most people can lose weight on a junk food diet. But
that's where the similarities end. You see, the people who eat the right foods will
do so much faster and without starving themselves or fighting hunger and
cravings. More importantly, these people will lose the weight for life.

        On the contrary, the other camp will constantly struggle to shed even a few
pounds. Hunger and cravings will become their closest companions.
Furthermore, they'll need to count calories, follow point systems, exercise portion
control, and even keep a food journal throughout this process. And once they stop
(after all, nobody can keep this up forever) the weight will come back on.

       And in order to understand the reason for these differences, take a look at
the picture below. It's a screenshot of an article showcasing a new peanut butter
some company recently concocted. By removing the fat they've reduced the
calories per serving from the normal 190 to a mere 45!




© Fisico Inc. 2012                        5              www.CruiseControlDiet.com
Now on the surface, this may seem like a dieter's dream (as the article's
title suggests). But rest assured, this is the stuff that nightmares are truly made
of.

        The reason why can be found in the following two screenshots: the first
one is the nutrition facts of PB2, the low-calorie, low-fat peanut butter. The
second one is the nutrition facts of my favorite all-natural peanut butter, Teddy.




© Fisico Inc. 2012                        6               www.CruiseControlDiet.com
© Fisico Inc. 2012   7   www.CruiseControlDiet.com
© Fisico Inc. 2012   8   www.CruiseControlDiet.com
Alright, let's take a closer look at these labels:

       •   PB2 calories per serving: 45; Teddy calories per serving: 190.
       •   PB2 carbs and sugar: 5 and 1 (respectively); Teddy carbs and sugar: 7
           and 1 (respectively).

       So, at first glance, it almost seems obvious that the PB2 would be a better
choice if you were dieting. After all, fewer calories consumed = faster fat loss,
right? And on paper that's entirely true. Unfortunately, that's not how things play
out in real life (and the reason why the majority of dieters fail to lose weight
and/or keep it off long-term).

       Let me explain…

       Study after study has shown that people who opt for these low-fat, low-
calorie foods always overeat. And there are a couple of reasons for this:

   1. They feel less guilt about doing so because, after all, "it's low in calories".
   2. More importantly, they don't get the same satisfaction or feeling of
      fullness the way they would if they ate the non-diet, full-fat counterpart.

       Now let's examine the second point in a little more detail because it forms
the basis of this report (and the key to permanent weight loss)…

       In our peanut butter example, if you were to eat 2 tablespoons of the
Teddy, you'd get very full – very fast (I know this to be true because I'd eat it
every night to fight my cravings while I was on one of my low-fat, calorie-
counting diets). 2 tablespoons were more than enough for a (then) 200+ pound
man.

       But two tablespoons of the PB2 would not be nearly enough. Why?

       Simple: because it has very little fat. And on the surface, this seems like a
good thing. However, fat plays a very important role in nature: it makes us feel
full. Without it, you can't achieve that same level of satiety and you crave more.

         So, instead of settling for 2 tablespoons (i.e. 1 serving), you'd need 5 or 6
(i.e. 3 servings) to get the same level of fullness. And even then, you still wouldn't
achieve the same effect (explained below).

       But what's the big deal, you might be asking yourself? Even if you did eat 6
tablespoons of the PB2 you'd still have eaten only 135 calories vs. the 190 from
the Teddy. And while that's true, here's where that "calorie is a calorie" debate
comes into the equation.



© Fisico Inc. 2012                         9                www.CruiseControlDiet.com
6 tablespoons of PB2 would net you 135 calories, 15 grams of
carbohydrates, 3 grams of sugar, and 4.5 grams of fat (also 282 mg. of sodium;
hello hypertension). On the other hand, 2 tablespoons of Teddy would net you
190 calories, 7 grams of carbohydrates, 1 gram of sugar, and 16 grams of fat.

       Now because the former is stripped of almost all fat it won't keep you full
for very long. Therefore, you're more likely to seek out something else to eat in a
short while to curb your cravings. So in the end, you end up eating more calories
– just not in one sitting.

       The only way to prevent this from happening is to exercise
willpower. When those new cravings arise you have to consciously fight them
so you don't go over your daily calories, points, or any other restrictive system
you happen to be on.

        On the contrary the Teddy has plenty of fat (naturally) and will keep you
satisfied much longer. Sure you may be eating more calories in one sitting, but
you're eating fewer calories overall.

        In the first scenario you're relying on willpower to achieve weight loss
while in the second you're relying on instinct – your natural survival instinct to
keep you fed and satisfied. Now, if you had to bet on the above two (i.e. willpower
vs. instinct), which do you think would win in the long run?

     Take a moment to think about that because it's the key to rapid
and permanent weight loss.

       Let's move on…

        When foods are stripped of their natural fat to make them less caloric, they
end up tasting really bad. In order to compensate for this, manufacturers add salt
and sugar. As you already know, salt is linked to high blood pressure. It's bad
stuff in big quantities. And sugar is no saint either. In fact, having more than a
teaspoon in your bloodstream will make you very sick – it can even kill you.

        Luckily we make the hormone insulin to prevent this from happening. So,
when you ingest sugar, your pancreas secretes insulin in order to clear it from
your bloodstream. But in addition to that it does a couple of other things… things
that (in the long run) destroy all of your chances of achieving lasting weight loss:

   1. It pushes fat into your fat cells.
   2. More importantly, it prevents fat from being released into your
      bloodstream to be used for energy.

        And the latter point is another reason why dieters are always hungry. They
have plenty of energy stored as body fat, but high levels of insulin won't let them
use it. As a result, they need to eat every few hours or they'll feel tired and cranky.


© Fisico Inc. 2012                         10              www.CruiseControlDiet.com
And this just repeats that above process: more sugar results in higher levels of
insulin, more fat going into fat cells, and the inability to use that fat for energy.

       So again, even though one food provides you with fewer calories, you're
forced to eat it more often because your body craves nutrients. The end result?
Inevitable weight gain.

      If you can truly grasp this concept you'll go on to lose all of your
extra weight both quickly and easily… the same way I did and many
others as well (you can learn more about that by watching this video).

      Now, just like I mentioned at the beginning of this report, this is simple,
simple stuff. There's nothing groundbreaking in here. But as always, it's the
simple stuff that works. All that's required on your part is to choose to implement
it.

       With that said, here are three actionable suggestions:

       1. Do not eat "diet" foods or processed foods of any kind. You
          want to be eating foods as close to their natural state as possible. For
          example, replace low-fat yogurt for full-fat yogurt. Just like the peanut
          butter in our above example, you'll eat fewer calories over the long run
          with the latter than the former.

       2. Keep your insulin levels as low as possible in order to burn
          off body fat. That means reduce the amount of sugar you eat. Of
          course, sugar doesn't just mean soda, candies, sweets, and other
          processed foods.

           It also means, pasta, breads, and other forms of starch. While better
           than the former, these eventually break down into simple sugar when
           they reach your blood and thus spike your insulin.

       3. Don't count calories, calculate points, or keep food journals
          – make better food choices. You can't sustain these activities for
          life. And once you stop, you'll eventually gain back any weight you may
          have lost (i.e. the dreaded "yo-yo effect").

           On the other hand, if you're giving your body the foods it really wants,
           you won't have to do any of that. You'll naturally eat as many calories
           as you need to lose weight and then keep it off for life.

       These are the exact principles that I, and many of my readers, follow to
get and stay in the best shape of our lives. Again, nothing groundbreaking but if
you put them into action, you too will be well on your way to getting the body
you've always wanted – both quickly and painlessly.




© Fisico Inc. 2012                        11               www.CruiseControlDiet.com
And for more information on how to implement all of this, I encourage you
to watch my video, How to Lose (at least) 30 Pounds in the Next 8
Weeks… Without Calorie counting, Portion Controls, or Complicated
Point Systems…



To Your Health,



James Ward




© Fisico Inc. 2012                    12              www.CruiseControlDiet.com

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Lose Weight Without Calorie Counting or Point Systems

  • 1. The Case Against Calorie Counting, Point Systems, and Portion Controls Why these methods always fail in the long run… and the simple solution that guarantees weight loss success… Written by James Ward www.CruiseControlDiet.com
  • 2. Copyright Information THIS DOCUMENT IS PROTECTED BY NATIONAL AND INTERNATIONAL COPYRIGHT LAWS. UNAUTHORIZED DISTRIBUTION (IN PART OR WHOLE) IS STRICTLY PROHIBITED AND PUNISHABLE BY HEAVY FINES AND/OR POSSIBLE INCARCERATION. THIS DOCUMENT MAY NOT BE USED AS THE BASIS OF DERIVATIVE WORKS. Disclaimer ALL CONTENT PRESENTED IN THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY. THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS INFORMATION IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE. THIS INFORMATION IS NOT INTENDED TO BE A SUBSTITUTE OR REPLACEMENT FOR ANY MEDICAL TREATMENT. PLEASE SEEK THE ADVICE OF A HEALTHCARE PROFESSIONAL FOR YOUR SPECIFIC HEALTH CONCERNS. INDIVIDUAL RESULTS MAY VARY. © Fisico Inc. 2012 2 www.CruiseControlDiet.com
  • 3. This Short Report Will Change Your Life – But Only If You Embrace the Advice That Follows While a bit dramatic, the above headline is true. In fact, what if I told you that with a few small changes to the way you eat, you'd go on to lose 10, 15, even 20 pounds or more… all in the next 30 days? Not only that, you'd continue to lose 2-4 pounds every week after that until you had the body you've always wanted? And… what if I told you that you could achieve this amazing feat without starving yourself, spending hours in the gym, counting calories, calculating points, or any of the annoyances that plague the average dieter? Naturally, you'd want to know what these changes are and how soon you could get started. And that's why I wrote this report: to help you get in the best shape humanly possible – fast. More importantly, to keep you in this state for life. And before we dive into the meat of the matter, please allow me to introduce myself… My name is James Ward and for the past couple of years I've been helping people lose weight. But not just anybody – I deal almost exclusively with the "down and out dieter" – the type of person who is at his or her wits end and has all but given up on permanent weight loss. And there's a couple of reasons why I prefer dealing with people like this. For starters, I was one of them so I know what they're going through (and how to best help them). More importantly, even though many of them blame themselves for failing to lose weight, they secretly believe there's something wrong with the mainstream dieting advice. Stated differently, these are the people who are most receptive to my message. They cast aside all of their preconceived notions, open their minds to a different point of view, and go on to experience the type of change they could previously only dream of. With that said, the information that follows is not new or "groundbreaking". But it is contrarian. So if you're quick to discount different points of view (or you're happy with your current weight loss program and are simply looking to "speed things up") let me save you the trouble and suggest you get rid of this document at once. © Fisico Inc. 2012 3 www.CruiseControlDiet.com
  • 4. But… if you're fed up with the status quo… if you're tired of trying your best to get in shape and getting nowhere…. and if you're ready for something different… something that has been proven to work over and over again (despite the fact that it's ridiculously simple)… then this will be the most important thing you ever read… Let's begin… © Fisico Inc. 2012 4 www.CruiseControlDiet.com
  • 5. The Great Debate That Stops You from Losing Weight Everyone agrees that in order to lose weight you must burn more calories than you consume (or eat fewer calories than you burn). But that's where the agreements end. In fact, when it comes to calories and weight loss, there are two camps: one that believes that "a calorie is a calorie" and one that essentially doesn't. The former argues that the source of your calories is irrelevant. In other words, as long as you're eating fewer than you burn, you'll lose weight. The latter believes the exact opposite (i.e. if you want to achieve lasting weight loss, the quality of your calories is just as important as the quantity). And here's the kicker: they're both right to some degree… and the reason why most people can't lose weight or maintain that loss. Let me explain… Like healthy eaters, most people can lose weight on a junk food diet. But that's where the similarities end. You see, the people who eat the right foods will do so much faster and without starving themselves or fighting hunger and cravings. More importantly, these people will lose the weight for life. On the contrary, the other camp will constantly struggle to shed even a few pounds. Hunger and cravings will become their closest companions. Furthermore, they'll need to count calories, follow point systems, exercise portion control, and even keep a food journal throughout this process. And once they stop (after all, nobody can keep this up forever) the weight will come back on. And in order to understand the reason for these differences, take a look at the picture below. It's a screenshot of an article showcasing a new peanut butter some company recently concocted. By removing the fat they've reduced the calories per serving from the normal 190 to a mere 45! © Fisico Inc. 2012 5 www.CruiseControlDiet.com
  • 6. Now on the surface, this may seem like a dieter's dream (as the article's title suggests). But rest assured, this is the stuff that nightmares are truly made of. The reason why can be found in the following two screenshots: the first one is the nutrition facts of PB2, the low-calorie, low-fat peanut butter. The second one is the nutrition facts of my favorite all-natural peanut butter, Teddy. © Fisico Inc. 2012 6 www.CruiseControlDiet.com
  • 7. © Fisico Inc. 2012 7 www.CruiseControlDiet.com
  • 8. © Fisico Inc. 2012 8 www.CruiseControlDiet.com
  • 9. Alright, let's take a closer look at these labels: • PB2 calories per serving: 45; Teddy calories per serving: 190. • PB2 carbs and sugar: 5 and 1 (respectively); Teddy carbs and sugar: 7 and 1 (respectively). So, at first glance, it almost seems obvious that the PB2 would be a better choice if you were dieting. After all, fewer calories consumed = faster fat loss, right? And on paper that's entirely true. Unfortunately, that's not how things play out in real life (and the reason why the majority of dieters fail to lose weight and/or keep it off long-term). Let me explain… Study after study has shown that people who opt for these low-fat, low- calorie foods always overeat. And there are a couple of reasons for this: 1. They feel less guilt about doing so because, after all, "it's low in calories". 2. More importantly, they don't get the same satisfaction or feeling of fullness the way they would if they ate the non-diet, full-fat counterpart. Now let's examine the second point in a little more detail because it forms the basis of this report (and the key to permanent weight loss)… In our peanut butter example, if you were to eat 2 tablespoons of the Teddy, you'd get very full – very fast (I know this to be true because I'd eat it every night to fight my cravings while I was on one of my low-fat, calorie- counting diets). 2 tablespoons were more than enough for a (then) 200+ pound man. But two tablespoons of the PB2 would not be nearly enough. Why? Simple: because it has very little fat. And on the surface, this seems like a good thing. However, fat plays a very important role in nature: it makes us feel full. Without it, you can't achieve that same level of satiety and you crave more. So, instead of settling for 2 tablespoons (i.e. 1 serving), you'd need 5 or 6 (i.e. 3 servings) to get the same level of fullness. And even then, you still wouldn't achieve the same effect (explained below). But what's the big deal, you might be asking yourself? Even if you did eat 6 tablespoons of the PB2 you'd still have eaten only 135 calories vs. the 190 from the Teddy. And while that's true, here's where that "calorie is a calorie" debate comes into the equation. © Fisico Inc. 2012 9 www.CruiseControlDiet.com
  • 10. 6 tablespoons of PB2 would net you 135 calories, 15 grams of carbohydrates, 3 grams of sugar, and 4.5 grams of fat (also 282 mg. of sodium; hello hypertension). On the other hand, 2 tablespoons of Teddy would net you 190 calories, 7 grams of carbohydrates, 1 gram of sugar, and 16 grams of fat. Now because the former is stripped of almost all fat it won't keep you full for very long. Therefore, you're more likely to seek out something else to eat in a short while to curb your cravings. So in the end, you end up eating more calories – just not in one sitting. The only way to prevent this from happening is to exercise willpower. When those new cravings arise you have to consciously fight them so you don't go over your daily calories, points, or any other restrictive system you happen to be on. On the contrary the Teddy has plenty of fat (naturally) and will keep you satisfied much longer. Sure you may be eating more calories in one sitting, but you're eating fewer calories overall. In the first scenario you're relying on willpower to achieve weight loss while in the second you're relying on instinct – your natural survival instinct to keep you fed and satisfied. Now, if you had to bet on the above two (i.e. willpower vs. instinct), which do you think would win in the long run? Take a moment to think about that because it's the key to rapid and permanent weight loss. Let's move on… When foods are stripped of their natural fat to make them less caloric, they end up tasting really bad. In order to compensate for this, manufacturers add salt and sugar. As you already know, salt is linked to high blood pressure. It's bad stuff in big quantities. And sugar is no saint either. In fact, having more than a teaspoon in your bloodstream will make you very sick – it can even kill you. Luckily we make the hormone insulin to prevent this from happening. So, when you ingest sugar, your pancreas secretes insulin in order to clear it from your bloodstream. But in addition to that it does a couple of other things… things that (in the long run) destroy all of your chances of achieving lasting weight loss: 1. It pushes fat into your fat cells. 2. More importantly, it prevents fat from being released into your bloodstream to be used for energy. And the latter point is another reason why dieters are always hungry. They have plenty of energy stored as body fat, but high levels of insulin won't let them use it. As a result, they need to eat every few hours or they'll feel tired and cranky. © Fisico Inc. 2012 10 www.CruiseControlDiet.com
  • 11. And this just repeats that above process: more sugar results in higher levels of insulin, more fat going into fat cells, and the inability to use that fat for energy. So again, even though one food provides you with fewer calories, you're forced to eat it more often because your body craves nutrients. The end result? Inevitable weight gain. If you can truly grasp this concept you'll go on to lose all of your extra weight both quickly and easily… the same way I did and many others as well (you can learn more about that by watching this video). Now, just like I mentioned at the beginning of this report, this is simple, simple stuff. There's nothing groundbreaking in here. But as always, it's the simple stuff that works. All that's required on your part is to choose to implement it. With that said, here are three actionable suggestions: 1. Do not eat "diet" foods or processed foods of any kind. You want to be eating foods as close to their natural state as possible. For example, replace low-fat yogurt for full-fat yogurt. Just like the peanut butter in our above example, you'll eat fewer calories over the long run with the latter than the former. 2. Keep your insulin levels as low as possible in order to burn off body fat. That means reduce the amount of sugar you eat. Of course, sugar doesn't just mean soda, candies, sweets, and other processed foods. It also means, pasta, breads, and other forms of starch. While better than the former, these eventually break down into simple sugar when they reach your blood and thus spike your insulin. 3. Don't count calories, calculate points, or keep food journals – make better food choices. You can't sustain these activities for life. And once you stop, you'll eventually gain back any weight you may have lost (i.e. the dreaded "yo-yo effect"). On the other hand, if you're giving your body the foods it really wants, you won't have to do any of that. You'll naturally eat as many calories as you need to lose weight and then keep it off for life. These are the exact principles that I, and many of my readers, follow to get and stay in the best shape of our lives. Again, nothing groundbreaking but if you put them into action, you too will be well on your way to getting the body you've always wanted – both quickly and painlessly. © Fisico Inc. 2012 11 www.CruiseControlDiet.com
  • 12. And for more information on how to implement all of this, I encourage you to watch my video, How to Lose (at least) 30 Pounds in the Next 8 Weeks… Without Calorie counting, Portion Controls, or Complicated Point Systems… To Your Health, James Ward © Fisico Inc. 2012 12 www.CruiseControlDiet.com