2. • intro and welcome
• membership recruitment
• active involvement
• marketing/promoting
events
• social media
• networking & fundraising
TALKING
POINTS
3. 1. Revitalizing your friends group
– Why was the group initially
established?
– What have been the “golden” years
of your organization when
membership and activity was high?
– Who are the potential members
today?
– How can the Friends be more
responsive to the changing
characteristics of potential
members?
MEMBERSHIP RECRUITMENT
4. COMPONENTS OF MEMBERSHIP
CAMPAIGN
• Brochure components –
ask for help!
– Programs
– Book sale
– Membership
– Marketing and
Promotion of Library
– Library Volunteer
– Etc.
• develop a marketing and
membership promotion
campaign
• update brochure
• point to social media
outlet(s)
• run campaign in print
and electronically via
email marketing/social
media
5. It never hurts
to ask!
Make sure your
promotional
items ask new and
current members
for help…
7. • When was the last time you
raised the membership rate for
new and current members?
• The most effective way to get
members on board is to
promote, promote, promote.
• Be sure you let your prospective
members know what they will
get for their membership.
YOU CAN
DO MORE
WITH
MORE
$$$$$
8. • What unique discounts
can you offer?
• Do you need a new
logo?
• What do your
promotional items
look like?
• Have you tried using
Canva.com?
9. Take 3-4 minutes
and answer
these questions:
1. How do you
currently
publicize
events?
2. What events
do you
publicize?
3. How should
you publicize
events?
10. HOW DO YOU USE
SOCIAL MEDIA?
What else
do you need
to be doing
with social
media???
11. NETWORKING &
FUNDRAISING
• Business cards for friends board
members
• Local author talks
• Book sales
• Poetry reading at a different venue
• Partnering with other organizations
12. ADDITIONAL
RESOURCES FOR
FRIENDS GROUPS
• United for Libraries
– http://www.ala.org/united/
• Friends & Foundations Fact
Sheets
– http://www.ala.org/united/
friends/factsheets
• Friends of SC Libraries
– http://www.foscl.org/
13. THANK YOU!
Please feel free to contact me:
Dr. Curtis R. Rogers, Communications Director
803-734-8928
crogers@statelibrary.sc.gov