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Gimmicks to Game Changers - Social Media Grows Up

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Martin Thomas
Martin Thomas

Presentation at London Social Media Summit 30th March 2011

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Social Media Through the Looking Glass Martin Thomas @crowdsurfing
A Market Matures ,[object Object],[object Object],Gartner Hype Cycle
Gimmicks to Game Changers
Gimmicks Play Important Role ,[object Object],[object Object],[object Object]
… but Gimmicks Have Limitations ,[object Object],[object Object],[object Object]
Game Changers ,[object Object],[object Object],[object Object]
Best Buy & Real Time Customer Service ,[object Object],[object Object],[object Object],[object Object]
giffgaff Makes Community Commerce Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Asda Sees Commercial Advantage in Openness “ Empower consumers” “ Open culture” “ Creative collaboration”
B-B Sector Discovers Power of Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Old Spice & Real Time Creativity ,[object Object],[object Object]
Democratisation of Criticism ,[object Object],[object Object]
Technological Hype to Organisational & Cultural Change
The Real Social Media Effect ,[object Object],[object Object],Connected Consumer meets Disconnected Corporation
Heightened Expectations ,[object Object],“ The trouble with McDonald’s is it’s too bloody slow” Instant access, instant response, instant gratification “living life through shortcuts” MTV
Why many institutions struggle ,[object Object],* Critical response time for responding to negative comments  60 minutes  10 minutes
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object]
Loose Thinking in Action ,[object Object],[object Object],[object Object]
www.crowdsurfing.net @crowdsurfing

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Gimmicks to Game Changers - Social Media Grows Up