Pak Lum Mock - Reinforcing Digital Communications, CSWGlobal14
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Presented at Crowdsourcing Week Global 2014 by Sean Moffitt, Managing Director of Wikibrands. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
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Pak Lum Mock - Reinforcing Digital Communications, CSWGlobal14
- 1. Re-inventing the Telco Business Mock Pak Lum CTO, StarHub Ltd 1 Copyright @ 2014 StarHub Ltd – All Rights Reserved
- 2. Hubbing 2.3M Mobile Customers 450K Broadband Customers 530k Households Pay TV 260k Digital Voice Customers Hubbing, Our Game Full Quad-Play: One-stop shop for customers 2Copyright @ 2014 StarHub Ltd – All Rights Reserved
- 3. Copyright @ 2014 StarHub Ltd – All Rights Reserved World Class Telco Infra and Saturated Market Singapore is built on a pervasive communications network Data consumption on mobile and fixed networks has exploded over the last decade. Driven by - 3
- 4. Copyright @ 2014 StarHub Ltd – All Rights Reserved Key Trends Rise of the OTT players Mobility and Social Media Data analytics: Customer Intimacy 4
- 5. Copyright @ 2014 StarHub Ltd – All Rights Reserved Innovation and Partnerships are Keys to Success 5
- 6. Innovation, Investment and Incubation I SmartHub NRF ( National Research Foundation ) Funding programme to spur Innovation To develop & deploy a Data Analytic Platform/Test bed (“SmartHub”) over the span of 3yrs (1 Oct 2012 – 31 Sep 2015) Training and development of new data scientists Creation of new IPs Launch on 5th Nov 2012 at LivingAnalytics@SG by NRF Chairman – DPM Teo Chee Hean Total Project Amount : $50M from NRF, StarHub & Singapore Management University 6Copyright @ 2014 StarHub Ltd – All Rights Reserved
- 7. Use Case #1 – Retail Catchment Area & Competitor Analysis Combining knowledge of dwell time, mobility, competition, segmentation and loyalty • ~25% of Plaza Singapura visitors reside along NEL line, with a sizeable portion in Hougang, Punggol, Sengkang area • Is NEX (Serangoon) a major competitor? – Over a course of 2 weeks in 2014, both Plaza Singapura and NEX attracted a similar number of visitors – Of these, 15% of them visited both malls – When we narrowed down into the common key catchment areas along the NEL/ CCL (e.g. Pungol, Bishan, Little India), the % of visitors who visited both malls in just 2 weeks increased to 26%! Singapore Focus competitor analysis on NEX and intensify marketing activities along the key NEL and CCL stations 7Copyright @ 2014 StarHub Ltd – All Rights Reserved
- 8. Copyright @ 2014 StarHub Ltd – All Rights Reserved 8 Use Case #2: Foot Fall Analytics on Orchard Road
- 9. • Serve the relevant advertisement at the specific viewing time belts by demographics such as every Friday night, which has the highest viewership for the 35-45 age group. • On the traditional big screens within homes, the viewership is skewed towards the news oriented programmes. • On the OTT platform, the viewers tend to watch more entertainment genres of TV content on- the-go and on their second screens. Use Case #3 – TV Viewership Facilitate better understanding of the customers on the type of programs they watch & their habits over time 9Copyright @ 2014 StarHub Ltd – All Rights Reserved
- 10. Use Case #4 - Public Transport Optimisation Quantify wait-time at the train platforms by commuters during peak hours • Train Operation/Resource optimisation – better train resource planning by cutting down waiting times at the train platform • Average commuter waiting time during weekday morning peak hours • With the results, the train operators can optimise train schedules 10Copyright @ 2014 StarHub Ltd – All Rights Reserved
- 11. Copyright @ 2014 StarHub Ltd – All Rights Reserved Introducing StarHub i3 To transform StarHub into a major technological and digital innovation player. To discover and deliver new engines of growth outside of traditional info- communications services. Achieved through new partnerships, forming regional think tanks and incubating new ideas from enterprising innovators. 11
- 12. Copyright @ 2014 StarHub Ltd – All Rights Reserved 12
- 13. Copyright @ 2014 StarHub Ltd – All Rights Reserved SmartFoundry – StarHub’s Open API Initiative Telephony Application Development Engine s Phone Numbers Transcription SpeechConferencing Call Recording Recognition Text to Speech Expedite developer integration (both hardware and software) Tap into the Internet of Things Opens up new business processes and industries API Portal 13
- 14. Copyright @ 2014 StarHub Ltd – All Rights Reserved http://tapi.starhub.com/hackathon/ http://tapi.starhub.com/competition/ SmartFoundry – 2013 activities 14
- 15. Copyright @ 2014 StarHub Ltd – All Rights Reserved A New Crowd-Funding Platform 15
- 16. Copyright @ 2014 StarHub Ltd – All Rights Reserved ‹#›
- 17. Copyright @ 2014 StarHub Ltd – All Rights Reserved Why 17
- 18. Copyright @ 2014 StarHub Ltd – All Rights Reserved Categories in 18
- 19. Copyright @ 2014 StarHub Ltd – All Rights Reserved Crowd-sourcing of each partner’s expertise and resource - To promote Crowdtivate to their members and community - To provide support eg partners network, infrastructure, mentorship Strategic Partners 19
- 20. Copyright @ 2014 StarHub Ltd – All Rights Reserved www. .com 20
- 21. Copyright @ 2014 StarHub Ltd – All Rights Reserved 21 Thank You paklum.mock@starhub.com
Editor's Notes
- Surrounded by pervasivenetworks in Singapore: Mobile Networks (2G/3G/LTE) Wireless Networks (WIFI) Fixed Networks (ADSL / Cable / Fibre)Increase in data consumption by [x]% over the last [x] yearsDue to: Consumption of Digital Content Increase in Messaging from OTT players Facebook, Google Hangouts, WhatsApp, LINE, WeChat
- Companies now find social media more critical to their business than traditional media.Understanding social media is key to success. Understanding the sentiment behind the message unlocks huge potential.Data analytics allows greater understanding of moods, attitudes and behaviours of your customers. <SmartHub>
- In a crowd-sourcing environment, communications is very important because your backers act as your advocates for your product.StarHub has launched SmartHub for the analytics of customer communications.And i3 will be launching a new platform that will enable your start-up ideas and innovations to effectively target and understand your backers, through data analytics.Initiative launched under the StarHub i3 banner.
- A platform for Artists/Entrepreneurs to gather contributions from supporters in exchange for products and services (‘rewards') via a funding system.Categories in -Creative & Lifestyle;Technology;Inclusive Technology;Arts/Books/FilmsAbility to crowd-source, crowd-vote and crowd-fund projects
- A platform for Artists/Entrepreneurs to gather contributions from supporters in exchange for products and services (‘rewards') via a funding system.Categories in -Creative & Lifestyle;Technology;Inclusive Technology;Arts/Books/FilmsAbility to crowd-source, crowd-vote and crowd-fund projects
- How it’s different from other crowd-funding platforms:The fee charges for using the platform are the lowest in the market (4%)Providing campaign mentorship for good campaignsPotential for incubation and regional outreach through StarHub’s networkFocused on four main categories which gets to the core of the community’s interest
- We have a few “killer” products coming. One is from Blacksmith a 3D printer set to revolutionize the printing industry. Created for the home, it is compact and safe for the whole family. Its cutting edge lies in a rotary printing platform that reduces machine bulk by 65%. Coupled with a 3D scanner and a simple software easily rendered by children, invention is not only accessible, but fun and educational. One of the founders is a PhD holder NTU. Blacksmith is supported by NTU Professor Chua Chee Kai the world’s most published and most cited scientist in 3D Printing according to Thomson Reuters