The Love Story Between Open Innovation and the Lean Startup

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The document discusses how crowd-sourcing impacts businesses today and provides examples. It also asks how crowd-sourcing can help social good projects and provides examples of issues it could help with like hunger, sanitation, biodiversity, pollution and poverty. It ends by listing contact information for the company Babele.

Business

The Startup is not the mini-version of a large company

Some examples
5000 to 75 000
• Say the food you like
• Select time, money, etc.
• The site propose recipes
• Print your shopping list
with prices in real time

Before After
Let me help
you build
the perfect
solution

How crowd-sourcing impacts business today?

“opportunity to influence product
development decisions through
the new Windows Feedback app
directly within the product".

A $200 million innovation
experiment where businesses,
entrepreneurs, innovators, and
students shared their best ideas on
how to improve our energy future.

?!?
Problem Customer Value Proposition
Market &
Substitutes
Marketing Revenue Model
Activities
& Operations
People &
Resources
Financial Plan

What about for social good projects?
collective
intelligence
hunger sanitation
biodiversity
pollution waste disposal
poverty

• www. .co
• facebook/babele.co
• Twitter : @babele_co
• manu@babele.co
• ruxandra@babele.co

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Why corporations will save the world with a little help from creative agencies Answer: in order to to save themselves from losing relevance and preference with consumers. WE ARE Pi co-founder Alex Bennett Grant and Strategy Director Jessica Perri present a vision for how corporations will save the world and themselves by adopting brand purpose that benefits the world as a differentiator in order to engage Millennial consumers. Bennett Grant and Perri address the topic with a proposition based on three pillars: Culture, Future, Good. Culture: How sustainable is brand communication that leverages popular culture and memes to borrow equity and become salient with consumers in a social era? Some brands realise this approach has its limits and are instead opting for leveraging brand purpose based on social and societal good. Is this a winning strategy for large corporate brands? Future: what are the new ways to organising a corporation and its brand to stay competitive as markets are flooded with newer, nimble competition founded with brand purpose and usefulness at their core? In an era of 21st century ’Benefit Corporations’, will the 20th century mass market corporate dinosaurs evolve by disrupting their own models, or die at the hands of dwindling relevance? Good: how can placing social and societal benefit be applied as a brand differentiator, not only for the younger corporations, but the big slow older brands too? How can creative agencies the world over help nurture and educate corporate clients to think differently about ways in which they can stay relevant, by reflecting their consumers millennial values and desire to purchase brand purpose with their products? This presentation is a call to arms for marketers and agencies to join the conversation in an effort to create a RACE FOR GOOD among corporate brands

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The Love Story Between Open Innovation and the Lean Startup

4. How are you?

10. The Startup is not the mini-version of a large company

11.

12.

13.

14. What do you want to Learn?

15.

16. Some examples 5000 to 75 000 • Say the food you like • Select time, money, etc. • The site propose recipes • Print your shopping list with prices in real time

17. Before After Let me help you build the perfect solution

18. How crowd-sourcing impacts business today?

19.

20. ? ! ?

21. “opportunity to influence product development decisions through the new Windows Feedback app directly within the product".

22.

23. A $200 million innovation experiment where businesses, entrepreneurs, innovators, and students shared their best ideas on how to improve our energy future.

24.

25.

26. ?!? Problem Customer Value Proposition Market & Substitutes Marketing Revenue Model Activities & Operations People & Resources Financial Plan

27. What about for social good projects? collective intelligence hunger sanitation biodiversity pollution waste disposal poverty

28. • www. .co • facebook/babele.co • Twitter : @babele_co • manu@babele.co • ruxandra@babele.co

Editor's Notes

Reality Check: 90% of the Startup fail. And out of those that make it, 66% significantly change their strategy on their way to success.

The Love Story Between Open Innovation and the Lean Startup

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