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Gamification, Crowdsourcing & Big Data: The Convergence Point – Are We Here?

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The last few years have seen an exponential rise in two phenomenon – powered by rapid developments in the ICT sphere – Gamification and Crowdsourcing – so much so that we are today at a convergence point. A critical point, as how these two developments will interact will define the progression curves of the future – will they go hand-in-hand or will they diverge again? Can these be split from each other?

By Rajiv Vaid Basaiawmoit. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Publicada em: Negócios

Gamification, Crowdsourcing & Big Data: The Convergence Point – Are We Here?

  1. 1. Crowdsourcing Rajiv Vaid Basaiawmoit 14th April 2016 CSW-GLOBAL, LONDON The CONVERGENCE point Faculty of Science & Technology @rajiv_VB @AarhusUni
  2. 2. @rajiv_VB CROWDSOURCING: “The process of getting work or funding from a large group of people (especially online)” - Wikipedia CROWDSOURCING can also be defined as harnessing the crowd to solve complex problems at scales and rates that no one individual can achieve
  3. 3. @rajiv_VB GAMIFICATION: “The process of adding games or game-like elements to something (as a task) to encourage participation” - Wikipedia Badges PointsLevelsLeaderboards Rules & Narratives Acknow- ledgement Active Feedback
  4. 4. @rajiv_VB “A game is nothing but a set of problems to solve” - Gee in (Corbett, 2010) “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems” - Sebastian Deterding
  5. 5. @rajiv_VB But not just simple problems– BUT complex problem solving at a frentic pace…
  6. 6. @rajiv_VB …that results in an ENGAGED (& engrossed) user
  7. 7. @rajiv_VB BUT GAMIFICATION IS NOT JUST GAMES …. Super Mario game LinkedIn profile bar Purposeful game Graphic source:
  8. 8. @rajiv_VB It can be used to grow user & customer bases…. Graphicsource:DemandMetric
  9. 9. @rajiv_VB It can also use negative game mechanics to increase sales…. Graphic source: Rex Features (as seen on The Telegraph 18.12.2014
  10. 10. @rajiv_VB It can be used to solve societal challenges…. Graphic source: Demand Metric REAL CASE EXAMPLES:
  11. 11. @rajiv_VB GAMIFICATION CROWDSOURCING OVERLAPS – CLASHES – RESISTANCE – CONVERGENCE?
  12. 12. Past predicts future convergence…. Data/graphic source: Gartner Inc. @rajiv_VB
  13. 13. THE DANGERS OF HYPE… @rajiv_VB ”80% of All Gamification interventions will fail to meet Business Objectives” – Gartner (2014)! Source: Bonusly infographic
  14. 14. Speed Camera Lottery pays drivers for slowing down What if a portion of the money collected from speeders went into a lottery for law- abiding drivers? 09.12.2010 @rajiv_VB JUST GAMIFICATION ALONE WILL NOT SAVE THE WORLD
  15. 15. @rajiv_VB
  16. 16. THE ERA of CONNECTIVITY 2020 4 Billion Connected people 25+ Million Apps 25+ Billion Embedded & Intelligent systems 50 Trillion GBs of Data Data Source: IDC, Intel, McCafe 2012 @rajiv_VB
  17. 17. CITIZEN SCIENCE LEADING THE WAY… @rajiv_VB Faculty of Science & Technology @AarhusUni
  18. 18. Where Purpose overcomes Cash… @rajiv_VB
  19. 19. @rajiv_VB HIGH-LEVEL GAMIFICATION + CROWD- SOURCING FUSION
  20. 20. @rajiv_VB Citizen Science at Cancer Research UK
  21. 21. Crowdsourcing Not CONVERGENCE BUT a BIG-BANG EVENT @rajiv_VB WHAT DOES THE FUTURE HOLD? OPPORTUNITY, HEARTACHE, WISDOM
  22. 22. THANK YOU Faculty of Science & Technology @rajiv_VB @AarhusUni Contact details: Email: rvb@au.dk Tel: +45 5133 5302 Twitter handle: @rajiv_VB

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