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1
Helping you to improve the
quality of life in your city
Christian Lambert CEO DriveNow Belgium
CSW - Brussels, Nov. 23rd, 2016
As a continual trend, more and more people keep moving into larger cities,
creating densely packed urban agglomerations.
2
Tokyo
37m  39m (+5%)
Los Angeles
13m  16m (+23%)
Mexico City
20m  25m (+25%)
New York City
20m  24m (+20%)
Sao Paolo
20m  23m (+15%)
Buenos Aires
14m  16m (+14%)
Rio de Janeiro
12m  14m (+17%)
Beijing
16m  23m (+44%)
Shanghai
20m  28m (+40%)
London
8m  9m (+14%)
Manila
12m  16m (+33%)
New Delhi
23m  33m (+43%)
Moscow
11m 13m (+18%)
2011  2025 (%-Change)
Helping you to improve the quality of life in your city
HERAUSFORDERUNG VERKEHR.
The effects on the mobility sector are conspicuous: More cars, more traffic,
more pollution, more parking pressure.
4
T R A F F I C
J A M S
A I R & N O I S E
P O L L U T I O N
C A R
O W N E R S H I P
P A R K I N G
P R E S S U R E
Helping you to improve the quality of life in your city
HERAUSFORDERUNG VERKEHR.
The effects on the mobility sector are conspicuous: More cars, more traffic,
more pollution, more parking pressure.
4
T R A F F I C
J A M S
A I R & N O I S E
P O L L U T I O N
C A R
O W N E R S H I P
P A R K I N G
P R E S S U R E
We asked ourselves
Do we want to be part of the problem or the solution?
5
Mobility solutions were required. We called our solution „DriveNow“.
DriveNow
Fully flexible premium
carsharing
DriveNow takes urban mobility to the next level by offering an on demand
solution.
Vehicle holding
period: Permanent
Vehicle holding
period: Days
Vehicle holding
period: Hours
Vehicle holding
period: Minutes
Car Ownership Car Rental Classical Car Sharing Mobility On Demand
4 DriveNow | Company Presentation
Integrated
Mobility On Demand
Vehicle holding
period: Minutes
as integrated part of
your mobility ecosystem
Our concept puts highest emphasis on simplicity. The DriveNow experience
is designed to be as hassle-free as possible.
7
Locate nearest
car via app or
smartwatch
Drive to
destination of
choice
End rental via
member card,
app or watch
Type in pin-
code to start
booking
Park anywhere
within
business area
Reserve car
for 15 minutes
for free
Open car via
member card,
app or watch
1 5 74 62 3
DriveNow | Company Presentation
We give our customers plenty of choice. They have access to a broad
and diversified fleet of latest BMW and MINI vehicles.
MINI Cooper/Cooper D
BMW 1er BMW X1 BMW Active Tourer
MINI Clubman
BMW 2er Cabrio
MINI Countryman
MINI Cooper CabrioBMW i3 (EV)
8 DriveNow | Company Presentation
Our member-base has grown significantly ever since we launched our
service in 2011.
9 DriveNow | Company Presentation
630,000
Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16
• BRUSSELS, BE
• Launch in 07/2016
• 300 vehicles
• 5,000+ customers
• COPENHAGEN, DK
• Launch in 09/2015
• 400 vehicles
• 28,000+ customers
In terms of market coverage, we are available in ten European cities so far. Further
expansion is planned for 2016.
• DÜSSELDORF, DE
• Launch in 01/2012
• 250 vehicles
• 46,000+ customers
• BERLIN, DE
• Launch in 09/2011
• 1.200 vehicles
• 205,000+ customers
• COLOGNE, DE
• Launch in 10/2012
• 350 vehicles
• 70,000+ customers
• HAMBURG, DE
• Launch in 11/2013
• 620 vehicles
• 103,000+ customers
• VIENNA, AT
• Launch in 10/2014
• 500 vehicles
• 62,000+ customers
• LONDON, UK
• Launch in 12/2014
• 310 vehicles
• 20,000+ customers
• STOCKHOLM, SE
• Launch in 10/2015
• 300 vehicles
• 11,000+ customers
• MUNICH, DE
• Launch in 06/2011
• 620 vehicles
• 157,000+ customers
1 2 3
4 5
6 7
8 9 10
10
There is no such thing as a typical DriveNow customer. Our customer base
is highly diversified and spreads throughout all demographics.
10 DriveNow | Company Presentation
Source: Customer Data (2015)
Age Structure Education Level Family Status Car Ownership
30%
37%
21%
12%
18 - 29
30 - 39
40 - 49
50 +
23%
21%
10%
46%
Lower Secondary Edu.
Higher Secondary Edu.
In Tertiary Edu.
University Degree
27%
46%
3%
24%
Single (no children)
Relationship
Single (with children)
Relationship (with children)
46%54%
Own a car
Do not own a car
…which they frequently use for all kinds of trip purposes.
11
Typical use cases include evening trips to bars and restaurants, ...
One
Way
Multi
Modal Ad Hoc
Round
Trip
Uni
Modal
Planned
… inner-city business trips, …
One
Way
… or transportation of larger goods.
Multi
Modal Ad Hoc
Round
Trip
Uni
Modal
Planned
… trips to and from the airport, …
… and most importantly, to bridge the last-mile gap.
One
Way
Inter
Modal
Ad
Hoc
From this growth, other operators profit as well.
14
20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000
95,000
115,000
135,000
155,000
185,000
450.000
2012
255.000
201120102009200820072006200520042003200220012000199919981997 2015
757.000
2013 2014
Market Entry DriveNow
1.040.000
1.260.000
2016
66%
Station-based carsharing customers in Germany
Free-floating carsharing customers in Germany
DriveNow | Company Presentation
Reduction of car ownership
On average, one DriveNow vehicle replaces 5-6 privately owned vehicles over time.
Study Number of privately owned vehicles abolished due to each single car sharing vehicle
6.3
3.1
9
2.3
5.9
3.6
13
6.1
7.8
1.8
1.3
3.7
2.5
Station-Based: Optimistic Scenario
Station-Based: Conservative Scenario
Free-Floating: Optimistic Scenario
Free-Floating: Conservative Scenario
3 – 6 vehicles
DriveNow | Company Presentation15
16
Reduction of parking pressure
DriveNow vehicles occupy much less parking space than privately owned vehicles due to their
higher utilization.
60
300
Privately owned cars DriveNow cars
Average driving time: 60 min./day Average driving time: 300 min./day
+ 500%
DriveNow | Company Presentation
Car (excl. DriveNow)
34%
Public Transport
36%
Bike / Walk
30%
Reduction of traffic jams
DriveNow members use more public transport and non-motorized modes than non-members.
Car (excl. DriveNow)
34%
Public Transport
36%
Bike / Walk
30%
DriveNow
Members
Non-DriveNow
Members
n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities)
Average vehicle usage rates across European cities
Car (incl. DriveNow)
25% (-9%)
Public Transport
38%
Bike / Walk
37%
DriveNow | Company Presentation16
18
Reduction of air and noise pollution
DriveNow vehicles produce both less noise and air pollution than most privately owned vehicles.
► Average vehicle age: 9-11 years
► Average CO2 emission: 189 g/km
► Average noise level: About 70 decibel
5 to 6 older high-emission vehicles are
replaced …
► Average vehicle age: 5-6 months
► Average CO2 emission: 99 g/km
► Average noise level: About 56 decibel
… by one new low-emission or zero-
emission vehicle.
DriveNow | Company Presentation
Christian Lambert
CEO DriveNow Belgium sprl/bvba
Buro & Design Center, Esplanade 1
1020 Bruxelles – Brussel
christian.lambert@drive-now.com

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Free Floating Car Sharing

  • 1. 1 Helping you to improve the quality of life in your city Christian Lambert CEO DriveNow Belgium CSW - Brussels, Nov. 23rd, 2016
  • 2. As a continual trend, more and more people keep moving into larger cities, creating densely packed urban agglomerations. 2 Tokyo 37m  39m (+5%) Los Angeles 13m  16m (+23%) Mexico City 20m  25m (+25%) New York City 20m  24m (+20%) Sao Paolo 20m  23m (+15%) Buenos Aires 14m  16m (+14%) Rio de Janeiro 12m  14m (+17%) Beijing 16m  23m (+44%) Shanghai 20m  28m (+40%) London 8m  9m (+14%) Manila 12m  16m (+33%) New Delhi 23m  33m (+43%) Moscow 11m 13m (+18%) 2011  2025 (%-Change)
  • 3. Helping you to improve the quality of life in your city HERAUSFORDERUNG VERKEHR. The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure. 4 T R A F F I C J A M S A I R & N O I S E P O L L U T I O N C A R O W N E R S H I P P A R K I N G P R E S S U R E
  • 4. Helping you to improve the quality of life in your city HERAUSFORDERUNG VERKEHR. The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure. 4 T R A F F I C J A M S A I R & N O I S E P O L L U T I O N C A R O W N E R S H I P P A R K I N G P R E S S U R E We asked ourselves Do we want to be part of the problem or the solution?
  • 5. 5 Mobility solutions were required. We called our solution „DriveNow“. DriveNow Fully flexible premium carsharing
  • 6. DriveNow takes urban mobility to the next level by offering an on demand solution. Vehicle holding period: Permanent Vehicle holding period: Days Vehicle holding period: Hours Vehicle holding period: Minutes Car Ownership Car Rental Classical Car Sharing Mobility On Demand 4 DriveNow | Company Presentation Integrated Mobility On Demand Vehicle holding period: Minutes as integrated part of your mobility ecosystem
  • 7. Our concept puts highest emphasis on simplicity. The DriveNow experience is designed to be as hassle-free as possible. 7 Locate nearest car via app or smartwatch Drive to destination of choice End rental via member card, app or watch Type in pin- code to start booking Park anywhere within business area Reserve car for 15 minutes for free Open car via member card, app or watch 1 5 74 62 3 DriveNow | Company Presentation
  • 8. We give our customers plenty of choice. They have access to a broad and diversified fleet of latest BMW and MINI vehicles. MINI Cooper/Cooper D BMW 1er BMW X1 BMW Active Tourer MINI Clubman BMW 2er Cabrio MINI Countryman MINI Cooper CabrioBMW i3 (EV) 8 DriveNow | Company Presentation
  • 9. Our member-base has grown significantly ever since we launched our service in 2011. 9 DriveNow | Company Presentation 630,000 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16
  • 10. • BRUSSELS, BE • Launch in 07/2016 • 300 vehicles • 5,000+ customers • COPENHAGEN, DK • Launch in 09/2015 • 400 vehicles • 28,000+ customers In terms of market coverage, we are available in ten European cities so far. Further expansion is planned for 2016. • DÜSSELDORF, DE • Launch in 01/2012 • 250 vehicles • 46,000+ customers • BERLIN, DE • Launch in 09/2011 • 1.200 vehicles • 205,000+ customers • COLOGNE, DE • Launch in 10/2012 • 350 vehicles • 70,000+ customers • HAMBURG, DE • Launch in 11/2013 • 620 vehicles • 103,000+ customers • VIENNA, AT • Launch in 10/2014 • 500 vehicles • 62,000+ customers • LONDON, UK • Launch in 12/2014 • 310 vehicles • 20,000+ customers • STOCKHOLM, SE • Launch in 10/2015 • 300 vehicles • 11,000+ customers • MUNICH, DE • Launch in 06/2011 • 620 vehicles • 157,000+ customers 1 2 3 4 5 6 7 8 9 10 10
  • 11. There is no such thing as a typical DriveNow customer. Our customer base is highly diversified and spreads throughout all demographics. 10 DriveNow | Company Presentation Source: Customer Data (2015) Age Structure Education Level Family Status Car Ownership 30% 37% 21% 12% 18 - 29 30 - 39 40 - 49 50 + 23% 21% 10% 46% Lower Secondary Edu. Higher Secondary Edu. In Tertiary Edu. University Degree 27% 46% 3% 24% Single (no children) Relationship Single (with children) Relationship (with children) 46%54% Own a car Do not own a car
  • 12. …which they frequently use for all kinds of trip purposes. 11 Typical use cases include evening trips to bars and restaurants, ... One Way Multi Modal Ad Hoc Round Trip Uni Modal Planned … inner-city business trips, … One Way … or transportation of larger goods. Multi Modal Ad Hoc Round Trip Uni Modal Planned … trips to and from the airport, …
  • 13. … and most importantly, to bridge the last-mile gap. One Way Inter Modal Ad Hoc
  • 14. From this growth, other operators profit as well. 14 20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000 95,000 115,000 135,000 155,000 185,000 450.000 2012 255.000 201120102009200820072006200520042003200220012000199919981997 2015 757.000 2013 2014 Market Entry DriveNow 1.040.000 1.260.000 2016 66% Station-based carsharing customers in Germany Free-floating carsharing customers in Germany DriveNow | Company Presentation
  • 15. Reduction of car ownership On average, one DriveNow vehicle replaces 5-6 privately owned vehicles over time. Study Number of privately owned vehicles abolished due to each single car sharing vehicle 6.3 3.1 9 2.3 5.9 3.6 13 6.1 7.8 1.8 1.3 3.7 2.5 Station-Based: Optimistic Scenario Station-Based: Conservative Scenario Free-Floating: Optimistic Scenario Free-Floating: Conservative Scenario 3 – 6 vehicles DriveNow | Company Presentation15
  • 16. 16 Reduction of parking pressure DriveNow vehicles occupy much less parking space than privately owned vehicles due to their higher utilization. 60 300 Privately owned cars DriveNow cars Average driving time: 60 min./day Average driving time: 300 min./day + 500% DriveNow | Company Presentation
  • 17. Car (excl. DriveNow) 34% Public Transport 36% Bike / Walk 30% Reduction of traffic jams DriveNow members use more public transport and non-motorized modes than non-members. Car (excl. DriveNow) 34% Public Transport 36% Bike / Walk 30% DriveNow Members Non-DriveNow Members n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities) Average vehicle usage rates across European cities Car (incl. DriveNow) 25% (-9%) Public Transport 38% Bike / Walk 37% DriveNow | Company Presentation16
  • 18. 18 Reduction of air and noise pollution DriveNow vehicles produce both less noise and air pollution than most privately owned vehicles. ► Average vehicle age: 9-11 years ► Average CO2 emission: 189 g/km ► Average noise level: About 70 decibel 5 to 6 older high-emission vehicles are replaced … ► Average vehicle age: 5-6 months ► Average CO2 emission: 99 g/km ► Average noise level: About 56 decibel … by one new low-emission or zero- emission vehicle. DriveNow | Company Presentation
  • 19. Christian Lambert CEO DriveNow Belgium sprl/bvba Buro & Design Center, Esplanade 1 1020 Bruxelles – Brussel christian.lambert@drive-now.com