By Christian Lambert. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.
1. 1
Helping you to improve the
quality of life in your city
Christian Lambert CEO DriveNow Belgium
CSW - Brussels, Nov. 23rd, 2016
2. As a continual trend, more and more people keep moving into larger cities,
creating densely packed urban agglomerations.
2
Tokyo
37m 39m (+5%)
Los Angeles
13m 16m (+23%)
Mexico City
20m 25m (+25%)
New York City
20m 24m (+20%)
Sao Paolo
20m 23m (+15%)
Buenos Aires
14m 16m (+14%)
Rio de Janeiro
12m 14m (+17%)
Beijing
16m 23m (+44%)
Shanghai
20m 28m (+40%)
London
8m 9m (+14%)
Manila
12m 16m (+33%)
New Delhi
23m 33m (+43%)
Moscow
11m 13m (+18%)
2011 2025 (%-Change)
3. Helping you to improve the quality of life in your city
HERAUSFORDERUNG VERKEHR.
The effects on the mobility sector are conspicuous: More cars, more traffic,
more pollution, more parking pressure.
4
T R A F F I C
J A M S
A I R & N O I S E
P O L L U T I O N
C A R
O W N E R S H I P
P A R K I N G
P R E S S U R E
4. Helping you to improve the quality of life in your city
HERAUSFORDERUNG VERKEHR.
The effects on the mobility sector are conspicuous: More cars, more traffic,
more pollution, more parking pressure.
4
T R A F F I C
J A M S
A I R & N O I S E
P O L L U T I O N
C A R
O W N E R S H I P
P A R K I N G
P R E S S U R E
We asked ourselves
Do we want to be part of the problem or the solution?
5. 5
Mobility solutions were required. We called our solution „DriveNow“.
DriveNow
Fully flexible premium
carsharing
6. DriveNow takes urban mobility to the next level by offering an on demand
solution.
Vehicle holding
period: Permanent
Vehicle holding
period: Days
Vehicle holding
period: Hours
Vehicle holding
period: Minutes
Car Ownership Car Rental Classical Car Sharing Mobility On Demand
4 DriveNow | Company Presentation
Integrated
Mobility On Demand
Vehicle holding
period: Minutes
as integrated part of
your mobility ecosystem
7. Our concept puts highest emphasis on simplicity. The DriveNow experience
is designed to be as hassle-free as possible.
7
Locate nearest
car via app or
smartwatch
Drive to
destination of
choice
End rental via
member card,
app or watch
Type in pin-
code to start
booking
Park anywhere
within
business area
Reserve car
for 15 minutes
for free
Open car via
member card,
app or watch
1 5 74 62 3
DriveNow | Company Presentation
8. We give our customers plenty of choice. They have access to a broad
and diversified fleet of latest BMW and MINI vehicles.
MINI Cooper/Cooper D
BMW 1er BMW X1 BMW Active Tourer
MINI Clubman
BMW 2er Cabrio
MINI Countryman
MINI Cooper CabrioBMW i3 (EV)
8 DriveNow | Company Presentation
9. Our member-base has grown significantly ever since we launched our
service in 2011.
9 DriveNow | Company Presentation
630,000
Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16
10. • BRUSSELS, BE
• Launch in 07/2016
• 300 vehicles
• 5,000+ customers
• COPENHAGEN, DK
• Launch in 09/2015
• 400 vehicles
• 28,000+ customers
In terms of market coverage, we are available in ten European cities so far. Further
expansion is planned for 2016.
• DÜSSELDORF, DE
• Launch in 01/2012
• 250 vehicles
• 46,000+ customers
• BERLIN, DE
• Launch in 09/2011
• 1.200 vehicles
• 205,000+ customers
• COLOGNE, DE
• Launch in 10/2012
• 350 vehicles
• 70,000+ customers
• HAMBURG, DE
• Launch in 11/2013
• 620 vehicles
• 103,000+ customers
• VIENNA, AT
• Launch in 10/2014
• 500 vehicles
• 62,000+ customers
• LONDON, UK
• Launch in 12/2014
• 310 vehicles
• 20,000+ customers
• STOCKHOLM, SE
• Launch in 10/2015
• 300 vehicles
• 11,000+ customers
• MUNICH, DE
• Launch in 06/2011
• 620 vehicles
• 157,000+ customers
1 2 3
4 5
6 7
8 9 10
10
11. There is no such thing as a typical DriveNow customer. Our customer base
is highly diversified and spreads throughout all demographics.
10 DriveNow | Company Presentation
Source: Customer Data (2015)
Age Structure Education Level Family Status Car Ownership
30%
37%
21%
12%
18 - 29
30 - 39
40 - 49
50 +
23%
21%
10%
46%
Lower Secondary Edu.
Higher Secondary Edu.
In Tertiary Edu.
University Degree
27%
46%
3%
24%
Single (no children)
Relationship
Single (with children)
Relationship (with children)
46%54%
Own a car
Do not own a car
12. …which they frequently use for all kinds of trip purposes.
11
Typical use cases include evening trips to bars and restaurants, ...
One
Way
Multi
Modal Ad Hoc
Round
Trip
Uni
Modal
Planned
… inner-city business trips, …
One
Way
… or transportation of larger goods.
Multi
Modal Ad Hoc
Round
Trip
Uni
Modal
Planned
… trips to and from the airport, …
13. … and most importantly, to bridge the last-mile gap.
One
Way
Inter
Modal
Ad
Hoc
14. From this growth, other operators profit as well.
14
20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000
95,000
115,000
135,000
155,000
185,000
450.000
2012
255.000
201120102009200820072006200520042003200220012000199919981997 2015
757.000
2013 2014
Market Entry DriveNow
1.040.000
1.260.000
2016
66%
Station-based carsharing customers in Germany
Free-floating carsharing customers in Germany
DriveNow | Company Presentation
15. Reduction of car ownership
On average, one DriveNow vehicle replaces 5-6 privately owned vehicles over time.
Study Number of privately owned vehicles abolished due to each single car sharing vehicle
6.3
3.1
9
2.3
5.9
3.6
13
6.1
7.8
1.8
1.3
3.7
2.5
Station-Based: Optimistic Scenario
Station-Based: Conservative Scenario
Free-Floating: Optimistic Scenario
Free-Floating: Conservative Scenario
3 – 6 vehicles
DriveNow | Company Presentation15
16. 16
Reduction of parking pressure
DriveNow vehicles occupy much less parking space than privately owned vehicles due to their
higher utilization.
60
300
Privately owned cars DriveNow cars
Average driving time: 60 min./day Average driving time: 300 min./day
+ 500%
DriveNow | Company Presentation
17. Car (excl. DriveNow)
34%
Public Transport
36%
Bike / Walk
30%
Reduction of traffic jams
DriveNow members use more public transport and non-motorized modes than non-members.
Car (excl. DriveNow)
34%
Public Transport
36%
Bike / Walk
30%
DriveNow
Members
Non-DriveNow
Members
n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities)
Average vehicle usage rates across European cities
Car (incl. DriveNow)
25% (-9%)
Public Transport
38%
Bike / Walk
37%
DriveNow | Company Presentation16
18. 18
Reduction of air and noise pollution
DriveNow vehicles produce both less noise and air pollution than most privately owned vehicles.
► Average vehicle age: 9-11 years
► Average CO2 emission: 189 g/km
► Average noise level: About 70 decibel
5 to 6 older high-emission vehicles are
replaced …
► Average vehicle age: 5-6 months
► Average CO2 emission: 99 g/km
► Average noise level: About 56 decibel
… by one new low-emission or zero-
emission vehicle.
DriveNow | Company Presentation
19. Christian Lambert
CEO DriveNow Belgium sprl/bvba
Buro & Design Center, Esplanade 1
1020 Bruxelles – Brussel
christian.lambert@drive-now.com