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Faster, Better,
Reinforced Progress:
How to engage and
capture
employee wisdom
through
crowdsourcing
© Synthetron 2015
>10 years of
experience
Crowdsource
Dialogues
Live Insights FNV
© Synthetron 2015
How
Synthetro
n works
3
© Synthetron 2015
Synthetron solves:
Scale
Synthesis
Peer
Authenticity
Qualified data:
•Really important
•Deep analysis
In...
© Synthetron 2015
© Synthetron 2015
Wisdom of
crowd
insight
intelligence
In the crowd
Of the crowd
With the crowd
Estimate predict
Poll
Dial...
© Synthetron 2015
Cases
© Synthetron 2016
feedback and suggestions
directly from shop floor
on new staff planning
Corporate
Operations
© Synthetron 2016
© Synthetron 2015
Engage top 1,000
worldwide
Co-create and test
vision & strategic
options & culture
Corporate
transformat...
Engagement
© Synthetron 2016
Operational
1.What goes well
2.What does not
3.What is the solution for …
Co-creating change
Reorganisation
© Synthetron 2016
© Synthetron 2015 © Synthetron 2015
How to
capture the
three levels of
“employee
wisdom"
Faster,
better,
unifying
Progress
© Synthetron 2015
Really got me into the
topic, learned something
in engaging way
Engaging
Intervention
Mindset
Change cur...
© Synthetron 2015
People are
. against
change
when
engaged
not
© Synthetron 2015
3 levels of
insights
based on
what they
think
observe
experience
Consistency
at 3 levels
ConfirmConfirm Emerging
rules
Emerging
rules
Value
creation
Value
creation
Emerging
New ways
Emerg...
7
meta
topics
2. Design & plan
1. Vision & motivation
3. Leadership & communication
5. People
4. Process & organisation
6....
© Synthetron 2015 © Synthetron 2015
Crowdsourcing
a way to
engage
employees
into
Faster,
better,
unifying
Progress
KSF?
Avoid
Pitfalls
© Synthetron 2015
© Synthetron 2015
Pitfalls
© Synthetron 2015
© Synthetron 2015
Slow and Fast
thinking
Daniel
Kahneman
Fast brain
takes over
for the
wrong things
Slow brain
is lazy
© S...
© Synthetron 2015
Biases..
- Anchoring
- Beauty
- Familiarity
- Halo effect
- Stereotyping
- Post purchase
...
© Synthetron 2015
1.Incorrect information signals
2.Reputation pressure
3.Lack of critical thinking
4.Incompetent or inexp...
© Synthetron 2015
Do it Right
Learn to Listen
© Synthetron 2015 © Synthetron 2015
1.
Right
Reason
© Synthetron 2015
1.
know
why
Objective
Insights, solutions
Scope, feedback, test
Learning, reflection
Innovation, co-crea...
© Synthetron 2015
2.
Right
Crowd
© Synthetron 2015
Avoid the Chit-Chat trap
2
to the
right
crowd #

Experience

=
=  Knowledge/Info  #
chit chatpolicy
...
© Synthetron 2015
3.
Right
Question
© Synthetron 2015
Purpose?
avoid
Ambiguous
questions
Do you expect the crowd
sourced energy market to take
off?
….to accou...
+ order/ compare
What will you do
differently after CSW?
How satisfied are
you about CSW
conference?
= How do I feel about...
© Synthetron 2015
Triggering questions
•What gets you out of bed in the
morning to come to work?
•Think back ..when you ha...
© Synthetron 2015
„Was ist, wenn überhaupt, falsch an der
deutschen Außenpolitik? Was müsste
geändert werden?“
Powerful
qu...
© Synthetron 2015
4.
Right
Listening
What are
they really
saying?
Grounded theoryFind the systemic themes
the lowest level of meaning
managerial actionable
 C...
How are
they
saying it
Mindset
 communicate in tune
What do
3 levels
tell me?
Change
forces
2010
2011
© Synthetron 2015
5.
Right
Attitude
© Synthetron 2015
Respect
people as
subjects
NOT
people as
objects
• Tone of voice
• Engage
be conscious about impact of t...
© Synthetron 2015
Crowdsourcing is
not
decision making
nor
a free lunch
Follow up
© Synthetron 2016
© Synthetron 2015 © Synthetron 2015
1.Engagement & intervention
2.Wide scope
3.Do it right
• Avoid pitfalls
• Right reason...
© Synthetron 2015
Do it Right
Listen to learn
&
Learn to Listen
Crowd-
sourcing
employee
?
© Synthetron 2015
Still
very
under-
exploited
source
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Faster, Better, Consolidated Progress: How to Capture Employee Wisdom through Crowdsourcing

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How do you get the best information out of crowds and prevent distortions and pitfalls such as group-think and herding? Synthetron CEO Joanne Celens analyzes how to source the best information out of crowds while preventing distortions and pitfalls such as group-think and herding. She elaborates on the importance of identifying and addressing the right crowd by asking the right questions. During her presentation, we are encouraged to think critically about the crowds we are reaching, recruiting, engaging or rewarding.

By Joanne Celens, Synthetron. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Publicada em: Negócios
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Faster, Better, Consolidated Progress: How to Capture Employee Wisdom through Crowdsourcing

  1. 1. Faster, Better, Reinforced Progress: How to engage and capture employee wisdom through crowdsourcing
  2. 2. © Synthetron 2015 >10 years of experience Crowdsource Dialogues Live Insights FNV
  3. 3. © Synthetron 2015 How Synthetro n works 3
  4. 4. © Synthetron 2015 Synthetron solves: Scale Synthesis Peer Authenticity Qualified data: •Really important •Deep analysis Instant short list of top opinions & ideas evolutionary discussion clever virtual scalable table setting Deep analysis actionable insight Online www moderated Qualified data set synthetrons © Synthetron 2016
  5. 5. © Synthetron 2015
  6. 6. © Synthetron 2015 Wisdom of crowd insight intelligence In the crowd Of the crowd With the crowd Estimate predict Poll Dialogue
  7. 7. © Synthetron 2015 Cases © Synthetron 2016
  8. 8. feedback and suggestions directly from shop floor on new staff planning Corporate Operations © Synthetron 2016
  9. 9. © Synthetron 2015 Engage top 1,000 worldwide Co-create and test vision & strategic options & culture Corporate transformation © Synthetron 2016
  10. 10. Engagement © Synthetron 2016 Operational 1.What goes well 2.What does not 3.What is the solution for …
  11. 11. Co-creating change Reorganisation © Synthetron 2016
  12. 12. © Synthetron 2015 © Synthetron 2015 How to capture the three levels of “employee wisdom" Faster, better, unifying Progress
  13. 13. © Synthetron 2015 Really got me into the topic, learned something in engaging way Engaging Intervention Mindset Change curve Do as now: take into considerations the needs of its members Methode war super. Eine Stunde die richtige Zeitvorgabe. Länger nicht – man muss sich ganz schön konzentrieren, wenn man nichts verpassen will I love talking like this – it nice to see how others react to honesty – ….real advantages of being honest and talking like this – I enjoyed this very much Thank you for involving us Heel zinvol: eigenlijk komen veel ideeën terug en iedereen heeft de kans om zijn idee te ventileren
  14. 14. © Synthetron 2015 People are . against change when engaged not
  15. 15. © Synthetron 2015 3 levels of insights based on what they think observe experience
  16. 16. Consistency at 3 levels ConfirmConfirm Emerging rules Emerging rules Value creation Value creation Emerging New ways Emerging New ways MeaningMeaning BehavioursBehaviours Strategy Plan Operation thoughts words deeds 3H Business direction Top Down Bottom Up © Synthetron 2016
  17. 17. 7 meta topics 2. Design & plan 1. Vision & motivation 3. Leadership & communication 5. People 4. Process & organisation 6. Behaviour and values 7. What is in it for me?
  18. 18. © Synthetron 2015 © Synthetron 2015 Crowdsourcing a way to engage employees into Faster, better, unifying Progress KSF?
  19. 19. Avoid Pitfalls © Synthetron 2015
  20. 20. © Synthetron 2015 Pitfalls © Synthetron 2015
  21. 21. © Synthetron 2015 Slow and Fast thinking Daniel Kahneman Fast brain takes over for the wrong things Slow brain is lazy © Synthetron 2015
  22. 22. © Synthetron 2015 Biases.. - Anchoring - Beauty - Familiarity - Halo effect - Stereotyping - Post purchase ...
  23. 23. © Synthetron 2015 1.Incorrect information signals 2.Reputation pressure 3.Lack of critical thinking 4.Incompetent or inexperienced Groupthink Cascade Herding Groups tend to amplify biases lemmings © Synthetron 2015
  24. 24. © Synthetron 2015 Do it Right Learn to Listen
  25. 25. © Synthetron 2015 © Synthetron 2015 1. Right Reason
  26. 26. © Synthetron 2015 1. know why Objective Insights, solutions Scope, feedback, test Learning, reflection Innovation, co-creation Measure People Engage People Listen to people Use People Value? Good? Success? Willing to act?
  27. 27. © Synthetron 2015 2. Right Crowd
  28. 28. © Synthetron 2015 Avoid the Chit-Chat trap 2 to the right crowd #  Experience  = =  Knowledge/Info  # chit chatpolicy beliefs Concept discussion deep dialogue Experience focused discussions © Synthetron 2016
  29. 29. © Synthetron 2015 3. Right Question
  30. 30. © Synthetron 2015 Purpose? avoid Ambiguous questions Do you expect the crowd sourced energy market to take off? ….to account for more than 30% of energy supply ? …. in your country? …. and share why? …. over the next 5 years? © Synthetron 2015
  31. 31. + order/ compare What will you do differently after CSW? How satisfied are you about CSW conference? = How do I feel about CSW? = Do I like CSW? What was good about CSW? What did you learn at CSW? What was really good about CSW? When was I awake, joyful, triggered? + Translate, apply Evaluate classify best, good, so-so, bad © Synthetron 2016
  32. 32. © Synthetron 2015 Triggering questions •What gets you out of bed in the morning to come to work? •Think back ..when you had a really good day at work last month ...what triggered this? Client HR: •What is engagement for you as employees? •What makes you be engaged? Engaging Triggering question Powerful Head Heart Hand Slow & Fast Common Goal© Synthetron 2015
  33. 33. © Synthetron 2015 „Was ist, wenn überhaupt, falsch an der deutschen Außenpolitik? Was müsste geändert werden?“ Powerful questions Critical thinking Right Flow
  34. 34. © Synthetron 2015 4. Right Listening
  35. 35. What are they really saying? Grounded theoryFind the systemic themes the lowest level of meaning managerial actionable  Crowd’s insights Cluster measure importance  Crowd’s quantification
  36. 36. How are they saying it Mindset  communicate in tune
  37. 37. What do 3 levels tell me? Change forces 2010 2011
  38. 38. © Synthetron 2015 5. Right Attitude
  39. 39. © Synthetron 2015 Respect people as subjects NOT people as objects • Tone of voice • Engage be conscious about impact of the question, thanking, complementing , remunerating(?) • Respect data/ outcome
  40. 40. © Synthetron 2015 Crowdsourcing is not decision making nor a free lunch Follow up © Synthetron 2016
  41. 41. © Synthetron 2015 © Synthetron 2015 1.Engagement & intervention 2.Wide scope 3.Do it right • Avoid pitfalls • Right reason • Right crowd • Right process • Right questions /flow 5.Really listen 6.Demonstrate respect 7.Follow up, act Recap Crowdsource employee intelligence
  42. 42. © Synthetron 2015 Do it Right Listen to learn & Learn to Listen Crowd- sourcing employee ?
  43. 43. © Synthetron 2015 Still very under- exploited source

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