How do you get the best information out of crowds and prevent distortions and pitfalls such as group-think and herding? Synthetron CEO Joanne Celens analyzes how to source the best information out of crowds while preventing distortions and pitfalls such as group-think and herding. She elaborates on the importance of identifying and addressing the right crowd by asking the right questions. During her presentation, we are encouraged to think critically about the crowds we are reaching, recruiting, engaging or rewarding.
By Joanne Celens, Synthetron. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com