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Crowdsourced Innovation by US Department of Defense

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Stephen Gerry
Acquisition Officer
US Department of Defense

Publicada em: Governo e ONGs

Crowdsourced Innovation by US Department of Defense

  1. 1. UNCLASSIFIED//FOUO Joint Program Executive Office for Chemical and Biological Defense PROOF Challenge Competition MAJ Stephen Gerry UIPE Incr 2 Product Manager 703.617.2382 donald.l.garey4.civ@mail.mil June 15, 2016 UNCLASSIFIED//FOUO DISTRIBUTION STATEMENT D. Distribution authorized to the Department of Defense and U.S. DoD contractors only.
  2. 2. UNCLASSIFIED//FOUO • Proof Challenge Overview • Target Solvers • Communication Strategy • Outreach and Assets • Return on Investments Agenda 2
  3. 3. UNCLASSIFIED//FOUO Problem Statement The DoD was in search of innovative ideas for solutions that will increase Warfighter mobility, dexterity and tactility, reduce operational burden, and seamlessly integrate the portions of the warfighter kit. The goal is to relieve any burdens and hazards to the Warfighter and improve operational capabilities in combating chemical and biological wartime threats. Goals 1. Source innovative ideas 2. Engage non-traditional resources in solving warfighter problem areas Methodology 1. Go to the solver – Facebook advertising 2. Speak like them – Engaging graphics, videos, and informative website 3. Understand their motivation – Cash prize, solvers retain IP rights Challenge Overview 3
  4. 4. UNCLASSIFIED//FOUO Solver Profiles  Out-of-the-box creative thinkers  Resilient, adventurous and willing to take risks  Interdisciplinary oriented, working across silos, “interpreters”  Team leaders/management must be an example for the team, acknowledging that there cannot be success without first experiencing failure. They must be the first ones to quickly adapt after failure, demonstrating resilience and agility.  Together the entire team is in touch with actual consumers/users to put the product in their hands (user-centered design) Our Target Solver 4
  5. 5. UNCLASSIFIED//FOUO • Kickoff Event. The Challenge Kickoff Event will announce the Challenge, draw buzz, and motivate people to participate. Key invitees will become the influencers and in-person amplifiers of the Challenge: • Media. – Paid Media: Social ads will actively target potential participants with creative social media posts informing and compelling them to apply or share information within their networks. – Organic Media: Organic posts on our Challenge page are comprised of press releases, news media, assets gathered at the kick-off event and video shoot. – Owned Media: We actively look to engage with existing JPEO channels and social profiles to share or uniquely post our Challenge content (links to posts, creative assets and/or copy will be provided). • Challenge Facebook page. We created an individual page focused solely on the Proof Challenge, allowing for contestants to share their thoughts, ideas, ask specific questions, stay up-to-date, and ultimately drive to the Challenge website to enter a submission. – https://www.facebook.com/ProofChallenge/ • Challenge Site. The final destination for Challenge participants is the website, which is integrated with Facebook and ultimately serves as the registration and submission portal. The site also presents content relevant to the contest including the Challenge rules, judges, FAQs, timeline, winners, etc. – http://www.proofchallenge.com/ Communication Strategy 5
  6. 6. UNCLASSIFIED//FOUO • Media: 30 media articles and growing – Including: National Defense Magazine, LA Times, YAHOO! Style, and CNET • Assets: 2 promotional videos, numerous photographs – https://vimeo.com/179366303 – https://www.dropbox.com/s/2rp2ihgxh68ubbk/Proof_Challenge_1080_v03.mp4?dl=0 Outreach and Assets 6
  7. 7. UNCLASSIFIED//FOUO • 5,000 “likes” on the Facebook page • Over 200 registered Competitors • Over 80 competitive concept submissions to the challenge (some competitors had multiple submissions) • Challenge Competitors joined the CEED Consortium that runs the protective ensemble contracting vehicle for prototyping • 10 Challenge Prize winners with concepts that can be further developed by the UIPE-2 program to improve future CBRN protective ensembles Return On Investment 7

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