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DISRUPTING THE SYSTEM
From Hiring Talent through Marketing Products and CSR
to Entering New Markets
Jan Kasprzycki-Rosikoń...
Crowdsourcing Week 2013 in Warsaw
Consumer Business
Coca-Cola, Mentos, Nestlé,
BIC, Foxy, Akzo Nobel,
PepsiCo.
Financial & Insurance
Services
Citibank, Nati...
PHASE I:
CONCEPT
DEVELOPMENT
PHASE II:
COMMUNITY
BUILDING
PHASE III:
CHALLENGE
DESIGN
PHASE IV:
IDEA
GENERATION
PHASE V:
S...
CROWDSOURCING TALENTS
An alternative way to recruit and hire talented people
EMPLOYEE PARTICIPATION
Engaging employees in the company’s development
CONSUMER ACTIVATON
Re-imagining the R&D process
Creative Community
CREATIVE COMMUNITY
Generating authentic content with a creative crowd
CSR
CSR AT SCALE
AkzoNobel: Engaging crowds to bring real change
What have we achieved?
• Created a pool of talented people to work for us
• Engaged employees who are aware of the changes...
Thank you. Let’s stay connected!
jan.rosikon@millionyou.com
www.millionyou.com
@millionyou
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets
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Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets

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Stories of brands, such as Deloitte, Nestle, and Akzo Nobel, that have employed crowdsourcing in their core activities and introduced this disruptive model to their company’s DNA.

By Jan Kasprzycki-Rosikon, MillionYou. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Publicada em: Negócios
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Corporate Crowdsourcing: From Hiring Talent to Marketing Products and CSR to Entering New Markets

  1. 1. DISRUPTING THE SYSTEM From Hiring Talent through Marketing Products and CSR to Entering New Markets Jan Kasprzycki-Rosikoń Managing Director, MillionYou
  2. 2. Crowdsourcing Week 2013 in Warsaw
  3. 3. Consumer Business Coca-Cola, Mentos, Nestlé, BIC, Foxy, Akzo Nobel, PepsiCo. Financial & Insurance Services Citibank, National Bank of Poland, Santander Group, Liberty Direct. Infrastructure, Transport & Real Estate Trakcja PRKI, Polish Airlines, National Rail. Technology, Media & Telecommunications Samsung, Nokia, Netia, Ringier Axel Springer, Nikon. Life Science & Healthcare USP Zdrowie, Medicover. Energy & Resources PGE (largest power producer & supplier in Poland). Public Sector City Council of Warsaw, National Museum in Warsaw, POLIN Museum of the History of Polish Jews.
  4. 4. PHASE I: CONCEPT DEVELOPMENT PHASE II: COMMUNITY BUILDING PHASE III: CHALLENGE DESIGN PHASE IV: IDEA GENERATION PHASE V: SOLUTION ANALYSIS PHASE VI: APPLICATION OF GENERATED SOLUTIONS
  5. 5. CROWDSOURCING TALENTS An alternative way to recruit and hire talented people
  6. 6. EMPLOYEE PARTICIPATION Engaging employees in the company’s development
  7. 7. CONSUMER ACTIVATON Re-imagining the R&D process
  8. 8. Creative Community CREATIVE COMMUNITY Generating authentic content with a creative crowd
  9. 9. CSR CSR AT SCALE AkzoNobel: Engaging crowds to bring real change
  10. 10. What have we achieved? • Created a pool of talented people to work for us • Engaged employees who are aware of the changes, and are the co-authors of the solutions implemented • Developed greater brand awareness and customer loyalty • Received authentic and fresh content to promote our products Engaged various groups to bring real change through CSR
  11. 11. Thank you. Let’s stay connected! jan.rosikon@millionyou.com www.millionyou.com @millionyou

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