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BlaBlaCar: How We Built a 25 Million Member Strong Community Based on Trust

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BlaBlaCar, the world’s leading ridesharing service, is a trusted community marketplace that connects drivers with empty seats to passengers looking for a ride, so that they can share the cost of the journey.

By Alec Dent, BlaBlaCar. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Publicada em: Negócios
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BlaBlaCar: How We Built a 25 Million Member Strong Community Based on Trust

  1. 1. Alec Dent BlaBlaCar UK @BlaBlaCarUK Building a 25m Member Community Based on Trust
  2. 2. Challenges of increased mobility (stats since the year 2000) More Congestion +423 MILLION vehicles worldwide More Pollution +10.9 BILLION tonnes CO2 per year
  3. 3. £14 £8 £14 £14 £50
  4. 4. A Fast Growing Community 20 million members in April 2015
  5. 5. countries NEW IN 2015 India Mexico Hungary Romania Serbia Croatia Brazil 20 NEW THIS YEAR
  6. 6. Trusted Community Travel Search People Powered Travel
  7. 7. Fred explains DREAMS @LeWeb and TedX
  8. 8. Rated Activity Moderated Social EngagedDeclared D.R.E.A.M.S
  9. 9. D R E A M S The Trust Framework by DECLARED
  10. 10. RATED D R E A M S The Trust Framework by
  11. 11. ENGAGED D A M SR E The Trust Framework by
  12. 12. D M SR ACTIVITY BASED E A The Trust Framework by
  13. 13. D SR E MODERATED A M The Trust Framework by
  14. 14. D R E A SOCIAL M S The Trust Framework by
  15. 15. Strangers Facebook Contacts Colleagues Friends & Family Levels of Trust 1.0 2.5 3.6 4.7 Neighbors 3.1 2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries
  16. 16. Strangers Facebook Contacts Colleagues Friends & Family Levels of Trust 1.0 2.5 3.6 4.7 4.3D.R.E.A.M.S. Profile Neighbors 3.1 2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries
  17. 17. Breakdown cover & onward travel Driver personal accident cover Legal protection Partnership
  18. 18. Stay for the SHARING 80% “more affordable” 54% “more mobile” 97% “Ridesharing makes for an enjoyable ride” Love for the FREEDOM Join for the SAVING
  19. 19. The Benefits
  20. 20. Optimising Idle Resources 1.7 people per car in Europe 2.8 people per car in the BlaBlaCar community 1 million tonnes less CO2 In the past 2 years ✓ Less emissions ✓ Less congestion ✓ Shared costs
  21. 21. We create mobility 28%passengers would not have travelled or would have driven alone if BlaBlaCar wasn’t available. Strong positive externalities: ✓ We create additional mobility in Europe ✓ We progressively take drivers off the road
  22. 22. We fundamentally change travel behaviour Year 1 10% 50% 30% 70% Year 2 Year 3 % of drivers whom are also passengers 60%of BlaBlaCar members who discovered the service as a driver end up also using it as passengers
  23. 23. Global energy savings 500,000 tons oil equivalent In 2 years, BlaBlaCar ridesharing saved Enough energy to light Los Angeles for 1 year =
  24. 24. Increased Access to Mobility say BlaBlaCar is a more affordable mode of transport than previous alternatives 54% £5 More Affordable £52 “feel more mobile” 80% Underserved Routes Oxford Cambridge direct connections
  25. 25. BlaBlaCar Delta Airlines 129M ~160M 2014 2015 2016 2017 2014 At the current growth rate, BlaBlaCar will transport more people in 2 years than the biggest US airline ~80M 40M 20M 100% Growth YoY Travelerstransported Source: BlaBlaCar database, US Dep’t of Transportation Bureau of Transportation Statistics via http://skift.com/2015/03/26/nearly-850-million-passengers-boarded-u-s-flights-in-2014/ 13 countries 19 countries
  26. 26. Follow me! @nbrusson Thanks! Follow us @BlaBlaCarUK

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