By Roberto Esposito, DeRev. Presented at CSW Summit Venice 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. CROWDFUNDING:
WORKING
FOR
A
CROWD-­‐MADE
ECONOMY
CROWDSOURCING
WEEK
SUMMIT
Venice
-­‐
March,
6th
2015
Roberto
Esposito
DeRev
|
Founder
&
CEO

7. Derev - WHY HERE, WHY NOW?
HIGHEST
AMOUNT
RAISED
IN
A
SINGLE
CAMPAIGN
+
1.6
million
of
euro
to
rebuild
«CiKà
della
Scienza»
+
25,000
backers
&
5.8
million
of
followers
on
social
media

8. opportunities
WHAT’S
THE
«VALUE»
OF
THE
CROWD
(ON
THE
WEB)?
The
impact
of
people
(through
Facebook)
on
world
economy
Source:
Deloi8e,
2015

9. REAL
(?)
NUMBERS
Reality (SHOW?)

10. CHALLENGE
#1
–
LACK
OF
ACTIVE
USERS
IN
ITALY
PROBLEM
22
mln
people
in
Italy
(+6yo)
never
used
Internet
Source:
AGI
SOLUTION
Working
on
mobile,
a
trojan
horse
to
match
users
everyday
habits
(158%
in
Italy)
A) technical gap

11. CHALLENGE
#2
–
LACK
OF
SKILLS
AND
TOOLS
PROBLEM
Lack
of
trust
of
users
in
on-­‐line
transacSons
and
fragmented
landscape
of
on-­‐line
payment
channels
SOLUTION
Including
different
stakeholders'
services
(banks,
mobile
companies)
in
a
unique
porWolio
a) technical gap

12. CHALLENGE
#3
–
LACK
OF
DESIGN
SKILLS
PROBLEM
Hundreds
of
project
draYs
rejected
in
two
years,
despite
many
tools
dedicated:
an
"Academy"
secSon,
a
free
e-­‐
book
and
a
live
costumer
support
service
SOLUTION
Fostering
literacy
about
crowdfunding
competences
using
visual
examples
and
also
gamificaSon,
according
to
the
leading
trends
in
knowledge
(Crowdfunding
World)
B) CULTURAL GAP

13. CHALLENGE
#4
–
(HOPEFULLY)
A
LIGHT
REGULATION
PROBLEM
Anxiety
for
regulaSon:
Italy
is
the
first
country
to
adopt
rules
for
equity
crowdfunding,
but
not
effecSve
SOLUTION
Crowdfunding
must
be
a
quite
tax-­‐free
sector
if
you
want
people
use
it
as
an
innovaSon
lab
B) CULTURAL GAP

14. Roberto
Esposito
DeRev
–
Founder
&
CEO
E-­‐MAIL
rob@derev.com
FACEBOOK
facebook.com/about.DeRev
TWITTER
twicer.com/DeRevOfficial
GOOGLE+
plus.google.com/+DeRevCrowdfunding