O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Inspiring India:
The story of
Spark
the Rise
Tripti Lochan April 8th 2014
“It’s not just how big
we become, but also
how we become big.”
Anand Mahindra
Background
In 1945, Mahindra was founded to bring the iconic
Jeep onto Indian roads around the core idea that
people will succeed if ...
Nearly 70 years later, Mahindra
became a USD$16.7 billion multinational group
with more than 180,000 employees
in over 100...
This is when in 2011 that Mahindra went into a
branding exercise to bring to life its
‘core purpose’
Accepting no limits.
Alternative Thinking.
Driving Positive Change.
Creating a movement.
To let people experience the power of the
idea of Rise, we aimed at building a
movement from the grou...
Our Big Idea
was to create an online platform that
would allow people in India to submit
projects that will drive positive...
Inspiration
Thomas Edison
Henry Ford
Technical
Implementation
Think big, start small
The program strategy defines
the Technical Approach
Workflows
Building a custom CMS
Segmenting users
Building an exchange platform
Building a voting platform
Real Time Dashboards
Automation
Challenges
How to deal with a lot of traffic and
a lot of submissions?
What defines a great idea?
How to enable rural areas to
participate in this movement?
How do you help users to connect in
a meaningful way?
How to deal with the $500,000 grants
given by Mahindra?
How to deal with voting mechanics,
fraud and attacks?
Approach To Solutions
Documentation
Reactivity
Reactivity
Transparency
Fairness to everyone
Firmness
Go old-school
Leverage your community
Thank You!
Tripti Lochan
CEO, VMLQais
tripti.lochan@vmlqais.com
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Tripti Lochan - Spark the Rise, CSWGlobal14
Próximos SlideShares
Carregando em…5
×

Tripti Lochan - Spark the Rise, CSWGlobal14

673 visualizações

Publicada em

Presented at Crowdsourcing Week Global 2014 by Tripti Lochan, CEO VML Qais. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

Publicada em: Negócios, Tecnologia
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Tripti Lochan - Spark the Rise, CSWGlobal14

  1. 1. Inspiring India: The story of Spark the Rise Tripti Lochan April 8th 2014
  2. 2. “It’s not just how big we become, but also how we become big.” Anand Mahindra
  3. 3. Background
  4. 4. In 1945, Mahindra was founded to bring the iconic Jeep onto Indian roads around the core idea that people will succeed if they are just given the opportunity.
  5. 5. Nearly 70 years later, Mahindra became a USD$16.7 billion multinational group with more than 180,000 employees in over 100 countries across the globe.
  6. 6. This is when in 2011 that Mahindra went into a branding exercise to bring to life its ‘core purpose’
  7. 7. Accepting no limits.
  8. 8. Alternative Thinking.
  9. 9. Driving Positive Change.
  10. 10. Creating a movement. To let people experience the power of the idea of Rise, we aimed at building a movement from the ground up.
  11. 11. Our Big Idea was to create an online platform that would allow people in India to submit projects that will drive positive change by finding supporters, volunteers, equipment, funding and winning grants from Mahindra.
  12. 12. Inspiration
  13. 13. Thomas Edison
  14. 14. Henry Ford
  15. 15. Technical Implementation
  16. 16. Think big, start small
  17. 17. The program strategy defines the Technical Approach
  18. 18. Workflows
  19. 19. Building a custom CMS
  20. 20. Segmenting users
  21. 21. Building an exchange platform
  22. 22. Building a voting platform
  23. 23. Real Time Dashboards
  24. 24. Automation
  25. 25. Challenges
  26. 26. How to deal with a lot of traffic and a lot of submissions?
  27. 27. What defines a great idea?
  28. 28. How to enable rural areas to participate in this movement?
  29. 29. How do you help users to connect in a meaningful way?
  30. 30. How to deal with the $500,000 grants given by Mahindra?
  31. 31. How to deal with voting mechanics, fraud and attacks?
  32. 32. Approach To Solutions
  33. 33. Documentation
  34. 34. Reactivity Reactivity
  35. 35. Transparency
  36. 36. Fairness to everyone
  37. 37. Firmness
  38. 38. Go old-school
  39. 39. Leverage your community
  40. 40. Thank You! Tripti Lochan CEO, VMLQais tripti.lochan@vmlqais.com

×