1. Your Back To School
Influencer Marketing
Strategy
2019

2. Our team of experts use industry knowledge and internal data-driven insight for:
● Branded Storytelling
● Influencer Talent Casting
● Campaign Amplification
● Global Influencer Marketing Consultancy
We operate globally with local expertise in 30+ countries.
A SAMPLE OF THE BRANDS WE’VE WORKED WITH:
WE PARTNER WITH BRANDS TO DESIGN TAILOR FIT, CREATIVE CAMPAIGNS
WITH CREDIBLE CONTENT CREATORS.
We implement digital strategies to reach your marketing goals.
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3. “
Summer is over.
Time to officially remember what day of the week it is.
Emotions are high this time of year. Kids want to make a good impression, sporting the
latest fashion trends and the newest gear. Their parents, in turn, want to make sure they
are prepared with enough food and the right school supplies to make it through their
days.
Both parent and kid intentions should have brands equally energized, especially when it
comes to utilizing Influencer Marketing. Influencer marketing is a thriving way to keep
brands visible rather than fading along with tan lines. Tapping into the end of summer
season, Crowd Media can amplify your brand awareness with a creative Influencer
Marketing strategy to increase engagement, drive quality traffic to your site, and even
encourage sales.
Crowd Media can take advantage of the seasonal changes to keep your customers
engaged by organizing influencer pop-up experiences, ambassador programs, social
channel takeovers, challenges and interactive DIYs. No matter your product or service
offering, Crowd Media can use Influencer Marketing to capitalize on the back to school
promotions and help your customers gear up for a great school year.
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Work With Influencers To Rock Your Back To School Promotions

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What?
A pop-up store is an experience offered
for a limited amount of time, which
helps promote an exclusive and urgent
need to consumers. Having influencers
support a pop-up event can help your
brand further spread its core message in
real time while offering an unforgettable
shopping experience that drives
community engagement
For example, hosting a pop-up
experience on campus with relatable
influencers hosting and inviting their
audience to the event, can increase your
brand awareness and help spread the
word amongst students.
Why?
Constant availability reduces the
consumer’s need for the urgency of
visiting a store, website, restaurant, etc.
The created scarcity in the form of a
pop-up concept can drive consumers to
stop by immediately for interaction with
your product and/or service.
In times when consumption knows no
bounds and everything is available 24
hours, the limited availability of a
product or service can create the special
charm.
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1- Pop-Up Experience

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What?
Both mental or physical health are of
great importance when aiming to maintain
success in school, which allows brands
the opportunity to work with influencers in
many possible manners, most importantly
in a less stressful and more organic
way.
For example, influencers can promote
your brand while showcasing to their
followers their healthy lunch ideas or
their favorite after school activities.
Whether they prepare their ultimate go-to
meals using your brand’s product or they
train their mental health to achieve great
results, there are many possibilities for
your brand to get involved.
Why?
Making fitness and a healthy nutrition a
priority can be an uphill battle for
students faced with the growth of
technological entertainment and an
increased emphasis on test preparation.
While they may be juggling school work,
family responsibilities, and a part-time
job, influencers can introduce them to
your brand in order to make students’ life
easier.
2- Fit For School

7. What?
Influencers taking part in the buddy
program are real people who love your
brand. Your brand’s buddies will
promote your products casually via
digital word-of-mouth and will be
authorities in their field as well as the
field your brand serves.
For example, the chosen influencer can
participate in a campaign presented as
#MySchoolExperience, mentioning a
different reason every day for why your
brand is the perfect fit for their school
routine.
Why?
Instead of using a script, brand buddies
talk to their followers organically, as if
they were having a conversation with a
friend (although they may have to follow a
list of guidelines that you provide). For this
reason brand buddies are a great way to
be the highlight of this seasonal change.
Often brand ambassadors agree to
maintain an ongoing relationship with
your brand and will continue to repeatedly
promote it on social media, at trade
shows, events, and through networking.
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3- Buddy Program

8. What?
Partner with a student influencer to have
them feature your brand on one of their
social media platforms using video
content. While displaying your brand’s
product in the video, your target audience
is more likely to remember your brand
and your products.
For example, the influencer showcases a
typical day of their life at university or
takes their audience along while
shopping for school, creating vlogs that
will ensure to drive brand awareness in
a more organic way.
Why?
Just like blogging, vlogging has
undergone an evolution over the last
decade that has taken it from a wild
frontier to a widely accepted and highly
popular form of content used by
YouTubers, independent producers, and
mainstream media alike. In fact, created
videos or “episodes” have often replaced
traditional TV programming.
Vlogging enables your brand to engage
directly with your target audience. By
getting to know your brand through the
influencers’ vlogs, their viewers will
quickly come to trust your brand and
see it as a leading brand in your field.
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4- Follow Me Along

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What?
Social Listening is about using social
media to listen to your target audience.
This activation has the benefit of enabling
your brand to gain significant insight
into your target audience: how they
shop and prepare for school and what
they want and expect from brand content
like yours.
Twitter, Snapchat, Facebook, and
Instagram all support live votes and polls.
For example, “Hey freshman - which color
backpack should I pick?” The goal is to
keep the tone fun and thematic while
taking full advantage of the visual aspect
of polls.
Why?
The first few weeks back to school can
be very stressful for kids, parents and
even teachers, but a little preparation
and encouragement can help make the
transition smooth.
From supporting kids emotionally to
offering tips on how to get back into the
school-year groove, influencers can
feature your brand in an interactive and
natural way. Being visual and engaging,
this type of content can make followers
feel part of something and make a brand
appear more authentic and caring
about their opinions as consumers.
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5- Social Listening

10. 10
What?
Packing, organizing, transporting,
attempting to bribe friends to help — the
whole process of moving out/in for
college or university can seem daunting,
but influencers are here to help, even if
it’s just with useful tips and tricks.
For example, the influencers will promote
your brand by uploading unboxing
videos, moving vlogs, furniture hauls or
decoration DIYs on social media. This
type of content represents an opportunity
to generate valuable interest in your
brand’s goods or services.
Why?
As we all know, there comes a moment
when we must leave the nest, an
experience that is admittedly bittersweet.
One of the hardest parts, in fact, is
gaining the confidence to believe you
can make it on your own.
Such visual mediums created by the
influencer will provide the audience with
the chance to see the product or
service being used by someone
first-hand to support their purchasing
decision. With video content, users gain
a detailed explanation of the product or
service used and will know what to
expect, from packaging to the final result.
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6- Mission: New Home

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Airlines, trains, rentals and
luggage brands can all be part
of an influencer’s journey!
Fashion brands can equip
influencers with needed
school-ready pieces to make
them stand out from the
crowd.
Cosmetics and hair brands
can provide influencers with
beauty essentials to make
them look flawless all year.
Influencers can showcase
your brand’s latest tech
products and apps, all
necessary for school survival.
From bed sheets to a desks,
there are many possibilities for
your brand to get involved in
the back to school season.
Digging into many flavors,
from refreshing drinks to
delicious food, influencers are
able to explore all the tasty
school lunch and snack
options.
Shopping for school supplies
is the best part of the back to
school season, make sure to
let your brand stand out this
year.
For busy students, exercise is a
great stress reducer. Influencers
can promote your brand while
helping students stay motivated.
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How Can This Work For Your Brand?

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Enhancing influencer content through UGC and
marketing assets
Our campaigns are both influencer led, driven by data, and can leverage licensed
repurposed influencer content, UGC or your own assets, in order to achieve
tangible results for your business. We ensure each campaign is tailored to your
business. We offer and recommend the following combinations for successfully
executed campaigns:
● Influencer led with repurposed content to fuel paid social campaigns
● UGC to drive campaign performance
● Your assets supported with UGC to drive downloads
● Your assets backed with repurposed influencer content and UGC to drive
campaign performance
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How To Get Results With Performance

13. Reach today for more information!
Maria Vasbotten
Account Director
maria@crowdmedia.com