Goodget crowdfunding campagne

1. GOODGET
Goodget wants to create an
innovative distribution channel in
developing countries for low-cost,
sustainable and innovative products:
not gadgets, but goodgets!

2. Goodget - Background
In Africa, I started up multi-media projects and E-Inclusion
ventures with Dutch volunteers and local people.
It was hard work, and we learned a lot from each other.
But we had some major problems to deal with...

3. Goodget - Background
Problems:
3. Frequent power cuts
2. Not everybody is a
born entrepreneur

4. Goodget - Background
Because we could not find
a sustainable alternative
like solar panels or small
wind mills in local African
shops...
The first problem was
solved by buying an
expensive and polluting
generator...

5. Goodget - Idea
From this frustration the idea for Goodget was born:
Goodget wants to make cost-effective, sustainable and
innovative products widely available to the people who can
best use them: poor people in developing countries, or the
Bottom of the Pyramid (BoP)...

6. Goodget - Vision
QuickTime™ and a
decompressor
are needed to see this picture.
... These products - not gadgets, but goodgets -
can help people solve their daily problems and
improve living conditions and the environment...

7. Goodget - Vision
Goodget has an excellent
value proposition for producers
of clean-tech products aimed at
the BoP:
With Goodget, they can reach
huge new markets without much
effort.
Note that producers can be big
or small, local enterprises or
multinationals.
Bottom line: Goodget can help producers scale up!

8. Goodget - Vision
Local entrepreneurs are very important to Goodget:
They are key in reaching the huge growth market for
goodgets in developing countries.
Also, Goodget wants to reduce poverty by adding
local market value to goodgets.

9. Goodget - Business Model
To add local market value, Goodget.org wants to
help local people set up a business in goodgets.
And again, we stumble upon the second problem:
Not everybody is a born entrepreneur.
So we looked for a way to tackle this problem...

10. Goodget - Business Model
Microfranchising is THE solution:
• Proven, innovative business model aimed at the BoP
• Reduces risk
• Educates and supports local entrepreneurs

11. Goodget - Strategy
To establish an effective microfranchise formula for
goodgets, Goodget will set up a pilot in Ghana.
We will work with local entrepreneurs and local
partner organizations (a.o. SIFE Ghana).
In Ghana, the market for microfranchises selling
products aimed at the BoP (= 21 million Ghanese)
was estimated at 38 billion dollar in 2005.

12. Goodget - Strategy
During the pilot in Ghana, the microfranchise formula
will be established and tested.
When the microfranchise formula is in place,
Goodget can scale up fast.
After a successful pilot in Ghana, Goodget will expand
in Ghana in the second year, and to 2 more countries in
West Africa in the third year.

13. Goodget - Competition
The competition consists of donations by NGO’s and
government agencies, and of producers of goodgets who
focus on a single product or product line. For example:
Solarsister.org, Barefootpower.com, Visionspring.com
There is no wholesaler or central distributor in developing
countries for goodgets.

14. Goodget - Proof of Concept
Examples of successful microfranchises:
• Grameen Village PayPhones
(Mobile phone services in Bangladesh)
• FanMilk (Diary products in Ghana)
• Solar Sister (Solar consumer products
in Uganda, Rwanda and South Sudan)
• Digicel EasyFLEX
(Prepaid mobile phone service in Haiti)

15. Goodget - Numbers
2012 2013 2014
(pilot) (3 countries)
€ Sales 116.800 751.00 2.021.900
€ Net profit -58.641 -11.361 48.901
after tax
Number of 7 12 21
Employees
• Breakeven is reached in the third year
• Microfranchisees can make a profit in the first month

16. Goodget - Financing Plan
Crowdfund the pilot of Goodget on
Crowdfunding needed to start up: € 25.000 (= $ 32.670)
Specifications:
Your loan (10% interest in 4 years) is used for the training of local
entrepreneurs, purchase of stock, marketing, production of
microfranchise manual & financial templates, set up local office.
Are you living in The Netherlands? Please visit
www.crowdaboutnow.com and invest in Goodget.
Not living in The Netherlands? Due to legal restrictions we cannot
offer you the crowdfunding proposition yet, but on our website
www.goodget.org we offer the possibility to donate.

17. Goodget - Financing Plan
To start up the pilot in Ghana with our partners (a.o. TU Delft, Enviu,
SIFE Ghana), we need € 69.000 in the first year.
Grants:
€ 11.500 granted by AgentschapNL (Ministry of Economic Affairs)
€ 17.500 granted by Impulsis (Icco, Edukans & KerkInActie)
Grant applications with several international funding agencies are under
consideration.
The first crowdfunding campaign aims to raise € 25.000 to start up the
pilot. A second (international) crowdfunding campaign is also a possibility
to raise the remaining € 15.000 (needed after 6 months)
Contact information:
Elvira de Rooij, MA
+31(0)624-879342
elvira@goodget.org