A Google Insights approach on the GAP new logo crisis leads to a surprising (?) conclusion.

1. GAP new logo crisis. Google Insights
Sunday, October 17, 2010

2. So...what was all about?
GAP changed its logo from the official web site.
The internet people said:
we don’t like it
it sucks
what the hell are you doing?
we love the old one and we want it back!
GAP people said:
hold on
we listen to you guys
we love you guys
why don’t you guys give us some nice options for the new logo?
hold on
you know what? let’s forget about it. We are gonna put the old one back
all right?
The internet people said:
yeah, we love you!
GAP people said:
we love you too!
Sunday, October 17, 2010

3. Google Insights approach
Settings
Sunday, October 17, 2010

4. Google Insights approach
A- Internet people start complaining about the new logo. It sucks!
B- GAP people say gosh we like our design but why don’t you guys show us yours and we do this thing
called crowd sourcing? stay tuned for details!
C- Hi it’s Marka, the President. We love you. I'm excited about continuing the conversation and believe
passionately in where we're taking our brand.
D- It’s the weekend. Everybody is cool.
E- GAP people say we’ve heard loud and clear that you don’t like the new logo. instead of crowd sourcing,
we’re bringing back the Blue Box tonight. Internet people say gosh GAP is so cool. They listened to
us, let’s call it a victory!
Sunday, October 17, 2010

5. Google Insights approach
Conclusion:
According to Google Insights, the biggest buzz was provoked by
October’s the 12th GAP statement saying that the old logo was about
to be restored.
Sunday, October 17, 2010

6. October 2010
Carles Roca-Font
Twitter: @marphille
email: crocafont@gmail.com
Sunday, October 17, 2010