1. BOSTON Christopher Mowbray Marjaun Bakhtiari Colin Bayley Ashley Dilorenzo

2. 300 Newbury St, Boston Ma 02115

3. NIKETOWN Employees

7. Atmospherics

12. NIKE Consumer Promotion

17. Consumer Ratings (1-10) Sincerity 10 9 9 8.5 10 46.5 Competence 9.5 9 10 10 9 47.5 Excitement 10 10 10 10 9 49 Sophistication 10 10 10 10 10 50 Ruggedness 9 9 9 9 10 46 Figures based on 5 consumers from Target market:

18. Store Lead: Liz, 30, Asian American How long have you operated store? 5 years How has business changed over the years and how so? Used to have bands for Livestrong now apparel (100% charity) also running club Wednesday and Saturdays Where are products made? China, Taiwan, Israel What is Nike trying to do right now? They are working on merchandise for marathon, running club (Saturdays are new) What Differentiates Niketown from other Brands/Stores? Always running based store, unlike the one in NY, charity, Gate Analysis (measures stride, people qualified, ex: knee reconstruction-shoe best for support)

19. Manager: Beth, 40 years old, American How long have you operated store? 6 months How has business changed over the years and how so? Has not Where are products made? Actually did not know looked at tag What type of people do you look to hire? Generally athletes, because they have a passion and knowledge of Nike and the shoe What is Nike trying to do right now? They are working on marathon, and What Differentiates Niketown from other Brands/Stores? Gate Analysis/Marathon/always innovating How does staff and Consumer interact? Staff is very helpful, patient, matches them with exactly what they are looking for, Swoosh Program