In this workshop, Chris from Wistia will talk about 3 different types of videos every software company can benefit from. He’ll also walk through some of his favorite production tips that will help everyone in the audience feel excited and ready to hit the ground running with video.

1. 3 videos your company
should make
And tips for how to make them!

2. Chris Lavigne
@crlvideo

5. We think video is great.

6. Like, really great.

7. Human

9. Make someone feel something

10. LET FOLKS KNOW OUR COMPANY IS MADE UP OF
REAL PEOPLE

11. We believe two things.

12. 1. We think that anyone can
make a great video.

15. NBED FRAGMENTED

16. 2. We believe that video can
help grow your business.

17. What does that look like?

21. Don’t try to go viral…
try to go helpful.

22. Strategic Video Use

23. “It’s all about the hardworking videos.”
- Chris Savage, CEO of Wistia

24. Let’s shred!

25. Use video to:
GENERATE LEADS
1

26. Everyone has seen a webinar
landing page, right?

27. Bad example of this

28. The fact is…webinars are a
great way to generate leads

31. It allows us to put a face to the name
Tease out the information in the webinar
Better CTR & conversion signup from video

33. Video increased click through
rates by 25% on email invites!

34. Come up with a template

36. Keep it short & sweet

37. Include an actionable insight

38. Crowdsource footage for
co-hosted material

39. Gets more people excited
about the webinar!

40. Gated Educational Content

41. Long-form Content

42. “Uniquely Valuable”

49. Conversion Rate by Location
16% 24% 3.4%
CONVERSION
@ START
CONVERSION
@ MIDDLE
CONVERSION
@ END

50. 0
10
20
30
40
50
Start
0 - 10%
10 - 20%
20 - 30%
30 - 40%
40 - 50%
50 - 60%
60 - 70%
70 - 80%
80 - 90%
90 -100%
End
2.3x
4.5x
Turnstile Conversion Rate by Location

51. Use video to:
MAKE SOCIAL TEASERS
2

53. Movie Trailer IMAGE

60. Visual Hook

67. 1. Leave em’ wanting more.

68. 2. Put your best foot forward.

69. 3. Plan for silent autoplay.

70. Use video to:
CLOSE DEALS
3

71. Source: wyzowl.com/video-marketing-statistics-2016.html
69% of users would prefer to watch video to
learn about a product or service (vs text)

72. 77% of consumers have been convinced to
buy a product or service by watching a video.
Source: wyzowl.com/video-marketing-statistics-2016.html

73. Zappos sells 6-30% more using product videos.
Showcase your product or service

74. Get personal.

76. Leave video voicemails
• Make a personal
connection
• Using video to put
a face to the name

77. Get even more personal.

84. Hardworking video

85. Video Voicemail ☎

86. (Placeholder)Sales out reach emails that included
video voicemails had a significantly
higher click through rate—42%, as
opposed to just 10%
The Wistia Experiment

88. 🙏Live Demo 🙏

89. Tips for making
1-1 video

91. To recap…

92. Raise your computer so
the camera is above eyeline

93. And have it an arms length
away from your face

94. Use a light or point
yourself in front of a window

95. Watch out for nasty
reverb from the room

96. X

97. Keep it short. Keep it friendly!

98. Do multiple takes!

99. Production Hot Tips

100. Script your video

104. Read the script out loud

105. Setup for the shoot

106. Invest in a paper
background

108. lights before/after shot
Use lights

110. Use the camera
you already have

111. Canon DSLR

112. Webcam

113. iPhone

115. Directing

116. Keep it light. Keep it positive.

117. Do it until you get it right.
(your talent will thank you)

118. Laptop teleprompter

119. The hand trick

120. DSLR Webcam

126. One more thing…

127. A Wistia Customer Cancelled😭

128. What could we improve?
“Absolutely nothing. I’m just not using
video in my biz, anymore. Boohoo!!”

131. Video gives you the
opportunity to delight.

132. @crlvideo