1. ASIA: HOME OF THE BEST OUTSOURCING
DESTINATIONS

2. Asia is one of the homes of the outsourcing destinations. It is still the cheapest
place to acquire skilled, knowledgeable, and English-proficient call center
agents, where the wages of customer service representatives can be as much
as 80 percent lower than those of their American counterparts.
Philippines - the world’s second-largest English-speaking country has become
the ideal destination for outsourced call center operations of multinational
companies. Here, the rates range from $6 to $10 per hour per seat and the
customer service industry is prospering. The Philippine call center industry
reached a whopping $10.5 million in year 2002, and is fast catching up with
chief player India, which gained $12 million.
Although most major call center outsourcers would rather not publicize that they
are outsourcing their requirements to the Philippines, there are about 30 to 40
call centers in the Philippines.

3. Filipinos are better call center agents
Proficiency in English. Having neutral accents. Compatibility in culture. Because
culturally, Filipinos are more Westernized than their Asian neighbors, more foreign
investors are choosing the Philippines as a base for their offshore customer service
facilities.
Filipinos are more familiar with the nuances of American English for they watch
American TV. Also, they have neutral accents, compared with Indians. When 1-800
number is dialed by clients call centers in the Philippines, they think they are still
talking to an American, when in fact it is a Filipino on the other line.
Aside from being helpful and friendly, Filipinos are more customer-oriented and
more patient in handling calls,
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