This will help in administering a library. you may visit some links: FACEBOOK: http://www.facebook.com/highschoollibrary YOUTUBE: http://www.youtube.com/channel/UCJbJMveoGw6TxlkJpvcnwkQ BLOG: http://library998.wordpress.com SLIDESHARE: www.slideshare.net/cristelcaisio/organizing-and-managing-libraries?related=1 TWITTER: https://twitter.com/HSlibrary07

4. MAJOR ADMINISTRATIVE
CONCERNS

5. This refers to:
TECHNICAL SERVICES
(Acquisition & Cataloging)
READERS’ SERVICES
(Reference, Circulation, etc.)

7. 21st
century
skills

8. •21st century skills (2009)
•Purpose: People are able to use all the
technology effectively to access and
manage information.
•Librarians need to become guides for
information literate participants.

9. 1. RESPONSIVENESS Recognition of customers’ needs & action to satisfy them w/in context
2. COMPETENCE Knowing what is required & having the appropriate skills to carry it out
3. ACCESS The ease w/ which customers can make contact w/ staff
4. COURTESY Consideration for customers’ needs
5. COMMUNICATION Feedback to customers about service
6. CREDIBILITY Trustworthiness and honesty of the service provider
7. SECURITY Physical safety and comfort
8. UNDERSTANDING Making the effort to know what customers need
9. TANGIBLES The appearance, reliability of equipment, fitness for purpose
10. RELIABILITY Consistently meeting all the above
DESCRIPTIVE CRITERIA FOR
ASSESSING QUALITY
LIBRARY/INFORMATION SERVICE
Source: Pinder, Chris & Maxine Melling (eds.). 1996. Providing customer oriented services
in the academic libraries. London: Library Association Pub.

10. This refers to:
Human Resources (Faculty, Staff,
etc.)
Ideas (Innovations, etc.)
Physical materials (Books, etc.)

11.  Fewer librarians are entering the profession as a
whole and some are not qualified or licensed to
become a librarian.
 Existing librarians must be re-educated for skills and
knowledge to support roles in the digital information
age.
Librarians must find ways to promote the values,
expertise, and leadership of the profession
throughout the community to ensure appreciation
for the roles librarians can do.

12. How will I:
• Affirm each person’s need for individual recognition and identity yet
also tend to the needs of the collective?
• Encourage team members to support one another while
simultaneously challenging and provoking each other through robust
debate?
• Foster experimentation, continuous learning and high performance?
• Determine how much structure — rules, hierarchy, planning and the like
— provide sufficient constraints without stifling improvisation?
• Mix patience and a sense of urgency?
• Balance bottom-up initiatives and top-down interventions?”

13. •FACT: DIGITAL MEDIA PROVIDERS
provide greater access to eBooks,
audio books, music and video
(over 300, 000 titles) than your
LOCAL LIBRARY can afford to offer
from its own collection.

14. PHYSICAL FACILITIES
The well-planned library building is efficiently organized for
use by patrons and staff. It allows for flexibility in space
utilization, accommodates technology, provides an inviting
interior, and is designed around the service needs of the
community as reflected in the library’s plan.
SCHOOL LIBRARY (For teachers, students & pupils)
PUBLIC LIBRARY (For the general public)
ACADEMIC LIBRARY (For undergraduates, graduates,
researchers, etc)
SPECIAL LIBRARY (For specialized researchers)

15. •The physical space of the
library needs to be repurposed
for independent learning
areas, and group learning
spaces to accommodate
digital technology.

16. WHAT IS MARKETING?
A planned approach to identifying and
gaining the support of the community and then
developing appropriate services in a manner
which benefits the users and furthers the aims
and objectives of the library/information
centers. (Yates)

17. Marketing can be viewed as a
process of exchange and a
way to foster the partnership
between the
library/information center and
its community. (Kotler, 1987)

19. –Librarians should see their skills as the products they offer.
–Information has become an “immersion environment”
–Librarians have to choose 1 or 2 strategic positions & then sacrifice
others
–People pay for using libraries and for not USING librarians.
–Create an environment for your message to be heard.
–Value and service are important.
–See the users’ perspective. Give them what they need, not their
requests.
–Deal things on a multidimensional level.
–It is crucial between people.
–Use informal language and consider the changed needs of a
global, desktop audience.
–Market to the people around you.

20. WHAT ARE THE STRATEGIES FOR
MARKETING THE
LIBRARY/INFORMATION SERVICES?
1. Organizing the planning team.
2. Establish the marketing audit.
3. Define the library/information center’s market.
4. Develop goals, objectives and actions.
5. Develop products that meet users’ needs.
6. Identify the costs for each product.
7. Determine the channels of distribution.
8. Promote and communicate.

21. STEP 1
The planning team is a working group
composed of stakeholders (representatives of
these groups who will be affected by the
decisions to come). The team should consist of
members of both the internal and external
environment, such as the library/information
staff, (including the director), policy makers,
funder and representatives from the library
various client groups.

22. STEP 2
A marketing audit covers both the external
assessment of client needs and the
attempt to understand community
systems. In addition to this analysis of the
external environment, the marketing audit
also analyzes the internal circumstances of
the library-identifying strengths, limitations,
and present practices.

23. STEP 3
Marketing segmentation – the process of
dividing customers into groups with unique
characteristics and needs. This is necessary to
appropriate market definition. All customers
(present and potential) can be divided into
categories, each of which may require
different kinds of service and support. (the
same overall community)

24. STEP 4
GOALS –statement of purpose or intent which are
written in global terms.
OBJECTIVES –statements of purpose or intent written
in a language that is both measurable and
attainable and which move the library toward a
state goal.
ACTION STATEMENT –provide the working outline of
specific tasks which must be executed before the
objective is realized.

25. STEP 5EXAMPLES OF PRODUCTS
Product mix
Product line 1: Collections
Product item: Print, Non-print, Electronic, Digital
Product line 2: Services
Product item: Circulation, Reference, Reserve, OPAC,
Acquisitions
Product line 3: Programs
Product item: Bibliographic instruction, Exhibit Display,
Information Literacy Skills Program

26. STEP 6
Direct cost – items attributed to specific
products
Example: rental of space, salaries off
personnel hired to work specifically with a
particular product.
Indirect cost – relate to the library/information
centers’ total operations

27. STEP 7
It is necessary to examine ‘place’
in context of product distribution
and channels of connection
between products and clients-
with an emphasis on access.

28. STEP 8Promotion – a set of activities which are set in motion once all other
marketing and planning components have been completed.
VARIOUS ASPECTS
1. Public relation – overall interaction between library & client
2. Publicity – through press releases, newsletters, columns in local
news, interviews, posters, displays at no cost
3. Advertising – when it is paid
4. Incentives – news on line searching services w/ coupons
5. Atmospherics – Ambience and environment of the distribution
channel

29. BOOK FAIR – on site method of
attracting people to the library and of
generating income. It serves as the
common display of new books from
book jobbers and dealers where they
offer big discounts.

30. DISPLAYS & EXHIBITIONS
Display – It can attract users and make them
aware of these materials. Purpose: To assist the
patron in the use of the library.
Exhibitions – It can engender the development of
a good reciprocal arrangement with
organizations, such as societies, associations,
business.

31. VISITING LECTURERS
The library can serve as a venue in the conduct
of lectures, i.e. symposium, forum, etc.
The library may invite an expert in the field of
librarianship or information science for a lecture
as part of the professional development of the
staff.

32. National Book Week Celebration
Proclamation no. 109 & 837 which state
designating the period from November 24
to 30 of the year as National Book Week &
November as Library and Information
Services Month, respectively signed by
Presidents, Manuel L Quezon & Corazon
Aquino.

33. REFERENCE
Claravall, Nora J., Ed. D. Managing libraries and information centers in the
Philippine setting. Benguet: Benguet State University, 2005.