1. Social Media Books
Reading books on social media will not give you the latest information, but it’s a great way to
learn the foundational things from the best.
Likeable Social Media
The lesson behind Dave Kerpen’s book is simple: be likable. Do that and you’ll
delight your customers, create an irresistible brand and be pretty awesome on
Facebook.
Groundswell
Great book by Forrester associates Charlene Li and Josh Bernoff that identifies
your social media audience and gives you a process to create a strategy.
Social Media Bible
Everything you need—tools, tactics and strategy–to succeed in social media and
transform your small or large business.
Zen of Social Media Marketing
Good argument that traditional marketing and the new social media marketing
don’t mix. Shama Kabani proves there’s an easier way to build credibility.
The Whuffie Factor
Tara Hunt explains that building a business online is about social capital.
The Dragonfly Effect
A popular class at the Stanford Graduate School of Business is turned into a
handbook on using the power and popularity of social media to do good in the
world.
Content Rules
A great book on how to create content for blogs, videos, ebooks and podcasts
that people can’t resist. This one by MarketingProfs Ann Handley
Big Book of Social Media
Perfect for finding case studies and perspectives on social media success. Great
for your bookshelf as a reference.
Open Leadership
Co-author of Groundswell shows leaders how social media has changed the
business landscape and what to do about it.