8. Indulging
in small
02. luxuries
• Many years of austerity
• Escaping for todays many worries
• Living a little - without giving up a lot
Knowledge shared by
10. Opportunity
in economic
03. adversity
• Continued joblessness
• Discontent with “status quo”
• Enabled by technology
• Entrepreneurial mindset
Knowledge shared by
11. Pete Cashmore Mark Zuckerberg Daniel Ek Alex Ljung
26 years 28 years 29 years 28 years
Knowledge shared by
12. Shared
office space
04. by the day
• Collaborative atmosphere
• Low start-up costs
• Creative environments
Knowledge shared by
14. New ways to
create, capture
05. and deliver value
• Disruptive business models
• Shorter life expectancy of business models
• Unexpected competition
Knowledge shared by
15.
16. Reinventing
made in
06. China
• Poor quality?
• Copycatting?
• Lack of trust?
Knowledge shared by
17.
18. The
future is
07. Cash-less
• Faster
• Easier
• Big Players
Knowledge shared by
19.
20. App
08. Overload
• App-ifying everything
• 1/2 million apps on App Store
• Copycat apps
Knowledge shared by
21.
22. Bring
your own
09. device (BYOD)
• Content accessible through Cloud
• BYOD policies
• Audio and Video via Wifi
Knowledge shared by
23.
24. Fear of
missing
10. out (FOMO)
• Staying in the know
• Social angst
• In overdrive thanks to Smartphones
Knowledge shared by
25. “If you weren‟t at one of Smirnoff‟s ravishing
Nightlife Exchange Project parties, then where
the bloody hell were you?”
Knowledge shared by
36. 14m customers
+ £1.14/week
52 weeks - 3 years
14m existing customers who buy a range of food products.
They each need to spend an additional £1.14 each weekly shop for a period of 3 years
Knowledge shared by
63. Film production
Initial
investment
(raw footage) Additional shots
Sales Educational
material TVC material
Instore Social
Viral
TV Media
Knowledge shared by
69. In conclusion
1. Define Growth priority
2. Start your own evidence board
3. Build on existing behavior
4. Think touch points
5. Time your message
6. Take advantage of circumstances
7. Choose partners carefully
8. Brief with passion
9. Recycle creativity
10. Measure and adjust as you go
Knowledge shared by
70. Would you like to know more?
Or simply want a second opinion
Contact us.
Cris Anthony Hödar
CEO and Partner
email:
cah@plenus.dk
Mobile
(+45) 28 262 851