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Evaluating Innovation and Promoting Success in
Community and Regional Food Systems
      Research, education, outreach, and advocacy
         to address food security in urban areas




 Co-Principal Investigators:
 Steve Ventura, Professor, Soil Science, University of Wisconsin-Madison
 Will Allen, CEO, Farmer and Founder, Growing Power, Inc.
A collaboration of
                 University of Wisconsin-Madison
                          Growing Power
                University of Wisconsin-Extension
                Michael Fields Agricultural Institute

                   and numerous community partners:
     Center for Resilient Cities, Chicago Food Policy Council, Community
  Groundworks, Community Services Unlimited of Los Angeles, Detroit Black
Community Food Security Network, Food Project, Growing Home, Hunger Task
 Force, Iowa County RC&D, Los Angeles Food Policy Council, Michigan State
University, Sixteenth Street Community Health Center, Walnut Way Conservation
                          Corp., Wayne State University
                                   AND MORE




              Supported by the United States Department of Agriculture
                     National Institute of Food and Agriculture
                         USDA Award 2011-68004-30044
Project Components
• Education
   – high school: PEOPLE program
   – college: internships, graduate practicums
• Outreach
   –   training
   –   assessment
   –   communication
   –   webinars and website
• Research
   – CRFS framework
   – city profiles
   – community innovation fund projects
• Advocacy
   – Farm bill
   – food policy councils
• Community Engagement Projects
Project Components
• Education
  – high school: PEOPLE program
  – college: internships, graduate practicums
• Outreach
  –   training
  –   assessment
  –   communication
  –   webinars and website
• Research
  – CRFS framework
  – city profiles
  – community innovation fund projects
• Advocacy
  – Farm bill
  – food policy councils
• Community Engagement Projects
Education
• UW-Madison PEOPLE program
  – Pre-college Enrichment Opportunity Program
    for Learning Excellence
  – Pipeline to college for students of color and
    low income students
• CRFS addition to PEOPLE:
  – Development of urban agriculture curricula
    • 1 week, 3 week programs
    • High school internships
  – Collaboration with Milwaukee high schools
Education
• PEOPLE and pizza
Outreach

• Webinars
  – Fall 2011 series
  – Spring 2013 series
  – eXtension Community of Practice
• Website
  – Blogs
  – Resources – theses, publications, etc.
  – Videos – voices of the people
Outreach - website
Outreach - website
• vox populi
Project Components
• Research – the (evolving) CRFS Framework
  – Characterizing community and regional food
    systems
  – Enhancing communication
  – Pointing toward evaluation approaches
  – Built on previous efforts
    • several versions of food system cycles
    • Whole Measures, Community Food Security Coalition
Project Components
• Research – the (revolving) CRFS
  Framework
Community Engagement
           Projects
• “Community owned” projects
  – defined by and with community partners
  – serving community-identified needs
• Small and rapid, but consequential
  – (but sometimes they grow!)
• Oriented to building relationships and trust
  – not “parachute” solutions
  – balance of leadership
  – overcoming historic antipathy to authority
Community Engagement
•   Examples
             Projects
    –   Carrots to Schools
    –   CFPAC Land Tenure Strategy
    –   CFPAC Supply Chain Workgroup
    –   Cover Cropping Vegetable Plots
    –   Creating Favorable Ordinances for Urban Agriculture
    –   Development of a Statewide Food Policy Council
    –   Evaluation of LA Food Policy Council Initiatives
    –   Food Enterprise Development Network
    –   Food Waste Composting for Urban Soils
    –   Gardening for Empowerment
    –   Growing Power Inventory
    –   Healthy Corner Stores Initiative (North Side Milwaukee)
    –   Hunger Task Force Farm Support
    –   Institute for Urban Agriculture & Nutrition
    –   Lead in Urban Environments
    –   South Side Milwaukee Healthy Food Access Coalition
Community Engagement
•                  Project Access
    Southside Milwaukee Food
    – Influencing consumer behavior and choice
    – Partners: local health service and food retailers
    – Building and supporting local leadership
Community Engagement
•                  Projecttheir show:
    Southside Food Access –
Community Engagement
•               Project – Madison
 Gardens for Empowerment
• Growing Healthy Soil – Milwaukee
Community Engagement
•                  Project
  Growing Healthy Soil – lead in urban environments
• Collaboration:
  -   Medical College of Wisconsin
  -   16th Street Health Clinic
  -   Walnut Way
• Help residents with back yard gardens
  -   Support
  -   Benefits
  -   Risks
Community Engagement
•                  Project
    Chicago Grown label
    – CFPAC activity
    – CRFS guided
Community Engagement
•                  Project
    Milwaukee school vegetables
    – Growing Power and the carrot conundrums
      • Cost
      • Processing
      • Sourcing
    – Leading to a melange of local procurement
Community Engagement
•                  Project
    Hunger Task Force
    – moribund county prison farm turned into food
      pantry supplier
CRFS Lessons
• Collective impact
• Food justice and food sovereignty
• Community/university/extension
  partnerships
• Food system services
• Scaling up
CRFS Lessons
• Collective impact
• Food justice and food sovereignty
• Community/university/extension
  partnerships
• Food system services
• Scaling up
CRFS Lessons – Food Justice
• Detroit food club -> food coop (innovation
  fund)
• Dismantling racism workshops
CRFS Lessons – Food System
•Parallel concept toServicesservices
                    ecosystem
• “Values” wheel of framework
• Builds on CFSC Whole Measures for Community
  Food Systems
CRFS Lessons – Food System
•                    Services
    Metrics to measure food system services
    – Growing Power inventory
    – Urban markets survey
    – Milwaukee Food Policy Council assessment
Looking Forward
• Within CRFS
  – Innovation Fund Research
  – Graduate practicums
• Enduring beyond CRFS
  – Institute on Urban Agriculture and Nutrition
  – Wisconsin Food Policy Council
  – The Good Food Revolution

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Evaluating Innovation and Promoting Success in Community and Regional Food Systems

  • 1. Evaluating Innovation and Promoting Success in Community and Regional Food Systems Research, education, outreach, and advocacy to address food security in urban areas Co-Principal Investigators: Steve Ventura, Professor, Soil Science, University of Wisconsin-Madison Will Allen, CEO, Farmer and Founder, Growing Power, Inc.
  • 2. A collaboration of University of Wisconsin-Madison Growing Power University of Wisconsin-Extension Michael Fields Agricultural Institute and numerous community partners: Center for Resilient Cities, Chicago Food Policy Council, Community Groundworks, Community Services Unlimited of Los Angeles, Detroit Black Community Food Security Network, Food Project, Growing Home, Hunger Task Force, Iowa County RC&D, Los Angeles Food Policy Council, Michigan State University, Sixteenth Street Community Health Center, Walnut Way Conservation Corp., Wayne State University AND MORE Supported by the United States Department of Agriculture National Institute of Food and Agriculture USDA Award 2011-68004-30044
  • 3. Project Components • Education – high school: PEOPLE program – college: internships, graduate practicums • Outreach – training – assessment – communication – webinars and website • Research – CRFS framework – city profiles – community innovation fund projects • Advocacy – Farm bill – food policy councils • Community Engagement Projects
  • 4. Project Components • Education – high school: PEOPLE program – college: internships, graduate practicums • Outreach – training – assessment – communication – webinars and website • Research – CRFS framework – city profiles – community innovation fund projects • Advocacy – Farm bill – food policy councils • Community Engagement Projects
  • 5. Education • UW-Madison PEOPLE program – Pre-college Enrichment Opportunity Program for Learning Excellence – Pipeline to college for students of color and low income students • CRFS addition to PEOPLE: – Development of urban agriculture curricula • 1 week, 3 week programs • High school internships – Collaboration with Milwaukee high schools
  • 7. Outreach • Webinars – Fall 2011 series – Spring 2013 series – eXtension Community of Practice • Website – Blogs – Resources – theses, publications, etc. – Videos – voices of the people
  • 10. Project Components • Research – the (evolving) CRFS Framework – Characterizing community and regional food systems – Enhancing communication – Pointing toward evaluation approaches – Built on previous efforts • several versions of food system cycles • Whole Measures, Community Food Security Coalition
  • 11. Project Components • Research – the (revolving) CRFS Framework
  • 12. Community Engagement Projects • “Community owned” projects – defined by and with community partners – serving community-identified needs • Small and rapid, but consequential – (but sometimes they grow!) • Oriented to building relationships and trust – not “parachute” solutions – balance of leadership – overcoming historic antipathy to authority
  • 13. Community Engagement • Examples Projects – Carrots to Schools – CFPAC Land Tenure Strategy – CFPAC Supply Chain Workgroup – Cover Cropping Vegetable Plots – Creating Favorable Ordinances for Urban Agriculture – Development of a Statewide Food Policy Council – Evaluation of LA Food Policy Council Initiatives – Food Enterprise Development Network – Food Waste Composting for Urban Soils – Gardening for Empowerment – Growing Power Inventory – Healthy Corner Stores Initiative (North Side Milwaukee) – Hunger Task Force Farm Support – Institute for Urban Agriculture & Nutrition – Lead in Urban Environments – South Side Milwaukee Healthy Food Access Coalition
  • 14. Community Engagement • Project Access Southside Milwaukee Food – Influencing consumer behavior and choice – Partners: local health service and food retailers – Building and supporting local leadership
  • 15. Community Engagement • Projecttheir show: Southside Food Access –
  • 16. Community Engagement • Project – Madison Gardens for Empowerment • Growing Healthy Soil – Milwaukee
  • 17. Community Engagement • Project Growing Healthy Soil – lead in urban environments • Collaboration: - Medical College of Wisconsin - 16th Street Health Clinic - Walnut Way • Help residents with back yard gardens - Support - Benefits - Risks
  • 18. Community Engagement • Project Chicago Grown label – CFPAC activity – CRFS guided
  • 19. Community Engagement • Project Milwaukee school vegetables – Growing Power and the carrot conundrums • Cost • Processing • Sourcing – Leading to a melange of local procurement
  • 20. Community Engagement • Project Hunger Task Force – moribund county prison farm turned into food pantry supplier
  • 21. CRFS Lessons • Collective impact • Food justice and food sovereignty • Community/university/extension partnerships • Food system services • Scaling up
  • 22. CRFS Lessons • Collective impact • Food justice and food sovereignty • Community/university/extension partnerships • Food system services • Scaling up
  • 23. CRFS Lessons – Food Justice • Detroit food club -> food coop (innovation fund) • Dismantling racism workshops
  • 24. CRFS Lessons – Food System •Parallel concept toServicesservices ecosystem • “Values” wheel of framework • Builds on CFSC Whole Measures for Community Food Systems
  • 25. CRFS Lessons – Food System • Services Metrics to measure food system services – Growing Power inventory – Urban markets survey – Milwaukee Food Policy Council assessment
  • 26. Looking Forward • Within CRFS – Innovation Fund Research – Graduate practicums • Enduring beyond CRFS – Institute on Urban Agriculture and Nutrition – Wisconsin Food Policy Council – The Good Food Revolution