Åbning - Branded Commerce '19 - Hosted by Creuna
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Åbning - Branded Commerce '19 - Hosted by Creuna
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Åbningspræsentation af Kristoffer Okkels på konferencen Branded Commerce '19, som Creuna var værter for den 18/5-19. En indflyvning til fem grunde til, at Branded Commerce er mere aktuelt end nogensinde før.
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Åbning - Branded Commerce '19 - Hosted by Creuna
- Convenience Experience
- 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna
- 142 mia. DKK ~13% vækst © Creuna https://www.danskerhverv.dk/siteassets/mediafolder/downloads/politik-og-analyser/e-analysen---status-2018.pdf
- eCommerces andel af det totale salg © Creuna 2015 2016 2017 2018 2019 2020 2021 20% 18% 16% 14% 12% 10% 8% 6% 7,4% 8,6% 10,2% 11,9% 13,7% 15,5% 17,5% https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
- No industry is failing faster than retail. Howard Yu, Professor at IMD Harvard Business Review © Creuna ” https://hbr.org/2018/12/what-big-consumer-brands-can-do-to-compete-in-a-digital-economy
- 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna
- Instagram check-out © Creuna
- Fra chat til commerce © Creuna
- Influencers som salgskanal © Creuna
- © Creuna
- 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna
- https://table.skift.com/2019/04/05/uber-eats-lands-at-torontos-pearson-airport/
- https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/
- https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/
- https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/
- US supermarket chain trials driverless delivery vehicles STOP & SHOP DELIVERY https://robomart.co/
- 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna
- © Creuna ‘Små spillere’ har stjålet 15 mia. dollars i omsætning fra store aktører i perioden fra 2012 til 2017. Boston Consulting Group https://www.bcg.com/en-us/publications/2018/what-fastest-growing-consumer-packaged-goods-companies-do-differently.aspx
- © Creuna We bought brands and thought they would last forever… Jorge Paulo Lemann Co-Founder, 3G Capital ” https://www.forbes.com/sites/antoinegara/2018/04/30/jorge-paulo-lemann-says-era-of-disruption-in-consumer-brands-caught-3g-capital-by-surprise/#7b7ed4451f9b
- © Creuna I’m a terrified dinosaur Jorge Paulo Lemann Co-Founder, 3G Capital ” https://www.forbes.com/sites/antoinegara/2018/04/30/jorge-paulo-lemann-says-era-of-disruption-in-consumer-brands-caught-3g-capital-by-surprise/#7b7ed4451f9b
- 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna
- $4 milliarder i venturekapital til nye D2C brands © Creuna https://medium.com/@sitararamesh/d2c-by-the-numbers-breaking-down-the-hype-into-dollars-and-cents-d5d74e807494
- © Creuna
- The brands that understand and own the fundamental interplay between experiential and transactional are winning. Fab Dolan Head of Marketing , Google Canada © Creuna “ https://www.shopify.com/enterprise/the-future-of-ecommerce
- 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna
- Both traditional retail and eCommerce are undergoing tectonic shifts and will eventually become one and will be ruled by none other than the customer. Tal Zvi Nathanel CEO, Showfields © Creuna “ https://www.psfk.com/2019/05/op-ed-c-commerce-tal-nathanel.html