O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Emerging Consumer Survey Databook 2012

766 visualizações

Publicada em

This Credit Suisse Emerging Consumer Survey Databook provides granular detail of the market research that underpins the conclusions and themes highlighted in the Credit Suisse Emerging Consumer Survey 2012, a comprehensive and exclusive study of the consumption patterns and plans of individuals residing in eight key economies across the emerging world. Specifically, the markets we have incorporated in this survey are China, India, Brazil, Russia, Saudi Arabia, Egypt, Indonesia and Turkey. In total, these markets account for over 3.3 billion people.

- Download the 2012 Emerging Consumer Survey Databook (PDF): http://bit.ly/1durZ4B
- Order the print version of the databook: http://bit.ly/1mwfKre

- Visit the Credit Suisse Research Institute website: http://bit.ly/18Cxa0p

Publicada em: Economia e finanças
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Emerging Consumer Survey Databook 2012

  1. 1. Emerging Consumer Survey Databook 2012 January 2012 Research InstituteThought leadership from Credit Suisse Research and the world’s foremost experts
  2. 2. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Table of contents Introduction 3 Credit Suisse Consumer Survey Universe 4 Brazil 5 China 26 Egypt 47 India 68 Indonesia 89 Russia 110 Saudi 131 Turkey 152 Methodology 173 Appendix: Questionnaire 174 About the survey 177 Imprint 178 General disclaimer / Important information 179 For more information, please contact: Michael O’Sullivan, Head of Portfolio Strategy and Thematic Research at Credit Suisse Private Banking michael.o’sullivan@credit-suisse.com Mujtaba Rana, Analyst Thematic Equity Research at Credit Suisse Investment Banking mujtaba.rana@credit-suisse.com
  3. 3. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Introduction This Credit Suisse Emerging Consumer Survey Databook provides granular detail of the market research that underpins the conclusions and themes highlighted in the Credit Suisse Emerging Consumer Survey 2012, a comprehensive and exclusive study of the consumption patterns and plans of individuals residing in eight key economies across the emerging world. Specifically, the markets we have incorporated in this survey are China, India, Brazil, Russia, Saudi Arabia, Egypt, Indonesia and Turkey. In total, these markets account for over 3.3 billion people. As comprehensive as this Databook is, we have not provided every aspect of the detail which can be derived from the survey along the lines of gender, age, city and rural/urban locations. This is available on request. The pages that follow have focused on income bands as a source of disaggregation of the responses which was a principal feature of the themes we have explored. This report builds on work Credit Suisse published on consumption trends in emerging markets 12 months ago, The Emerging Consumer Survey 2011. This was in itself an entension to the China Consumer Survey, a publication from Credit Suisse released annually since 2005. The survey structure and questionnaire used in this previous work has been used as a template for this project, ensuring both a degree of consistency with previous work and a comparable dataset across the different countries. To conduct the primary research for this project, the Credit Suisse Research Institute engaged the global market research firm AC Nielsen to advise on the questionnaire construction and to undertake the interview process on our behalf. Using a global firm with local offices has provided a consistent approach to this multi-region survey, as well as allowing sufficient flexibility to incorporate questions specific to the countries concerned. This survey is designed to capture information regarding the spending patterns (past, present and future) and general lifestyles and aspirations of the consumers across these markets. The data is proprietary to Credit Suisse and is based on face-to-face interviews carried out in 75 distinct regional areas, spread over the eight different countries. Data from such a sample will vary in quality due to the sampling and non-sampling problems inherent in all surveys. Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural- to-urban split varying by country. A total of almost 14,500 respondents were screened and surveyed on questions within 12 categories: 1) general income and wealth, 2) autos, 3) food and beverages, 4) household and personal care, 5) luxury goods, 6) technology, 7) telecoms, 8) internet, 9) travelling, 10) property, 11) education and 12) healthcare. Detailed results from each of the eight markets are shown in the "Country Specific Data" section from page 5. The survey methodology is described on page 173. Although each respondent was asked up to 125 questions during the course of the survey, the Databook aims to present detailed information on those areas which investors may find most compelling and those which garnered the most thought-provoking ideas during the course of our study. Certain topics are more pertinent in some markets than others: questions on holiday plans yielded far more interesting results in Russia and Saudi Arabia than they did in Egypt, for instance. Similarly, questions on stock market investments are more pertinent in China than they are in Indonesia. Nevertheless, for the sake of consistency, we have included a standard set of results for each market in this Databook. Numbered references within the tables, such as A7 and D5, allude to specific questions surveyed, a list of which can be found in the appendix. More detail is available on request. Mujtaba Rana Equity Research, Credit Suisse Investment Banking
  4. 4. January2012 CreditSuisseEmergingConsumerSurveyDatabook2012Source:CreditSuisseEmergingConsumerSurvey2012 Credit Suisse Consumer Survey Universe Russia (11%*) GDP: $1,894.3 bn Consumption: $945.3 bn (50%) GDP Growth (2011E): 4.29% China (18%*) GDP: $6,476.2 bn Consumption: $2085.3 bn (32%) GDP growth (2011E): 9.47% India (18%*) GDP: $1,700 bn Consumption: $827.9 bn (49%) GDP growth (2011E): 7.84% Indonesia (11%*) GDP: $813.9 bn Consumption: $454.2 bn (56%) GDP growth (2011E): 6.4% Brazil (11%*) GDP: $2447.8 bn Consumption: $1520.1 bn (62%) GDP growth (2011E): 3.77% Egypt (11%*) GDP: $248.6 bn Consumption: $174 bn (70%) GDP growth (2011E): 1.22% Saudi Arabia (11%*) GDP: $580.7 bn Consumption: $153.3 bn (26%) GDP growth (2011E): 6.47% Russia (11%*) GDP: $1,894.3 bn Consumption: $945.3 bn (50%) GDP Growth (2011E): 4.29% China (18%*) GDP: $6,476.2 bn Consumption: $2085.3 bn (32%) GDP growth (2011E): 9.47% India (18%*) GDP: $1,700 bn Consumption: $827.9 bn (49%) GDP growth (2011E): 7.84% Indonesia (11%*) GDP: $813.9 bn Consumption: $454.2 bn (56%) GDP growth (2011E): 6.4% Brazil (11%*) GDP: $2447.8 bn Consumption: $1520.1 bn (62%) GDP growth (2011E): 3.77% Egypt (11%*) GDP: $248.6 bn Consumption: $174 bn (70%) GDP growth (2011E): 1.22% Saudi Arabia (11%*) GDP: $580.7 bn Consumption: $153.3 bn (26%) GDP growth (2011E): 6.47% Note: 1.Total GDP for the country shown in nominal US $ (2011E). 2.* % of survey sampled from this country 3.Country GDP from IMF 4.Consumption from UN data 2012 Credit Suisse Emerging Consumer Survey Number of respondents : 14,232 Across 8 countries 70% in urban areas; 30% in rural areas 2012 Credit Suisse Emerging Consumer Survey Number of respondents : 14,232 Across 8 countries 70% in urban areas; 30% in rural areas Turkey (11%*) GDP: $846.5 bn Consumption: $601 bn (71%) GDP growth (2011E): 6.59% Source: Credit Suisse Emerging Consumer Survey 2012
  5. 5. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil Living for today The Brazilian consumer continues to stand out as the most optimistic across our survey. The momentum of income growth provides an underpinning to discretionary spending as it has over the last year. The Brazilian typically spends not saves. There is an appetite for real assets such as property if not financial assets. At 58%, the weighted average balance of respondents are more positive in Brazil than in any other country. In addition, this measure of optimism has seen only a minor step down at the lower income end relative to last year’s survey. The general breadth of the optimism across the overall population looking ahead tends to set Brazil apart, notwithstanding the historical unequal income distribution. Income expectations are underpinning this sense of optimism. On average, the Brazilian consumer is expecting one of the highest rates of household income growth among the countries surveyed, with the majority expecting increases in excess of 10%, or around 5% in real terms. Strong nominal income growth in the last year also shielded the consumer in Brazil from inflation better than in other countries. The survey reveals that spending behaviour proved more robust in the last year than elsewhere including spending in the more discretionary areas. Finally, among the wealthier consumers in the survey (GDP per capita of $12,400), the savings behaviour is striking in that so little of income is saved. Barely 7% of household income is registered as saved and over a half of respondents suggest they have no extra cash for savings. Given the strength of projected real income growth, this is extraordinary. It is more typical of the countries where the consumer is being seriously squeezed than one where finances seem robust. Statistics GDP (2011) $2,447.8 bn GDP per capita (2011) $12,423 Population (2011) 197.04 mn Geographical area 8.51 mn km2 Number of cities (in excess of 2 million people) 6 Gini coefficient (2009) 55.0 Average inflation (2011E) 6.6% Average inflation (2012E) 5.2% Real GDP growth (2011E) 3.8% Real GDP growth (2012E) 3.6% Current account % of GDP (2011E) -2.3% Current account % of GDP (2012E) -2.5% Consumption as a % of GDP (2011) 62.1% Statistics GDP (2011) $2,447.8 bn GDP per capita (2011) $12,423 Population (2011) 197.04 mn Geographical area 8.51 mn km2 Number of cities (in excess of 2 million people) 6 Gini coefficient (2009) 55.0 Average inflation (2011E) 6.6% Average inflation (2012E) 5.2% Real GDP growth (2011E) 3.8% Real GDP growth (2012E) 3.6% Current account % of GDP (2011E) -2.3% Current account % of GDP (2012E) -2.5% Consumption as a % of GDP (2011) 62.1% 2012 Emerging Consumer Survey Number of respondents : 1,500 Across 5 geographic locations 70% in urban areas; 30% in rural areas 2012 Emerging Consumer Survey Number of respondents : 1,500 Across 5 geographic locations 70% in urban areas; 30% in rural areas Sao Paulo ( 40% ) GDP: $388bn Sao Paulo ( 40% ) GDP: $388bn Rio de Janeiro ( 20% ) GDP: $201bn Rio de Janeiro ( 20% ) GDP: $201bn Recife ( 20% ) GDP: $35bn Recife ( 20% ) GDP: $35bn Porto Alegre ( 10% ) GDP: $66bn Porto Alegre ( 10% ) GDP: $66bn Belo Horizonte ( 10% ) GDP: $61bn Belo Horizonte ( 10% ) GDP: $61bn Note: 1.All city level GDP figures are 2009 est. at PPP (PWC), total GDP for the country shown in nominal US$. 2.* % of survey sampled from this area 3.Country GDP , inflation, CA , population data from IMF, Gini from UNDP, area from CIA World Factbook, city population from CityPopulation 4.GDP per capita: World Development Indicators-World Bank, consumption as a % of GDP from UN data
  6. 6. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Spending sentiment Figure 1: Country product purchasing in 2011 vs survey average Cars Carbonated drinks Beer Spirits Dairy Cosmetics Fashion apparelSports shoes Watches Perfume Computers Mobile phones Smartphone Internet access Holidays Property Extra education Private healthcare 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 % respondents with exposure on average across the EM Consumer Survey %respondentsinBrazil,2011 Greater penetration in Brazil EM consumer survey average Source: Credit Suisse emerging markets consumer survey. Figure 2: Country product purchasing in 2011 vs change over 2010 Cars Carbonated drinks BeerSpirits Dairy Cosmetics Fashion apparel Sports shoes Watches Perfume Computers Mobile phonesSmartphone Internet access Holidays Property Extra education Private healthcare -20 -15 -10 -5 0 5 10 15 0 10 20 30 40 50 60 70 80 90 100 2011 % respondents that own or have bought each item Recordedspendingin2011vs2010 Source: Credit Suisse emerging markets consumer survey. Figure 3: Momentum in country purchasing vs momentum in survey average Cars Carbonated drinks BeerSpirits Dairy Cosmetics Fashion apparel Sports shoes Watches Perfume Computers Mobile phones Smartphone Internet accessHolidays Property Extra educationPrivate healthcare -17 -12 -7 -2 3 8 -6 -4 -2 0 2 4 6 EM Survey -Spending momentum vs 2010 % Brazil-Spendingmomentumvs2010% Greater growth in Brazil EM consumer survey average Source: Credit Suisse emerging markets consumer survey.
  7. 7. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Demographics Figure 4: A6. Could you please tell me your age? Figure 5: N2. What is your total after tax monthly income? 32 41 17 10 0 10 20 30 40 50 18-29 30-45 46-55 56-65 %ofrespondents 0 15 19 31 11 5 3 3 2 0 5 10 15 20 25 30 35 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Note: Sample size: 1500 respondents across 5 geographical regions Figure 6: Urban / Rural split Figure 7: Male / Female split 29 71 0 20 40 60 80 100 Rural Urban %ofrespondents 50 50 0 10 20 30 40 50 60 Male Female %ofrespondents Figure 8: A9. How many people live in your household? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know 1 5 0 9 8 4 1 0 2 5 0 4 0 2 17 25 23 18 17 12 15 12 12 3 14 7 3 25 25 27 27 25 18 22 32 26 31 27 23 4 30 50 25 25 30 40 43 17 36 41 33 32 5 or more 23 0 16 22 24 29 20 37 21 25 22 39 Median 3.52 3.25 3.17 3.35 3.54 3.85 3.68 3.73 3.57 3.88 3.55 4.02 Figure 9: A12. How many children does your household have? 1 52 33 44 53 53 45 44 82 67 69 52 58 2 36 67 40 34 34 45 47 9 33 23 32 37 3 8 0 9 7 8 6 9 9 0 8 12 5 4 3 0 3 4 3 1 0 0 0 0 4 0 5 or more 2 0 3 1 1 3 0 0 0 0 0 0 Median 1.67 1.67 1.83 1.66 1.66 1.73 1.65 1.27 1.33 1.38 1.68 1.47
  8. 8. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 10: A15. In your opinion is now a good time to make a major purchase? 25 7 16 21 26 30 35 41 39 43 41 75 57 57 54 52 49 54 48 44 910121416 0% 20% 40% 60% 80% 100% Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Excellent time Good time Not such a good time A bad time Figure 11: A15 (b) – In your opinion is now a good time to make a major purchase? Percentage of respondents who are positive minus percentage who are negative -50 -46 -43 -32 -25 -16 -12 0 13 -50 -30 -10 10 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Figure 12: A16. Do you think the state of your own finances over the next 6 months will be better, worse or about the same? 75 49 59 60 59 65 68 57 84 42 35 35 38 31 29 38 16 0% 20% 40% 60% 80% 100% Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Better About the same Worse Figure 13: A16 (b) – Do you think the state of your own finances over the next 6 months will be better, worse or about the same? Percentage of respondents who are positive minus percentage who are negative 75 40 53 55 56 61 66 52 84 0 20 40 60 80 100 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Source: Credit Suisse emerging markets consumer survey. NB: Income brackets based on average monthly household income.
  9. 9. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Income and Other Figure 14: N1. What savings or investment channels, if any, does your household use to save money? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Bank account 44 25 17 28 50 58 65 61 81 81 53 39 Life insurance 8 0 0 3 6 10 16 32 43 41 13 5 Stock market 1 0 0 0 0 0 0 5 5 6 2 0 Cash 9 0 4 6 8 12 20 12 21 31 9 9 Mutual Fund 1 0 0 0 1 0 2 5 2 9 0 0 Property 3 0 0 1 0 2 1 12 24 25 5 2 No savings 53 75 82 71 48 40 26 22 7 9 42 59 Base : Unwtd 1500 4 231 283 472 164 81 41 42 32 106 44 Figure 15: N3. To what extent has your household income changed in the last 12 months? Declined > 20% 3 50 9 4 2 1 0 2 0 3 2 0 -10% to -20% 6 0 7 6 7 5 6 7 7 6 0 7 -10% to flat 9 0 10 11 8 10 7 12 5 9 8 2 Unchanged 43 50 47 49 41 40 43 34 45 28 37 43 Flat to +10% 22 0 19 20 26 18 20 17 19 16 26 16 +10 to +20% 10 0 5 7 8 15 15 22 10 16 16 25 +20 to +30% 4 0 2 1 3 5 5 5 10 6 6 5 30%+ 3 0 1 1 5 5 4 0 5 16 2 0 Base : Unwtd 1500 4 231 283 472 164 81 41 42 32 106 44 Figure 16: N4. In what way do you expect your household income to change in the next 12 months? Declined > 20% 1 0 2 1 1 1 0 2 2 0 0 2 -10% to -20% 3 0 7 2 3 3 1 2 2 0 1 2 -10% to flat 3 0 5 4 3 1 4 0 0 0 1 2 Unchanged 28 0 33 30 25 25 27 29 31 16 30 34 Flat to +10% 24 50 24 28 24 23 23 20 17 28 17 11 +10 to +20% 20 25 16 19 25 22 15 17 10 6 17 30 +20 to +30% 11 0 4 9 10 14 17 24 26 25 15 11 30%+ 10 25 8 7 11 12 12 5 12 25 15 5 Base : Unwtd 1500 4 231 283 472 164 81 41 42 32 106 44 Figure 17: N5. What proportion of your spending is done via credit cards? 0-5% 4 0 5 5 3 7 5 5 0 0 1 5 6-10% 8 0 6 10 8 13 7 5 10 9 6 5 11-15% 7 0 3 8 9 8 4 12 5 9 8 0 16-20% 5 0 3 3 6 9 6 10 2 3 6 2 21-25% 7 0 6 7 7 6 9 5 10 16 8 7 More than 25% 24 0 12 13 25 32 49 46 50 50 25 9 No credit card 38 100 56 50 37 23 15 12 14 9 26 52 Mean % exp 21 0 19 17 21 20 24 23 25 24 22 19 Base : Unwtd 1500 4 231 283 472 164 81 41 42 32 106 44 Figure 18: N6. How do you think your purchases on credit card are likely to change in the next 12 months? Rising 31 0 32 20 28 34 35 41 31 38 46 29 Staying the same 52 0 51 61 50 48 54 53 50 52 49 57 Decreasing 17 0 17 20 22 18 11 6 20 10 5 14 Base : Unwtd 933 0 101 141 296 126 69 36 36 29 78 21
  10. 10. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Automobiles Figure 19: B1. Does your household currently own a car that is driven for personal use? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Yes 54 0 18 35 56 82 90 86 97 100 70 58 No 46 100 82 65 44 18 10 14 3 0 30 42 Figure 20: B2. Does your household own a motorcycle / 2-wheeler for personal use? Yes 14 0 11 9 15 17 21 11 21 23 14 11 No 86 100 89 91 85 83 79 89 79 77 86 89 Figure 21: B3. How many cars do you own in your household? 1 72 0 90 92 84 77 59 53 19 12 59 59 2 22 0 10 8 16 22 35 28 65 23 24 36 3 or more 6 0 0 0 0 2 6 19 16 65 17 5 Figure 22: B5. How long ago did you purchase this car? 1 year or less 36 0 43 32 35 37 29 50 27 54 32 36 2 to 4 years 49 0 30 54 48 49 54 47 65 42 47 50 5 to 7 years 13 0 23 9 14 14 17 0 8 4 17 5 8 to 10 years 2 0 3 3 2 1 0 0 0 0 3 5 More than 10 years ago 1 0 3 2 1 0 0 3 0 0 0 5 Base : Unwtd 729 0 40 93 242 115 63 32 37 26 59 22 Figure 23: B7. How did you finance it? All Cash 25 0 15 22 26 26 25 25 32 35 25 27 Cash + Auto loan 53 0 53 54 50 51 60 72 59 62 49 32 All Auto loan 15 0 25 13 17 20 10 3 5 4 15 5 Sum 100 0 100 100 100 100 100 100 100 100 100 100 Base : Unwtd 729 0 40 93 242 115 63 32 37 26 59 22 Figure 24: B10. Will you or your family purchase or replace a passenger car in the next 12 months? 1 6 8 13 11 8 8 15 4 10 10 16 19 14 21 1212 15 20 16 14 24 13 23 19 21 18 16 24 14 18 15 59 45 38 21 38 37 27 37 0 20 40 60 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 Income Bracket %ofrespondents Definitely will Probably will Not sure Probably won’t Definitely won’t Source: Credit Suisse emerging markets consumer survey
  11. 11. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 25: B11. Thinking about the car you will purchase, will it be a new or used car? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know New car 51 0 17 30 41 65 76 88 82 100 60 33 Used car 42 0 58 56 54 33 14 13 9 0 40 67 Don’t Know 7 0 25 14 5 3 10 0 9 0 0 0 Base : Unwtd 234 0 12 43 79 40 21 8 11 7 10 3 Figure 26: B13. What type of car engine are you likely to buy? Petrol 65 0 67 58 71 70 52 75 55 71 70 0 Electrical 9 0 0 14 11 8 5 13 0 0 0 0 Hybrid 12 0 8 7 10 8 19 13 36 29 0 67 Diesel 1 0 0 0 1 0 0 0 0 0 20 0 Other 8 0 8 12 5 13 5 0 9 0 10 33 Don’t Know 5 0 17 9 1 3 19 0 0 0 0 0 Base : Unwtd 234 0 12 43 79 40 21 8 11 7 10 3 Figure 27: B4. What brand is the car your household last purchased? Fiat 30 0 43 35 31 26 33 13 22 8 25 45 Volkswagen 23 0 23 25 26 27 21 16 11 12 20 27 GM 20 0 20 18 24 22 21 13 19 4 14 9 Ford 15 0 13 16 15 12 11 28 14 23 15 14 Renault 4 0 0 1 2 3 6 16 8 8 5 5 Citroen 3 0 0 1 1 2 3 0 11 8 10 0 Toyota 1 0 0 1 0 1 2 3 0 4 0 0 Base : Unwtd 729 0 40 93 242 115 63 32 37 26 59 22 Figure 28: B16. How do you plan to finance the upcoming car purchase? All Cash 16 0 17 14 15 15 14 25 27 0 20 33 Cash + Auto loan 58 0 50 58 48 55 76 75 64 86 70 67 All Auto loan 23 0 17 23 34 28 10 0 9 0 10 0 Don’t Know 3 0 17 5 3 3 0 0 0 14 0 0 Sum 100 0 100 100 100 100 100 100 100 100 100 100 Base : Unwtd 234 0 12 43 79 40 21 8 11 7 10 3 Figure 29: B17. How much do you plan to spend on the car you or your household is planning to purchase ? Upto R$ 10000 7 0 17 12 3 8 5 0 0 14 10 33 R$ 10001 - 15000 17 0 17 37 20 13 5 0 0 0 0 0 R$ 15001 - 20000 19 0 8 16 30 15 19 0 0 0 30 0 R$ 20001 - 30000 27 0 17 19 30 38 19 38 18 14 30 33 More than R$ 30001 22 0 8 7 13 23 52 50 64 71 20 0 Base : Unwtd 234 0 12 43 79 40 21 8 11 7 10 3
  12. 12. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Food & Beverage Figure 30: C1. Have you purchased any of these products in the last 3 months? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Drinks: Yes 97 75 98 96 98 97 94 97 100 100 94 94 Drinks: No 3 25 2 4 2 3 6 3 0 0 6 6 Drinks: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Beer: Yes 63 25 59 61 65 55 64 83 76 83 60 52 Beer: No 37 75 41 39 35 45 36 17 24 17 40 48 Beer: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Bottled Water: Yes 58 25 43 56 58 65 71 90 86 100 45 61 Bottled Water: No 42 75 57 44 42 35 29 10 14 0 55 39 Bottled Water:Base 1223 4 195 225 393 133 66 30 37 23 84 33 Spirits: Yes 33 0 28 28 32 32 38 53 57 87 33 33 Spirits: No 67 100 72 72 68 68 62 47 43 13 67 67 Spirits: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Dairy: Yes 95 75 90 95 96 97 94 97 100 100 94 94 Dairy: No 5 25 10 5 4 3 6 3 0 0 6 6 Dairy: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Figure 31: C2. Which brands of the following have you purchased in the last 3 months? Drinks - Foreign 57 50 53 56 56 61 55 55 61 59 57 59 Coca-Cola 30 34 29 29 30 31 27 33 28 31 34 29 Drinks - Local 43 50 47 44 44 40 45 45 38 40 44 41 Guarana Antartic 20 17 16 19 21 18 20 23 21 24 21 19 Dolly 7 17 7 8 7 5 6 7 2 1 9 5 Drinks - Base 1186 3 191 215 387 129 62 29 37 23 79 31 Beer - Foreign 2 0 0 0 2 4 5 6 5 18 7 6 Beer - Local 97 47 94 94 94 109 119 93 102 104 93 92 Skol 31 47 28 31 30 35 34 34 36 32 24 34 Brahma 19 0 9 20 22 21 25 21 18 22 15 11 Antartica 13 0 18 13 11 11 19 8 9 0 23 17 Itaipava 12 0 16 9 11 14 14 11 2 12 15 17 Beer - Base 765 1 116 137 257 73 42 25 28 19 50 17 Water - Foreign 40 0 21 37 40 35 50 66 40 74 68 43 Water - Local 50 66 51 44 49 52 52 57 63 60 49 46 Crystal 17 0 9 21 20 17 17 22 9 11 23 10 Lindoya 17 0 14 14 18 15 24 15 21 15 31 13 Minalba 11 0 7 9 11 15 15 10 15 6 17 13 Water - Base 712 1 84 126 227 87 47 27 32 23 38 20 Spirits - Foreign 53 0 44 34 48 55 55 81 81 96 69 45 Smirnoff 22 0 17 20 22 19 20 24 24 28 24 34 Johnnie Walker 8 0 4 3 8 12 5 12 20 25 2 6 Spirits - Local 45 0 45 58 41 42 70 31 42 34 43 45 Cachaca - 51 9 0 15 16 7 6 12 8 3 0 9 11 Vinho 9 0 11 11 7 10 12 4 12 6 2 6 Spirits - Base 408 0 54 64 126 43 25 16 21 20 28 11 Dairy - Foreign 40 36 33 36 39 46 42 55 62 64 41 49 Nestle 24 24 22 23 24 27 26 28 29 27 22 31 Dairy - Local 59 59 53 53 60 64 63 72 61 80 61 53 Parmalat 15 12 13 15 16 16 17 17 18 17 16 17 Dairy - Base 1160 3 175 214 378 129 62 29 37 23 79 31
  13. 13. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 32: C3. Do you expect to spend more on any of these products in the next 12 months? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Drinks: Yes 33 0 41 32 32 28 27 27 24 30 43 42 Drinks: No 67 100 59 68 68 72 73 73 76 70 57 58 Drinks: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Beer: Yes 21 0 23 17 20 19 15 30 16 26 35 18 Beer: No 79 100 77 83 80 81 85 70 84 74 65 82 Beer: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Water: Yes 26 0 17 30 27 26 27 40 32 39 21 33 Water: No 74 100 83 70 73 74 73 60 68 61 79 67 Water: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Spirits: Yes 9 0 8 8 9 10 3 20 8 13 14 0 Spirits: No 91 100 92 92 91 90 97 80 92 87 86 100 Spirits: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Dairy: Yes 40 0 41 42 41 37 36 33 43 48 43 42 Dairy: No 60 100 59 58 59 63 64 67 57 52 57 58 Dairy: Base 1223 4 195 225 393 133 66 30 37 23 84 33 Figure 33: C4. What % of your diet is made up of meat? 0% 6 0 9 4 5 2 5 3 5 0 18 3 0-5% 14 0 17 13 14 14 5 13 11 17 20 15 6-15% 32 75 31 37 31 34 32 30 41 17 19 27 16-25% 26 25 22 27 26 28 33 40 30 30 15 18 More than 25% 17 0 13 13 19 20 21 10 14 26 11 27 Figure 34: C5. How do you think your meat consumption is likely to change over the next 12 months? 30 16 19 20 18 11 13 57 71 70 68 73 73 70 78 25 13 75 9 1914 13 13101211 0% 20% 40% 60% 80% 100% Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 Plannedspendonmeatin12months(% ofpop.likelytochangeintake) More The Same Less Figure 35: C5 (b) – Percentage of respondents planning on consuming more meat minus respondents planning less 16 3 8 8 8 0 -8 4-25 -25 -15 -5 5 15 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 Net%ofrespondents Source: Credit Suisse emerging markets consumer survey
  14. 14. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Home & Personal Care Figure 36: E1. Have you purchased any of these products in the last 3 months? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Tissues: Yes 77 75 80 77 75 75 71 89 83 93 78 71 Tissues: No 23 25 20 23 25 25 29 11 17 7 22 29 Tissues: Base 1392 4 219 254 438 149 76 38 42 30 100 42 Fem Hygiene: Yes 87 100 89 84 88 92 84 96 88 94 74 91 Fem Hygiene: No 13 0 11 16 12 8 16 4 12 6 26 9 Fem Hygiene: Base 693 3 115 116 229 65 31 23 25 17 47 22 Cosmetics: Yes 86 75 80 86 87 89 84 89 93 97 85 86 Cosmetics: No 14 25 20 14 13 11 16 11 7 3 15 14 Cosmetics: Base 1392 4 219 254 438 149 76 38 42 30 100 42 Figure 37: E2. Which brands have you purchased in the last 3 months? Tissues - Foreign 50 0 37 42 50 48 68 73 76 73 77 52 Scott 27 0 17 25 28 28 40 41 36 34 34 27 Tissues - Local 39 50 50 41 33 39 19 29 36 24 45 37 Vog 7 50 3 7 7 7 3 7 8 0 16 7 Tissues - Base 1071 3 175 195 327 112 54 34 35 28 78 30 Fem Hygiene - Foreign 36 21 28 27 34 42 51 52 58 63 44 38 Always 28 21 26 22 28 32 34 32 26 35 27 32 Fem Hygiene - Local 63 42 65 62 64 60 70 61 72 68 50 57 Sempre Livre 25 0 21 25 29 25 27 23 32 24 18 16 Intimus Gel 23 42 25 22 22 20 24 23 26 16 18 28 Fem Hygiene - Base 605 3 102 97 202 60 26 22 22 16 35 20 Cosmetics - Foreign 62 41 67 55 56 59 65 69 75 95 60 77 Avon 21 28 27 21 23 20 12 12 16 16 17 24 Dove 12 0 12 12 11 11 14 13 18 13 15 15 Cosmetics - Local 38 14 28 33 39 46 50 62 53 45 38 37 Natura 24 14 19 23 25 28 26 31 26 16 19 21 Boticário 11 0 4 8 10 13 19 22 22 20 12 10 Cosmetics - Base 242 133 226 216 233 253 277 318 308 345 240 275 Figure 38: E3. Do you expect to spend more on any of these products in the next 12 months? Tissues: Yes 28 25 36 28 25 23 21 32 31 27 40 26 Tissues: Base 1392 4 219 254 438 149 76 38 42 30 100 42 Fem Hygiene: Yes 31 33 43 31 29 22 26 17 28 29 30 45 Fem Hygiene: Base 693 3 115 116 229 65 31 23 25 17 47 22 Cosmetics: Yes 35 25 40 35 31 34 37 39 43 43 43 38 Cosmetics: Base 1392 4 219 254 438 149 76 38 42 30 100 42
  15. 15. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Luxury Goods Figure 39: F1. Have you purchased goods from any of the following categories in the past 3-12 months? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Fashion: Yes 54 50 43 53 54 59 61 59 76 68 54 65 Fashion: No 46 50 57 47 46 41 39 41 24 32 46 35 Fashion: Base 1222 4 196 238 394 133 66 34 29 19 78 31 Leather: Yes 26 0 20 21 23 30 38 41 52 53 32 29 Leather: No 74 100 80 79 77 70 62 59 48 47 68 71 Leather: Base 1222 4 196 238 394 133 66 34 29 19 78 31 Sportswear: Yes 56 0 46 47 59 63 71 62 79 74 59 61 Sportswear: No 44 100 54 53 41 37 29 38 21 26 41 39 Sportswear: Base 1222 4 196 238 394 133 66 34 29 19 78 31 Watches: Yes 14 0 9 12 14 19 14 18 21 42 15 13 Watches: No 86 100 91 88 86 81 86 82 79 58 85 87 Watches: Base 1222 4 196 238 394 133 66 34 29 19 78 31 Jewellery: Yes 8 0 5 6 7 9 9 26 14 26 9 19 Jewellery: No 92 100 95 94 93 91 91 74 86 74 91 81 Jewellery: Base 1222 4 196 238 394 133 66 34 29 19 78 31 Perfumes: Yes 71 50 63 69 69 77 74 76 83 100 77 77 Perfumes: No 29 50 37 31 31 23 26 24 17 0 23 23 Perfumes: Base 1222 4 196 238 394 133 66 34 29 19 78 31 Figure 40: F3. If so, what brand was this / brands were these? Fashion - Foreign 14 0 5 2 11 14 18 58 31 84 21 26 Fashion - Local 83 65 85 79 82 83 98 100 92 64 77 94 C & A Marisa 26 0 27 26 28 25 31 23 15 0 25 45 Fashion - Base 660 2 85 125 212 79 40 20 22 13 42 20 Leather - Foreign 14 0 3 4 11 15 7 38 18 108 40 0 Leather - Local 75 0 76 79 69 80 83 77 78 99 58 79 Forum 4 0 0 0 1 7 14 13 12 18 0 0 Leather - Base 319 0 40 51 90 40 25 14 15 10 25 9 Sportswear - Foreign 64 0 59 48 64 63 77 101 94 123 66 65 Adidas 20 0 16 15 20 22 14 31 35 41 20 12 Sportswear - Local 30 0 33 38 29 21 26 38 12 30 36 31 Olympikus 10 0 12 12 11 4 11 10 3 5 12 12 Sportswear - Base 687 0 90 112 231 84 47 21 23 14 46 19 Watches - Foreign 39 0 28 21 29 37 61 46 62 83 46 46 Casio 8 0 11 6 12 4 10 0 16 12 0 0 Watches - Local 60 0 65 62 71 51 40 61 31 35 53 69 Champion 20 0 11 19 25 11 20 0 16 23 39 23 Watches - Base 170 0 17 28 55 25 9 6 6 8 12 4 Jewellery - Foreign 11 0 11 7 0 15 0 32 24 19 28 0 Cartier 5 0 11 0 0 8 0 0 24 0 28 0 Jewellery - Local 82 0 86 89 93 48 96 74 48 77 83 97 Jewellery - Base 101 0 9 14 29 12 6 9 4 5 7 6 Perfumes - Foreign 29 34 34 26 25 15 31 45 61 49 27 39 Perfumes - Local 42 68 47 43 43 45 34 31 26 18 37 45 Natura 66 68 62 64 70 74 68 59 54 46 63 65 Perfumes - Base 867 2 123 165 273 102 49 26 24 19 60 24
  16. 16. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 41: F5. Thinking about these purchases, how much did you spend? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Fashion: Up to R$ 100 29 50 51 34 28 22 25 5 9 8 24 35 Fashion: R$ 100-500 53 50 44 46 52 61 55 50 68 62 64 60 Fashion: R$ 500- 1000 11 0 4 16 11 13 10 25 14 15 7 5 Fashion: R$ 1000- 1700 5 0 2 4 8 3 5 5 5 0 5 0 Fashion: More than R$ 1700 2 0 0 0 1 3 5 15 5 15 0 0 Fashion: Mean Exp R$ 369 200 239 347 393 376 418 665 455 569 335 253 Leather: Up to R$ 100 25 0 50 37 24 13 12 0 20 0 12 56 Leather: R$ 100-500 65 0 48 61 71 78 80 57 53 50 72 44 Leather: R$ 500- 1000 8 0 3 2 4 10 8 36 20 30 16 0 Leather: R$ 1000- 1700 1 0 0 0 0 0 0 7 7 0 0 0 Leather: More than R$ 1700 1 0 0 0 0 0 0 0 0 20 0 0 Leather: Mean Exp R$ 303 0 211 234 271 320 312 536 420 715 348 189 Sportswear: Up to R$ 100 18 0 27 23 18 15 9 5 9 0 20 26 Sportswear: R$ 100- 500 71 0 70 71 71 73 79 71 74 50 67 63 Sportswear: R$ 500- 1000 10 0 2 6 10 12 11 24 17 36 11 11 Sportswear: R$ 1000-1700 1 0 1 0 0 0 2 0 0 14 0 0 Sportswear: Mean Exp R$ 320 0 268 282 319 323 353 398 361 611 340 295 Watches: Up to R$ 100 29 0 65 46 31 8 22 50 0 0 8 25 Watches: R$ 100- 500 64 0 35 54 67 80 67 33 100 75 58 75 Watches: R$ 500- 1000 4 0 0 0 2 12 11 0 0 0 17 0 Watches: Mean Exp R$ 297 0 171 207 246 338 306 375 300 650 563 250 Jewellery: Up to R$ 100 46 0 78 79 55 8 17 44 0 0 14 83 Jewellery: R$ 100- 500 43 0 22 21 34 83 83 22 75 60 57 17 Jewellery: R$ 500- 1000 8 0 0 0 10 8 0 33 25 0 0 0 Jewellery: Mean Exp R$ 286 0 144 143 236 321 267 361 413 720 571 133 Perfumes: Up to R$ 100 49 50 71 57 47 45 43 23 4 26 45 58 Perfumes: R$ 100- 500 48 50 28 43 52 49 53 69 88 53 53 42 Perfumes: R$ 500- 1000 2 0 1 0 1 5 4 8 8 11 2 0 Perfumes: Mean Exp R$ 215 200 162 186 214 246 233 288 329 405 218 183
  17. 17. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 42: F6. Are you planning to purchase any goods from these categories in next 12 months? FASHION Figure 43: F6. Are you planning to purchase any goods from these categories in next 12 months? LEATHER 75 54 61 60 62 62 71 76 74 0 20 40 60 80 LessthanR$ 489 R$490-R$ 1,141 R$1,142-R$ 1,630 R$1,631-R$ 3,260 R$3,261-R$ 4,890 R$4,891-R$ 6,520 R$6,521-R$ 8,150 R$8,151-R$ 11,410 MorethanR$ 11,411 %ofrespondents 25 20 20 20 25 21 35 45 37 0 20 40 60 80 LessthanR$ 489 R$490-R$ 1,141 R$1,142-R$ 1,630 R$1,631-R$ 3,260 R$3,261-R$ 4,890 R$4,891-R$ 6,520 R$6,521-R$ 8,150 R$8,151-R$ 11,410 MorethanR$ 11,411 %ofrespondents Source: Credit Suisse emerging markets consumer survey Source: Credit Suisse emerging markets consumer survey Figure 44: F6. Are you planning to purchase any goods from these categories in next 12 months? WATCHES Figure 45: F6. Are you planning to purchase any goods from these categories in next 12 months? JEWELLERY 0 5 7 10 12 8 26 21 16 0 20 40 60 80 LessthanR$ 489 R$490-R$ 1,141 R$1,142-R$ 1,630 R$1,631-R$ 3,260 R$3,261-R$ 4,890 R$4,891-R$ 6,520 R$6,521-R$ 8,150 R$8,151-R$ 11,410 MorethanR$ 11,411 %ofrespondents 0 3 5 6 5 8 21 17 21 0 20 40 60 80 LessthanR$ 489 R$490-R$ 1,141 R$1,142-R$ 1,630 R$1,631-R$ 3,260 R$3,261-R$ 4,890 R$4,891-R$ 6,520 R$6,521-R$ 8,150 R$8,151-R$ 11,410 MorethanR$ 11,411 %ofrespondents Source: Credit Suisse emerging markets consumer survey Source: Credit Suisse emerging markets consumer survey Figure 46: F6. Are you planning to purchase any goods from these categories in next 12 months? PERFUMES Figure 47: F6. Are you planning to purchase any goods from these categories in next 12 months? SPORTSWEAR 25 53 60 59 66 52 71 72 74 0 20 40 60 80 LessthanR$ 489 R$490-R$ 1,141 R$1,142-R$ 1,630 R$1,631-R$ 3,260 R$3,261-R$ 4,890 R$4,891-R$ 6,520 R$6,521-R$ 8,150 R$8,151-R$ 11,410 MorethanR$ 11,411 %ofrespondents 25 51 58 59 61 58 71 62 79 0 20 40 60 80 LessthanR$ 489 R$490-R$ 1,141 R$1,142-R$ 1,630 R$1,631-R$ 3,260 R$3,261-R$ 4,890 R$4,891-R$ 6,520 R$6,521-R$ 8,150 R$8,151-R$ 11,410 MorethanR$ 11,411 %ofrespondents Source: Credit Suisse emerging markets consumer survey Source: Credit Suisse emerging markets consumer survey
  18. 18. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Technology and Internet Figure 48: G1/ H1 / H2. Personal computer, Mobile phone, and Smartphone penetration Electronic Ownership (% of households) Computers Phones Smart Phones 0% 20% 40% 60% 80% 100% 500 800 1400 2400 4100 5600 7300 More than 8200 Income (R$) Source: Credit Suisse emerging markets consumer survey Figure 49: G4. Which of the following electronics products/services are you most likely to purchase in the next 12 months? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Blue-Ray DVD Player 2 0 2 3 1 1 1 4 0 0 2 0 Camcorder 2 0 1 1 2 3 3 7 4 0 0 0 Desktop computer 5 22 4 9 5 3 4 3 4 0 4 2 Digital Camera 3 0 3 4 5 3 4 4 11 5 2 0 DVD Player 2 0 1 2 2 1 3 7 0 3 1 0 E-Reader 0 0 0 0 0 0 0 0 0 0 0 0 GPS/Navigation 2 0 0 1 2 2 1 3 9 5 2 0 Internet Service 1 0 2 1 1 1 3 4 0 0 0 0 Mobile Phone (Basic) 5 0 6 4 7 5 3 3 13 3 3 9 Mobile Phone (Smartphone) 3 22 2 4 3 5 4 9 7 11 2 2 MP3 1 0 0 1 0 1 3 3 0 0 0 0 Netbook 4 0 4 3 5 9 3 7 4 3 2 0 Notebook PC 4 0 2 3 4 8 3 13 11 9 3 4 LCD TV 17 0 9 19 22 20 16 20 20 9 9 10 Flat screen TV 2 0 2 3 2 3 1 4 3 3 2 0 Tablet 2 0 0 1 1 0 1 3 7 20 3 2 None of these 43 43 53 41 40 35 45 27 30 39 57 59 Figure 50: GB1. What is the most important factor in choosing a retailer when buying durable goods like electronics and technology products? Price 60 75 67 66 62 52 56 44 40 32 55 56 Finance Terms 5 0 7 3 6 4 4 5 5 3 6 2 Service 10 0 5 9 9 16 17 13 18 16 11 5 Range 8 0 4 6 6 5 10 18 20 35 10 15 Store location 1 0 0 0 1 0 0 3 3 6 2 2 On sale/special offer 8 0 13 7 8 8 5 3 3 0 13 12 After sales service 3 0 2 3 2 3 4 8 8 3 3 5 Other 6 25 2 7 8 12 4 8 5 3 0 2 No Response 100 100 100 100 100 100 100 100 100 100 100 100 Base : Unwtd 1440 4 221 276 454 158 77 39 40 31 99 41
  19. 19. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 51: l6. What services have you used in the last 6 months? 46 21 14 8 30 51 40 20 41 1 12 36 87 80 7874 54 66 1 4 1 0 20 40 60 80 100 Low Income Medium Income High Income %ofrespondents Gaming Banking Shopping Travel Social Network Messaging Gambling Figure 52: I1. Do you have access to the Internet? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Yes 65 25 39 53 67 79 93 88 98 100 72 79 No 35 75 61 47 33 21 7 13 3 0 28 21 Figure 53: I1.1. If so, do you have broadband access already, or expect to have it within 12 months? Yes 92 100 80 92 92 97 94 91 97 100 94 94 No 7 0 19 8 8 2 6 9 3 0 6 6 Don’t know 0 0 1 0 0 1 0 0 0 0 0 0 Figure 54: I3. Who is your main Internet Service provider? Com4 5 0 3 6 6 6 6 6 5 7 0 3 Orolix 12 100 7 8 13 10 12 14 13 14 18 21 Vivo 25 0 32 29 21 26 30 26 23 14 27 24 Telefonica 17 0 10 15 18 19 12 17 26 25 18 9 Claro 21 0 22 21 24 24 21 14 23 18 10 18 Figure 55: I7. Have you purchased any of these categories online in the last 6 months? Online Games 11 100 43 19 4 6 17 0 17 12 18 0 Clothes 15 0 14 19 13 12 25 18 8 6 18 33 Computers 12 0 0 0 16 15 33 27 8 6 0 17 Mobile Phones 32 0 43 44 16 33 42 55 25 41 29 33 Books 27 0 29 19 20 39 25 55 25 18 24 33 DVDs/CDs 15 0 14 19 13 18 17 18 8 18 12 17 Personal Electronics 37 0 43 44 47 36 42 27 33 12 41 17 Figure 56: I8. How much, on average, have you spent in this category online in the past 6 months (Rs)? Online Games 74 50 50 75 50 133 100 0 125 63 50 0 Clothes 124 0 125 125 119 141 108 125 230 125 108 100 Books 94 0 75 125 75 92 75 107 100 135 58 125 Mobile Phones 140 0 147 114 133 125 138 153 168 164 158 125 Personal Electronics 143 0 160 146 134 141 144 147 158 125 151 190 Figure 57: I11. How do you think your purchasing on the internet is likely to change in the next 6 months? More 213 1 13 24 67 31 13 9 12 12 26 5 The same 585 0 59 103 198 72 46 21 20 9 37 20 Less 138 0 18 17 39 21 7 5 7 7 8 9 Base : Unwtd 936 1 90 144 304 124 66 35 39 28 71 34
  20. 20. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Telecommunications Figure 58: H1. Do you currently own and use a handset for personal use? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Yes, I pay for it 91 100 84 90 94 95 95 100 98 89 88 84 Yes, employer pays 0 0 0 0 0 0 0 0 2 4 1 0 Yes, somebody else pays 2 0 2 1 1 1 3 0 0 7 4 5 No, I do not 7 0 13 9 5 4 3 0 0 0 7 11 Base : Unwtd 1405 4 219 275 438 152 77 37 41 28 96 38 Figure 59: H3. What brand is your current mobile handset? Foreign 93 100 90 92 91 90 94 85 84 100 91 97 Nokia 32 25 37 37 33 25 28 38 24 21 24 29 Samsung 19 25 14 18 18 22 24 24 17 25 16 32 Local 4 0 8 3 3 2 3 5 5 0 7 0 Base 1310 4 190 251 415 146 75 37 41 28 89 34 Figure 60: H11. Do you plan to upgrade to a Smartphone in the next 12 months? Yes 27 50 29 31 23 33 35 57 21 0 16 21 No 73 50 71 69 77 67 65 43 79 100 84 79 No Response 0 0 0 0 0 0 0 0 0 0 0 0 Figure 61: H12. Which brand of Smartphone handset will you buy? Foreign 67 50 62 67 60 62 76 87 68 80 66 47 Nokia 17 0 19 22 16 17 25 0 19 0 15 0 Samsung 14 50 12 15 12 11 14 27 10 20 21 20 Local 2 0 4 1 2 3 0 0 0 0 0 0 Don’t Know 29 50 29 27 34 28 25 0 19 10 32 47 Base 552 2 68 107 181 71 28 15 21 10 34 15 Figure 62: H14. What is the main reason behind buying a Smartphone? Applications 30 100 20 26 29 38 33 25 67 0 50 0 Email 12 0 7 7 9 31 17 0 0 0 0 33 Low Pricing 12 0 27 4 15 6 0 25 0 0 25 33 Camera 8 0 13 11 9 0 0 0 0 0 25 0 Screen size 7 0 13 4 6 0 17 0 33 0 0 33 Music 3 0 7 4 0 6 0 0 0 0 0 0 Base : Unwtd 27 0 13 44 29 19 33 50 0 0 0 0 Figure 63: H8. How much do you spend, on average, on mobile telephone bills per month? 100 57 47 33 21 20 14 34 40 47 43 10 13 34 18 8 16 15 39 29 32 40 35 8 23 28 22 0% 20% 40% 60% 80% 100% Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Up to 20 R$ 20 - 40 R$ 40 - 70 R$ 70 - 100 R$ More than 100 R$ Source: Credit Suisse emerging markets consumer survey
  21. 21. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Travel Figure 64: J1/J6. Have you been / Are you planning to go on holiday in the last / next 12 months? 0 23 34 40 55 63 61 69 61 33 30 52 58 69 76 74 77 75 0 20 40 60 80 100 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 Income Bracket %ofhouseholdsholidaying Taken holiday in the last 12 months Planning to take holiday in the next 12 months Source: Credit Suisse emerging markets consumer survey Figure 65: J2. Where did you go on your last holiday? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know At home 33 0 46 57 37 19 32 13 19 6 12 13 Elsewhere in the country 63 0 54 41 61 74 66 83 67 65 81 88 International destination 4 0 0 1 1 7 2 4 15 29 7 0 Base : Unwtd 586 0 52 94 187 86 50 23 27 17 42 8 Figure 66: J4. What was the main form of transport that you used to reach you holiday destination? Car 52 0 32 50 56 56 62 60 41 31 57 29 Bus 22 0 54 35 26 19 12 5 0 0 19 43 Train 0 0 0 0 0 0 0 0 0 0 0 0 Aeroplane 24 0 14 15 15 26 26 35 59 63 22 29 Other 1 0 0 0 3 0 0 0 0 0 0 0 No Response 391 0 28 40 117 70 34 20 22 16 37 7 Base : Unwtd 52 0 32 50 56 56 62 60 41 31 57 29 Figure 67: J5. Which airline company did you travel with? Foreign Airline 5 0 0 0 6 0 0 14 0 20 13 0 Air France 3 0 0 0 6 0 0 0 0 10 13 0 Local Airline 86 0 100 100 88 83 100 72 92 70 76 100 Gol 37 0 50 33 41 33 56 43 46 10 38 0 Tam 44 0 50 67 47 39 22 29 38 60 38 100 Other Airline 5 0 0 0 0 11 0 14 0 10 13 0 Base 94 0 4 6 17 18 9 7 13 10 8 2 Figure 68: J7. Where are you planning to go for your next holiday? At home 20 0 38 27 23 6 18 11 0 5 9 21 Elsewhere in the country 78 100 62 72 76 92 77 82 83 81 85 71 International destination 3 0 0 1 1 2 5 7 17 14 5 7 Base : Unwtd 793 1 68 141 266 109 60 28 30 21 55 14
  22. 22. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Property Figure 69: K1. Do you or your family live in your own property? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Yes 76 50 71 70 72 83 86 92 93 96 88 78 No 24 50 29 30 28 17 14 8 8 4 12 23 Base : Unwtd 1339 2 200 257 433 144 66 36 40 28 93 40 Figure 70: K2. If you do not own your own property, on what terms do you occupy the property? Rented 89 0 90 94 88 76 89 100 100 100 91 100 Mortgaged 1 100 0 0 1 0 11 0 0 0 0 0 Borrowed 9 0 9 5 10 24 0 0 0 0 9 0 Base : Unwtd 317 1 58 77 120 25 9 3 3 1 11 9 Figure 71: K3. What is the market value of the property? Up to R$ 100,000 42 0 72 66 44 29 21 6 0 0 22 19 R$ 100,000 – 300,000 34 0 11 23 39 50 56 48 41 33 40 23 R$ 300,000 – 500,000 8 0 1 1 5 8 11 39 30 41 10 6 R$ 500,000 – 800,000 3 0 0 2 0 2 2 3 19 22 5 3 More than R$ 800,000 0 0 0 0 1 0 0 3 3 4 0 0 Don’t Know 13 100 15 8 11 12 11 0 8 0 23 48 Base : Unwtd 1022 1 142 180 313 119 57 33 37 27 82 31 Figure 72: K6. If you are planning to purchase a property in the next 2 years, what is the main motivation for doing so? Upgrade 21 0 25 30 21 23 9 17 20 8 22 0 First-time home 35 0 57 43 41 23 23 8 15 8 44 40 Investment 17 0 0 15 12 23 18 33 15 67 22 0 Change of location 19 0 11 13 22 30 23 17 20 0 0 0 Base : Unwtd 321 0 28 54 116 43 22 12 20 12 9 5
  23. 23. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 73: K5. Do you or your household intend to purchase a property in the next 2 years? 33 50 100 86 79 73 70 67 67 50 57 14 21 27 30 33 43 0% 20% 40% 60% 80% 100% Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents No Yes Source: Company data, Credit Suisse estimates Figure 74: K4 & K7 – Property Financing: ALL CASH 30 20 21 14 32 33 40 17 30 43 38 40 35 4244 21 0 10 20 30 40 50 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Current House Financing Future House Financing Source: Credit Suisse emerging markets consumer survey Figure 75: K4 & K7 – Property Financing: CASH + CREDIT 67 36 48 52 60 55 50 40 67 59 30 33 36 39 45 28 0 20 40 60 80 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Current House Financing Future House Financing Source: Credit Suisse emerging markets consumer survey Figure 76: K4 & K7 – Property Financing: ALL CREDIT 29 24 24 21 8 15 8 0 3 5 9 8 7 32 5 0 10 20 30 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 %ofrespondents Current House Financing Future House Financing Source: Credit Suisse emerging markets consumer survey
  24. 24. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Education Figure 77: L1. What type of education institution do/will your children attend? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Public 68 100 81 74 74 61 56 35 14 10 46 67 Private 28 0 15 23 21 36 41 55 86 90 44 28 None of these 6 0 5 4 6 6 5 10 0 0 12 6 Base : Unwtd 714 3 113 129 242 85 39 20 14 10 41 18 Figure 78: L2. Do your children currently participate in any study or courses outside of normal school activities? Yes 22 0 11 10 21 34 28 50 86 80 29 11 No 78 100 89 90 79 66 72 50 14 20 71 89 Base : Unwtd 714 3 113 129 242 85 39 20 14 10 41 18 Figure 79: L4. Do you yourself currently participate in any adult continuing education? Yes 9 25 6 7 8 13 12 21 6 29 13 11 No 91 75 94 93 92 87 88 79 94 71 88 89 Base : Unwtd 1355 4 224 261 424 143 76 38 33 28 88 36 Figure 80: L6. Do you intend to spend more, or less, on education or training courses in the next 12 months? More 20 25 18 19 17 32 20 32 27 21 20 19 About the same 64 50 64 67 67 53 68 66 64 57 55 58 Less 16 25 17 14 17 15 12 3 9 21 25 22 Base : Unwtd 1355 4 224 261 424 143 76 38 33 28 88 36 Figure 81: L6. Do you intend to spend more, or less, on education or training courses in the next 12 months? 25 18 19 17 32 20 32 27 21 17 14 17 15 12 3 9 0 10 20 30 40 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 Income bracket Spendingoneducation&traininginthe next12months(%ofhouseholds) More Less Source: Credit Suisse emerging markets consumer survey
  25. 25. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Brazil: Healthcare Figure 82: M1. Does your household have access to free or partially-free healthcare from the State? % of respondents (by income bracket) Total Less than R$ 489 R$ 490 - 1,142 R$ 1,142 - 1,630 R$ 1,631 - 3,260 R$ 3,261 - 4,890 R$ 4,891 - 6,520 R$ 6,521 - 8,150 R$ 8,151 - 11,410 More than R $ 11,411 Would prefer not to answer Don’t Know Yes 72 75 89 82 72 74 46 49 23 24 52 84 No 28 25 11 18 28 26 54 51 77 76 48 16 Base : Unwtd 1316 4 216 254 415 146 69 37 30 25 83 37 Figure 83: M2. What services, if any, could you get free from the state? Hospital 96 100 94 97 97 94 94 89 100 67 98 94 Emergency Room 95 100 96 96 95 96 91 94 100 67 91 97 Prescriptions 71 100 77 74 68 70 78 72 57 50 65 61 Vaccinations 72 100 77 73 69 76 91 67 71 83 58 58 Diagnostic tests 68 67 64 70 69 74 75 61 71 33 58 58 Base : Unwtd 948 3 193 209 298 108 32 18 7 6 43 31 Figure 84: M4. How do you pay? Insurance 60 0 59 62 58 57 56 73 57 67 66 69 Self-Pay (Cash) 19 0 25 20 16 16 10 17 36 25 17 38 Base : Unwtd 539 0 32 69 172 82 48 30 28 24 41 13 Figure 85: M5. What services do you get from your private healthcare? Hospital 91 0 88 88 92 89 94 93 93 96 95 85 Emergency Room 94 0 100 90 92 96 92 100 100 100 95 92 Prescriptions 85 0 91 84 87 77 79 93 93 88 80 77 Vaccinations 65 0 69 72 65 63 54 53 79 71 59 54 Diagnostic tests 82 0 72 83 82 82 85 87 86 83 78 77 Base : Unwtd 539 0 32 69 172 82 48 30 28 24 41 13 Figure 86: M7. If you are planning to pay for your upcoming healthcare, what type of services are you planning to use? Hospital 89 0 73 95 87 92 100 100 0 0 100 80 Emergency Room 87 0 100 91 84 85 83 67 0 0 86 80 Prescriptions 64 0 60 82 58 77 50 33 0 0 43 60 Vaccinations 59 0 60 73 55 85 17 33 0 0 29 60 Diagnostic tests 74 0 60 77 74 77 67 67 0 0 86 80 Base : Unwtd 102 0 15 22 31 13 6 3 0 0 7 5 Figure 87: M3/M6. Do you pay for your Healthcare? Are you planning to pay for your Healthcare in the next 12 months? 27 56 70 81 93 0 96 41 15 0 20 40 60 80 100 Less than R$ 489 R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410 More than R$ 11,411 Income bracket %ofhouseholdscurrently paying 0 10 20 30 40 50 60 %ofhouseholdsplanningto pay Already paying for private healthcare Planning to pay for healthcare over the next 12 months (RHS) Source: Credit Suisse emerging markets consumer survey
  26. 26. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China A savings culture The outlook for the Chinese consumer is robust though expectations have softened in the last 12 months. The expectations of the rich and poor remain a marked contrast, despite government policy initiatives aimed at addressing the imbalances. For now, the higher income consumers look likely to remain the preserve for discretionary spending and the acquisition of higher ticket items. At 38%, the weighted balance of respondents expecting to see their financial positions improve is still robust – though we would note softening somewhat from last year and below that of Brazil and India. The step down has been pretty uniform from rich to poor. In that respect, we would also note that nothing has changed to close the sizeable gap between the outlook of the rich and poor. The implied patterns of spending over the last year are of lower spending on a range of staples such as dairy and beverages as well as more discretionary items such as fashion apparel, cosmetics and perfumes (which incidentally has by far the lowest implied usage than any of the other markets in the survey). The areas of spending that have seen upward momentum are still relatively muted in their degree though the strength of technology spending is clearly apparent. However, the two categories that stand out are healthcare and education. Given the government prioritisation on spending in both these areas in China, the growth in these segments looks well supported and structural in potential. The savings behaviour of the Chinese consumer is also a notable feature. We highlighted last year, the high propensity to save. This remains unchanged. Any pressure on incomes has not been offset by a reduction in savings. At nearly 30% of monthly income, it is the highest in the survey. Beijing ( 14% ) GDP: $166bn Beijing ( 14% ) GDP: $166bn Shanghai ( 14% ) GDP: $233bn Shanghai ( 14% ) GDP: $233bn Guangzhou ( 14% ) GDP: $143bn Guangzhou ( 14% ) GDP: $143bn Chengdu ( 14% ) GDP: $33bn Chengdu ( 14% ) GDP: $33bn Statistics GDP (2011) $6,476.2 bn GDP per capita (2011) $4,833 Population (2011) 1.34 bn Geographical area 9.59 mn km2 Number of cities (in excess of 2 million people) 25 Gini coefficient (2009) 41.5 Average inflation (2011E) 5.5% Average inflation (2012E) 3.3% Real GDP growth (2011E) 9.5% Real GDP growth (2012E) 9.0% Current account % of GDP (2011E) 5.2% Current account % of GDP (2012E) 5.6% Consumption as a % of GDP (2011) 32.2% Statistics GDP (2011) $6,476.2 bn GDP per capita (2011) $4,833 Population (2011) 1.34 bn Geographical area 9.59 mn km2 Number of cities (in excess of 2 million people) 25 Gini coefficient (2009) 41.5 Average inflation (2011E) 5.5% Average inflation (2012E) 3.3% Real GDP growth (2011E) 9.5% Real GDP growth (2012E) 9.0% Current account % of GDP (2011E) 5.2% Current account % of GDP (2012E) 5.6% Consumption as a % of GDP (2011) 32.2% 2012 Emerging Consumer Survey Number of respondents : 2,595 Across 10 geographic locations 71% in urban areas; 29% in rural areas 2012 Emerging Consumer Survey Number of respondents : 2,595 Across 10 geographic locations 71% in urban areas; 29% in rural areas Wuhan ( 14% ) GDP: $52bn Wuhan ( 14% ) GDP: $52bn Jinhua ( 6% )Jinhua ( 6% ) Xiangfan ( 6% )Xiangfan ( 6% ) Baoji ( 6% )Baoji ( 6% ) Handan ( 6% )Handan ( 6% ) Putian ( 6% )Putian ( 6% ) Note: 1.All city level GDP figures are 2009 est. at PPP (PWC), total GDP for the country shown in nominal US$. 2.* % of survey sampled from this area 3.Country GDP , inflation, CA , population data from IMF, Gini from UNDP, area from CIA World Factbook, city population from CityPopulation 4.GDP per capita: World Development Indicators-World Bank, consumption as a % of GDP from UN data
  27. 27. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Spending sentiment Figure 88: Country product purchasing in 2011 vs survey average Private healthcare Extra education Property Holidays Internet access Smartphone Mobile phones Computers PerfumeWatches Sports shoes Fashion apparel Cosmetics Dairy Spirits Beer Carbonated drinks Cars 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 % respondents with exposure on average across the EM Consumer Survey %respondentsinChina,2011 Greater penetration in China EM consumer survey average Source: Credit Suisse emerging markets consumer survey. Figure 89: Country product purchasing in 2011 vs change over 2010 Private healthcare Extra education Property Holidays Internet access Smartphone Mobile phones Computers Perfume Watches Sports shoes Fashion apparel Cosmetics Dairy Spirits Beer Carbonated drinks Cars -8 -6 -4 -2 0 2 4 6 8 10 0 10 20 30 40 50 60 70 80 90 100 2011 % respondents that own or have bought each item Recordedspendingin2011vs2010 Source: Credit Suisse emerging markets consumer survey. Figure 90: Momentum in country purchasing vs momentum in survey average Cars Carbonated drinksBeer Spirits Dairy Cosmetics Fashion apparel Sports shoes Watches Perfume Computers Mobile phones Smartphone Internet access Holidays Property Extra educationPrivate healthcare -8 -4 0 4 8 12 -6 -4 -2 0 2 4 6 EM Survey -Spending momentum vs 2010 % China-Spendingmomentumvs2010% Greater growth in China EM consumer survey average Source: Credit Suisse emerging markets consumer survey.
  28. 28. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Demographics Figure 91: A6. Could you please tell me your age? Figure 92: N2. What is your total after tax monthly income? 27 40 20 13 0 10 20 30 40 50 18-29 30-45 46-55 56-65 %ofrespondents 5 8 10 11 14 9 8 12 12 8 0 2 4 6 8 10 12 14 16 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Note: Sample size: 2585 respondents across 10 geographical regions Figure 93: Urban / Rural split Figure 94: : Male / Female split 30 70 0 20 40 60 80 100 Rural Urban %ofrespondents 50 50 0 10 20 30 40 50 60 Male Female %ofrespondents Figure 95: A9. How many people live in your household? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know 1 2 8 2 2 3 2 2 1 1 1 2 4 4 2 10 18 15 14 10 7 14 9 7 7 6 4 4 3 47 33 35 44 45 49 46 55 58 48 46 42 30 4 24 16 28 21 27 23 23 24 22 23 25 33 22 5 or more 18 25 20 18 15 20 14 10 13 21 22 17 41 Median 3.45 3.31 3.5 3.39 3.41 3.52 3.32 3.33 3.39 3.56 3.58 3.54 3.93 Figure 96: A12. How many children does your household have? 1 83 76 61 78 81 84 82 95 92 88 87 100 81 2 15 21 37 20 16 16 15 5 8 9 10 0 13 3 2 3 3 2 3 1 2 0 0 3 1 0 6 4 0 0 0 0 0 0 0 0 0 0 1 0 0 5 or more 0 0 0 0 0 0 0 0 0 0 0 0 0 Median 1.19 1.26 1.42 1.24 1.22 1.17 1.2 1.05 1.08 1.14 1.16 1 1.25
  29. 29. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 97: A15. In your opinion is now a good time to make a major purchase? 12 10 9 13 13 11 10 14 12 11 36 49 53 48 51 54 50 49 58 51 40 37 32 34 31 30 35 30 23 31 12 0% 20% 40% 60% 80% 100% Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Excellent time Good time Not such a good time A bad time Figure 98: A15 (b) – In your opinion is now a good time to make a major purchase? Percentage of respondents who are positive minus percentage who are negative -4 18 23 21 28 31 20 27 40 23 -10 0 10 20 30 40 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Figure 99: A16. Do you think the state of your own finances over the next 6 months will be better, worse or about the same? 22 32 33 36 41 40 47 45 46 51 53 53 54 54 54 47 52 47 45 22 16 14 10 5 56 0% 20% 40% 60% 80% 100% Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Better About the same Worse Source: Credit Suisse survey. NB: Income brackets based on average monthly household income. Figure 100: A16 (b) – Do you think the state of your own finances over the next 6 months will be better, worse or about the same? Percentage of respondents who are positive minus percentage who are negative 0 16 19 26 36 34 41 42 39 47 0 10 20 30 40 50 Under RMB 2000 RMB 2000-2999 RMB 3000-3999 RMB 4000-4999 RMB 5000-5999 RMB 6000-6999 RMB 7000-7999 RMB 8000-9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Source: Credit Suisse emerging markets consumer survey. NB: Income brackets based on average monthly household income.
  30. 30. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Income and Other Figure 11101: N1. What savings or investment channels, if any, does your household use to save money? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Bank account 88 53 75 85 89 90 96 96 94 93 88 75 91 Life insurance 13 4 6 12 10 12 8 14 13 20 25 4 11 Stock market 13 3 3 8 8 10 8 15 21 20 35 17 6 Cash 26 14 15 23 23 32 27 25 27 33 28 13 17 Mutual Fund 11 4 1 5 7 9 13 14 12 18 24 8 2 Treasury bond 4 1 1 2 2 2 6 4 5 7 8 4 0 Property 5 2 1 4 6 4 2 4 5 9 14 0 6 No extra saving 6 33 18 8 3 3 2 1 1 2 2 29 6 Collectables 2 0 0 0 1 1 1 2 2 2 6 4 2 Gold / Jewellery 4 0 1 3 3 3 1 3 5 9 13 0 2 Base : Unwtd 2595 126 206 261 292 356 224 213 305 321 213 24 54 Figure 102: N3. To what extent has your household income changed in the last 12 months? Declined > 20% 1 6 0 2 1 1 1 1 1 1 2 4 4 -10% to -20% 2 6 3 1 4 2 2 1 2 2 2 4 2 -10% to flat 4 3 3 6 5 5 4 3 3 2 3 17 2 Unchanged 66 77 77 70 67 67 65 69 69 60 52 50 67 Flat to +10% 14 6 12 11 13 16 16 15 14 16 17 13 13 +10 to +20% 8 1 3 7 8 6 9 9 8 14 12 8 9 +20 to +30% 2 1 0 3 1 2 1 2 2 4 5 4 4 30%+ 1 0 1 2 0 1 1 0 1 1 7 0 0 Base : Unwtd 2595 126 206 261 292 356 224 213 305 321 213 24 54 Figure 103: N4. In what way do you expect your household income to change in the next 12 months? Declined > 20% 1 2 0 0 1 0 1 0 1 0 1 0 0 -10% to -20% 1 2 1 1 1 1 0 0 1 0 1 8 2 -10% to flat 3 1 7 3 2 4 3 2 1 4 1 8 0 Unchanged 56 78 67 61 59 55 50 56 53 49 43 46 65 Flat to +10% 20 6 14 17 22 21 25 24 27 20 16 13 15 +10 to +20% 13 8 8 12 10 12 14 14 12 17 20 13 13 +20 to +30% 4 2 0 3 4 5 6 2 4 6 7 4 4 30%+ 3 1 2 3 1 3 1 1 2 3 10 8 2 Base : Unwtd 2595 126 206 261 292 356 224 213 305 321 213 24 54 Figure 104: N5. What proportion of your spending is done via credit cards? 0-5% 13 12 17 14 11 15 17 12 11 10 10 29 11 6-10% 7 2 3 5 4 6 9 12 12 10 10 0 0 11-15% 3 1 0 2 2 4 4 3 6 5 5 0 0 16-20% 2 0 0 2 2 2 2 3 2 5 5 0 2 21-25% 4 0 2 2 4 5 3 1 6 6 4 8 0 More than 25% 10 2 5 4 10 7 8 12 11 16 27 13 7 No credit card 56 76 71 65 63 56 53 54 51 47 36 38 57 Mean % exp 14 7 10 10 15 12 12 14 14 17 19 13 14 Base : Unwtd 2595 126 206 261 292 356 224 213 305 321 213 24 54 Figure 105: N6. How do you think your purchases on credit card are likely to change in the next 12 months? Rising 29 16 27 23 24 30 31 35 30 34 32 20 22 Staying the same 64 70 62 69 71 64 63 62 66 60 60 67 70 Decreasing 6 14 11 7 5 7 6 3 5 6 9 13 9 Base : Unwtd 1141 30 60 91 108 155 106 98 148 170 137 15 23
  31. 31. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Automobiles Figure 106: B1. Does your household currently own a car that is driven for personal use? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Yes 20 7 7 9 15 17 17 22 16 35 51 41 27 No 80 93 93 91 85 83 83 78 84 65 49 59 73 Figure 107: B2. Does your household own a motorcycle / 2-wheeler for personal use? Yes 29 31 39 32 35 29 22 28 28 26 24 14 33 No 71 69 61 68 65 71 78 72 72 74 76 86 67 Figure 108: B3. How many cars do you own in your household? 1 87 88 92 95 95 98 94 93 84 87 69 100 79 2 12 13 0 5 5 2 6 8 16 12 25 0 14 3 or more 2 0 8 0 0 0 0 0 0 1 5 0 7 Figure 109: B5. How long ago did you purchase this car? 1 year or less 31 0 38 20 26 34 32 35 18 34 35 33 36 2 to 4 years 55 88 38 80 58 49 55 48 80 51 52 56 36 5 to 7 years 10 0 23 0 8 15 10 10 2 11 9 0 29 8 to 10 years 3 13 0 0 5 2 3 3 0 4 4 11 0 More than 10 years ago 1 0 0 0 3 0 0 5 0 0 0 0 0 Base : Unwtd 467 8 13 20 38 53 31 40 44 102 95 9 14 Figure 110: B7. How did you finance it? All Cash 75 75 54 80 68 74 81 78 80 77 73 89 50 All Credit 18 0 15 20 24 19 16 15 20 21 19 11 0 Part Exchange 1 0 8 0 0 2 0 0 0 0 2 0 0 Don’t Know 1 0 8 0 0 0 0 3 0 0 1 0 0 Base : Unwtd 6 25 15 0 8 6 3 5 0 2 5 0 50 Figure 111: B10. Will you or your family purchase or replace a passenger car in the next 12 months? 0 2 0 1 2 4 2 3 5 44 5 6 7 9 8 9 11 15 21 12 13 15 19 16 16 22 20 16 11 7 20 22 23 20 30 24 23 23 22 77 61 48 51 42 43 43 41 41 54 0 20 40 60 80 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 Income Bracket %ofrespondents Definitely will Probably will Not sure Probably won’t Definitely won’t Source: Credit Suisse emerging markets consumer survey
  32. 32. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 112: B11. Thinking about the car you will purchase, will it be a new or used car? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know New car 91 100 77 93 95 91 90 100 92 88 94 60 80 Used car 6 0 15 7 0 6 5 0 5 9 4 20 0 Don’t Know 4 0 8 0 5 3 5 0 3 3 2 20 20 Base : Unwtd 277 4 13 14 19 33 21 20 38 58 47 5 5 Figure 113: B13. What type of car engine are you likely to buy? Petrol 73 50 77 79 53 73 76 70 71 81 74 40 60 Electrical 6 0 0 7 16 3 5 5 13 3 4 20 0 Hybrid 14 50 23 14 21 9 14 15 13 9 17 20 20 Diesel 3 0 0 0 5 3 5 0 0 5 2 0 0 Other 0 0 0 0 0 0 0 0 0 0 0 0 0 Don’t Know 4 0 0 0 5 12 0 10 3 2 2 20 20 Base : Unwtd 277 4 13 14 19 33 21 20 38 58 47 5 5 Figure 114: B4. What brand is the car your household last purchased? Foreign Cars 72 65 70 45 85 65 57 62 77 77 85 88 56 Volkswagen 18 13 31 30 29 13 26 13 23 18 11 44 7 Honda 10 0 8 5 11 9 13 10 11 6 15 0 21 GM 10 0 0 0 8 15 3 5 7 15 12 0 14 Local Cars 21 25 16 45 9 36 30 37 16 23 11 11 14 Chery 3 0 0 5 0 9 0 3 2 1 4 0 7 Changansuzuki 3 0 0 0 0 9 6 3 2 4 1 0 0 Base : Unwtd 467 8 13 20 38 53 31 40 44 102 95 9 14 Figure 115: B16. How do you plan to finance the upcoming car purchase? All Cash 58 75 46 64 47 61 57 60 45 59 64 60 100 Cash + Credit 38 25 38 36 53 30 38 40 47 38 32 40 0 All Credit 3 0 8 0 0 9 0 0 5 0 2 0 0 Part Exchange 1 0 0 0 0 0 0 0 0 2 2 0 0 Don’t Know 1 0 8 0 0 0 5 0 3 2 0 0 0 Base : Unwtd 277 4 13 14 19 33 21 20 38 58 47 5 5 Figure 116: B17. How much do you plan to spend on the car you or your household is planning to purchase ? Upto RMB 100000 26 50 69 43 32 42 19 25 24 17 13 0 20 RMB 100’000 - 400’000 64 25 31 43 68 42 67 70 66 78 68 100 80 RMB 400’00 – 700’000 5 0 0 7 0 12 0 0 11 3 9 0 0 RMB 700’000 – 1’000’000 2 25 0 0 0 0 10 5 0 0 2 0 0 More than RMB 1’000’000 1 0 0 0 0 0 0 0 0 2 4 0 0 Base : Unwtd 277 4 13 14 19 33 21 20 38 58 47 5 5
  33. 33. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Food & Beverage Figure 117: C1. Have you purchased any of these products in the last 3 months? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Drinks: Yes 73 44 61 68 74 78 76 76 73 80 83 55 65 Drinks: No 27 56 39 32 26 22 24 24 27 20 17 45 35 Drinks: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Beer: Yes 67 46 69 71 71 69 65 66 65 68 69 41 57 Beer: No 33 54 31 29 29 31 35 34 35 32 31 59 43 Beer: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Bottled Water: Yes 81 61 75 79 82 84 83 78 81 86 90 86 80 Bottled Water: No 19 39 25 21 18 16 17 22 19 14 10 14 20 Bottled Water:Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Spirits: Yes 19 21 16 16 17 19 19 18 17 21 24 18 20 Spirits: No 81 79 84 84 83 81 81 82 83 79 76 82 80 Spirits: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Dairy: Yes 77 51 74 72 80 76 76 77 76 85 86 82 71 Dairy: No 23 49 26 28 20 24 24 23 24 15 14 18 29 Dairy: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Figure 118: C2. Which brands of the following have you purchased in the last 3 months? Drinks - Foreign 83 78 82 83 86 82 86 83 82 84 81 75 79 Coca-Cola 25 28 25 29 27 27 24 22 24 24 26 29 21 Drinks - Local 17 23 19 17 16 17 14 17 18 16 19 25 19 Mizone 6 8 7 4 6 7 5 6 7 5 7 14 6 Guozhiguole 4 3 5 5 3 4 4 4 5 3 5 7 3 Drinks - Base 1633 51 109 151 185 231 140 137 197 230 157 12 33 Beer - Foreign 21 8 7 9 20 16 24 31 24 28 30 35 19 Budweiser 9 1 1 4 6 7 8 13 9 14 13 17 7 Beer - Local 76 84 88 89 80 80 76 69 75 74 69 64 81 Tsingtao 24 24 24 22 22 23 23 25 26 28 22 17 17 Snow 23 24 30 32 29 26 24 21 16 17 15 12 27 Yanjing 11 12 9 11 7 11 9 10 12 11 16 17 17 Beer - Base 1495 53 123 158 176 204 121 119 176 196 131 9 29 Water - Foreign 1 4 3 2 0 2 2 2 1 2 4 0 0 Water - Local 98 96 99 99 99 97 99 98 99 98 97 100 99 Nongfu Spring 25 17 18 20 23 23 20 27 28 29 31 24 21 Master Kong 28 38 38 34 32 29 27 25 26 23 22 24 27 Wahaha 18 18 20 17 18 16 17 17 19 17 19 16 16 Water - Base 1825 71 133 176 203 249 154 141 220 247 171 19 41 Spirits - Foreign 11 3 3 13 10 11 9 10 13 9 38 0 21 Spirits - Local 85 88 94 88 85 90 93 88 85 92 60 100 71 Niulanshan 14 3 12 7 23 15 17 13 13 19 12 20 0 Maotai 7 0 6 2 2 4 7 13 10 12 13 20 7 Wuliangye 6 6 4 7 4 8 4 6 8 8 5 0 0 Spirits - Base 420 24 29 35 42 56 35 32 47 61 45 4 10 Dairy - Foreign 8 4 2 4 6 7 6 11 12 11 8 12 8 Dairy - Local 91 96 99 97 96 92 94 89 87 89 92 90 93 Mengniu 33 37 38 33 34 35 35 34 28 32 33 31 30 Yili 30 34 32 29 31 33 35 31 29 28 29 35 23 Bright 11 6 5 8 10 9 9 12 17 14 14 0 13 Dairy - Base 1721 59 132 159 199 226 141 140 205 243 163 18 36
  34. 34. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 119: C3. Do you expect to spend more on any of these products in the next 12 months? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Drinks: Yes 36 22 28 32 34 34 39 40 40 46 41 27 35 Drinks: No 64 78 72 68 66 66 61 60 60 54 59 73 65 Drinks: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Beer: Yes 37 30 34 35 37 35 41 39 40 41 39 27 29 Beer: No 63 70 66 65 63 65 59 61 60 59 61 73 71 Beer: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Water: Yes 51 43 41 50 49 52 56 51 48 60 55 59 51 Water: No 49 57 59 50 51 48 44 49 52 40 45 41 49 Water: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Spirits: Yes 11 10 10 8 11 13 10 14 10 14 12 14 16 Spirits: No 89 90 90 92 89 88 90 86 90 86 88 86 84 Spirits: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Dairy: Yes 51 31 47 46 51 50 50 61 52 61 54 59 53 Dairy: No 49 69 53 54 49 50 50 39 48 39 46 41 47 Dairy: Base 2247 116 178 222 249 296 185 181 270 287 190 22 51 Figure 120: C4. What % of your diet is made up of meat? 0% 2 9 2 2 2 1 1 1 2 0 1 5 0 0-5% 20 41 28 28 19 19 15 14 19 14 14 27 18 6-15% 36 22 34 35 37 40 43 40 41 38 33 23 18 16-25% 18 11 14 19 17 20 16 20 18 21 24 9 20 More than 25% 22 9 20 14 23 19 25 25 20 26 29 36 35 Figure 121: C5. How do you think your meat consumption is likely to change over the next 12 months? 15 14 16 13 15 14 20 19 53 61 65 70 69 62 67 63 61 40 19 13 17 47 1719 32 25 21161719 0% 20% 40% 60% 80% 100% Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 Plannedspendonmeatin12months(% ofpop.likelytochangeintake) More The Same Less Figure 122: C5 (b) – Percentage of respondents planning on consuming more meat minus respondents planning less -17 -11 -3 -4 -1 -4 -5 3 0 -27-30 -20 -10 0 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 Net%ofrespondents Source: Credit Suisse emerging markets consumer survey
  35. 35. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Home & Personal Care Figure 123: E1. Have you purchased any of these products in the last 3 months? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Tissues: Yes 83 62 68 80 85 86 88 88 83 90 89 86 81 Tissues: No 17 38 32 20 15 14 12 12 17 10 11 14 19 Tissues: Base 2398 118 192 231 272 324 206 194 282 305 199 22 53 Fem Hygiene: Yes 75 57 59 68 69 79 75 82 83 86 88 58 74 Fem Hygiene: No 25 43 41 32 31 21 25 18 17 14 13 42 26 Fem Hygiene: Base 1197 72 101 120 129 172 99 113 126 146 80 12 27 Cosmetics: Yes 43 29 37 43 45 44 43 49 39 50 48 50 28 Cosmetics: No 57 71 63 57 55 56 57 51 61 50 52 50 72 Cosmetics: Base 2398 118 192 231 272 324 206 194 282 305 199 22 53 Figure 124: E2. Which brands have you purchased in the last 3 months? Tissues - Foreign 12 4 9 6 6 8 12 12 21 15 15 20 6 Tissues - Local 86 85 89 91 91 89 87 87 77 82 86 80 92 Xinxinxiangyin 33 35 39 37 36 37 32 30 30 30 32 23 26 Qingfeng 23 16 19 23 23 22 22 24 25 21 20 20 30 Tissues - Base 1995 73 131 184 231 279 181 170 233 273 178 19 43 Fem Hygiene - Foreign 53 40 45 44 51 57 52 53 56 61 54 38 44 Whisper 25 17 19 21 24 25 26 28 26 29 19 38 26 Fem Hygiene - Local 46 47 54 56 47 42 48 47 45 40 46 62 51 Sofy 12 8 4 9 11 7 9 11 16 17 22 25 13 ABC 8 1 2 10 11 9 11 8 8 8 8 12 13 Fem Hygiene - Base 901 41 60 82 89 136 74 93 104 125 70 7 20 Cosmetics - Foreign 57 48 37 53 54 58 57 62 63 63 66 71 32 Olay 11 9 10 13 10 16 18 10 9 11 9 24 7 L'Oreal 9 7 7 6 7 10 7 11 9 9 10 14 7 Cosmetics - Local 40 43 59 44 40 42 40 37 38 37 31 28 59 Dabao 9 11 12 13 12 8 10 7 11 8 4 9 10 Tjoy 5 6 9 5 5 6 2 2 5 3 3 5 7 Cosmetics - Base 1036 34 71 99 122 142 89 96 111 151 95 11 15 Figure 125: E3. Do you expect to spend more on any of these products in the next 12 months? Tissues: Yes 45 31 38 44 42 52 50 48 40 50 44 50 42 Tissues: Base 2398 118 192 231 272 324 206 194 282 305 199 22 53 Fem Hygiene: Yes 35 21 28 28 26 35 42 43 35 45 41 42 33 Fem Hygiene: Base 1197 72 101 120 129 172 99 113 126 146 80 12 27 Cosmetics: Yes 24 16 21 23 27 23 27 32 20 28 23 27 23 Cosmetics: Base 2398 118 192 231 272 324 206 194 282 305 199 22 53
  36. 36. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Luxury Goods Figure 126: F1. Have you purchased goods from any of the following categories in the past 3-12 months? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Fashion: Yes 51 35 35 41 47 59 56 58 58 55 56 37 62 Fashion: No 49 65 65 59 53 41 44 42 42 45 44 63 38 Fashion: Base 2015 101 166 209 212 266 167 154 246 254 176 19 45 Leather: Yes 36 25 33 32 33 35 35 40 41 45 39 37 29 Leather: No 64 75 67 68 67 65 65 60 59 55 61 63 71 Leather: Base 2015 101 166 209 212 266 167 154 246 254 176 19 45 Sportswear: Yes 47 32 36 38 51 51 50 44 52 49 56 53 42 Sportswear: No 53 68 64 62 49 49 50 56 48 51 44 47 58 Sportswear: Base 2015 101 166 209 212 266 167 154 246 254 176 19 45 Watches: Yes 11 4 5 8 9 10 9 15 12 13 18 16 22 Watches: No 89 96 95 92 91 90 91 85 88 87 82 84 78 Watches: Base 2015 101 166 209 212 266 167 154 246 254 176 19 45 Jewellery: Yes 9 3 6 4 8 6 9 8 9 14 18 0 13 Jewellery: No 91 97 94 96 92 94 91 92 91 86 82 100 87 Jewellery: Base 2015 101 166 209 212 266 167 154 246 254 176 19 45 Perfumes: Yes 13 2 5 9 13 11 9 19 17 19 23 16 9 Perfumes: No 87 98 95 91 87 89 91 81 83 81 77 84 91 Perfumes: Base 2015 101 166 209 212 266 167 154 246 254 176 19 45 Figure 127: F3. If so, what brand was this / brands were these? Fashion - Foreign 31 21 7 11 18 25 15 35 49 40 49 55 20 Lacoste 5 5 3 1 5 2 1 3 9 4 11 22 0 Fashion - Local 62 61 79 74 71 70 76 55 49 55 44 44 67 Visudebg 5 7 2 2 6 5 7 8 8 4 1 0 3 Fashion - Base 1032 35 58 86 99 157 93 89 142 140 98 7 28 Leather - Foreign 23 10 6 10 16 21 20 32 36 33 23 28 36 Chanel 3 0 0 0 3 3 3 4 1 3 7 14 5 Leather - Local 69 77 85 83 71 70 74 66 64 60 67 57 55 Red Dragonfly 10 16 16 10 13 9 16 12 9 6 10 14 0 Leather - Base 732 25 54 66 69 93 58 62 101 115 69 7 13 Sportswear - Foreign 45 19 20 31 39 37 42 57 50 56 65 47 44 Adidas 17 6 4 13 14 16 19 26 20 19 23 7 16 Sportswear - Local 53 79 81 66 60 61 56 41 51 42 34 53 54 Lining 13 11 12 15 12 14 8 13 12 11 10 33 20 Sportswear - Base 949 32 60 80 109 136 83 68 129 124 99 10 19 Watches - Foreign 38 20 0 31 46 11 38 40 43 48 59 50 42 Omega 9 20 0 0 4 7 12 11 6 10 14 25 17 Watches - Local 55 80 77 64 39 74 56 60 55 53 40 50 50 Tissor 5 20 0 5 0 7 7 11 6 3 5 25 0 Watches - Base 224 4 9 17 20 27 15 23 30 34 32 3 10 Jewellery - Foreign 12 0 0 8 15 11 0 20 4 15 10 0 25 Jewellery - Local 84 100 83 66 70 83 101 80 97 80 86 0 76 Chow Taifook 19 0 8 8 0 22 31 20 16 22 24 0 25 Jewellery - Base 175 3 10 9 16 16 15 13 21 35 31 0 6 Perfumes - Foreign 62 60 11 26 40 72 57 67 66 71 76 67 67 Perfumes - Local 30 40 77 56 50 25 39 30 22 21 21 33 17 Liushen 10 40 33 15 21 10 6 14 6 7 4 0 0 Perfumes - Base 270 2 9 18 27 30 15 30 42 49 41 3 4
  37. 37. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 128: F5. Thinking about these purchases, how much did you spend? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Fashion: Up to RMB 200 19 54 43 36 25 22 15 12 8 9 5 14 29 Fashion: RMB 200 - 500 32 23 40 40 40 37 39 22 26 30 17 29 39 Fashion: RMB 500 - 1000 24 14 16 15 22 25 29 30 27 26 23 29 21 Fashion: RMB 1000 - 2000 13 9 0 5 9 10 8 17 20 18 22 29 11 Fashion: More than RMB 2000 11 0 0 2 3 6 8 17 17 16 31 0 0 Fashion: Mean Exp RMB 752 424 347 451 556 628 661 931 965 918 1208 771 516 Leather: Up to RMB 200 23 56 46 48 26 27 17 15 9 15 10 0 31 Leather: RMB 200 - 500 38 28 43 39 52 51 40 31 33 32 26 57 54 Leather: RMB 500 - 1000 21 12 9 11 17 18 26 31 32 20 25 43 15 Leather: RMB 1000 - 2000 10 4 2 2 1 3 14 11 19 17 16 0 0 Leather: More than RMB 2000 7 0 0 0 3 1 2 11 8 15 20 0 0 Leather: Mean Exp RMB 626 360 339 337 445 438 619 774 810 850 969 521 365 Sportswear: Up to RMB 200 16 59 37 24 18 13 12 10 12 6 5 10 26 Sportswear: RMB 200 - 500 37 28 45 50 47 47 41 32 28 30 21 20 32 Sportswear: RMB 500 - 1000 28 13 13 18 23 28 34 29 31 39 31 50 21 Sportswear: RMB 1000 - 2000 13 0 2 8 7 10 10 22 22 14 27 10 16 Sportswear: Mean Exp RMB 681 311 396 491 548 581 604 803 811 839 1021 815 589 Watches: Up to RMB 200 41 100 56 65 50 48 53 48 27 26 9 33 80 Watches: RMB 200 - 500 14 0 11 12 10 11 20 22 20 18 6 33 0 Watches: More than RMB 500 43 0 22 24 35 37 20 30 53 56 84 33 10 Watches: Mean Exp RMB 693 200 356 435 589 563 404 552 798 806 1275 683 261 Jewellery: Up to RMB 500 40 100 70 44 57 63 20 46 33 28 25 0 50 Jewellery: RMB 500 - 1000 29 0 20 33 19 13 53 31 38 23 35 0 33 Jewellery: More than RMB 1000 30 0 10 22 25 26 27 23 29 46 38 0 0 Jewellery: Mean Exp RMB 861 250 500 744 781 713 903 765 802 1047 1105 0 480 Perfumes: Up to RMB 200 34 50 100 83 52 40 60 33 24 14 10 0 50 Perfumes: RMB 200 - 500 22 0 0 11 30 23 20 13 36 20 24 33 0 Perfumes: More than RMB 500 41 50 0 6 14 29 20 53 41 63 66 67 25 Perfumes: Mean Exp RMB 602 475 200 247 427 486 390 713 577 758 879 617 633
  38. 38. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 129: F6. Are you planning to purchase any goods from these categories in next 12 months? FASHION Figure 130: F6. Are you planning to purchase any goods from these categories in next 12 months? LEATHER 30 39 44 51 54 44 48 51 50 52 0 20 40 60 UnderRMB2000 RMB2000-2999 RMB3000-3999 RMB4000-4999 RMB5000-5999 RMB6000-6999 RMB7000-7999 RMB8000-9999 RMB10000-14999 AboveRMB15000 %ofrespondents 8 20 17 22 26 19 27 23 27 23 0 10 20 30 40 UnderRMB2000 RMB2000-2999 RMB3000-3999 RMB4000-4999 RMB5000-5999 RMB6000-6999 RMB7000-7999 RMB8000-9999 RMB10000-14999 AboveRMB15000 %ofrespondents Source: Credit Suisse emerging markets consumer survey Source: Credit Suisse emerging markets consumer survey Figure 131: F6. Are you planning to purchase any goods from these categories in next 12 months? WATCHES Figure 132: F6. Are you planning to purchase any goods from these categories in next 12 months? JEWELLERY 4 6 5 7 8 7 8 11 11 12 0 5 10 15 20 UnderRMB2000 RMB2000-2999 RMB3000-3999 RMB4000-4999 RMB5000-5999 RMB6000-6999 RMB7000-7999 RMB8000-9999 RMB10000-14999 AboveRMB15000 %ofrespondents 1 3 2 6 8 10 8 9 10 12 0 5 10 15 20 UnderRMB2000 RMB2000-2999 RMB3000-3999 RMB4000-4999 RMB5000-5999 RMB6000-6999 RMB7000-7999 RMB8000-9999 RMB10000-14999 AboveRMB15000 %ofrespondents Source: Credit Suisse emerging markets consumer survey Source: Credit Suisse emerging markets consumer survey Figure 133: F6. Are you planning to purchase any goods from these categories in next 12 months? PERFUMES Figure 134: F6. Are you planning to purchase any goods from these categories in next 12 months? SPORTSWEAR 3 5 6 9 9 7 10 14 14 12 0 5 10 15 20 UnderRMB2000 RMB2000-2999 RMB3000-3999 RMB4000-4999 RMB5000-5999 RMB6000-6999 RMB7000-7999 RMB8000-9999 RMB10000-14999 AboveRMB15000 %ofrespondents 28 40 47 51 48 50 47 48 42 45 0 20 40 60 UnderRMB2000 RMB2000-2999 RMB3000-3999 RMB4000-4999 RMB5000-5999 RMB6000-6999 RMB7000-7999 RMB8000-9999 RMB10000-14999 AboveRMB15000 %ofrespondents Source: Credit Suisse emerging markets consumer survey Source: Credit Suisse emerging markets consumer survey
  39. 39. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Technology and Internet Figure 135: G1/ H1 / H2. Personal computer, Mobile phone, and Smartphone penetration Electronic Ownership (% of households) Computers Phones Smart Phones 20% 40% 60% 80% 100% Up to 2500 3500 4500 5500 6500 7500 9000 More than 10000 Income (RMB) Source: Credit Suisse emerging markets consumer survey Figure 136: G4. Which of the following electronics products/services are you most likely to purchase in the next 12 months? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Blu-Ray Player 0 0 0 0 0 1 0 0 0 1 1 0 0 Camcorder 3 2 1 3 2 3 2 3 5 4 8 10 4 Desktop computer 4 2 6 5 3 6 3 3 4 5 4 0 10 Digital Camera 8 8 5 5 11 6 9 13 6 10 7 0 8 DVD Player 1 1 2 2 0 1 1 1 1 1 2 0 2 E-Reader 1 0 0 1 0 0 1 0 4 1 1 0 0 Gaming facility 1 0 1 1 2 1 0 2 2 1 3 10 4 GPS/Navigation 1 0 0 0 0 0 1 1 1 2 4 5 2 Internet Service 5 0 1 4 6 9 7 3 6 7 2 0 4 Mobile Phone 5 4 5 4 6 4 4 5 8 2 6 5 8 Smartphone 16 0 15 9 13 14 16 17 22 21 28 15 17 MP3 2 0 2 1 3 2 4 3 3 2 3 5 2 Netbook 1 0 1 1 0 1 4 1 1 3 2 0 0 Notebook PC 12 4 10 10 14 12 11 13 14 14 15 15 21 Stereo HiFi 1 0 1 0 1 0 1 1 1 2 3 0 2 Traditional TV 0 0 0 0 0 0 0 0 0 0 0 0 0 LCD TV 9 2 8 9 12 8 12 9 8 13 10 5 4 Flat screen TV 1 0 1 0 1 2 0 2 1 2 3 0 0 None of these 45 79 55 54 42 46 42 43 38 37 32 55 42 Figure 137: G6. Which brand of TV (LCD Flat screen) are you most likely to purchase? Foreign Brands 46 50 34 50 37 30 47 37 47 58 48 100 50 Samsung 9 0 13 5 7 4 9 0 22 13 5 0 0 Sony 12 0 0 15 7 11 13 6 17 18 11 0 0 Sharp 7 0 7 5 10 0 9 0 4 8 16 0 0 Philips 6 50 7 10 7 7 4 6 4 3 0 0 0 Local Brands 45 50 54 30 48 53 52 56 48 34 53 0 50 Changhong 13 0 13 10 17 30 9 19 17 3 11 0 0 Skyworth 9 0 20 10 7 4 4 19 9 5 16 0 50 Konka 8 0 0 10 7 4 9 6 9 13 11 0 0 Base : Unwtd 215 2 15 20 29 27 23 16 23 38 19 1 2
  40. 40. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 138: : l6. What services have you used in the last 6 months? 66 63 59 10 21 32 24 35 44 1 3 11 25 34 4142 55 61 1 2 3 0 20 40 60 80 100 Low Income Medium Income High Income %ofrespondents Gaming Banking Shopping Travel Social Network Messaging Gambling Figure 139: I1. Do you have access to the Internet? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Yes 66 27 47 57 58 64 67 71 80 84 84 74 68 No 34 73 53 43 42 36 33 29 20 16 16 26 32 Figure 140: I1.1. If so, do you have broadband access already, or expect to have it within 12 months? Yes 89 84 75 81 86 88 91 92 95 93 94 79 88 No 10 16 24 19 13 11 8 8 5 6 5 21 9 Don’t know 1 0 1 0 1 1 1 0 0 0 1 0 3 Figure 141: I7. Have you purchased any of these categories online in the last 6 months? Online Games 12 0 13 8 13 12 11 5 10 13 16 0 47 Clothes 70 63 63 73 64 74 82 81 71 68 63 100 40 Computers 3 0 0 3 0 0 4 0 1 6 6 0 7 Mobile Phones 11 0 6 13 13 11 16 12 8 9 15 0 0 Books 36 13 31 30 22 36 29 31 40 44 48 25 20 DVDs/CDs 4 0 0 0 0 4 7 0 2 4 10 0 7 Personal Electronics 18 38 6 8 16 15 29 12 19 19 25 0 27 Figure 142: IC3. What is your most frequently used payment method for e-commerce? Taobao’s Alipay 49 25 38 45 49 41 46 63 55 48 49 50 60 Bank’s debit cards 9 0 19 5 11 12 7 3 7 9 9 50 7 Cash on delivery 16 25 19 18 20 16 13 12 14 14 24 0 7 Chinapay (Union Pay) 16 25 13 20 16 15 21 10 17 19 13 0 13 Credit cards 6 0 6 5 2 10 11 7 5 8 4 0 7 Figure 143: I11. How do you think your purchasing on the internet is likely to change in the next 6 months? More 23 22 29 21 19 20 25 25 18 26 19 28 24 The same 69 66 62 69 72 71 69 69 75 66 69 64 62 Less 8 12 8 10 9 9 6 6 7 9 12 7 15 Base 1559 32 91 137 154 204 137 131 222 250 153 14 34 Figure 144: I4. What is your most frequently used search engine? Baidu.com 65 59 67 65 75 67 67 66 61 57 67 79 68 sina.com 8 6 2 8 8 7 9 5 9 9 8 0 6 qq.com 8 13 14 10 6 8 7 10 8 10 3 0 15 google.com 5 3 3 4 2 3 3 7 8 8 7 7 3 netease.com 3 0 1 4 1 3 1 2 4 3 2 0 3
  41. 41. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Telecommunications Figure 145: H1. Do you currently own and use a handset for personal use? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Yes, I pay for it 91 82 88 89 89 92 94 93 94 93 92 89 67 Yes, employer pays 1 1 1 0 2 1 2 2 1 2 2 0 4 Yes, somebody else pays 4 8 4 4 5 3 2 3 2 3 3 11 21 No, I do not 4 10 8 6 4 4 2 3 3 1 3 0 8 Base : Unwtd 2302 114 193 236 249 308 196 189 268 291 187 19 52 Figure 146: H3. What brand is your current mobile handset? Foreign 70 56 62 61 71 68 77 80 78 77 89 78 59 Nokia 40 32 39 38 35 41 42 40 43 42 45 42 31 Samsung 11 12 11 10 13 10 11 13 13 10 8 5 10 Local 24 34 33 30 25 27 26 23 19 21 15 22 30 Base 2209 103 178 221 239 296 192 184 260 287 182 19 48 Figure 147: H11. Do you plan to upgrade to a Smartphone in the next 12 months? Yes 46 21 48 44 30 53 49 39 46 51 71 75 36 No 54 79 52 56 70 47 51 61 54 49 29 25 64 Base : Unwtd 619 19 61 66 73 79 51 62 78 74 38 4 14 Figure 148: H12. Which brand of Smartphone handset will you buy? Foreign 86 73 77 86 86 86 84 90 91 90 94 85 79 Nokia 45 39 49 51 49 46 50 50 50 39 28 57 42 Samsung 20 9 14 13 20 18 12 13 21 25 42 14 25 Local 6 4 12 6 9 9 6 7 6 5 4 0 8 Dopod 1 0 1 0 1 1 1 1 0 1 1 0 0 Base 1112 23 80 101 122 148 84 107 147 164 105 7 24 Figure 149: H14. What is the main reason behind buying a Smartphone? Applications 64 25 52 45 77 71 80 58 67 61 74 67 80 Email 3 25 0 0 9 2 8 0 0 8 0 0 0 Low Pricing 13 25 28 28 0 7 0 17 19 5 11 33 20 Camera 4 0 7 0 5 5 0 4 3 5 4 0 0 Screen size 6 0 0 7 0 5 8 8 11 8 4 0 0 Music 3 0 3 10 9 2 0 0 0 5 0 0 0 Navigation 5 25 3 7 0 7 4 8 0 8 4 0 0 Figure 150: H8. How much do you spend, on average, on mobile telephone bills per month? 57 61 48 43 35 32 32 13 28 38 42 42 45 38 13 18 26 30 34 25 40 53 47 27 12 10 10 21 10 19 0% 20% 40% 60% 80% 100% Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents RMB 50 or less RMB 51 - 100 RMB 101 - 250 RMB 251 - 500 More than 501 RMB Source: Credit Suisse emerging markets consumer survey
  42. 42. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Travel Figure 151: J1/J6. Have you been / Are you planning to go on holiday in the last / next 12 months? 14 26 35 33 41 37 45 41 51 60 24 34 45 47 49 49 47 52 57 66 0 20 40 60 80 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 Income Bracket %ofhouseholdsholidaying Taken holiday in the last 12 months Planning to take holiday in the next 12 months Source: Credit Suisse emerging markets consumer survey Figure 152: J2. Where did you go on your last holiday? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know At home 8 6 12 8 8 9 13 5 13 8 3 0 5 Elsewhere in the country 84 94 86 87 85 84 82 91 81 83 78 90 91 International destination 8 0 2 5 8 7 5 3 7 9 20 10 5 Base : Unwtd 975 17 51 86 91 140 77 92 120 153 116 10 22 Figure 153: J4. What was the main form of transport that you used to reach you holiday destination? Car 13 0 11 13 8 13 9 13 13 15 17 40 10 Bus 34 50 51 39 43 37 33 37 33 26 19 20 48 Train 28 38 31 32 25 31 36 31 26 23 19 20 38 Ship 2 0 0 0 1 2 3 3 2 1 2 0 0 Aeroplane 24 13 7 16 23 17 19 16 26 35 43 20 5 Other 0 0 0 0 0 0 0 0 0 0 0 0 0 Base : Unwtd 895 16 45 79 84 127 67 87 105 141 113 10 21 Figure 154: J5. Which airline company did you travel with? Foreign Airline 1 0 0 0 0 5 0 7 0 2 2 0 0 Local Airline 98 100 100 100 99 96 101 92 101 98 97 100 100 China Southern 28 0 67 23 47 38 46 29 15 16 33 0 0 China Eastern 12 0 0 8 16 14 8 7 11 16 12 0 0 China Intl 11 0 0 15 5 0 0 7 19 12 16 50 0 Sichuan Airlines 9 0 0 15 11 0 31 14 4 8 8 0 0 Base 214 2 3 13 19 21 13 14 27 50 49 2 1 Figure 155: J7. Where are you planning to go for your next holiday? At home 4 3 3 6 5 5 3 3 3 3 2 0 4 Elsewhere in the country 82 90 90 84 87 85 83 81 81 80 70 82 72 International destination 14 7 4 9 8 9 15 14 16 17 29 18 24 Base : Unwtd 1190 29 67 111 130 167 103 95 153 171 128 11 25
  43. 43. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Property Figure 156: K1. Do you or your family live in your own property? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Yes 76 71 73 70 75 74 75 77 81 80 79 70 81 No 24 29 27 30 25 26 25 23 19 20 21 30 19 Base : Unwtd 2262 117 184 222 249 314 193 183 264 283 181 20 52 Figure 157: K2. If you do not own your own property, on what terms do you occupy the property? Rented 75 76 73 67 75 77 80 70 76 76 87 100 60 Mortgaged 16 9 20 23 14 11 16 23 20 17 8 0 30 Borrowed 8 15 6 11 11 12 4 7 4 7 5 0 10 Base : Unwtd 546 34 49 66 63 81 49 43 49 58 38 6 10 Figure 158: K3. What is the market value of the property? Under RMB 100k 5 28 21 9 4 3 2 0 1 0 2 7 7 RMB 100k - 300k 14 27 26 27 22 17 12 12 4 8 3 7 7 RMB 300k - 500k 19 10 23 27 31 27 24 15 12 12 8 7 7 RMB 500k - 1m 23 5 9 18 26 25 33 35 25 26 25 14 7 More than RMB 1m 26 1 6 7 12 16 21 30 54 47 58 35 0 Don’t Know 11 30 15 13 6 12 9 9 4 5 6 29 71 Base : Unwtd 1716 83 135 156 186 233 144 140 215 225 143 14 42 Figure 159: K6. If you are planning to purchase a property in the next 2 years, what is the main motivation for doing so? Upgrade 37 54 39 20 40 35 33 32 21 49 36 50 75 First-time home 22 23 25 28 23 24 19 32 30 15 17 0 0 Investment 10 0 3 8 11 10 11 8 15 4 21 0 0 Change of location 26 15 31 44 26 22 33 24 27 25 19 50 13 Base : Unwtd 357 13 36 25 35 51 27 25 33 53 47 4 8
  44. 44. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 Figure 160: : K5. Do you or your household intend to purchase a property in the next 2 years? 71 73 70 75 74 75 77 81 80 79 29 27 30 25 26 25 23 19 20 21 0% 20% 40% 60% 80% 100% Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents No Yes Source: Credit Suisse emerging markets consumer survey Figure 161: K4 & K7 – Property Financing: ALL CASH 65 62 19 20 20 12 26 16 21 25 36 63 81 78 72 75 73 64 83 8 0 20 40 60 80 100 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Current House Financing Future House Financing Source: Credit Suisse emerging markets consumer survey Figure 162: K4 & K7 – Property Financing: CASH + CREDIT 33 33 85 67 72 69 76 70 80 73 70 57 29 10 15 19 15 17 30 7 0 20 40 60 80 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Current House Financing Future House Financing Source: Credit Suisse emerging markets consumer survey Figure 163: K4 & K7 – Property Financing: ALL CREDIT 1 0 6 4 6 0 4 3 2 2 0 1 0 0 1 0 2 00 0 0 2 4 6 8 10 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 %ofrespondents Current House Financing Future House Financing Source: Credit Suisse emerging markets consumer survey
  45. 45. January 2012 Credit Suisse Emerging Consumer Survey Databook 2012 Source: Credit Suisse Emerging Consumer Survey 2012 China: Education Figure 164: L1. What type of education institution do/will your children attend? % of respondents (by income bracket) Total Up to RMB 2000 RMB 2000 - 3000 RMB 3000 - 4000 RMB 4000 - 5000 RMB 5000 - 6000 RMB 6000 - 7000 RMB 7000 - 8000 RMB 8000 - 10000 RMB 10000- 15000 RMB 15000 + Would prefer not to answer Don’t Know Public 82 77 81 78 80 82 84 83 87 85 77 86 100 Private 11 16 14 17 9 10 7 10 6 10 16 14 0 None of these 8 6 5 7 11 9 10 8 6 5 9 0 0 Base : Unwtd 778 31 58 76 89 123 68 52 94 98 70 7 12 Figure 165: L2. Do your children currently participate in any study or courses outside of normal school activities? Yes 43 29 34 37 39 35 50 46 59 45 51 14 58 No 57 71 66 63 61 65 50 54 41 55 49 86 42 Base : Unwtd 778 31 58 76 89 123 68 52 94 98 70 7 12 Figure 166: L4. Do you yourself currently participate in any adult continuing education? Yes 12 6 12 9 9 12 10 9 11 18 21 9 17 No 88 94 88 91 91 88 90 91 89 83 79 91 83 Base : Unwtd 2247 113 182 230 250 298 186 179 274 280 187 22 46 Figure 167: L6. Do you intend to spend more, or less, on education or training courses in the next 12 months? More 17 8 14 13 14 19 18 13 15 22 24 23 20 About the same 77 87 80 82 80 76 72 83 80 69 73 68 74 Less 6 5 5 5 6 5 10 4 5 9 4 9 7 Base : Unwtd 2247 113 182 230 250 298 186 179 274 280 187 22 46 Figure 168: L6. Do you intend to spend more, or less, on education or training courses in the next 12 months? 8 14 13 14 19 18 13 15 22 24 5 5 6 5 10 4 5 4 0 10 20 30 Under RMB 2000 RMB 2000- 2999 RMB 3000- 3999 RMB 4000- 4999 RMB 5000- 5999 RMB 6000- 6999 RMB 7000- 7999 RMB 8000- 9999 RMB 10000- 14999 Above RMB 15000 Income bracket Spendingoneducation&traininginthe next12months(%ofhouseholds) More Less Source: Credit Suisse emerging markets consumer survey

×