Emerging Consumer Survey Databook 2013

Emerging Consumer
Survey Databook 2013
January 2013
Thought leadership from Credit Suisse Research
and the world’s foremost experts
Research Institute

Contents
For more information, please contact:
Mujtaba Rana, Associate
Thematic Equity Research at Credit Suisse
Investment Banking
+44 20 7883 3773
mujtaba.rana@credit-suisse.com
Kiranjot Grewal, Analyst
Thematic Equity Research at Credit Suisse
Investment Banking
+44 20 7883 9247
kiranjot.grewal@credit-suisse.com
3 Introduction
4 Credit Suisse Consumer Survey Universe
5 Brazil
26 China
47 India
68 Indonesia
89 Russia
110 Saudi
131 South Africa
152 Turkey
173 Methodology
174 Appendix: Questionnaire
178 About the survey
179 Imprint
179 General disclaimer/Important information

January 2013
Credit Suisse Emerging Consumer Survey Databook 2013 Source: Credit Suisse Emerging Consumer Survey 2013 3
Introduction
This Credit Suisse Emerging Consumer Survey Databook provides granular detail of
the market research that underpins the conclusions and themes highlighted in the
Credit Suisse Emerging Consumer Survey 2013, a comprehensive and exclusive
study of the consumption patterns and plans of individuals residing in eight key
economies across the emerging world. Specifically, the markets we have incorporated
in this survey are China, India, Brazil, Russia, Saudi Arabia, South Africa, Indonesia
and Turkey. In total, these markets account for over 3.3 billion people.
As comprehensive as this Databook is, we have not provided every aspect of the
detail which can be derived from the survey along the lines of gender, age, city and
rural/urban locations. This is available on request. The pages that follow have focused
on income bands as a source of disaggregation of the responses which was a
principal feature of the themes we have explored.
This report builds on work Credit Suisse published on consumption trends in emerging
markets over the past 24 months. The Emerging Consumer Survey 2012 was in itself
an extension to 2011’s survey and indeed the China Consumer Survey, a publication
released annually since 2005. The survey structure and questionnaire used in this
previous work has been used as a template for this project, ensuring both a degree of
consistency with previous work and a comparable dataset across the different
countries.
To conduct the primary research for this project, the Credit Suisse Research Institute
engaged the global market research firm AC Nielsen to advise on the questionnaire
construction and to undertake the interview process on our behalf. Using a global firm
with local offices has provided a consistent approach to this multi-region survey, as
well as allowing sufficient flexibility to incorporate questions specific to the countries
concerned.
This survey is designed to capture information regarding the spending patterns (past,
present and future) and general lifestyles and aspirations of the consumers across
these markets. The data is proprietary to Credit Suisse and is based on face-to-face
interviews carried out in 77 distinct regional areas, spread over the eight different
countries. Data from such a sample will vary in quality due to the sampling and non-
sampling problems inherent in all surveys. Approximately 1,500 respondents were
surveyed for each region, with the largest two markets (India and China) having a
larger sample size of 2,500 each. The male-to-female split between respondents was
roughly 50:50 in all cases, with rural-to-urban split varying by country.
A total of over 14,200 respondents were screened and surveyed on questions within
12 categories: 1) general income and wealth, 2) autos, 3) food and beverages, 4)
household and personal care, 5) luxury goods, 6) technology, 7) telecoms, 8) internet,
9) travelling, 10) property, 11) education and 12) healthcare. Detailed results from
each of the eight markets are shown in the "Country Specific Data" section from page
5. The survey methodology is described in the appendix.
Although each respondent was asked up to 125 questions during the course of the
survey, the Databook aims to present detailed information on those areas which
investors may find most compelling and those which garnered the most thought-
provoking ideas during the course of our study. Certain topics are more pertinent in
some markets than others: questions on holiday plans yielded far more interesting
results in Russia and Saudi Arabia than they did in India, for instance. Similarly,
questions on stock market investments are more pertinent in China than they are in
Indonesia. Nevertheless, for the sake of consistency, we have included a standard set
of results for each market in this Databook. Numbered references within the tables,
such as A7 and D5, allude to specific questions surveyed, a list of which can be found
in the appendix. More detail is available on request.
Mujtaba Rana
Equity Research, Credit Suisse Investment Banking

January2013
CreditSuisseEmergingConsumerSurveyDatabook2013Source:CreditSuisseEmergingConsumerSurvey2013
Credit Suisse Consumer Survey Universe

January 2013
Brazil
The beat goes on
The Brazilian consumer is and remains the most optimistic in our survey, with a net balance of
close to 68% of income-weighted respondents seeing their personal finances likely to improve in
the next six months. Moreover, this optimism has increased since our last survey in a relatively
broad-based fashion.
This might be surprising given a slower growth performance in Brazil in 2012. However, it has
been less a feature of the personal sector, where the labour market has remained healthy and
fiscal initiatives have been targeted to support consumption, and monetary policy to stimulate
credit growth.
This breadth of optimism is another feature that distinguishes Brazil, as we saw earlier on. High
income and low income consumers alike display confidence in the future in a way that, for
example, the other major BRIC (Brazil, Russia, India and China) economy India fails to do.
Backing both the level and spread of confidence are expectations of income growth expressed
by consumers. While this may prove too optimistic, a range of 8%–12% income growth serves as
a backdrop to their thinking.
The focus on discretionary items is typical of the categories of spending showing the greatest
momentum – technology, fashion and spirits. Growth in staple products is less impressive. The
growth in internet penetration stands out, having risen from 56% to 76% in the last two years.
Importantly, this is across the income scale. This has underpinned growth in computing. We
would expect penetration in smartphones to similarly accelerate.
For fear of leaving the impression that the Brazilian consumer is purely focused on more material
items, we would flag that healthcare and education represent a higher-than-average share of
typical spending. Essentially, there is a focus on both services and goods – a longer and
structural theme in our research.

January 2013
Brazil: Spending sentiment
Figure 1: Country product purchasing in 2012 vs survey average
Carbonated drinks
Beer
Spirits
Dairy
Cosmetics
Fashion apparel
Sports shoes
Watches
Perfume Computers
Mobile phones
Smartphone
Internet access
Holidays
Property
Extra education
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60 70 80 90 100
%respondentsinBrazil,2012
% respondents with exposure on average across the EM Consumer Survey
Greater penetration in Brazil
EM consumer survey
average
Source: Credit Suisse Emerging Consumer Survey.
Figure 2: Country product purchasing in 2012 vs change over 2011
Carbonated drinks
Beer
Spirits
DairyCosmetics
Fashion apparel
Sports shoes
Watches
Perfume
Computers
Mobile phones
Smartphone
Internet access
Holidays
Property
Extra education
Cars
-6
-4
-2
0
2
4
6
8
10
12
0 10 20 30 40 50 60 70 80 90 100
Recordedspendingin2012vs2011
2012 % respondents that own or have bought each item
Source: Credit Suisse Emerging Consumer Survey

January 2013
Brazil: Demographics
Figure 3: A6. Could you please tell me your age? Figure 4: N2. What is your total after tax monthly income?
32
41
17
10
0
10
20
30
40
50
18-29 30-45 46-55 56-65
%ofrespondents
10
19
30
11
7
3 2 3
0
10
20
30
40
BetweenR$
490-R$
1,141
BetweenR$
1,142-R$
1,630
BetweenR$
1,631-R$
3,260
BetweenR$
3,261-R$
4,890
BetweenR$
4,891-R$
6,520
BetweenR$
6,521-R$
8,150
BetweenR$
8,151-R$
11,410
Morethan
R$11,411
%ofrespondents
Note: Sample size: 1500 respondents across 5 geographical regions
Figure 5: Urban / Rural split Figure 6: Male / Female split
30
70
0
20
40
60
80
100
Rural Urban
%ofrespondents
50 50
0
10
20
30
40
50
60
Male Female
%ofrespondents
Figure 7: A9. How many people live in your household?
% of respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer not
to answer
D.K
1 4 0 9 6 2 3 0 0 3 5 8 0
2 15 0 18 20 16 18 13 4 6 17 10 6
3 26 100 26 28 29 20 22 21 19 26 21 24
4 30 0 26 27 28 31 38 52 44 26 29 38
5 or more 25 0 20 19 25 29 27 23 28 26 31 32
Mean 3.57 3 3.3 3.34 3.57 3.65 3.79 3.94 3.89 3.52 3.66 3.95
Figure 8: A12. How many children does your household have?
1 51 67 41 50 52 52 54 58 46 50 50 56
2 37 33 42 35 32 39 39 35 50 41 40 32
3 10 0 11 12 12 7 5 4 4 9 7 9
4 2 0 4 3 2 2 2 4 0 0 0 3
5 or more 1 0 2 0 1 0 0 0 0 0 3 0
Median 1.65 1.33 1.84 1.67 1.67 1.59 1.54 1.54 1.58 1.59 1.65 1.59

January 2013
Figure 9: A15. In your opinion is now a good time to make a major purchase?
0
14 10
32 38 34 33 45
58 56
50
75 48
48 53 44
41
31 28 40
14 7 7 11 6
0%
20%
40%
60%
80%
100%
Less than R$ 489 R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Excellent time Good time Not such a good time A bad time
Figure 10: A15 (b) – In your opinion is now a good time to make a major purchase? Percentage of respondents who are
positive minus percentage who are negative
-24
-10
-20
-10
5
35 39
20
-50
-30
-10
10
30
Less than R$ 489 R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Figure 11: A16. Do you think the state of your own finances over the next 6m will be better, worse or about the same?
75 70
58 67 69 76 75 69 74
25 25 39 31 30 23 23 28 26
0%
20%
40%
60%
80%
100%
Less than R$ 489 R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Better About the same Worse
Figure 12: A16 (b) – Do you think the state of your own finances over the next 6m will be better, worse or about the
same? Percentage of respondents who are positive minus percentage who are negative
75
65
55
65 67
75 73
66
74
0
20
40
60
80
Less than R$ 489 Between R$ 490 -
R$ 1,141
Between R$ 1,142
- R$ 1,630
Between R$ 1,631
- R$ 3,260
Between R$ 3,261
- R$ 4,890
Between R$ 4,891
- R$ 6,520
Between R$ 6,521
- R$ 8,150
Between R$ 8,151
- R$ 11,410
More than R$
11,411
%ofrespondents
NB: Income brackets based on average monthly household income.

January 2013
Brazil: Income and Other
Figure 13: N1. What savings or investment channels, if any, does your household use to save money?
% of
respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Bank account 37 50 16 23 38 44 59 71 75 83 34 21
Life insurance 9 0 1 1 4 9 28 40 39 40 9 9
Stock market 1 0 0 0 0 0 1 4 0 12 1 0
Cash 10 0 9 6 11 9 15 21 25 12 9 8
Mutual Fund 1 0 0 0 0 1 1 0 0 14 1 0
Property 0 0 1 0 0 0 0 0 0 7 1 0
No savings 3 0 0 0 1 4 7 8 17 14 5 0
Base : Unwtd 1500 4 153 288 455 169 108 52 36 42 127 66
Figure 14: N3. To what extent has your household income changed in the last 12 months?
Declined > 20% 2 0 3 2 1 3 3 2 3 5 1 0
-10% to -20% 5 50 11 5 3 7 2 4 3 10 3 9
-10% to flat 8 0 7 10 10 8 2 2 0 5 8 6
Unchanged 60 0 61 62 62 54 63 56 58 33 55 70
Flat to +10% 15 25 11 13 15 16 17 27 17 26 18 11
+10 to +20% 6 25 4 4 5 8 8 4 17 10 7 5
+20 to +30% 2 0 1 1 2 2 1 4 3 7 5 0
30%+ 2 0 1 2 2 2 5 2 0 5 3 0
Base : Unwtd 1500 4 153 288 455 169 108 52 36 42 127 66
Figure 15: N4. In what way do you expect your household income to change in the next 12 months?
Declined > 20% 0 0 0 0 0 0 2 0 0 0 0 0
-10% to -20% 2 0 3 3 2 2 0 2 0 0 2 0
-10% to flat 1 0 3 1 1 2 2 2 0 0 2 2
Unchanged 26 25 33 27 24 24 19 12 31 14 28 47
Flat to +10% 33 25 27 39 36 34 33 38 17 43 23 23
+10 to +20% 18 25 14 12 20 19 22 21 19 7 24 18
+20 to +30% 9 25 8 7 7 8 11 10 22 19 12 3
30%+ 10 0 11 11 9 10 11 15 11 17 9 8
Base : Unwtd 1500 4 153 288 455 169 108 52 36 42 127 66
Figure 16: N5. What proportion of your spending is done via credit cards?
0-5% 6 0 10 7 6 7 3 4 11 7 5 3
6-10% 9 25 9 9 11 8 7 6 14 2 8 6
11-15% 9 0 8 9 8 9 9 8 11 12 9 9
16-20% 6 25 5 4 7 9 9 8 3 2 8 3
21-25% 10 50 7 8 9 17 15 15 14 10 9 8
More than 25% 22 0 8 12 20 24 43 44 36 43 33 11
No credit card 32 0 52 47 34 23 11 10 8 19 20 39
Mean % exp 19 18 15 17 19 20 23 23 19 23 21 18
Base : Unwtd 1500 4 153 288 455 169 108 52 36 42 127 66
Figure 17: N6. How do you think your purchases on credit card are likely to change in the next 12 months?
Rising 31 25 27 31 31 33 27 32 18 35 37 31
Staying the same 52 50 50 51 50 52 59 51 70 53 44 60
Decreasing 18 25 23 19 19 16 13 17 12 12 20 10
Base : Unwtd 1014 4 74 154 300 130 96 47 33 34 102 40

January 2013
Brazil: Automobiles
Figure 18: B1. Does your household currently own a car that is driven for personal use?
% of
respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Yes 55 50 16 27 55 78 91 92 93 89 79 53
No 45 50 84 73 45 22 9 8 7 11 21 47
Figure 19: B2. Does your household own a motorcycle / 2-wheeler for personal use?
Yes 14 0 9 13 15 16 16 22 14 11 9 18
No 86 100 91 87 85 84 84 78 86 89 91 82
Figure 20: B3. How many cars do you own in your household?
1 71 100 95 94 90 71 49 21 33 35 60 79
2 23 0 5 6 9 26 44 70 44 38 31 14
3 or more 5 0 0 0 1 3 6 9 22 26 9 7
Figure 21: B5. How long ago did you purchase this car?
1 year or less 30 50 14 22 25 24 44 48 41 53 32 31
2 to 4 years 53 50 59 46 55 67 46 45 59 44 49 45
5 to 7 years 10 0 14 16 13 5 4 3 0 0 16 14
8 to 10 years 4 0 9 10 6 4 3 3 0 0 0 3
More than 10
years ago
2 0 5 6 1 0 4 0 0 3 2 7
Base : Unwtd 711 2 22 69 220 111 79 33 27 34 85 29
Figure 22: B7. How did you finance it?
All Cash 24 0 32 30 23 22 16 21 4 29 31 28
Cash + Auto
loan
50 100 32 38 47 55 66 61 78 59 46 10
All Auto loan 18 0 27 29 23 17 14 15 11 6 13 10
Sum 100 0 100 100 100 100 100 100 100 100 100 100
Base : Unwtd 711 2 22 69 220 111 79 33 27 34 85 29
Figure 23: B10. Will you or your family purchase or replace a passenger car in the next 12 months?
4 4
8 8
13
6
3
11
8
5
18
16
14
19
7
21
15
22 23 23
32 31 31
34
17
22
20
22
8
22
10
16
50
37
26
24
29
19
45
16
0
10
20
30
40
50
R$ 490 - R$ 1,141 R$ 1,142 - R$ 1,630 R$ 1,631 - R$ 3,260 R$ 3,261 - R$ 4,890 R$ 4,891 - R$ 6,520 R$ 6,521 - R$ 8,150 R$ 8,151 - R$ 11,410More than R$ 11,411
%ofrespondents
Income Bracket
Definitely will Probably will Not sure Probably won’t Definitely won’t

January 2013
Figure 24: B4. What brand is the car your household last purchased?
Fiat 33 50 50 43 31 36 30 33 33 29 26 34
Volkswagen 23 0 27 28 28 23 18 21 19 15 16 24
GM 14 0 5 17 17 14 11 6 7 12 14 14
Ford 13 0 14 12 16 13 18 9 7 15 9 7
Renault 3 0 0 0 2 5 6 0 4 3 2 7
Citroen 3 0 0 0 2 2 3 9 4 0 6 3
Toyota 1 0 0 0 0 0 1 3 0 9 1 3
Base : Unwtd 711 2 22 69 220 111 79 33 27 34 85 29
Figure 25: B16. How do you plan to finance the upcoming car purchase?
All Cash 18 0 19 8 21 24 4 0 0 25 31 0
Cash + Auto loan 58 100 31 75 49 56 83 78 100 58 59 50
All Auto loan 21 0 50 17 27 15 13 11 0 8 7 50
D.K. 3 0 0 0 3 6 0 11 0 8 3 0
Sum 100 100 100 100 100 100 100 100 100 100 100 100
Base : Unwtd 260 2 16 24 104 34 23 9 3 12 29 4
Figure 26: B17. How much do you plan to spend on the car you or your household is planning to purchase?
Upto R$ 10000 5 0 6 13 8 0 0 0 0 0 7 0
R$ 10001 - 15000 9 50 19 13 11 6 0 0 0 8 10 0
R$ 15001 - 20000 22 0 38 42 25 15 13 33 33 8 10 0
R$ 20001 - 30000 27 50 6 17 25 47 26 33 67 25 28 25
More than R$ 30000 28 0 13 13 21 29 61 33 0 50 41 50
Base : Unwtd 260 2 16 24 104 34 23 9 3 12 29 4
Figure 27: B15. Which car brand are you most likely purchase?
Foreign 95 100 87 95 97 96 99 99 101 100 98 100
Fiat 32 100 50 32 34 34 16 11 50 25 25 50
Volkswagen 22 0 19 24 23 19 21 22 50 25 17 50
GM 13 0 6 8 19 8 16 11 0 17 6 0
Local 1 0 6 0 1 3 0 0 0 0 0 0
Base : Unwtd 260 2 16 24 104 34 23 9 3 12 29 4

January 2013
Brazil: Food & Beverage
Figure 28: C1. Have you purchased any of these products in the last 3 months?
% of respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Drinks: Yes 95 100 94 95 96 95 99 100 96 94 94 92
Drinks: No 5 0 6 5 4 5 1 0 4 6 6 8
Drinks: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Beer: Yes 64 33 53 58 65 66 67 73 92 72 82 46
Beer: No 36 67 47 42 35 34 33 27 8 28 18 54
Beer: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Bottled Water: Yes 69 67 63 57 71 83 82 89 84 84 66 54
Bottled Water: No 31 33 37 43 29 18 18 11 16 16 34 46
Bottled Water:Base 1116 3 128 228 334 120 79 37 25 32 82 48
Spirits: Yes 39 33 31 34 37 44 49 38 76 56 43 29
Spirits: No 61 67 69 66 63 56 51 62 24 44 57 71
Spirits: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Dairy: Yes 90 67 91 88 90 95 90 76 96 97 88 81
Dairy: No 10 33 9 12 10 5 10 24 4 3 12 19
Dairy: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Figure 29: C2. Which brands of the following have you purchased in the last 3 months?
Drinks - Foreign 58 71 57 54 59 57 54 64 60 66 57 64
Coca-Cola 31 43 31 29 33 33 27 34 33 32 28 33
Drinks - Local 42 29 43 46 41 43 46 36 40 34 43 36
Guarana Antartic 19 14 15 18 19 23 20 24 26 23 16 17
Dolly 5 14 4 7 6 4 6 1 1 2 4 1
Drinks - Base 1064 3 120 217 320 114 78 37 24 30 77 44
Beer - Foreign 7 50 4 3 4 7 10 14 10 17 9 19
Beer - Local 93 50 96 97 96 93 90 86 90 83 91 81
Skol 28 0 32 28 29 31 29 22 39 21 23 17
Brahma 18 0 14 17 18 19 18 20 14 19 24 19
Antartica 12 0 12 12 12 8 8 13 20 23 11 14
Itaipava 15 0 16 16 16 15 13 12 10 15 15 11
Beer - Base 714 1 68 133 218 79 53 27 23 23 67 22
Water - Foreign 3 0 3 4 1 2 5 4 3 11 5 4
Water - Local 92 67 90 91 95 95 93 92 97 85 87 87
Crystal 19 33 20 18 22 18 17 17 13 15 14 24
Bonafont 15 33 8 11 16 18 21 17 10 3 21 16
Minalba 13 0 8 15 12 14 20 15 13 13 9 18
Water - Base 775 2 81 131 236 99 65 33 21 27 54 26
Spirits - Foreign 68 100 58 52 67 75 75 88 94 87 64 83
Smirnoff 24 100 22 19 25 21 29 28 26 16 23 34
Johnnie Walker 14 0 7 9 14 18 12 24 29 23 13 14
Spirits - Local 27 0 37 43 27 20 22 8 6 3 30 17
Cachaca - 51 9 0 13 17 8 5 5 4 0 0 13 3
Conhaques 5 0 6 9 5 0 7 0 0 0 9 3
Spirits - Base 435 1 40 78 124 53 39 14 19 18 35 14
Dairy - Foreign 59 50 59 56 58 59 60 67 70 61 60 61
Nestle 24 25 25 22 24 25 22 27 30 24 21 25
Dairy - Local 40 50 39 43 41 40 40 33 30 38 38 37
Parmalat 15 0 16 14 15 15 16 19 15 15 13 14
Dairy - Base 999 2 116 201 301 114 71 28 24 31 72 39

January 2013
Figure 30: C3. Do you expect to spend more on any of these products in the next 12 months?
% of
respondents (by
income bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Drinks: Yes 33 33 41 37 32 33 39 27 24 3 33 25
Drinks: No 67 67 59 63 68 67 61 73 76 97 67 75
Drinks: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Beer: Yes 22 33 18 27 23 19 22 16 20 3 28 19
Beer: No 78 67 82 73 77 81 78 84 80 97 72 81
Beer: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Water: Yes 27 0 27 25 28 31 34 27 36 9 29 23
Water: No 73 100 73 75 72 69 66 73 64 91 71 77
Water: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Spirits: Yes 12 33 13 11 14 16 14 11 16 0 7 10
Spirits: No 88 67 88 89 86 84 86 89 84 100 93 90
Spirits: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Dairy: Yes 37 33 46 41 36 34 44 24 32 16 33 31
Dairy: No 63 67 54 59 64 66 56 76 68 84 67 69
Dairy: Base 1116 3 128 228 334 120 79 37 25 32 82 48
Figure 31: C4. What % of your diet is made up of meat?
0% 3 0 0 2 3 1 1 5 8 9 6 8
0-5% 16 0 23 17 14 17 11 19 12 6 17 10
6-15% 35 33 41 36 35 35 37 38 36 28 23 31
16-25% 22 33 16 23 24 23 20 14 32 22 24 15
More than 25% 20 0 17 19 20 23 29 22 8 31 22 13
Figure 32: C5. How do you think your meat consumption is likely to change over the next 12 months?
29 30
20 15 19 21 20 22
67
55 56
71 72 68
68 76 69
17 14 10 14 12 11
0%
20%
40%
60%
80%
100%
Less than R$
489
R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
Plannedspendonmeatin12
months(%ofpop.likelyto
changeintake)
More The same Less
Figure 33: C5 (b) – Percentage of respondents planning on consuming more meat minus respondents planning less
-33
12
16
10
1
7
10
16
13
-35
-25
-15
-5
5
15
25
Less than R$
489
R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
Net%ofrespondents

January 2013
Brazil: Home & Personal Care
Figure 34: E1. Have you purchased any of these products in the last 3 months?
% of respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Tissues: Yes 74 75 72 67 73 82 83 83 85 87 74 62
Tissues: No 26 25 28 33 27 18 17 17 15 13 26 38
Tissues: Base 1280 4 144 255 388 136 83 41 27 38 109 55
Fem Hygiene: Yes 86 100 85 83 89 82 90 100 69 95 85 81
Fem Hygiene: No 14 0 15 17 11 18 10 0 31 5 15 19
Fem Hygiene: Base 647 2 94 125 172 73 48 16 13 20 53 31
Cosmetics: Yes 82 100 88 79 84 86 82 83 81 87 74 60
Cosmetics: No 18 0 13 21 16 14 18 17 19 13 26 40
Cosmetics: Base 1280 4 144 255 388 136 83 41 27 38 109 55
Figure 35: E2. Which brands have you purchased in the last 3 months?
Tissues - Foreign 69 33 48 65 67 76 82 86 78 92 61 67
Scott 31 33 23 32 30 36 35 33 33 42 26 33
Cottonelle 21 0 17 23 20 20 22 19 25 23 21 26
Tissues - Local 24 33 37 28 24 16 16 7 22 6 34 20
Tissues - Base 947 3 104 171 283 112 69 34 23 33 81 34
Fem Hygiene -
Foreign
40 25 37 39 41 42 36 46 42 42 48 39
Always 31 25 36 34 28 35 29 25 21 27 31 25
Fem Hygiene - Local 59 75 63 60 58 58 64 54 58 58 52 61
Sempre Livre 23 25 25 28 24 17 22 25 16 21 13 20
Intimus Gel 21 50 19 17 22 26 22 18 26 24 14 18
Fem Hygiene - Base 556 2 80 104 153 60 43 16 9 19 45 25
Cosmetics - Foreign 58 67 64 64 55 52 57 59 64 63 56 51
Avon 20 22 31 24 20 19 14 15 14 11 13 18
Dove 9 0 9 10 9 8 12 10 9 11 8 12
Cosmetics - Local 41 33 35 35 44 48 43 40 36 37 43 49
Natura 23 11 25 21 26 25 20 18 17 18 21 29
Boticário 15 11 9 11 15 19 18 17 17 13 18 15
Cosmetics - Base 1045 4 126 201 326 117 68 34 22 33 81 33
Figure 36: E3. Do you expect to spend more on any of these products in the next 12 months?
Tissues: Yes 18 25 18 16 18 18 18 27 11 11 23 16
Tissues: Base 1280 4 144 255 388 136 83 41 27 38 109 55
Fem Hygiene: Yes 20 0 22 26 16 14 21 31 15 5 25 23
Fem Hygiene: Base 647 2 94 125 172 73 48 16 13 20 53 31
Cosmetics: Yes 33 25 38 35 33 27 29 34 22 26 39 29
Cosmetics: Base 1280 4 144 255 388 136 83 41 27 38 109 55

January 2013
Brazil: Luxury Goods
Figure 37: F1. Have you purchased goods from any of the following categories in the past 3-12 months?
% of
respondents (by
income bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Fashion: Yes 61 100 58 52 65 59 61 71 77 77 64 64
Fashion: No 39 0 42 48 35 41 39 29 23 23 36 36
Fashion: Base 1047 4 126 213 314 117 70 28 22 26 77 50
Leather: Yes 27 50 29 19 30 29 23 46 41 62 18 14
Leather: No 73 50 71 81 70 71 77 54 59 38 82 86
Leather: Base 1047 4 126 213 314 117 70 28 22 26 77 50
Sportswear: Yes 57 100 44 49 61 62 59 75 73 85 55 60
Sportswear: No 43 0 56 51 39 38 41 25 27 15 45 40
Sportswear: Base 1047 4 126 213 314 117 70 28 22 26 77 50
Watches: Yes 13 0 10 9 9 15 13 29 27 38 19 16
Watches: No 87 100 90 91 91 85 87 71 73 62 81 84
Watches: Base 1047 4 126 213 314 117 70 28 22 26 77 50
Jewellery: Yes 9 0 7 6 7 9 6 29 27 31 12 14
Jewellery: No 91 100 93 94 93 91 94 71 73 69 88 86
Jewellery: Base 1047 4 126 213 314 117 70 28 22 26 77 50
Perfumes: Yes 71 50 65 67 74 76 76 82 82 88 65 58
Perfumes: No 29 50 35 33 26 24 24 18 18 12 35 42
Perfumes: Base 1047 4 126 213 314 117 70 28 22 26 77 50
Figure 38: F3. If so, what brand was this / brands were these?
Fashion - Foreign 17 20 5 9 8 23 12 45 32 53 24 16
Fashion - Local 81 80 89 87 90 76 88 55 68 47 73 79
C & A Marisa 31 60 47 32 36 28 29 10 25 9 24 32
Fashion - Base 641 4 73 110 204 69 43 20 17 20 49 32
Leather - Foreign 24 0 5 7 12 32 43 45 45 37 52 15
Leather - Local 59 50 57 57 74 50 48 45 55 60 40 62
Forum 3 0 0 5 1 2 4 5 10 9 0 0
Leather - Base 283 2 37 41 94 34 16 13 9 16 14 7
Sportswear -
Foreign
60 80 39 59 55 70 77 71 68 76 56 50
Adidas 18 20 12 16 14 26 17 22 26 27 23 14
Nike 21 60 10 22 22 24 27 22 13 14 12 25
Sportswear - Local 33 20 38 35 38 25 19 29 32 24 33 42
Olympikus 14 0 9 17 17 10 9 16 23 3 12 19
Sportswear - Base 601 4 56 105 192 72 41 21 16 22 42 30
Watches - Foreign 40 0 0 32 13 45 44 82 55 73 59 50
Citizen 10 0 0 9 0 9 22 27 0 18 18 20
Casio 4 0 0 5 0 14 0 0 9 0 0 10
Watches - Local 47 0 50 50 71 41 56 18 45 27 41 40
Orient 13 0 17 9 10 9 22 18 9 18 24 10
Champion 9 0 0 14 19 9 11 0 9 0 6 0
Watches - Base 132 0 12 19 28 17 9 8 6 10 15 8
Jewellery - Foreign 8 0 0 0 0 20 0 13 0 13 36 0
Enzo 4 0 0 0 0 10 0 0 0 13 18 0
Jewellery - Local 70 0 33 58 86 70 75 88 100 88 45 57
Jewellery - Base 94 0 9 12 21 10 4 8 6 8 9 7
Perfumes - Foreign 27 0 33 26 18 25 36 50 15 64 28 28
Perfumes - Local 72 100 66 74 81 74 64 50 85 36 70 72
Natura 34 50 40 39 39 34 16 19 33 11 26 35
Perfumes - Base 744 2 82 143 232 89 53 23 18 23 50 29

January 2013
Figure 39: F5. Thinking about these purchases, how much did you spend?
% of respondents
(by income bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Fashion: Up to R$
100
24 50 45 36 23 13 5 5 6 15 20 28
Fashion: R$ 100-500 61 25 48 61 70 67 72 45 65 40 47 53
Fashion: R$ 500-
1000
12 25 7 3 7 19 19 35 29 25 22 16
Fashion: R$ 1000-
1700
1 0 0 0 0 0 5 5 0 5 6 3
Fashion: More than
R$ 1700
1 0 0 0 0 1 0 10 0 15 4 0
Fashion: Mean Exp
R$
336 313 240 240 285 379 423 640 421 645 482 347
Leather: Up to R$
100
23 0 49 24 21 24 6 15 33 6 14 0
Leather: R$ 100-500 60 100 46 68 69 56 63 54 22 56 43 86
Leather: R$ 500-
1000
14 0 5 5 7 18 31 23 44 25 36 14
Leather: R$ 1000-
1700
2 0 0 2 1 3 0 8 0 13 0 0
Leather: More than
R$ 1700
1 0 0 0 1 0 0 0 0 0 7 0
Leather: Mean Exp
R$
348 300 227 299 317 363 428 454 433 531 532 364
Sportswear: Up to R$
100
21 0 41 25 21 13 5 10 6 9 26 30
Sportswear: R$ 100-
500
64 100 55 69 70 74 63 57 56 36 48 60
Sportswear: R$ 500-
1000
12 0 4 7 8 11 27 29 31 41 19 10
Sportswear: R$
1000-1700
2 0 0 0 1 3 2 5 6 14 5 0
Sportswear: Mean
Exp R$
338 300 234 280 300 354 471 460 494 609 417 285
Watches: Up to R$
100
27 0 58 32 39 24 0 13 0 10 7 50
Watches: R$ 100-
500
50 0 42 58 43 47 89 25 33 30 80 38
Watches: R$ 500-
1000
16 0 0 5 14 18 11 25 67 30 13 13
Watches: Mean Exp
R$
406 0 183 316 323 476 350 869 600 730 347 256
Jewellery: Up to R$
100
50 0 67 50 71 60 25 0 0 38 44 86
Jewellery: R$ 100-
500
29 0 22 50 24 20 50 38 17 25 33 14
Jewellery: R$ 500-
1000
10 0 0 0 5 10 0 13 33 25 22 0
Jewellery: Mean Exp
R$
381 0 322 200 179 330 513 969 975 513 311 129
Perfumes: Up to R$
100
47 100 63 57 49 38 23 30 33 9 40 62
Perfumes: R$ 100-
500
49 0 34 41 49 56 74 43 61 74 56 38
Perfumes: R$ 500-
1000
4 0 2 2 2 6 4 17 6 13 4 0
Perfumes: Mean Exp
R$
227 100 184 196 211 249 272 409 258 387 238 176

January 2013
Figure 40: F6. Are you planning to purchase any goods
from these categories in next 12 months? FASHION
from these categories in next 12 months? LEATHER
100
67 65
75 72
60
71 73
81
0
20
40
60
80
100 LessthanR$
489
R$490-R$
1,141
R$1,142-R$
1,630
R$1,631-
R$3,260
R$3,261-R$
4,890
R$4,891-R$
6,520
R$6,521-R$
8,150
R$8,151-R$
11,410
MorethanR$
11,411
%ofrespondents
75
33
26
36
26
30
39 41
58
0
20
40
60
80
LessthanR$
489
R$490-R$
1,141
R$1,142-R$
1,630
R$1,631-
R$3,260
R$3,261-R$
4,890
R$4,891-R$
6,520
R$6,521-R$
8,150
R$8,151-R$
11,410
MorethanR$
11,411
%ofrespondents
Source: Credit Suisse Emerging Consumer Survey Source: Credit Suisse Emerging Consumer Survey
from these categories in next 12 months? WATCHES
from these categories in next 12 months? JEWELLERY
0
11
6
11
17 16
25
27
38
0
10
20
30
40
LessthanR$
489
R$490-R$
1,141
R$1,142-R$
1,630
R$1,631-R$
3,260
R$3,261-R$
4,890
R$4,891-R$
6,520
R$6,521-R$
8,150
R$8,151-R$
11,410
MorethanR$
11,411
%ofrespondents
0
13
6
10 10 9
29
32
35
0
10
20
30
40
LessthanR$
489
R$490-R$
1,141
R$1,142-R$
1,630
R$1,631-R$
3,260
R$3,261-R$
4,890
R$4,891-R$
6,520
R$6,521-R$
8,150
R$8,151-R$
11,410
MorethanR$
11,411
%ofrespondents
from these categories in next 12 months? PERFUMES
from these categories in next 12 months? SPORTSWEAR
75
62
56
69 71
67
71
68
88
0
20
40
60
80
LessthanR$
489
R$490-R$
1,141
R$1,142-R$
1,630
R$1,631-R$
3,260
R$3,261-R$
4,890
R$4,891-R$
6,520
R$6,521-R$
8,150
R$8,151-R$
11,410
MorethanR$
11,411
%ofrespondents
75
45
55
64
72
63 64
59
81
0
20
40
60
80
LessthanR$
489
R$490-R$
1,141
R$1,142-R$
1,630
R$1,631-R$
3,260
R$3,261-R$
4,890
R$4,891-R$
6,520
R$6,521-R$
8,150
R$8,151-R$
11,410
MorethanR$
11,411
%ofrespondents

January 2013
Brazil: Technology and Internet
Figure 46: G1/ H1 / H2. Personal computer, Mobile phone, and Smartphone penetration
Computers
Phones
Smart Phones
0%
20%
40%
60%
80%
100%
500 800 1400 2400 4100 5600 7300 More than 8200
Income (R$)
Electronic Ownership (% of households)
Figure 47: G4. Which of the following electronics products/services are you most likely to purchase in the next
12m?
% of respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151 -
11,410
More than
R $ 11,411
Would
prefer
not to
answer
D.K
Blue-Ray DVD
Player
1 0 0 1 1 1 0 0 0 11 3 0
Camcorder 2 0 1 2 2 1 5 7 0 0 4 2
Desktop computer 5 25 9 8 5 7 2 0 0 0 5 5
Digital Camera 4 0 3 5 3 2 4 12 0 16 4 5
DVD Player 1 0 3 2 1 0 1 0 0 0 0 2
E-Reader 0 0 0 0 0 0 1 0 0 0 0 2
GPS/Navigation 1 0 0 0 0 3 2 2 0 3 1 0
Internet Service 1 0 0 1 1 1 1 0 0 3 0 0
Mobile Phone
(Basic)
3 0 5 5 4 1 0 2 0 3 3 2
Mobile Phone
(Smartphone)
7 25 3 6 8 6 6 7 6 21 8 7
MP3 0 0 0 0 0 1 0 2 0 0 0 0
Netbook 5 25 6 4 6 3 4 2 3 5 7 0
Notebook PC 6 25 5 6 5 7 1 0 3 3 10 11
LCD TV 1 0 0 1 1 1 0 2 0 8 0 0
Flat screen TV 1 0 3 1 0 1 0 0 0 0 0 0
Tablet 20 25 16 24 21 17 20 12 19 24 20 14
None of these 7 0 4 8 6 11 3 2 3 8 20 5
Figure 48: GB1. What is the most important factor in choosing a retailer when buying durable goods like electronics
and technology products?
Price 61 50 69 67 62 59 49 55 53 50 52 65
Finance Terms 5 0 5 4 6 3 7 2 3 3 3 4
Service 5 0 5 2 3 5 10 10 16 11 4 9
Range 5 0 4 2 5 5 7 5 13 5 13 5
Store location 1 0 1 1 1 1 0 0 0 3 4 4
On sale/special
offer
14 25 10 18 14 12 12 7 3 13 17 9
After sales service 4 0 1 2 3 8 7 14 9 11 5 2
Other 5 25 3 4 6 6 7 7 3 5 3 4
Base : Unwtd 1358 4 147 269 416 148 94 42 32 38 111 57

January 2013
Figure 49: l6. What services have you used in the last 6 months?
34 34 30
19
42
60
33 29
55
1
12
36
95
87 85
55 60 60
1 3 4
0
20
40
60
80
100
Low Income Medium Income High Income
%ofrespondents
Gaming
Banking
Shopping
Travel
Social Network
Messaging
Gambling
Figure 50: I1. Do you have access to the Internet?
% of
respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Yes 76 75 45 65 77 82 97 95 100 100 82 95
No 24 25 55 35 22 18 3 5 0 0 17 5
Figure 51: I1.1. If so, do you have broadband access already, or expect to have it within 12 months?
Yes 92 100 80 92 92 97 94 91 97 100 94 94
No 7 0 19 8 8 2 6 9 3 0 6 6
Don’t know 0 0 1 0 0 1 0 0 0 0 0 0
Figure 52: I11. How do you think your purchasing on the internet is likely to change in the next 6 months?
More 23 33 14 19 16 22 24 22 19 36 49 33
The same 60 33 66 64 62 61 58 68 65 50 47 52
Less 17 33 19 17 22 17 18 9 16 14 4 15
Base : Unwtd 1047 3 67 180 327 122 88 41 31 36 92 60
Figure 53: I3. Who is your main Internet Service provider?
iG Central do
Cliente
3 0 3 3 4 3 6 5 0 0 1 0
UOL Central
do Assinante
13 33 3 11 15 18 14 20 13 3 14 8
Pi velox 26 0 34 23 28 23 18 37 35 42 16 32
Terra ISP 17 33 12 17 15 16 17 12 23 17 29 17
Others 15 0 22 13 14 18 24 15 23 17 9 8
Figure 54: I4. Which is your most frequently used search engine?
Google 86 100 87 87 87 84 89 88 94 92 76 82
MSN 7 0 7 7 7 8 7 5 0 3 7 8
UOL Busca 1 0 0 0 1 1 0 2 0 3 0 0
Bing Web 1 0 1 0 1 0 0 0 3 0 1 2
Ask.com 0 0 0 1 1 0 1 0 0 0 0 0
Yahoo! Search 4 0 0 3 3 5 2 2 3 3 11 5
Globo Busca 0 0 0 0 0 0 0 0 0 0 2 0

January 2013
Brazil: Telecommunications
Figure 55: H1. Do you currently own and use a handset for personal use?
% of respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Yes, I pay for it 91 100 88 89 93 91 98 97 94 95 90 82
Yes, employer pays 1 0 0 0 1 1 0 0 3 3 2 0
Yes, somebody
else pays
2 0 5 2 2 4 1 3 3 0 1 7
No, I do not 6 0 7 9 5 4 1 0 0 3 7 12
Base : Unwtd 1337 4 152 266 405 143 89 38 33 37 110 60
Figure 56: H3. What brand is your current mobile handset?
Foreign 97 100 91 95 98 98 100 100 97 100 99 100
Nokia 30 100 38 28 32 23 40 29 30 25 23 32
Samsung 23 0 28 20 22 23 20 32 30 33 19 25
Local 2 0 6 4 1 2 0 0 3 0 1 0
Base 1260 4 141 242 386 137 88 38 33 36 102 53
Figure 57: H11. Do you plan to upgrade to a Smartphone in the next 12 months?
Yes 38 100 25 28 46 43 44 0 50 56 40 27
No 62 0 75 72 54 57 56 100 50 44 60 73
No Response 0 0 0 0 0 0 0 0 0 0 0 0
Figure 58: H12. Which brand of Smartphone handset will you buy?
Foreign 73 100 65 72 78 71 76 93 49 89 59 82
Nokia 21 0 19 20 22 32 18 31 17 21 20 5
Samsung 23 50 30 23 24 18 18 23 8 42 14 24
Local 0 0 2 1 1 0 0 0 0 0 0 0
Don’t Know 15 0 8 19 10 14 21 0 42 11 27 14
Base 537 2 63 107 160 57 39 13 12 19 44 21
Figure 59: H8. How much do you spend, on average, on mobile telephone bills per month?
75
61
50
33 25
10 5 9
25
28
36
44
38
40
37 33
25
8 9
14
16
17
21 18
14
15
13 21
19
11 18 24 18
36
0%
20%
40%
60%
80%
100%
Less than R$
489
R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Upto 20 R$ 20 - 40 R$ 40 - 70 R$ 70 - 100 R$ More than 100 R$

January 2013
Brazil: Travel
Figure 60: J1/J6. Have you been / Are you planning to go on holiday in the last / next 12 months?
25
12
28
40 39 41
67
44
73
100
29
48
61 56
69
90
75 80
0
20
40
60
80
100
Less than R$
489
R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofhouseholdsholidaying
Income Bracket
Taken holiday in the last 12 months Planning to take holiday in the next 12 months
Figure 61: J2. Where did you go on your last holiday?
% of
respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
At home 37 0 72 72 42 24 17 9 0 17 23 42
Elsewhere in
the country
58 100 28 27 58 69 74 76 93 72 63 58
International
destination
5 0 0 1 1 6 10 15 7 10 15 0
Base : Unwtd 516 1 18 79 171 62 42 33 14 29 48 19
Figure 62: J4. What was the main form of transport that you used to reach you holiday destination?
Car 40 0 0 36 50 43 46 27 29 38 30 45
Bus 21 0 40 50 31 15 9 3 7 8 14 36
Train 0 0 0 0 0 0 0 0 0 0 0 0
Aeroplane 2 0 0 0 1 6 6 0 0 0 0 0
Other 37 100 60 9 18 36 40 70 64 54 57 18
Base : Unwtd 326 1 5 22 100 47 35 30 14 24 37 11
Figure 63: J7. Where are you planning to go for your next holiday?
At home 21 25 37 41 23 14 1 9 4 3 16 29
Elsewhere in
the country
75 75 63 59 77 78 93 84 96 78 75 64
International
destination
4 0 0 0 0 8 6 7 0 19 9 7
Base : Unwtd 793 4 43 133 261 90 70 44 24 32 64 28

January 2013
Brazil: Property
Figure 64: K1. Do you or your family live in your own property?
% of
respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Yes 75 67 72 62 71 77 88 100 89 84 85 95
No 25 33 28 38 29 23 12 0 11 16 15 5
Base : Unwtd 1259 3 127 247 396 135 83 43 28 32 110 55
Figure 65: K2. If you do not own your own property, on what terms do you occupy the property?
Rented 91 100 94 95 92 87 70 0 100 60 82 67
Mortgaged 0 0 0 0 0 0 0 0 0 0 0 0
Borrowed 9 0 6 5 8 13 30 0 0 40 18 33
Base : Unwtd 317 1 36 95 116 31 10 0 3 5 17 3
Figure 66: K3. What is the market value of the property?
Up to R$ 100,000 25 0 67 41 28 15 7 0 4 4 4 6
R$ 100,000 –
300,000
41 50 19 36 49 55 48 49 44 41 30 23
R$ 300,000 –
500,000
10 0 2 0 6 17 30 30 16 19 18 0
R$ 500,000 –
800,000
3 50 1 1 1 3 3 12 12 7 4 0
More than
R$ 800,000
2 0 0 0 0 1 3 2 8 22 3 2
Don’t Know 20 0 11 22 17 9 10 7 16 7 40 69
Base : Unwtd 942 2 91 152 280 104 73 43 25 27 93 52
Figure 67: K6. If you are planning to purchase a property in the next 2 years, what is the main motivation for doing
so?
Upgrade 22 0 32 31 16 11 17 14 0 33 32 33
First-time home 48 0 56 51 61 59 44 14 29 17 16 0
Investment 13 100 4 5 10 16 22 14 43 25 16 33
Change of location 9 0 8 7 7 7 17 14 0 8 8 33
Base : Unwtd 290 1 25 55 87 44 18 7 7 12 25 9
Figure 68: K9. How, if at all, do you expect local property prices to change in the next 12 months?
Increase 50 33 46 50 55 47 51 60 46 53 44 29
No Change 26 0 19 26 26 25 33 26 32 38 30 29
Decrease 17 67 25 19 15 20 13 12 18 6 14 15
Don’t know 7 0 9 5 5 7 4 2 4 3 13 27
Base : Unwtd 1259 3 127 247 396 135 83 43 28 32 110 55

January 2013
Figure 69: K5. Do you or your household intend to purchase a property in the next 2 years?
33
20 22 22
33
22 16
25
38
67
80 78 78
67
78 84
75
63
0%
20%
40%
60%
80%
100%
Less than R$
489
R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
No
Yes
Source: Company data, Credit Suisse estimates
Figure 70: K4 & K7 – Property Financing: ALL CASH
51
30 31 33
25
21
16
26
16 18
9
18
6
14
29
0
0
10
20
30
40
50
60
R$ 490 - R$ 1,141 R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Current
House
Financing
Future
House
Financing
Figure 71: K4 & K7 – Property Financing: CASH + CREDIT
19
25
31
38
47 49
44
52
28
53
48 50
83
57 57 58
0
20
40
60
80
R$ 490 - R$ 1,141 R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Current
House
Financing
Future
House
Financing
Figure 72: K4 & K7 – Property Financing: ALL CREDIT
5
17 15
12
16
12
16
11
52
20
32
27
11
14
0
42
0
10
20
30
40
50
R$ 490 - R$ 1,141 R$ 1,142 - R$
1,630
R$ 1,631 - R$
3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
%ofrespondents
Current
House
Financing
Future
House
Financing

January 2013
Brazil: Education
Figure 73: L1. What type of education institution do/will your children attend?
% of
respondents (by
income bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Public 65 100 76 78 71 58 43 38 29 27 59 63
Private 33 0 18 21 26 41 59 63 67 80 41 38
None of these 3 0 6 2 4 3 0 0 4 0 2 0
Base : Unwtd 705 3 79 130 223 73 54 16 24 15 56 32
Figure 74: L2. Do your children currently participate in any study or courses outside of normal school activities?
Yes 24 33 5 18 19 23 43 50 42 60 43 19
No 76 67 95 82 81 77 57 50 58 40 57 81
Base : Unwtd 705 3 79 130 223 73 54 16 24 15 56 32
Figure 75: L4. Do you yourself currently participate in any adult continuing education?
Yes 11 0 8 8 10 13 16 29 13 19 9 14
No 89 100 92 92 90 87 84 71 87 81 91 86
Base : Unwtd 1308 4 145 261 409 139 91 38 31 32 101 57
Figure 76: L6. Do you intend to spend more, or less, on education or training courses in the next 12 months?
More 19 25 17 14 16 19 26 18 19 34 27 32
About the same 68 50 63 67 73 73 63 76 81 63 60 51
Less 13 25 20 20 11 9 11 5 0 3 13 18
Base : Unwtd 1308 4 145 261 409 139 91 38 31 32 101 57
25
17
14
16
19
26
18 19
34
25
20 20
11
9
11
5
0
3
0
10
20
30
40
Less than R$
489
R$ 490 - R$
1,141
R$ 1,142 - R$
1,630
R$ 1,631 -
R$ 3,260
R$ 3,261 - R$
4,890
R$ 4,891 - R$
6,520
R$ 6,521 - R$
8,150
R$ 8,151 - R$
11,410
More than R$
11,411
Spendingoneducation&training
inthenext12months(%of
households)
Income bracket
More Less

January 2013
Brazil: Healthcare
Figure 78: M1. Does your household have access to free or partially-free healthcare from the State?
% of
respondents
(by income
bracket)
Total Less
than
R$ 489
R$ 490 -
1,142
R$ 1,142
- 1,630
R$ 1,631
- 3,260
R$ 3,261
- 4,890
R$ 4,891
- 6,520
R$ 6,521
- 8,150
R$ 8,151
- 11,410
More
than R
$ 11,411
Would
prefer
not to
answer
D.K
Yes 65 100 85 76 70 61 43 31 44 26 54 49
No 35 0 15 24 30 39 57 69 56 74 46 51
Base : Unwtd 1209 3 138 250 365 128 87 35 25 31 96 51
Figure 79: M2. What services, if any, could you get free from the state?
Hospital 87 100 93 85 88 83 86 91 73 63 87 84
Emergency Room 90 67 94 91 92 88 92 100 73 88 87 76
Prescriptions 66 33 73 59 72 71 62 73 55 75 50 40
Vaccinations 68 67 81 64 68 78 65 73 45 88 58 40
Diagnostic tests 58 33 63 56 61 62 59 82 45 63 42 40
Base : Unwtd 789 3 117 190 257 78 37 11 11 8 52 25
Figure 80: M8. Is anyone in your household a regular purchaser of medicines (more than one item per month)?
Yes 29 33 29 22 25 26 36 31 16 35 47 41
No 71 67 71 78 75 74 64 69 84 65 53 59
Base : Unwtd 1209 3 138 250 365 128 87 35 25 31 96 51
Figure 81: M12. Thinking now about everyone in your household, would you expect to be spending more or less on
medicines over the next 12 months?
More 6 0 7 5 4 4 5 3 0 0 24 2
Same 37 0 23 31 39 40 39 37 48 58 39 47
Less 58 100 70 64 57 56 56 60 52 42 38 51
Base : Unwtd 1209 3 138 250 365 128 87 35 25 31 96 51
Figure 82: M13. How much extra would you be willing to pay for an international medicine brand, rather than a
locally produced product?
Wouldn’t pay extra 80 100 93 89 81 82 62 66 68 55 63 73
1-10% extra 15 0 7 8 15 16 31 29 20 13 24 16
11-20% extra 3 0 0 3 2 1 6 6 12 3 9 6
21-30% extra 1 0 0 0 1 1 1 0 0 6 2 0
More than 30% extra 1 0 0 0 1 1 0 0 0 23 2 6
Base : Unwtd 1209 3 138 250 365 128 87 35 25 31 96 51

January 2013
China
An educated consumer
Optimism among consumers in China has remained relatively robust. This may come as a
surprise given the performance of the economy, its stock market and the political transition.
However, this story reflects an uplift in sentiment in the low income brackets rather than a major
change of outlook among the richest of consumers.
The weighted net balance of respondents expecting an improvement versus deterioration in their
financial circumstances increased from 37% to 43%. However, we highlight the substantial
change in fortunes among the poorer consumer, with net responses increasing by 10%–20%.
This would of course tie in with the initiatives flowing from the Five Year Plan to boost real
incomes among the poor.
However, this is not to say that the fortunes of higher income earners have gone into reverse.
Household income is estimated as having grown at 4%–5% and expected by the same
consumers to be closer to 6%–7% looking forward. In this regard, the disparity of incomes
focused on by policymakers is not disappearing in a hurry.
In terms of the allocation of income, one feature remains unchanged and that is the attitude
toward savings, which still represents an overwhelming home for income, with around a third of
income recorded as heading for savings. Only Saudi Arabia comes to close to this.
There are two themes apparent in terms of spending (rather than saving) – technology and
education. The increase in spending on smartphones is stronger than in any country in the
survey, with numbers showing purchases up 18% versus a year ago. Moreover, the level of
ownership and internet penetration suggests further scope for growth. Spending on education
runs closely behind with a 13% increase. While a perception of conspicuous consumption is
often associated with the Chinese consumer, the reality is a “smart consumer” who is
increasingly well educated and technologically advanced.

January 2013
China: Spending sentiment
Carbonated drinks
Beer
Spirits
Dairy
CosmeticsFashion apparelSports shoes
Watches Perfume
Computers
Mobile phones
Smartphone
Internet access
Holidays
Property
Extra education
Private healthcare
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60 70 80 90 100
%respondentsinChina,2012
Greater penetration in China
EM consumer survey
average
Carbonated drinks
Beer
Spirits
DairyCosmetics
Fashion apparel
Sports shoesWatches
Perfume
Computers
Mobile
phones
Smartphone
Internet access
Holidays
Property
Extra education
Cars
-10
-5
0
5
10
15
20
0 10 20 30 40 50 60 70 80 90 100

January 2013
China: Demographics
Figure 85: A6. Could you please tell me your age? Figure 86: N2. What is your total after tax monthly
income?
26
41
20
13
0
10
20
30
40
50
18-29 30-45 46-55 56-65
%ofrespondents
2
5
6
8
12
11
9
16
17
11
0
10
20
UnderRMB
2000(1500)
RMB2000-
2999
(2499.5)
RMB3000-
3999
(3499.5)
RMB4000-
4999
(4499.5)
RMB5000-
5999(5500)
RMB6000-
6999(6500)
RMB7000-
7999(7500)
RMB8000-
9999(9000)
RMB10000-
14999
(12500)
AboveRMB
15000
(20000)
%ofrespondents
30
70
0
20
40
60
80
100
Rural Urban
%ofrespondents
50 50
0
10
20
30
40
50
60
Male Female
%ofrespondents
% of respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer not
to answer
D.K
1 3 18 6 5 1 3 3 2 2 1 3 0 1
2 10 24 9 12 14 12 11 10 9 8 6 7 4
3 44 30 43 40 39 44 47 47 52 46 39 33 35
4 22 8 23 23 22 22 21 25 19 23 21 27 29
5 or more 21 20 19 19 24 20 18 16 18 22 32 33 31
Mean 3.49 2.88 3.39 3.38 3.53 3.44 3.4 3.43 3.43 3.56 3.72 3.87 3.85
1 86 58 78 60 75 84 94 95 92 93 83 90 75
2 14 42 23 40 23 16 6 5 8 7 15 10 25
3 1 0 0 0 3 1 0 0 0 0 2 0 0
4 0 0 0 0 0 0 0 0 0 1 0 0 0
5 or more 0 0 0 0 0 0 0 0 0 0 0 0 0
Mean 1.15 1.42 1.23 1.4 1.28 1.17 1.06 1.05 1.08 1.09 1.2 1.1 1.25

January 2013
24
9 13 15 14 13 13 13 10 10
38
36
51 50 50 51 55 56 59 60
28
50
32 33 33 35 30 28 29 27
0%
20%
40%
60%
80%
100%
Under RMB
2000
RMB 2000-
2999
RMB 3000-
3999
RMB 4000-
4999
RMB 5000-
5999
RMB 6000-
6999
RMB 7000-
7999
RMB 8000-
9999
RMB 10000-
14999
Above RMB
15000
%ofrespondents
Figure 92: A15 (b) – In your opinion is now a good time to make a major purchase? Percentage of respondents who are
positive minus percentage who are negative
24
-9
27
30 28 27
36 38 38 39
-10
0
10
20
30
40
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Source: Company data, Credit Suisse estimates
Figure 93: A16. Do you think the state of your own finances over the next 6 m will be better, worse or about the same?
34 37 38 40 38 43 44 48 49 56
46
57 56 54 57 55 51 47 46 41
20
0%
20%
40%
60%
80%
100%
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Source: Credit Suisse survey. NB: Income brackets based on average monthly household income.
14
31 32 34 33
41 39
43 44
53
0
20
40
60
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents

January 2013
China: Income and Other
% of
respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Bank account 88 66 69 81 83 89 92 93 94 90 88 77 86
Life insurance 23 10 11 15 22 17 23 24 26 31 29 23 18
Stock market 14 8 5 7 6 7 13 11 17 24 18 27 12
Cash 21 8 9 15 17 25 26 23 21 22 24 20 9
Mutual Fund 11 0 3 6 5 8 11 8 11 17 18 23 6
Treasury bond 5 0 3 1 2 3 5 3 6 7 10 10 4
Property 8 0 2 4 2 4 4 6 8 13 24 17 5
No extra saving 6 26 20 14 12 5 2 2 3 2 1 13 6
Collectables 3 0 1 1 1 1 1 2 4 5 8 7 3
Gold / Jewellery 5 0 0 1 2 2 2 5 7 8 12 7 5
Base : Unwtd 2550 50 127 154 203 318 272 217 398 431 272 30 78
Declined > 20% 2 10 6 2 2 0 1 0 2 1 3 0 1
-10% to -20% 2 4 4 5 2 3 1 2 4 1 1 0 6
-10% to flat 3 2 5 2 7 6 4 0 2 2 1 3 5
Unchanged 63 70 64 68 68 67 71 64 63 58 46 60 64
Flat to +10% 13 8 9 16 9 13 13 16 14 15 10 13 10
+10 to +20% 11 4 9 5 6 7 6 12 11 17 22 13 8
+20 to +30% 4 0 3 1 1 3 3 3 3 4 11 7 3
30%+ 2 2 1 1 2 1 0 2 2 2 6 3 1
Base : Unwtd 2550 50 127 154 203 318 272 217 398 431 272 30 78
Declined > 20% 0 0 1 0 1 0 0 0 0 0 1 0 0
-10% to -20% 1 2 2 3 1 0 1 1 1 1 1 0 1
-10% to flat 1 0 2 1 3 2 1 2 1 1 1 3 1
Unchanged 53 78 57 58 56 61 51 49 56 47 40 47 67
Flat to +10% 17 6 13 16 19 16 22 22 14 21 12 20 10
+10 to +20% 17 8 13 14 14 14 17 17 17 19 24 23 12
+20 to +30% 6 4 6 4 3 5 6 6 7 6 10 3 1
30%+ 4 2 4 5 2 2 1 3 5 4 12 3 6
Base : Unwtd 2550 50 127 154 203 318 272 217 398 431 272 30 78
0-5% 9 6 9 14 9 5 7 6 10 12 7 10 13
6-10% 9 4 5 6 8 8 10 11 9 14 12 0 5
11-15% 3 0 2 2 2 3 3 1 3 3 3 0 1
16-20% 4 0 2 3 4 2 4 4 6 5 7 0 1
21-25% 3 0 2 4 3 2 3 3 3 5 4 3 0
More than 25% 10 0 4 1 6 8 7 8 10 15 26 10 0
No credit card 59 88 75 68 64 68 63 60 58 45 42 73 65
Mean % exp 15 5 12 10 14 15 14 15 15 15 19 17 5
Base : Unwtd 2550 50 127 154 203 318 272 217 398 431 272 30 78
Rising 37 17 25 34 35 35 31 36 40 37 46 38 15
Staying the same 56 67 53 62 54 58 63 62 54 56 46 63 74
Decreasing 8 17 22 4 10 7 6 2 6 8 8 0 11
Base : Unwtd 1052 6 32 50 74 102 101 86 169 238 159 8 27

January 2013
China: Automobiles
Figure 100: B1. Does your household currently own a car that is driven for personal use?
% of
respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Yes 25 10 6 13 15 21 21 18 22 33 51 19 38
No 75 90 94 87 85 79 79 82 78 67 49 81 62
Figure 101: B2. Does your household own a motorcycle / 2-wheeler for personal use?
Yes 30 16 36 30 37 28 36 27 30 27 31 31 30
No 70 84 64 70 63 72 64 73 70 73 69 69 70
Figure 102: B3. How many cars do you own in your household?
1 83 100 100 100 88 90 84 85 93 84 68 80 61
2 14 0 0 0 4 5 12 12 6 14 27 20 30
3 or more 4 0 0 0 8 5 4 3 1 3 4 0 9
Figure 103: B5. How long ago did you purchase this car?
1 year or less 28 0 17 18 27 27 33 27 32 24 31 20 26
2 to 4 years 56 40 83 47 62 55 49 58 61 62 51 40 48
5 to 7 years 11 40 0 29 12 12 12 9 4 9 14 0 13
8 to 10 years 5 20 0 6 0 5 6 6 3 5 3 20 9
More than 10
years ago
1 0 0 0 0 2 0 0 0 0 2 20 4
Base : Unwtd 526 5 6 17 26 60 49 33 71 117 114 5 23
Figure 104: B7. How did you finance it?
All Cash 80 60 83 82 96 82 76 76 79 81 78 80 78
Cash + Credit 14 40 0 6 4 12 22 24 15 14 14 20 4
All Credit 1 0 0 0 0 2 0 0 3 1 3 0 0
Part Exchange 1 0 17 0 0 0 2 0 0 1 3 0 0
Don’t Know 3 0 0 12 0 5 0 0 3 3 3 0 17
Base : Unwtd 526 5 6 17 26 60 49 33 71 117 114 5 23
Figure 105: B10. Will you or your family purchase or replace a passenger car in the next 12 months?
0
4 2 1
6 5 2 4 6 9
2
9 8
12 9 12 12
8
20 23
2
15 15 17
12 14 16 15 15
1112
8
12 15
19 22 19
25
19 16
84
62 60
54 53
45 47 46
40 40
0
10
20
30
40
50
60
70
80
90
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Income Bracket
Definitely will Probably will Not sure Probably won’t Definitely won’t

January 2013
Figure 106: B4. What brand is the car your household last purchased?
Foreign Cars 75 60 84 60 63 62 79 72 78 79 85 60 56
Volkswagen 19 40 0 24 15 13 27 21 24 17 19 20 17
Hyundai 9 0 50 6 0 5 10 6 15 9 8 20 0
Honda 8 0 0 0 12 7 8 6 11 5 10 20 13
Local Cars 17 40 0 18 28 29 18 21 14 15 13 20 26
Chery 4 0 0 6 12 3 4 15 4 4 1 0 4
Bingjing-hyundai 3 40 0 6 0 5 0 3 1 3 1 0 4
Changansuzuki 3 0 0 0 4 3 8 0 1 2 2 0 9
Base : Unwtd 526 5 6 17 26 60 49 33 71 117 114 5 23
Figure 107: B16. How do you plan to finance the upcoming car purchase?
All Cash 52 0 71 38 32 59 45 46 47 55 59 67 50
Cash + Credit 42 100 29 54 59 39 48 46 47 37 37 33 38
All Credit 2 0 0 0 0 2 3 4 3 2 1 0 0
Part Exchange 1 0 0 0 5 0 0 0 3 1 1 0 0
Don’t Know 3 0 0 8 5 0 5 4 0 4 1 0 13
Base : Unwtd 371 1 14 13 22 41 40 26 38 91 71 6 8
Figure 108: B17. How much do you plan to spend on the car you or your household is planning to purchase?
Upto RMB 100000 19 0 7 46 45 27 13 38 16 14 8 0 25
RMB 100’000 -
400’000
68 100 93 54 50 54 73 54 68 77 76 33 63
RMB 400’00 –
700’000
8 0 0 0 0 17 10 8 13 4 8 50 0
RMB 700’000 –
1’000’000
1 0 0 0 0 0 0 0 0 1 6 0 0
More than RMB
1’000’000
0 0 0 0 0 2 0 0 0 0 0 0 0
Base : Unwtd 371 1 14 13 22 41 40 26 38 91 71 6 8
Figure 109: B15. Which car brand are you most likely purchase?
Foreign Cars 81 100 82 91 75 77 77 81 87 83 85 91 92
Volkswagen 17 0 15 32 17 10 12 15 14 21 16 20 20
Hyundai 13 100 15 16 6 19 10 15 18 12 8 10 10
Toyota 8 0 10 5 6 5 12 15 7 9 6 10 10
Audi 7 0 10 5 0 10 2 3 14 6 11 10 0
Local Cars 17 0 10 5 21 17 25 18 14 13 8 10 0
BYD 4 0 5 0 6 3 2 8 3 6 2 0 0
Base : Unwtd 371 1 14 13 22 41 40 26 38 91 71 6 8

January 2013
China: Food & Beverage
Figure 110: C1. Have you purchased any of these products in the last 3 months?
% of respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Drinks: Yes 75 43 68 70 71 77 72 74 81 79 80 73 68
Drinks: No 25 57 32 30 29 23 28 26 19 21 20 27 32
Drinks: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Beer: Yes 67 50 62 75 62 64 69 65 69 69 75 45 46
Beer: No 33 50 38 25 38 36 31 35 31 31 25 55 54
Beer: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Bottled Water: Yes 82 60 77 91 86 78 78 77 84 83 86 77 80
Bottled Water: No 18 40 23 9 14 22 22 23 16 17 14 23 20
Bottled Water:Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Spirits: Yes 15 7 15 20 10 12 10 16 12 16 25 27 17
Spirits: No 85 93 85 80 90 88 90 84 88 84 75 73 83
Spirits: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Dairy: Yes 80 62 76 82 81 81 81 74 83 82 84 91 66
Dairy: No 20 38 24 18 19 19 19 26 17 18 16 9 34
Dairy: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Figure 111: C2. Which brands of the following have you purchased in the last 3 months?
Drinks - Foreign 79 68 76 71 78 80 81 79 82 80 80 73 82
Coca-Cola 22 21 21 20 21 23 23 20 24 22 24 19 27
Drinks - Local 20 28 24 28 21 19 19 21 18 19 18 27 19
Wahaha 4 6 6 6 6 5 5 4 5 3 3 6 3
Mizone 7 5 8 9 7 5 7 8 6 8 8 13 8
Drinks - Base 1408 18 69 85 105 182 133 119 215 259 167 16 40
Beer - Foreign 24 13 9 16 17 21 30 17 23 29 32 38 32
Budweiser 11 3 3 4 6 8 12 6 11 15 15 12 15
Beer - Local 73 89 87 81 79 79 70 82 75 68 66 62 67
Tsingtao 23 15 27 24 23 25 21 24 22 24 23 23 15
Snow 20 31 19 25 23 21 20 26 18 18 16 19 14
Yanjing 11 9 17 11 14 10 10 11 11 11 11 12 10
Beer - Base 1252 21 63 91 91 150 128 104 183 227 157 10 27
Water - Foreign 4 0 3 4 5 4 5 3 4 5 6 3 2
Water - Local 97 100 97 97 97 97 96 98 95 94 94 98 98
Nongfu Spring 34 32 30 35 30 32 33 32 35 37 35 36 35
Master Kong 25 30 33 26 30 27 24 28 25 22 18 21 24
Wahaha 13 11 16 12 14 12 15 12 14 12 11 18 9
Water - Base 1532 25 78 111 126 184 145 123 224 272 180 17 47
Spirits - Foreign 16 0 0 2 11 8 12 11 14 29 28 20 20
Spirits - Local 82 100 101 90 90 93 87 89 85 70 74 81 73
Niulanshan 10 0 8 15 10 12 7 17 11 11 7 10 7
Maotai 6 33 5 2 5 9 11 2 5 6 9 0 20
Wuliangye 6 0 13 12 0 3 0 7 6 6 10 0 0
Luzhoulaojiao 7 0 5 5 10 7 7 13 6 7 6 10 7
Spirits - Base 279 3 15 25 15 28 18 25 31 51 52 6 10
Dairy - Foreign 7 4 4 4 8 9 8 6 10 8 11 13 5
Dairy - Local 92 97 94 96 93 94 92 95 89 90 90 87 94
Mengniu 31 33 35 36 33 31 31 31 29 31 28 37 31
Yili 28 22 25 31 30 27 29 28 26 27 29 34 28
Bright 15 8 9 8 11 13 14 16 20 18 12 5 11
Dairy - Base 1505 26 77 100 119 191 150 118 221 269 175 20 39

January 2013
Figure 112: C3. Do you expect to spend more on any of these products in the next 12 months?
% of
respondents (by
income bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Drinks: Yes 27 14 29 23 25 30 24 21 30 28 32 14 25
Drinks: No 73 86 71 77 75 70 76 79 70 72 68 86 75
Drinks: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Beer: Yes 26 10 26 28 24 24 19 19 28 29 35 23 19
Beer: No 74 90 74 72 76 76 81 81 72 71 65 77 81
Beer: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Water: Yes 41 21 40 44 44 40 33 39 40 45 48 50 39
Water: No 59 79 60 56 56 60 67 61 60 55 52 50 61
Water: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Spirits: Yes 8 2 7 9 7 6 8 9 8 9 11 9 10
Spirits: No 92 98 93 91 93 94 92 91 92 91 89 91 90
Spirits: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Dairy: Yes 49 38 45 50 54 49 42 39 58 50 52 45 36
Dairy: No 51 62 55 50 46 51 58 61 42 50 48 55 64
Dairy: Base 1877 42 101 122 147 236 185 160 267 327 209 22 59
Figure 113: C4. What % of your diet is made up of meat?
0% 1 10 0 0 2 2 1 0 0 1 2 0 0
0-5% 18 38 32 16 27 19 17 14 15 15 10 18 27
6-15% 29 17 33 36 31 32 30 31 30 25 31 18 17
16-25% 16 12 12 15 14 15 21 15 16 22 16 18 8
More than 25% 33 21 23 30 24 30 30 38 37 37 40 41 36
Figure 114: C5. How do you think your meat consumption is likely to change over the next 12 months?
12
22 21 27 25 30 32 25 23 20
57
55 55
51 56 52 54
57 57
55
31
23 24 22 19 18 15 18 19 25
0%
20%
40%
60%
80%
100%
Under RMB
2000
RMB 2000-
2999
RMB 3000-
3999
RMB 4000-
4999
RMB 5000-
5999
RMB 6000-
6999
RMB 7000-
7999
RMB 8000-
9999
RMB 10000-
14999
Above RMB
15000
Plannedspendonmeatin12
months(%ofpop.likelyto
changeintake)
More The same Less
Figure 115: C5 (b) – Percentage of respondents planning on consuming more meat minus respondents planning less
-19
-1
-3
5 6
12
17
7
4
-5
-20
-10
0
10
20
Under RMB
2000
RMB 2000-
2999
RMB 3000-
3999
RMB 4000-
4999
RMB 5000-
5999
RMB 6000-
6999
RMB 7000-
7999
RMB 8000-
9999
RMB 10000-
14999
Above RMB
15000
Net%ofrespondents

January 2013
China: Home & Personal Care
Figure 116: E1. Have you purchased any of these products in the last 3 months?
% of respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Tissues: Yes 85 79 84 90 86 82 84 82 86 87 88 76 81
Tissues: No 15 21 16 10 14 18 16 18 14 13 12 24 19
Tissues: Base 2176 43 111 131 173 285 239 180 337 356 233 25 63
Fem Hygiene: Yes 75 52 66 65 77 73 74 83 78 76 85 67 64
Fem Hygiene: No 25 48 34 35 23 27 26 17 22 24 15 33 36
Fem Hygiene: Base 1073 29 50 72 88 158 116 84 166 173 92 9 36
Cosmetics: Yes 47 28 35 44 49 45 46 44 47 53 56 48 38
Cosmetics: No 53 72 65 56 51 55 54 56 53 47 44 52 62
Cosmetics: Base 2176 43 111 131 173 285 239 180 337 356 233 25 63
Figure 117: E2. Which brands have you purchased in the last 3 months?
Tissues - Foreign 15 9 9 11 11 12 15 11 19 18 14 14 6
Tissues - Local 84 85 83 89 87 86 82 88 79 81 83 84 87
Xinxinxiangyin 31 18 31 37 32 32 34 34 29 28 33 30 22
Qingfeng 22 25 17 20 24 21 26 24 24 25 18 16 22
Tissues - Base 1849 34 93 118 149 235 201 147 290 308 204 19 51
Fem Hygiene -
Foreign
39 41 29 46 34 39 39 35 43 41 33 48 38
Whisper 25 18 24 34 20 23 27 26 26 24 24 19 26
Fem Hygiene - Local 60 55 70 55 63 60 59 65 56 59 66 53 61
Sofy 14 5 10 7 10 13 14 15 17 17 20 0 9
Spacez 14 5 15 9 12 13 16 20 11 13 16 24 16
ABC 9 18 5 6 10 6 7 8 10 10 13 5 19
Fem Hygiene - Base 803 15 33 47 68 115 86 70 130 132 78 6 23
Cosmetics - Foreign 55 42 42 48 53 54 53 51 58 63 59 55 49
Olay 11 5 8 10 9 15 12 7 14 11 10 10 4
L'Oreal 12 5 8 6 12 9 11 10 13 14 14 17 7
Cosmetics - Local 44 47 55 53 46 47 49 50 41 37 42 45 51
Dabao 9 16 14 13 5 11 10 11 7 6 8 17 9
Tjoy 7 5 9 13 10 8 9 9 7 7 3 7 4
Cosmetics - Base 1021 12 39 57 84 128 109 80 158 187 131 12 24
Figure 118: E3. Do you expect to spend more on any of these products in the next 12 months?
Tissues: Yes 41 37 40 48 47 43 41 32 40 41 46 40 30
Tissues: Base 2176 43 111 131 173 285 239 180 337 356 233 25 63
Fem Hygiene: Yes 33 34 26 28 38 33 29 33 31 34 42 11 28
Fem Hygiene: Base 1073 29 50 72 88 158 116 84 166 173 92 9 36
Cosmetics: Yes 27 21 20 22 29 28 29 26 26 29 33 28 21
Cosmetics: Base 2176 43 111 131 173 285 239 180 337 356 233 25 63

January 2013
China: Luxury Goods
Figure 119: F1. Have you purchased goods from any of the following categories in the past 3-12 months?
% of
respondents (by
income bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Fashion: Yes 47 18 45 45 44 46 46 44 48 54 56 58 45
Fashion: No 53 82 55 55 56 54 54 56 52 46 44 42 55
Fashion: Base 1476 38 76 100 131 180 153 124 211 248 147 19 49
Leather: Yes 35 16 32 30 31 31 33 34 40 38 45 32 39
Leather: No 65 84 68 70 69 69 67 66 60 62 55 68 61
Leather: Base 1476 38 76 100 131 180 153 124 211 248 147 19 49
Sportswear: Yes 49 21 41 46 53 50 52 48 51 48 56 47 47
Sportswear: No 51 79 59 54 47 50 48 52 49 52 44 53 53
Sportswear: Base 1476 38 76 100 131 180 153 124 211 248 147 19 49
Watches: Yes 11 11 3 8 7 7 8 10 13 11 18 16 22
Watches: No 89 89 97 92 93 93 92 90 87 89 82 84 78
Watches: Base 1476 38 76 100 131 180 153 124 211 248 147 19 49
Jewellery: Yes 10 5 8 5 11 8 8 6 9 12 19 16 10
Jewellery: No 90 95 92 95 89 92 92 94 91 88 81 84 90
Jewellery: Base 1476 38 76 100 131 180 153 124 211 248 147 19 49
Perfumes: Yes 11 5 9 9 11 8 8 10 12 12 22 11 10
Perfumes: No 89 95 91 91 89 92 92 90 88 88 78 89 90
Perfumes: Base 1476 38 76 100 131 180 153 124 211 248 147 19 49
Figure 120: F3. If so, what brand was this / brands were these?
Fashion - Foreign 35 38 9 19 30 27 43 32 36 46 43 40 18
Lacoste 6 0 0 2 4 7 12 3 7 9 5 7 4
Fashion - Local 61 62 81 68 68 62 54 65 62 53 53 40 63
Semir 6 0 9 7 7 7 2 10 10 4 6 0 11
Visudebg 6 12 7 5 4 7 8 8 4 4 5 7 4
Fashion - Base 700 7 34 45 57 83 70 55 101 133 82 11 22
Leather - Foreign 28 17 16 11 20 28 22 26 35 24 46 61 23
Chanel 3 0 3 0 0 3 3 3 1 5 5 10 0
Leather - Local 66 67 80 82 74 56 76 70 62 70 54 20 60
Red Dragonfly 12 0 26 14 16 8 10 16 9 11 11 20 12
Daphne 10 0 10 12 13 8 14 11 10 11 7 0 16
Leather - Base 520 6 24 30 40 56 51 42 85 95 66 6 19
Sportswear - Foreign 49 34 35 29 41 43 53 46 56 55 65 31 39
Adidas 20 13 14 11 18 17 21 18 24 22 26 12 24
Sportswear - Local 49 68 62 70 55 52 47 53 43 45 33 56 55
Lining 10 7 10 14 9 6 11 14 11 9 7 6 18
Sportswear - Base 723 8 31 46 69 90 79 59 108 118 83 9 23
Watches - Foreign 58 0 33 60 40 32 56 62 65 65 71 0 46
Swatch 6 0 0 9 10 6 15 0 9 0 6 0 13
Tissot 6 0 0 0 10 0 0 5 6 8 17 0 0
Watches - Local 39 75 67 43 50 60 42 25 33 32 26 100 40
Watches - Base 156 4 2 8 9 12 12 13 28 27 27 3 11
Jewellery - Foreign 10 0 0 0 4 9 5 18 4 17 10 25 20
Jewellery - Local 82 100 75 100 90 78 85 77 85 76 86 50 80
Chow Taifook 20 0 13 22 18 0 21 35 19 25 20 0 30
Jewellery - Base 147 2 6 5 14 14 13 8 19 30 28 3 5
Perfumes - Foreign 59 0 20 69 45 37 50 81 65 67 68 50 40
Perfumes - Local 35 100 70 31 51 37 43 19 34 30 25 50 40
Liushen 10 0 30 0 20 16 12 5 9 8 2 0 20
Perfumes - Base 168 2 7 9 15 15 13 12 26 30 32 2 5

January 2013
Figure 121: F5. Thinking about these purchases, how much did you spend?
% of respondents
(by income bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Fashion: Up to RMB
200
15 71 24 29 25 23 19 2 7 11 4 27 18
Fashion: RMB 200 -
500
29 14 38 49 32 28 33 42 27 21 16 27 27
Fashion: RMB 500 -
1000
23 0 15 11 23 28 26 25 32 25 15 9 18
Fashion: RMB 1000 -
2000
16 14 21 7 7 13 13 18 19 18 28 0 14
Fashion: More than
RMB 2000
13 0 3 4 9 4 9 11 14 23 27 36 5
Fashion: Mean Exp
R$
847 407 659 501 645 653 720 847 923 1027 1269 945 689
Leather: Up to RMB
200
23 67 50 50 25 23 27 19 19 17 3 17 42
Leather: RMB 200 -
500
30 17 29 33 43 41 35 29 33 24 18 33 21
Leather: RMB 500 -
1000
20 17 8 7 15 20 24 26 21 19 30 17 16
Leather: RMB 1000 -
2000
14 0 13 3 10 11 4 19 15 23 17 0 5
Leather: More than
RMB 2000
9 0 0 7 3 4 8 5 9 15 23 17 0
Leather: Mean Exp
R$
723 317 452 450 538 580 582 733 747 922 1102 730 422
Sportswear: Up to
RMB 200
12 50 26 26 19 17 8 7 10 5 6 11 22
Sportswear: RMB
200 - 500
35 13 48 41 51 30 41 29 36 36 16 33 43
Sportswear: RMB
500 - 1000
31 38 26 22 14 38 28 46 32 33 37 33 9
Sportswear: RMB
1000 - 2000
12 0 0 4 7 10 11 10 12 17 18 11 17
Sportswear: Mean
Exp R$
692 425 415 523 543 637 690 737 682 782 991 778 571
Watches: Up to RMB
200
29 75 100 63 33 33 58 31 21 11 4 100 36
Watches: RMB 200 -
500
9 0 0 13 22 8 8 0 11 0 7 0 36
Watches: More than
RMB 500
55 25 0 0 33 59 33 53 65 82 81 0 18
Watches: Mean Exp
R$
951 338 200 225 600 867 667 777 935 1504 1386 200 495
Jewellery: Up to RMB
500
37 50 84 20 42 14 62 13 32 43 28 33 40
Jewellery: RMB 500 -
1000
19 50 17 0 29 29 0 25 32 17 14 0 20
Jewellery: More than
RMB 1000
37 0 0 80 28 57 38 63 37 26 36 33 40
Jewellery: Mean Exp
R$
1004 475 317 1540 868 1279 862 1463 982 875 1123 1100 960
Perfumes: Up to
RMB 200
35 100 57 78 47 33 38 33 31 20 16 50 80
Perfumes: RMB 200 -
500
22 0 29 11 33 40 15 33 15 23 16 0 20
Perfumes: More than
RMB 500
37 0 14 11 20 14 38 33 46 50 56 50 0
Perfumes: Mean Exp
R$
625 200 321 417 460 412 788 600 656 720 839 1100 230

January 2013
from these categories in next 12 months? WATCHES
from these categories in next 12 months? JEWELLERY
3 3
1
5
6
8
2
8
5
12
0
5
10
15
20
UnderRMB2000
RMB2000-2999
RMB3000-3999
RMB4000-4999
RMB5000-5999
RMB6000-6999
RMB7000-7999
RMB8000-9999
RMB10000-14999
AboveRMB15000
%ofrespondents
8
4 4
3
5
8
6
8 8
14
0
5
10
15
20
UnderRMB2000
RMB2000-2999
RMB3000-3999
RMB4000-4999
RMB5000-5999
RMB6000-6999
RMB7000-7999
RMB8000-9999
RMB10000-14999
AboveRMB15000
%ofrespondents
from these categories in next 12 months? PERFUMES
from these categories in next 12 months? SPORTSWEAR
8
11
4
5
6
8
7
6
10
16
0
5
10
15
20
UnderRMB2000
RMB2000-2999
RMB3000-3999
RMB4000-4999
RMB5000-5999
RMB6000-6999
RMB7000-7999
RMB8000-9999
RMB10000-14999
AboveRMB15000
%ofrespondents
29
36
34
40 41
44
34
45
42
48
0
10
20
30
40
50
UnderRMB2000
RMB2000-2999
RMB3000-3999
RMB4000-4999
RMB5000-5999
RMB6000-6999
RMB7000-7999
RMB8000-9999
RMB10000-14999
AboveRMB15000
%ofrespondents
from these categories in next 12 months? FASHION
from these categories in next 12 months? LEATHER
34
53
47 45 46
41
44 42
48 50
0
10
20
30
40
50
60
UnderRMB2000
RMB2000-2999
RMB3000-3999
RMB4000-4999
RMB5000-5999
RMB6000-6999
RMB7000-7999
RMB8000-9999
RMB10000-14999
AboveRMB15000
%ofrespondents
16 16 16
10
16
12
17
20
17
22
0
5
10
15
20
25
UnderRMB2000
RMB2000-2999
RMB3000-3999
RMB4000-4999
RMB5000-5999
RMB6000-6999
RMB7000-7999
RMB8000-9999
RMB10000-14999
AboveRMB15000
%ofrespondents

January 2013
China: Technology and Internet
Figure 128: G1/ H1 / H2. Personal computer, Mobile phone, and Smartphone penetration
Computers
Phones
Smart Phones
0%
20%
40%
60%
80%
100%
Up to 2500 3500 4500 5500 6500 7500 9000 More than 10000
Income (RMB)
Electronic Ownership (% of households)
Figure 129: G4. Which of the following electronics products/services are you most likely to purchase in the next
12m?
% of respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Blu-Ray Player 0 0 0 1 2 0 0 1 1 0 0 0 0
Camcorder 3 0 4 2 2 2 2 3 4 5 4 0 2
Desktop computer 3 2 3 4 5 4 4 3 2 2 3 0 0
Digital Camera 6 0 5 8 10 6 7 4 6 8 8 4 6
DVD Player 1 0 1 2 1 0 2 1 1 1 1 0 3
E-Reader 1 0 0 2 1 1 2 2 1 1 1 0 0
Gaming facility 2 0 0 0 1 1 0 1 2 2 2 0 5
GPS/Navigation 1 0 1 0 0 0 2 1 2 1 4 0 0
Internet Service 2 2 0 2 1 2 2 2 2 1 1 4 3
Mobile Phone 2 6 1 2 1 2 2 2 2 1 0 0 2
Smartphone 16 8 15 17 14 14 15 13 15 19 21 11 12
MP3 1 0 2 2 1 2 1 1 2 1 1 0 0
Netbook 2 0 2 2 2 2 0 2 2 1 3 0 2
Notebook PC 10 2 7 10 13 9 12 9 12 12 10 7 8
Stereo HiFi 2 0 2 0 2 1 2 3 2 2 3 0 0
Traditional TV 0 2 0 0 0 1 0 0 0 1 0 0 0
LCD TV 9 5 7 6 11 10 8 8 8 9 8 7 8
Flat screen TV 2 5 1 2 0 2 2 2 2 2 3 0 0
Tablet 6 5 5 2 2 6 5 7 7 8 6 11 3
None of these 33 64 47 40 33 38 34 35 31 28 20 57 49
Figure 130: G6. Which brand of TV (LCD Flat screen) are you most likely to purchase?
Foreign Brands 60 50 22 55 50 61 66 57 62 61 68 100 60
Samsung 16 0 11 11 8 23 21 17 17 14 12 50 20
Sony 13 0 11 0 8 16 17 17 8 12 16 0 40
Sharp 9 0 0 11 17 6 8 6 11 9 12 0 0
Philips 4 0 0 0 0 3 8 0 6 2 4 50 0
Local Brands 37 50 66 44 46 37 29 39 40 35 24 0 20
Changhong 9 0 11 0 17 6 4 11 11 9 8 0 20
Skyworth 8 0 33 0 8 6 8 11 6 9 4 0 0
Haier 7 0 0 0 21 6 4 11 6 5 8 0 0
Base : Unwtd 228 2 9 9 24 31 24 18 36 43 25 2 5

January 2013
Figure 131: l6. What services have you used in the last 6 months?
58
73 73
28
34
4339
57 61
10 10
18
65
54 5249 49 52
3 2 4
0
20
40
60
80
100
Low Income Medium Income High Income
%ofrespondents
Gaming
Banking
Shopping
Travel
Social Network
Messaging
Gambling
Figure 132: I1. Do you have access to the Internet?
% of
respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Yes 70 36 51 58 67 63 70 71 74 78 83 70 75
No 30 64 49 42 33 37 30 29 26 22 17 30 25
Figure 133: I1.1. If so, do you have broadband access already, or expect to have it within 12 months?
Yes 90 59 75 86 89 86 87 90 95 97 93 95 89
No 9 35 25 14 10 14 13 10 5 3 7 5 9
Don’t know 0 6 0 0 1 0 1 0 0 0 0 0 2
Figure 134: IC3. What is your most frequently used payment method for e-commerce?
Taobao’s Alipay 48 80 31 39 41 49 49 55 54 49 43 18 49
Bank’s debit
cards
8 0 15 8 10 5 10 3 6 11 8 18 6
Cash on
delivery
14 0 8 18 20 20 14 14 12 14 12 27 6
Chinapay
(Union Pay)
13 0 19 16 13 10 13 14 10 10 18 18 20
Credit cards 7 0 4 5 6 5 4 7 7 10 13 0 6
Figure 135: I11. How do you think your purchasing on the internet is likely to change in the next 6 months?
More 33 6 19 19 36 31 33 34 33 37 38 20 29
The same 55 41 57 60 52 57 58 54 55 52 55 67 53
Less 12 53 23 22 12 12 8 11 12 11 7 15 18
Base 1587 17 61 84 125 177 172 135 255 295 192 21 53
Figure 136: I4. What is your most frequently used search engine?
Baidu.com 66 71 70 74 66 65 67 73 68 64 60 71 60
sina.com 7 6 3 5 5 7 5 10 9 7 12 5 6
qq.com 4 6 2 4 7 6 4 4 2 3 4 0 6
google.com 4 0 3 2 6 4 5 2 2 5 6 10 8
sohu.com 3 0 5 2 2 5 5 1 3 4 3 0 0
taobao.com 3 0 7 4 2 3 4 1 1 4 3 10 4

January 2013
China: Telecommunications
Figure 137: H1. Do you currently own and use a handset for personal use?
% of respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Yes, I pay for it 93 95 90 86 96 92 96 95 95 94 92 92 83
Yes, employer pays 1 0 0 2 1 2 0 1 1 1 4 0 2
Yes, somebody
else pays
3 2 5 4 2 3 2 4 2 4 4 8 7
No, I do not 2 2 5 8 1 3 2 1 1 0 1 0 9
Base : Unwtd 1971 41 105 129 168 245 205 170 297 331 197 25 58
Figure 138: H3. What brand is your current mobile handset?
Foreign 68 37 47 61 64 65 69 73 70 74 82 69 76
Nokia 25 21 21 28 36 26 24 30 19 24 21 27 35
Samsung 18 9 11 13 10 18 22 18 21 17 23 19 21
Local 26 47 43 34 33 27 23 23 25 21 23 23 20
Base 1928 40 100 119 167 237 201 168 293 330 195 25 53
Figure 139: H11. Do you plan to upgrade to a Smartphone in the next 12 months?
Yes 67 40 63 58 57 70 70 69 67 76 74 50 60
No 33 60 37 42 43 30 30 31 33 24 26 50 40
Base : Unwtd 336 5 19 26 37 53 40 26 55 49 19 2 5
Figure 140: H12. Which brand of Smartphone handset will you buy?
Foreign 85 67 80 81 83 82 88 95 87 83 92 80 82
Nokia 11 0 5 14 21 11 16 12 14 7 7 0 0
Samsung 25 50 38 23 26 30 18 26 20 23 25 30 27
Local 7 0 14 10 11 11 9 3 7 14 6 10 0
Dopod 0 0 0 0 0 0 0 0 0 0 0 0 0
Base 892 6 40 56 66 108 89 82 147 167 106 10 15
Figure 141: H8. How much do you spend, on average, on mobile telephone bills per month?
63 58 58
41 42 36 27 29 24
11
30 29 32
46 47
47
57 47
42
37
11 9 11 10 14 13 22
29
34
13
0%
20%
40%
60%
80%
100%
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Income Bracket
RMB 50 or less RMB 51-100 RMB 101-250 RMB 251-500 More than RMB 500

January 2013
China: Travel
Figure 142: J1/J6. Have you been / Are you planning to go on holiday in the last / next 12 months?
24
28
33 30 32 33 31
35
47
61
15
37 38 38 36
41 39
46
52
60
0
20
40
60
80
Under RMB
2000
RMB 2000-
2999
RMB 3000-
3999
RMB 4000-
4999
RMB 5000-
5999
RMB 6000-
6999
RMB 7000-
7999
RMB 8000-
9999
RMB 10000-
14999
Above RMB
15000
%ofhouseholdsholidaying
Income Bracket
Taken holiday in the last 12 months Planning to take holiday in the next 12 months
Figure 143: J2. Where did you go on your last holiday?
% of
respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
At home 3 9 3 9 5 1 0 5 1 2 2 6 10
Elsewhere in
the country
90 91 88 87 91 97 90 90 96 93 83 88 77
International
destination
4 0 3 2 0 2 5 5 2 5 8 0 3
Base : Unwtd 883 11 33 46 56 94 82 61 125 182 147 16 30
Figure 144: J4. What was the main form of transport that you used to reach you holiday destination?
Car 14 20 13 7 17 13 10 14 15 16 15 27 19
Bus 26 30 28 31 36 34 29 31 27 23 15 0 22
Train 33 40 31 52 32 31 30 28 38 32 28 33 37
Ship 1 0 0 0 0 0 2 3 1 1 0 0 0
Aeroplane 25 10 28 10 13 22 28 24 18 26 41 40 22
Other 1 0 0 0 2 0 0 0 1 1 1 0 0
Base : Unwtd 859 10 32 42 53 93 82 58 124 179 144 15 27
Figure 145: J7. Where are you planning to go for your next holiday?
At home 2 0 2 2 6 0 2 1 1 2 1 0 3
Elsewhere in
the country
85 86 98 94 89 90 83 93 89 83 72 80 72
International
destination
5 0 0 2 1 6 8 1 4 3 12 13 3
Base : Unwtd 1011 7 44 54 70 105 102 76 163 200 146 15 29

January 2013
China: Property
Figure 146: K1. Do you or your family own a property?
% of
respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Yes 77 61 73 76 68 76 82 76 76 83 81 71 77
No 23 39 27 24 32 24 18 24 24 17 19 29 23
Base : Unwtd 1884 41 101 122 148 241 194 160 283 312 195 21 66
Figure 147: K2. If you do not own your own property, on what terms do you occupy the property?
Rented 76 69 63 79 74 85 62 79 84 81 62 33 80
Allocated 14 13 15 14 19 5 32 10 10 9 19 50 13
Borrowed 9 19 11 3 6 10 6 8 6 7 19 17 7
Base : Unwtd 431 16 27 29 47 59 34 39 68 54 37 6 15
Figure 148: K3. What is the market value of the property?
Under RMB 100k 5 4 16 14 8 7 5 2 1 2 1 0 2
RMB 100k - 300k 12 12 20 29 20 18 16 12 5 6 3 0 4
RMB 300k - 500k 19 24 24 26 31 28 19 28 16 10 11 13 12
RMB 500k - 1m 26 16 15 16 15 24 25 35 32 28 33 26 16
More than RMB 1m 27 0 5 4 18 14 24 17 32 45 47 40 14
Don’t Know 12 44 19 11 9 10 11 6 13 9 6 20 53
Base : Unwtd 1453 25 74 93 101 182 160 121 215 258 158 15 51
Figure 149: K6. If you are planning to purchase a property in the next 2 years, what is the main motivation for doing
so?
Upgrade 40 75 50 37 25 42 54 44 32 44 39 33 10
First-time home 24 25 25 33 28 24 20 33 30 18 17 33 40
Investment 11 0 0 4 16 5 6 11 6 17 15 33 10
Change of location 22 0 17 22 28 21 20 11 30 14 25 0 40
Base : Unwtd 381 4 12 27 32 38 35 27 50 71 72 3 10
Figure 150: K9. How, if at all, do you expect local property prices to change in the next 12 months?
Increase 49 27 46 46 55 50 51 48 46 49 55 43 41
No change 25 24 22 25 18 23 30 28 30 27 23 24 15
Decrease 13 20 13 11 14 12 10 13 13 13 15 24 11
Base : Unwtd 1884 41 101 122 148 241 194 160 283 312 195 21 66

January 2013
Figure 151: K5. Do you or your household intend to purchase a property in the next 2 years?
10 12
22 22 16 18 17 18 23
37
90 88
78 78 84 82 83 82 77
63
0%
20%
40%
60%
80%
100%
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
No
Yes
Figure 152: K4 & K7 – Property Financing: ALL CASH
52
69 67 65
70
59 60 62 63
59
0
25
15 13
8
20
15 16
28 29
0
20
40
60
80
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Current
House
Financing
Future
House
Financing
Figure 153: K4 & K7 – Property Financing: CASH + CREDIT
16 12
22 22 22
30 28
23
29
36
75
50
85 84 82
69
85
80
66 64
0
20
40
60
80
100
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Current
House
Financing
Future
House
Financing
Figure 154: K4 & K7 – Property Financing: ALL CREDIT
4
1 1 1
0
1 1
0
1
00
17
0
3 3
6
0
2
3
0
0
5
10
15
20
Under RMB
2000
RMB 2000 -
2999
RMB 3000 -
3999
RMB 4000 -
4999
RMB 5000 -
5999
RMB 6000 -
6999
RMB 7000 -
7999
RMB 8000 -
9999
RMB 10000 -
14999
Above RMB
15000
%ofrespondents
Current
House
Financing
Future
House
Financing

January 2013
China: Education
Figure 155: L1. What type of education institution do/will your children attend?
% of
respondents (by
income bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Public 83 83 82 95 78 82 86 82 87 87 66 57 70
Private 12 17 3 0 11 13 11 13 9 8 25 43 20
None of these 6 0 15 5 11 4 3 5 4 5 9 0 10
Base : Unwtd 703 12 33 42 64 97 79 55 125 112 67 7 10
Figure 156: L2. Do your children currently participate in any study or courses outside of normal school activities?
Yes 56 25 52 52 45 51 63 65 54 63 63 71 60
No 44 75 48 48 55 49 37 35 46 38 37 29 40
Base : Unwtd 703 12 33 42 64 97 79 55 125 112 67 7 10
Figure 157: L4. Do you yourself currently participate in any adult continuing education?
Yes 13 7 7 11 12 9 10 12 12 14 19 32 23
No 87 93 93 89 88 91 90 88 88 86 81 68 77
Base : Unwtd 2071 46 103 124 167 260 233 181 330 337 206 22 62
More 17 2 7 15 16 14 19 18 17 17 25 18 19
About the same 75 78 75 72 76 78 76 76 77 77 67 82 66
Less 8 20 18 13 8 8 5 6 6 5 8 0 15
Base : Unwtd 2071 46 103 124 167 260 233 181 330 337 206 22 62
2
7
15 16
14
19 18 17 17
25
20
18
13
8 8
5 6 6 5
8
0
10
20
30
Under RMB
2000
RMB 2000-
2999
RMB 3000-
3999
RMB 4000-
4999
RMB 5000-
5999
RMB 6000-
6999
RMB 7000-
7999
RMB 8000-
9999
RMB 10000-
14999
Above RMB
15000
Spendingoneducation&training
inthenext12months(%of
households)
Income bracket
More Less

January 2013
Credit Suisse Emerging Consumer Survey Databook 2013 Source: Credit Suisse Emerging Consumer Survey 2013
China: Healthcare
Figure 160: M1. Does your household have access to free or partially-free healthcare from the State?
% of
respondents
(by income
bracket)
Total Up to
RMB
2000
RMB
2000 -
3000
RMB
3000 -
4000
RMB
4000 -
5000
RMB
5000 -
6000
RMB
6000 -
7000
RMB
7000 -
8000
RMB
8000 -
10000
RMB
10000-
15000
RMB
15000 +
Would
prefer
not to
answer
D.K
Yes 70 55 68 65 68 74 73 65 66 75 80 75 59
No 30 45 32 35 32 26 27 35 34 25 20 25 41
Base : Unwtd 1980 42 99 118 160 253 209 168 302 340 202 24 63
Figure 161: M2. What services, if any, could you get free from the state?
Hospital 89 83 93 88 89 87 88 94 90 89 89 100 81
Emergency Room 48 26 22 29 31 42 44 43 54 67 57 56 43
Prescriptions 50 22 28 30 33 42 48 49 60 63 60 67 43
Vaccinations 25 13 16 18 21 26 23 17 28 26 31 44 35
Outpatient Service 54 35 27 45 39 54 52 49 60 67 57 61 54
Base : Unwtd 1393 23 67 77 109 186 153 109 198 254 162 18 37
Figure 162: M8. Is anyone in your household a regular purchaser of medicines (more than one item per month)?
Yes 29 19 44 43 32 29 25 19 28 28 27 33 27
No 71 81 56 57 68 71 75 81 72 72 73 67 73
Base : Unwtd 1980 42 99 118 160 253 209 168 302 340 202 24 63
Figure 163: M12. Thinking now about everyone in your household, would you expect to be spending more or less
on medicines over the next 12 months?
More 11 10 13 12 10 9 8 11 13 11 11 8 8
Same 44 26 29 46 48 40 44 46 52 42 46 58 48
Less 45 64 58 42 42 51 48 43 36 47 43 33 44
Base : Unwtd 1980 42 99 118 160 253 209 168 302 340 202 24 63
Figure 164: M13. How much extra would you be willing to pay for an international medicine brand, rather than a
locally produced product?
Wouldn’t pay extra 66 81 76 75 71 70 67 64 63 60 57 67 78
1-10% extra 23 10 19 18 24 23 23 29 26 24 22 21 14
11-20% extra 6 5 3 4 2 3 5 4 9 10 11 8 3
21-30% extra 2 0 1 1 1 2 2 2 1 4 5 0 2
More than 30%
extra
2 5 1 2 2 2 3 2 1 2 4 4 3
Base : Unwtd 1980 42 99 118 160 253 209 168 302 340 202 24 63

January 2013
India
A sum of different parts
Our overall barometer of optimism for India is relatively robust, though it represents the sum of
very different parts with the outlook seen among the wealthy not shared among the poor. For the
survey as a whole, the net balance of consumers expecting their personal finances to improve
rather than deteriorate stands at a healthy 38%, though slightly lower than 42% last year. The
broader, if not uniform, levels of optimism we see across the income scale in Brazil and China is
not reflected here. Its profile is more like Russia than these other members of the BRIC
community.
These contrasting perceptions of fortunes across the income scale seem somewhat out of step
with some of the recorded data for growing rural incomes and related government initiatives. It
may well be that the latter have yet to shift perceptions decisively.
A key feature that stands out in terms of the behaviour of Indian consumers relative to other
countries is a high absolute and relative allocation of income to education, representing 12% of
monthly income in our survey. This is not a new feature from last year, though the momentum
behind education spending continues to increase publicly (supported by various government
initiatives) and privately. If one examines the responses for spending on education in its broadest
sense, the amount saying they will spend more rather than less is twice the level of a year ago.
In discretionary categories, momentum in spending appears quite lacklustre when compared to
other countries. In fact, no category has seen increases in recorded spending of over five
percentage points. The technology story is cast in a very different light. The low levels of internet
penetration (though up from a year ago) look to have hampered the technology story seen
elsewhere. India is the only country in our survey to see fewer respondents referring to buying a
smartphone compared to last year’s reading.

January 2013
India: Spending sentiment
Carbonated drinks
BeerSpirits
Dairy
Cosmetics
Fashion apparel
Sports shoes
Watches
Perfume
Computers
Mobile phones
Smartphone Internet access
Holidays
Property
Extra education
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60 70 80 90 100
%respondentsinIndia2012
Greater penetration in India
EM consumer survey
average
Carbonated drinksBeer
Spirits
Dairy
Cosmetics
Fashion apparel
Sports shoes
Watches
Perfume
Computers
Mobile phones
Smartphone
Internet access
Holidays
Property
Extra education
Cars
-4
-3
-2
-1
0
1
2
3
4
5
6
0 10 20 30 40 50 60 70 80 90 100

January 2013
India: Demographics
Figure 167: A6. Could you please tell me your age? Figure 168: N2. What is your total after tax monthly
income?
37
43
12
8
0
10
20
30
40
50
18-29 30-45 46-55 56-65
%ofrespondents
2
8
20
28
21
8
3 4
0
5
10
15
20
25
30
Rs.5000
to7500
Rs.7501
to10000
Rs.10001
to15000
Rs.15001
to20000
Rs.20001
to30000
Rs.30001
to40000
Rs.40001
to50000
Morethan
Rs.50000
%ofrespondents
31
69
0
20
40
60
80
100
Rural Urban
%ofrespondents
59
41
0
10
20
30
40
50
60
Male Female
%ofrespondents
% of respondents (by
income bracket)
Total Up to
5000/-
Rs. 5000
to
7500/-
Rs.
7501to
10000/-
Rs. 1001
to
15000/-
Rs.
15001 to
20000/-
Rs.
20001 to
30000/-
Rs.
30001 to
40000/-
Rs.
40001 to
50000/-
More
than Rs.
50000/-
Would
prefer not
to answer
D.K
1 1 5 0 1 1 1 1 0 0 0 0 0
2 5 2 14 7 6 4 4 6 8 4 11 0
3 22 26 13 21 25 19 25 20 16 18 27 22
4 36 30 30 40 36 38 36 32 23 28 43 53
5 or more 36 37 43 32 32 39 35 42 53 50 19 25
Mean 4.02 3.93 4.02 3.93 3.91 4.1 4 4.1 4.22 4.23 3.7 4.03
1 66 74 64 77 71 66 64 60 51 48 82 72
2 25 23 16 17 23 27 26 33 27 35 15 14
3 6 2 13 3 5 5 7 5 17 14 3 3
4 2 0 5 2 1 1 3 1 4 2 0 11
5 or more 1 0 2 0 1 1 0 0 1 1 0 0
Mean 1.45 1.28 1.64 1.3 1.38 1.45 1.49 1.48 1.78 1.73 1.2 1.53

January 2013
12 14 20 10 12
21 25
40
49 49
47 65
76
12
45
40
33 33 28 21
12
65
27
13
0%
20%
40%
60%
80%
100%
Up to 5000 Rs. 5000
to 7500
Rs. 7501
to 10000
Rs. 15001
to 20000
Rs. 20001
to 30000
Rs. 30001
to 40000
Rs. 40001
to 50000
More than
Rs.50000
%ofrespondents
Figure 174: A15 (b) – In your opinion is now a good time to make a major purchase? Percentage of respondents who
are positive minus percentage who are negative
-24
-10
-20
-10
5
35 39
-60
-40
-20
0
20
40
60
Up to 5000 Rs. 5000
to 7500
Rs. 7501
to 10000
Rs. 15001
to 20000
Rs. 20001
to 30000
Rs. 30001
to 40000
Rs. 40001
to 50000
More than
Rs.50000
%ofrespondents
Figure 175: A16. Do you think the state of your own finances over the next 6m will be better, worse or about the same?
20 27 33 43
56 48
6656
64 57
56
50
37 48
3337
16 16
0%
20%
40%
60%
80%
100%
Up to 5000 Rs. 5000
to 7500
Rs. 7501
to 10000
Rs. 15001
to 20000
Rs. 20001
to 30000
Rs. 30001
to 40000
Rs. 40001
to 50000
More than
Rs.50000
%ofrespondents
-30
4
11
22
35
50
44
65
-40
-20
0
20
40
60
80
Up to 5000 Rs. 5000
to 7500
Rs. 7501
to 10000
Rs. 15001
to 20000
Rs. 20001
to 30000
Rs. 30001
to 40000
Rs. 40001
to 50000
More than
Rs.50000
%ofrespondents

January 2013
India: Income and Other
% of respondents (by
income bracket)
Total Up to
5000/-
Rs. 5000
to
7500/-
Rs.
7501to
10000/-
Rs. 1001
to
15000/-
Rs.
15001 to
20000/-
Rs.
20001 to
30000/-
Rs.
30001 to
40000/-
Rs.
40001 to
50000/-
More
than
Rs.5000
0/-
Would
prefer
not to
answer
D.K
Bank account 94 88 89 86 93 95 98 98 96 100 86 67
Life insurance 72 58 59 47 69 73 82 77 82 90 51 56
Stock market 4 0 0 1 1 2 6 7 18 16 0 6
Cash 49 2 18 26 43 50 55 65 70 87 41 33
Mutual Fund 8 0 5 2 3 5 10 19 21 28 0 6
Property 35 2 14 16 30 34 41 47 48 70 39 39
No extra money for saving 3 7 11 7 2 2 2 1 3 2 11 8
Gold and Jewellery 41 7 16 16 36 41 51 53 55 81 34 36
Base : Unwtd 2602 43 56 212 528 720 551 211 77 94 74 36
Declined more than 20% 3 0 4 2 3 3 2 1 0 9 3 3
-10% to -20% 12 5 5 4 8 9 17 16 14 35 20 8
-10% to flat 7 21 11 11 6 9 7 3 5 4 3 0
Unchanged 44 60 70 58 54 43 38 37 36 17 32 56
Flat to +10% 15 7 5 10 14 18 15 17 12 13 16 11
+10 to +20% 11 7 2 5 8 12 14 14 13 13 7 6
+20 to +30% 2 0 0 1 1 2 3 4 3 4 3 3
30%+ 1 0 0 1 0 1 1 2 5 1 9 0
Base : Unwtd 2602 43 56 212 528 720 551 211 77 94 74 36
Declined more than 20% 1 0 0 0 1 2 1 2 0 2 0 0
-10% to -20% 8 16 4 5 5 6 10 13 6 10 22 8
-10% to flat 10 12 13 9 7 10 12 6 9 23 3 3
Unchanged 35 67 57 55 46 32 26 25 25 15 30 50
Flat to +10% 18 0 9 14 17 24 17 18 16 9 19 0
+10 to +20% 16 0 14 10 15 16 19 22 19 21 5 17
+20 to +30% 8 2 2 2 5 8 12 12 12 10 11 14
30%+ 3 2 0 1 2 2 3 2 12 11 5 6
Base : Unwtd 2602 43 56 212 528 720 551 211 77 94 74 36
0-5% 3 2 2 3 3 2 5 4 3 9 4 3
6-10% 8 7 2 3 7 8 11 8 12 13 3 6
11-15% 4 2 4 8 5 3 5 5 5 2 1 0
16-20% 1 2 0 2 1 1 1 1 3 1 0 3
21-25% 1 2 0 0 0 0 1 1 3 1 0 0
More than 25% 0 0 0 0 0 0 0 1 3 2 1 3
I have no credit card 76 70 82 73 77 78 73 75 69 71 89 78
Mean % exp on card 9.64 11.29 9 10.38 9.05 9.57 8.89 10.87 12.69 9.12 9.36 13.1
Base : Unwtd 2602 43 56 212 528 720 551 211 77 94 74 36
Rising 49 15 40 40 47 48 53 47 63 56 76 38
Staying the same 48 85 60 56 48 50 43 52 38 33 25 50
Decreasing 3 0 0 4 5 1 4 2 0 11 0 13
Base : Unwtd 629 13 10 57 123 156 151 52 24 27 8 8

Emerging Consumer Survey Databook 2013

Emerging Consumer Survey Databook 2013

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Emerging Consumer Survey Databook 2013