The document discusses the "Control C Generation" or "Gen C", who are digital natives that love creating and sharing content online. Some key points: - Gen C thrive on social media where they can get involved in cultural conversations and form active online communities. - They are constantly capturing and sharing their lives online, with no "off switch" as they crave constant stimulation across various digital platforms and technologies. - As digital storytellers, Gen C treat content as collaborative and treat all media as raw material to be remixed and recombined.

4. C
for…..

5. Content Creators
Connected
Co-creation
Customise
Community
Curious
Control ‘C’

6. “The spread of digital technology has exploded the number of video
moviemakers, bloggers & bedroom musicians. Suddenly we're all
poets & publishers. Are we witnessing a creative renaissance?”
Idealog

7. 5 THINGS TO KNOW
ABOUT GEN C
1. They love creating and ‘mashing’
content
2. They are not passive, they form
‘active communities’
3. They thrive on social media sites
where they can get involved in
ideas and cultural conversations
4. They’re in control of their own lives
and are happy with complexity
5. Gen C aspire to work in more
creative industries with less rigid
social structures

8. MYTH: Gen C is exclusively teenagers

10. THEY’RE DIGITAL STORYTELLERS
CONSTANTLY CAPTURING AND
SHARING THEIR LIVES
80% of wired Pinoy under 21 have
joined a social networking site
Source: Universal McCann Global study on social media trends April 2008

11. And crave constant
stimulation…
…there is NO OFF
SWITCH

12. THEY’RE WORLD IS BASED
ON
CONTINUOUS PARTIAL
ATTENTION

13. WITH HUNDREDS OF DIGITAL ACRONYMS
TO KEEP THEM OCCUPIED
Widgets DV cam UGC
iPod HD Wiki Nokia
Blogs Chat
PSP Sidekick /
CGI Facebook rooms
Apps Hiptop
USB MySpace
iTunes Avatar Online profiles
s Wii Torrent
File sharing IM
AV remixes MMORPGs Camera phones
Twitter
MP3 YouTube
Skype
iMovie VOIP WiFi Mash-ups Flickr
Xbox iPhone L8R ;-)
Facebook

15. AS THEY TREAT CONTENT AS
COLLABORATIVE AND RECOMBINAN
The ‘Control C Generation ’

19. VOICE OF THE YOUTH
Voice of the Youth 19
NETWORK
 A powerful new force engaging youth in
national development, Voice of the Youth
Network provides young people with:
 inspiration to make a difference,
 information to realize their potential,
 involvement where their voice counts,
 action oppor tunities where they
translate their ideas into reality , and;
 connection to a nationwide and
worldwide community -- to take it national
and global.

20. Our Vision:
 A nation in which young people,
empowered learners, join together
to bridge social, economic and
technological divides; where young
and old work hand in hand to
dismantle cultural and geographical
barriers; shaping, exploring and
expressing lives rich with
meaningful and fulfilling
experiences.

21. Our Purpose:
 To inspire young people to follow
their dreams.
 To inform young people about the
wealth of opportunities that
surrounds them.
 To involve young people in online
and offline communities where
members & mentors contribute to,
and
 Gain from the Voice of the Youth
experience while fostering a sense
of national, global awareness,

22. We Encourage:
Having fun, teamwork,
commitment, idea sharing,
local community initiatives,
understanding, self-
expression, support networks,
diverse perspectives, cross-
cultural understanding,
connecting people and ideas.

23. Our Principles:
 The personal growth of an
individual in a team environment is
integral to the creation of positive
national change.
 The ideas and beliefs of all people
are equally valuable in the process
of positive change, and are to be
respected.
 The potential for youth to affect
positive change is enormous.
 The best time to take initiative is
NOW!

24. What is Voice of the
Youth Network?
 A Network of youth, organizations,
mentors, and initiatives working
towards common goals
 A Community of young people who
are making a dif ference locally and
globally
 An Enabler for ideas to grow and
change to take place
 A Resource of oppor tunities
 A Platform for expression
 A Forum for par ticipation
 A Concept that revolves around:

25. VOTY RADIO

26. VOTY TV

27. KABATAAN NIGHT

28. ENTRANCE EXAM REVIEW

29. TREE PLANTING

30. TEAM BUILDING

31. VOTY TV GUESTING

32. VOTY TV GUESTING

33. NEWSPAPER FEATURES

34. NEWSPAPER FEATURES

35. WHAT IS?

36. VOICEWORX! Voice Acting and
Dubbing Workshop

37. SOCIETY OF
YOUNG VOICE
ARTISTS OF THE
PHILIPPINES

42. MALAYSIA

43. SINGAPOR
E

44. MYANMAR

45. HONG
KONG

46. JAPAN

47. KOREA

48. THAILAN
D

49. AUSTRALIA

50. INDONESIA

51. D
U.S.A.

52. FELIPE GOZON
OF GMA 7

53. GABY LOPEZ OF ABS-CBN

54. FERNANDO ZOBEL DE

55. DOLPHY

56. JOLINA
MAGDANGAL

57. MIKE ENRIQUEZ AND VICKY MORALES

58. HILARIO DAVIDE

59. SEC. JESLI LAPUS OF DEP ED

60. MIKE VELARDE

61. AIMEE MARCOS

62. SEN. EDGARDO ANGARA

63. MIKE DEFENSOR

64. MIGS ZUBIRI

65. JOKER ARROYO

66. PING LACSON

67. JOHN OSMENA

68. TESSIE AQUINO-ORETA

69. PETER CAYETANO

70. KIKO PANGILINAN

71. CHIZ ESCUDERO

72. ADEL TAMANO

73. BONG BONG MARCOS

74. NERIC ACOSTA

75. GILBERT REMULLA

76. HERBERT BAUTISTA

77. RAUL ROCO

78. MAYOR JOJO BINAY

79. EDDIE VILLANUEVA

80. BAYANI FERNANDO

81. RICHARD GORDON

82. RICHARD GORDON AND
BAYANI FERNANDO

84. EDU MANZANO

85. GIBO TEODORO

86. LOREN LEGARDA

88. FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE
INTERNATIONAL YOUTH FOUNDATION

89. YOUNGEST ENTREPRENEUR FROM BATAAN
WHO WAS AWARDED BY THE PRESIDENT OF
THE PHILIPPINES

91. MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY

92. MOTTO:
JUST BELIEVE
IN YOURSELF
THEN YOU
CAN DO
EVERYTHING!

93. ADD US: Pocholo Gonzales
CreatiVoices Productions

94. CONTACT US
WWW.
POCHOLOGONZALES.COM
WWW.VOTY.ORG

95. THANK
YOU
VERY
MUCH!