1.
CREATIVE SPARK
DIGITAL AGENCY
www.creativespark.co.za
Johannesburg | Cape Town

2.
Creative Spark is a full-service digital agency,
specialising in web & mobile development,
design and digital marketing solutions for
corporate & JSE-listed clients. We’re an
innovative, thinking agency with a bias towards
emerging internet technologies.
“

3.
CMS
PHP
.net
Mobile dev
web design
app design
ecommerce
Strategy
CPT clients
JHB - clients
Memeburn
Gearburn
Ventureburn
Motorburn
Jobsburn
Sales
ArDcle
Video
Audio
BUILD DM: CPT DM: JHB CONTENT
Digital strategy
Social media
Community management
Digital design
Content development
MulDmedia producDon
Media planning
SEO

4.
ABOUTit’s a publishers life.
BY CREATIVESPARK (PTY) LTD. CONFIDENTIAL: NOT FOR PUBLICATION OR CIRCULATION

5.
#platforms
OUR CONTENT IS SYNDICATED ACROSS MULTIPLE
NEWS NETWORKS
AFRICA’S
GO-TO-SOURCE
FOR ALL THINGS TECH.

6.
• Technology sites tracking innovation, social
media, culture, business & entrepreneurship
• Websites, mobi sites, iPhone & Android app
• 1 million users per annum
• Flagship site – www.memeburn.com, in
country’s top 50
Own products:
Burn Media

7.
#platforms #contact
#expansion
NOT BEING CONTENT
WITH JUST AN ONLINE
PRESENCE, BURN MEDIA
IS MOVING INTO THE
PRINT SPACE WITH A
‘BEST OF TECH’ LEISURE
MAGAZINE.

8.
#stats #platforms #contact
#expansion
JOINT VENTURE BETWEEN
VENTUREBURN AND CNBC AFRICA.
THE STARTUP SHOW WILL SHED LIGHT ON
THE STARTUP INDUSTRY IN SOUTH AFRICA
AND AFRICA.

9.
#stats #platforms #contact
#expansion
BURN DIGITAL:
AFRICA RISING, THE AGE OF
DISRUPTION.
IS A TWO DAY CONFERENCE
EXPLORING DIGITAL PLATFORMS
AND BUSINESS, ITS INTERSECTION
WITH TECH, MEDIA & MARKETING.
BURN DIGITAL – AFRICA RISING, the age of disruption // 05 – 06 MARCH 2015, cape town
CAPETOWN
CITYHALL
05 – 06
MARCH
2017
ERIKMARTIN
MD, Reddit

10.
Financial information

11.
2010
2011
2012
2013
2014
2015 ???

12.
1 2 3 4 5 6 7 8 9 10
CSI Revenue Growth
2010-2013 2014 ->
Invest and grow

13.
LARGE MID SMALL
Flow, Digital Fire, BNRY, DigitLab, Grenade, iMod, Vibrant Media, Mustard MarkeDng
Maven, PlaDnum Seed, Wonderland, Twisted Toast etc, Traffic Brand, Retroviral, MPUll, etc

14.
GROWING UP

15.
Facebook now ¼ of the population and growing via mobile, fast-
becoming a mainstream marketing platform
As an agency our focus on Facebook, Twitter and Instagram
Social Media video proving to be massive: seeing a shift from
large-scale video productions to smaller, nimbler micro videos that
grab attention (Challenge to do economically and at scale).
Digital commanding more and more budget in the digital marketing
and business ecosystem, literally following the audience
MASSIVE DIGITAL GROWTH

16.
Massive digital fragmentation: with
growth -many choices, lots of confusion

17.
Digital agencies are strong on strategy to navigate through digital
complexity, advise clients on which platform, how to engage (changing
constantly), but have challenges creatively
Traditional agencies strong creatively, but challenges when need to advise
on core business decisions, often locked into old school veneer marketing
FRAGMENTATION

18.
Industry has been shaken up, Internet
disrupts industries, disrupted agency
industry itself: Custom publishers ->
“Content marketers”; Who owns social? PR
or digital agencies? Audit companies ->
Digital strategy, acquiring digital agencies;
Digital Agencies -> Traditional Agency work
Debate specialisation vs Integration:
Integration in the end, but a long transition
DISRUPTION

19.
Digital has forced agencies deeper into
client’s business, provide more input into
business; more than just design of an app,
but advise on functionality of app, which is
directly tied to client’s business.
Highly measureable too therefore measure
instant impact on business – brings
agencies closer to the business.
DISRUPTION

20.
• Banner ad market is collapsing
• Banner ads alone are not enough and predate social media &
search era: not shareable, searchable, emotionally engaging
or ‘interruptible’
• (Users don’t mind interruptions if advertising relevant & useful
– Google showed us this, as well as niches)
• Impossible to ‘distribute’ banners within internet, a medium
that is all about distribution & sharing
NEW AD MODELS

21.
- Native advertising a form of advertorial (2.0) or
content marketing for search & social era
- Is part of a site’s core newstream, plugs into its
existing distribution network (RSS feeds, social
media, email, apps, syndication etc)
- Is part of search & social ecosystem
- Is ‘interruptive’, shareable, lives “forever” like
articles
- Encourages user engagement (commenting)
NATIVE ADVERTISING

22.
Native advertising part of a new Content Marketing
wave, which demands more subtle, less intrusive, more
targeted marketing in the digital age where users can
turn off advertsing (PVRs, ad blockers).
… and attention won in this fragmented, busy, noisy
digital world is through relevant, quality content!
CONTENT MARKETING

23.
Glimpse of advertising in the
future. Hint: it will not be on your
phone or in a browser

24.
Browser: in your web browser or app
Virtual: in virtual worlds
Augmented: in the world
evolving digital

25.
OUT THERE
IT WILL BE

26.
SRC: Fast Company

27.
THANK YOU
TWITTER: @ma`hewbuckland
EMAIL: ma`hew@creaDvespark.co.za