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Digital Economy Forum Gympie & Kingaroy - May 2012

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Businesses who are interested in using information technology to maximise their profitability were invited to attend a Digital Economy Forum in Gympie or Kingaroy in May 2012.

The forum, which was facilitated by Queensland Government, was free of charge and provided participants with the information and tools they need to drive their business forward in the digital age.

The workshopwas highly interactive to stimulate the sharing of knowledge including best practices, previous experiences and any potential challenges in the digital economy space.

The keynote address was delivered by the multi-award winning Yvette Adams, Director of The Creative Collective, a Queensland creative and marketing agency.

A serial entrepreneur, Yvette has assisted thousands of businesses in New Zealand, the UK and Australia to get online and succeed online and is passionate about increasing the digital capabilities of Queensland businesses.

Her presentation focussed on the technologies business owners must become familiar with as a matter of priority in order to ensure a sustainable and profitable future.

The forum was concluded with a questions and answers session.

To get Yvette to speak at one of your events see: http://www.thecreativecollective.com.au/inspirational-speaker.

Publicada em: Negócios, Tecnologia
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Digital Economy Forum Gympie & Kingaroy - May 2012

  1. 1. Gold CoastEmbracing the Digital Age 23 April 2012 @creativecollect @creativecollect
  2. 2. Introduction – Yvette Adams • Award winning business owner • Have started 4 businesses from scratch, some of which have since been sold • Now founder/owner/franchisor of The Creative Collective. • Work with start-ups through to large corporates locally, nationally and internationally • Mother of 2 - aged 5 years and 8 years • Love training and assisting others @creativecollect
  3. 3. @creativecollect
  4. 4. @creativecollect
  5. 5. Excuses, excuses…I DON‟T HAVE THE MONEY! I DON‟T HAVE I HATE TECHNOLOGY! THE TIME! @creativecollect
  6. 6. The Social ExperimentThe Social Experiment far can acan a tweet go? How – how far tweet travel? • Marine biologist by trade • Started with social media in x year 1. Go to• Twitter on your phone Xxxxxxxxx? • Social media specialist for The Creative (download it from your apps section if Collective and Owner of SocialMediaShortCut you need Twitter following of 50,000+, over 60,000 • it: 2. Type as follows: views of my videos on YouTube, thousands of friends on Facebook & Linkedin “I‟m at @businessqldgov • Mother of 5 • Love training and assisting others #digitaleconomy forum with @creativecollect and @zdeluca” @creativecollect
  7. 7. @creativecollect
  8. 8. Times are tough? You bet!• The number of companies in Australia entering administration in April was 812, which is up 10 per cent on the previous year and the highest April number on record (since 1999).• Queenslands proportion of the national total insolvencies has increased from 14 per cent in 2006 to 20 per cent in 2011.[Source: A quarterly business stress report released byinsolvency group Dissolve]. More Australian businesses are set to collapse in 2012, before the number of insolvencies levels out in 2013, says accounting firm Taylor Woodings. @creativecollect
  9. 9. What‟s causing businesses to fail? The outfall from the A high AussieGlobal Financial Crisis dollar (good for Lower some, but bad for others) retail sales The move ??? Higher costs of general living and key business expenses to digital (petrol etc) Tighter lending by financial institutions @creativecollect
  10. 10. Some of the casualties of The Digital Age ??? @creativecollect
  11. 11. Who said this? “If you’re not online, you’re not in business.”@creativecollect
  12. 12. Shocking statistics…45% of business owners in Australia Only 10% of business owners have still don’t have a website a digital marketing strategy @creativecollect
  13. 13. So how do you „digitise‟ your business? How do we do Admin Marketing things now? What could be done IT HR faster/easier/online/ using technology? Finance@creativecollect
  14. 14. If they can do it, so can you!@creativecollect
  15. 15. Accept change, embrace it &progress, or be left behind… Late 2000s Mid to late The advent of 2000s Social media 2000s Search becomes “The Reign of Facebook” Internet goes mainstream mainstream “The Reign of 1980s “The Reign of Google” Computers Go Email” Mainstream 1950s Computers invented @creativecollect
  16. 16. STRATEGY #1: You MUST have a website, but don‟t justdesign for a desktop or laptop any more! @creativecollect
  17. 17. STRATEGY #2: You MUST get social media savvy + quick! @creativecollect
  18. 18. STRATEGY #3: You MUST review your currentmarketing mix and reallocate funds that are notworking for you • Emarketing • SEO – search engine optimisation • Blogging • Facebook ads • Google Adwords • Article writing • Press releases • Social media @creativecollect
  19. 19. Move data take a look at – goodSTRATEGY #4: You MUST into the cloud cloud risksolutions for and ups and efficiencymanagement backincreasesbusiness efficiency @creativecollect
  20. 20. STRATEGY #5: If you can sell online, or takebookings online, you MUST! @creativecollect
  21. 21. STRATEGY #6: You MUSTWhat is search engine understand how toposition yourself well online! optimisation? Search term PPC (pay per click) SEO Google Places @creativecollect
  22. 22. STRATEGY #7: You MUST understand your website & socialmedia statistics and do something with the data! @creativecollect
  23. 23. STRATEGY #8: You MUST monitor and manageyour online reputation! @creativecollect
  24. 24. STRATEGY #9: You MUST understand your onlineadvertising options and work out what is best for you. @creativecollect
  25. 25. STRATEGY #10: You MUST understand who yourcompetition are and what they are doing online @creativecollect
  26. 26. Bringing it all together@creativecollect
  27. 27. FACT: The Digital Wave is already here…. @creativecollect are you riding? Which wave
  28. 28. Want more? Here‟s your options…DEEDI Webinars – all at 12:30pmStaying Safe Online – Thursday 14 JuneManaging Your Online Reputation – Tue 26 JuneCost for all: FREE!REGISTER AT www.business.qld.gov.auUnder ‘Events’ - > Business Webinars @creativecollect
  29. 29. Want more? Here‟s your options…BYO Laptop sessions• Facebook for Business Success• Wordpress• Pinterest• Linkedin & more!Run all over Queensland!REGISTER AT thecreativecollective.com.au/events @creativecollect
  30. 30. INTAKE 2 NOW OPEN! (Starts July)• 12 week program – delivered online• 12 webinars – all recorded – watch when it suits you• 12 eLessons – emailed weekly• Private Facebook group• Members only area full of resources• Accredited unit – BDBEBU501A - Investigate and design e business solutions AND a rebate of $175 for an internet enabled device ALL THIS FOR ONLY $250! @creativecollect
  31. 31. @creativecollect
  32. 32. QUESTIONS@creativecollect
  33. 33. The Social Experiment How far has it travelled so far?@creativecollect