SlideShare uma empresa Scribd logo
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IEMI-MBA-EBM-Delphine 25/09/2009 ,[object Object],[object Object]
TRIPWOLF  IN BRIEF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USE AND CREATE CONTENT Before the travel: Use the Tripwolf data to determine your itinerary Before the travel: Use links to partners’ websites to book your flight tickets and hotel During the travel: Visit chosen places, Discover new ones, Take pictures. After (or during) the travel: Comment and rate the places you visited, Locate new places-to-go-to on the city map, Share your photos with other users… Choose your next destination
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROBLEMS IT SOLVES FOR
USER GROUPS SERVED Travelers preparing a travel (choosing the destination/places to visit, looking for advices, …) Travelers sharing about their own experience  (sharing pictures, journal, advices, rates, …) Locals of the city (sharing their own experiences in it, looking for new – to them – places in it, … ) Non-travelers following a traveler they personally know  (read his journal, enjoy his pictures, …) Non-travelers searching for the sensation of travelling  (discover one’s adventures, enjoy pictures, …) Even if  Tripwolf  is a social travel guide, this does not mean that its users have to be travelers.
REVENUE SOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BUSINESS (viability) HUMAN VALUES TECHNOLOGY Internet tools accessible for the users (to rate, store a journal, add pictures...) and internet advertising and linking tools. Not many cost to run this business Desire to help others, Enjoyment of sharing ; but only after signing up. Trust in the information
TWO OF ITS COMPETITORS World 66  at www.world66.com World66  too is a travel guide which content is generated by users. One difference lies in the possibility to post reviews without being forced to register and log in, the author then remains anonymous. World66  too proposes links to accommodation or transport websites. And it also shows a separate link for travel insurance. TourSpot  at www.tourspot.mobi Although it requires users to pay for travel guide downloading, which are for the moment only covering cities of North America, I consider it as a competitor of  Tripwolf .  Tourspot  sells guide books and has a community (on  Facebook ) where users can share their own travel experiences. Its travel guides are accessible anytime and anywhere for the Targeted users, and their information are continuously updated.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IF I OWNED IT, I WOULD SOME POINTS TO IMPROVE: the accuracy of the Information shared, the quality of the translation

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Tripwolf Business Model Analysis

  • 1.
  • 2.
  • 3. USE AND CREATE CONTENT Before the travel: Use the Tripwolf data to determine your itinerary Before the travel: Use links to partners’ websites to book your flight tickets and hotel During the travel: Visit chosen places, Discover new ones, Take pictures. After (or during) the travel: Comment and rate the places you visited, Locate new places-to-go-to on the city map, Share your photos with other users… Choose your next destination
  • 4.
  • 5. USER GROUPS SERVED Travelers preparing a travel (choosing the destination/places to visit, looking for advices, …) Travelers sharing about their own experience (sharing pictures, journal, advices, rates, …) Locals of the city (sharing their own experiences in it, looking for new – to them – places in it, … ) Non-travelers following a traveler they personally know (read his journal, enjoy his pictures, …) Non-travelers searching for the sensation of travelling (discover one’s adventures, enjoy pictures, …) Even if Tripwolf is a social travel guide, this does not mean that its users have to be travelers.
  • 6.
  • 7.
  • 8. TWO OF ITS COMPETITORS World 66 at www.world66.com World66 too is a travel guide which content is generated by users. One difference lies in the possibility to post reviews without being forced to register and log in, the author then remains anonymous. World66 too proposes links to accommodation or transport websites. And it also shows a separate link for travel insurance. TourSpot at www.tourspot.mobi Although it requires users to pay for travel guide downloading, which are for the moment only covering cities of North America, I consider it as a competitor of Tripwolf . Tourspot sells guide books and has a community (on Facebook ) where users can share their own travel experiences. Its travel guides are accessible anytime and anywhere for the Targeted users, and their information are continuously updated.
  • 9.