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Social media strategy

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Presentation on social media strategy development for NGOs in Kyrgyzstan.

Publicada em: Tecnologia, Negócios
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Social media strategy

  1. 1. SOCIAL MEDIA STRATEGYSocial media is ... a way of using theInternet to instantly collaborate, shareinformation, or have a conversation aboutideas or causes we care about. (BethKanter)
  2. 2. Technology Adoption Pyramid 2 Innovation IntegrationInfrastructure http://www.flickr.com/photos/immmu/218737718/sizes/m/
  3. 3. Social Media: Why do we care? 3EngageInformInspireMotivateTeachLearnChangeCondemnConnectSolicitConfirmShare
  4. 4. Social Media: Who? Citizens 4 Grassroots Decision makers Leaders Partners Media Donorshttp://www.flickr.com/photos/2inches/484133264/sizes/z/in/photostream/
  5. 5. How will we know if we reached our destination? 5•What is your organization aiming to accomplish?•What are your strategies for making this happen?•What are your organization’s capabilities for doing this?•How will your organization know if you are makingprogress?•What have and haven’t you accomplished so far?
  6. 6. Social Media: Strategic Pause 6Partners and Facebook: Critical Success Factors•Authentic•Credible•Connected•Scalable•Replicable
  7. 7. The Ladder of Engagement 6 Where is your organization on the ladder of engagement?
  8. 8. What Should Your Organization Master? 8Engage Create and Connect Listen Curate Go mobile
  9. 9. Social Media Maturity ModelSTEP ONE: Crawl – listening, browsing, informing yourselfSTEP TWO: Walk – engaging, commenting, curating, sharingSTEP THREE: Run – social content creatingSTEP FOUR: Fly – generate buzz, manage multiple channels
  10. 10. Social Media: Strategic Pause 10
  11. 11. Are you listening here?
  12. 12. Are you here?
  13. 13. Are you here?
  14. 14. Law & SecurityKyrgyz Law regarding Mass Media:•Media can not disclose state and commercial secrets•Media can not call for an overthrow of the current constitutional order•Propaganda regarding war and violence is prohibited•One can not offend the civic honor of the nation or religious beliefs•Use of abusive language is prohibited•Media can not distribute materials that violate the rules of civil and nationalethics•One can not infringe upon honor and dignity or spread false information
  15. 15. Where to find a geek:
  16. 16. 5 Things You Can Do Tonight 161. Google yourself and your organization. Who is talking about you? What are they saying?2. Comment on someone else’s blog. Who are the real voices in your field/sector?3. Upload some organizational photos to Flickr and link to them from your website. Help people ‘see’ your work4. Set up an RSS reader and add some RSS feeds5. Set up a Google Alert for the name of your organization
  17. 17. RESOURCESMobile Active – www.mobileactive.orgBeth’s Blog – www.bethkanter.orgTactical Tech – www.tacticaltech.orgTechsoup – www.techsoup.orgSoros KG – www.soros.kgGIPI – www.internetpolicy.kgNew Eurasia – www.neweurasia.net/kyrgyzstanKloop – www.kloop.kg