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SOCIAL MEDIA
FOR THOUGHT
LEADERSHIP
SINGAPORE | July 2013Charlie Pownall | CPC & Associates
CPC&
‘business jargon for an entity
that is recognized by peers
for having innovative ideas’
Wikipedia
CPC&
Thought huh?
• To build credibility
• To strengthen authority
• To change opinion
• To deepen relationships
• To generate leads
© 2015 ...
CPC&
CPC&
CPC&
CPC&
Focus Insight Value
Uniqueness Authenticity Commitment
© 2015 CPC & Associates Ltd. All rights reserved 8
CPC&
Thought lea...
Understanding Relationships
Innovation Leads
© 2015 CPC & Associates Ltd. All rights reserved 9
CPC&
Social media opportun...
10 thought
leadership
principles
for social media
CPC&
#1Compelling CPC&
11
#2Resonant CPC&
12
#3Timely CPC&
13
#4Accessible CPC&
14
#5Visible CPC&
15
#6Bite-sized CPC&
16
#7Distributed CPC&
17
#8Attributable CPC&
18
#9Participatory CPC&
19
#10Open CPC&
20
1. Compelling
2. Resonant
3. Timely
4. Accessible
5. Visible
6. Bite-sized
7. Distributed
8. Attributable
9. Participatory...
QUESTIONS?
COMMENTS?
CPC&
© 2015 CPC & Associates Ltd. All rights reserved 22
23charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved
THANK YOU.
@cpownall
+44 20 3856 3599
cp@charliepowna...
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Social Media for Thought Leadership

How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

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Social Media for Thought Leadership

  1. 1. SOCIAL MEDIA FOR THOUGHT LEADERSHIP SINGAPORE | July 2013Charlie Pownall | CPC & Associates CPC&
  2. 2. ‘business jargon for an entity that is recognized by peers for having innovative ideas’ Wikipedia CPC& Thought huh?
  3. 3. • To build credibility • To strengthen authority • To change opinion • To deepen relationships • To generate leads © 2015 CPC & Associates Ltd. All rights reserved 3 CPC& Thought leadership goals
  4. 4. CPC&
  5. 5. CPC&
  6. 6. CPC&
  7. 7. CPC&
  8. 8. Focus Insight Value Uniqueness Authenticity Commitment © 2015 CPC & Associates Ltd. All rights reserved 8 CPC& Thought leadership essentials
  9. 9. Understanding Relationships Innovation Leads © 2015 CPC & Associates Ltd. All rights reserved 9 CPC& Social media opportunities
  10. 10. 10 thought leadership principles for social media CPC&
  11. 11. #1Compelling CPC& 11
  12. 12. #2Resonant CPC& 12
  13. 13. #3Timely CPC& 13
  14. 14. #4Accessible CPC& 14
  15. 15. #5Visible CPC& 15
  16. 16. #6Bite-sized CPC& 16
  17. 17. #7Distributed CPC& 17
  18. 18. #8Attributable CPC& 18
  19. 19. #9Participatory CPC& 19
  20. 20. #10Open CPC& 20
  21. 21. 1. Compelling 2. Resonant 3. Timely 4. Accessible 5. Visible 6. Bite-sized 7. Distributed 8. Attributable 9. Participatory 10. Open © 2015 CPC & Associates Ltd. All rights reserved 21 CPC& Recap: 10 principles
  22. 22. QUESTIONS? COMMENTS? CPC& © 2015 CPC & Associates Ltd. All rights reserved 22
  23. 23. 23charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved THANK YOU. @cpownall +44 20 3856 3599 cp@charliepownall charliepownall.com

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