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The Line Between Media & Brands is Blurring Fast

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Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.

Takeaways include:
- Exponential growth of Internet content
- The media gap
- Blurred lines between the media, brands, agencies, social and search
- Search and social aren’t fulfilling their promise
- The native revolution
- The Relevance story

Publicada em: Marketing
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The Line Between Media & Brands is Blurring Fast

  1. #HubSpotIPS The Line Between Media & Brands is Blurring Fast Chad Pollitt VP of Audience & Co-Founder, Relevance
  2. VP of Audience, Co-founder @chadpollitt CHAD POLLITT
  3. 1 The Content Explosion 2 The Media Gap 3 Blurred Lines – Media, Brands, Agencies, Social 4 Search & Social aren’t Fulfilling their Promise 5 The Native Revolution 6 The Relevance Story AGENDA
  4. #HubSpotIPS 1 The Content Explosion
  5. #HubSpotIPS Every Minute of Every Day
  6. #HubSpotIPS - Mashable Every Minute of Every Day
  7. #HubSpotIPS - Mashable 571 websites are launched Every Minute of Every Day
  8. #HubSpotIPS - Mashable 571 websites are launched 350,000 tweets are tweeted Every Minute of Every Day
  9. #HubSpotIPS - Mashable 571 websites are launched 350,000 tweets are tweeted 48 hours of YouTube videos are uploaded Every Minute of Every Day
  10. #HubSpotIPS
  11. #HubSpotIPS 2.73 million blog posts are written and published daily The Content Promotion Manifesto Over
  12. #HubSpotIPS Many Verticals are Oversaturated with Content Already
  13. #HubSpotIPS Great Content Goes Unread Every Day
  14. #HubSpotIPS Only 13 Unique Views
  15. #HubSpotIPS 500% Mark Schaefer, The Content Code by 2020, the amount of information on the Internet will grow by
  16. #HubSpotIPS How Does That Make You Feel?
  17. #HubSpotIPS …Or Maybe Like This?
  18. #HubSpotIPS 2 The Media Gap
  19. #HubSpotIPS Despite smart phone proliferation, increased media accessibility, demand and consumption…
  20. #HubSpotIPS Many traditional media outlets are cutting back
  21. #HubSpotIPS This seems…
  22. #HubSpotIPS Counterintuitive This seems…
  23. #HubSpotIPS What’s filling the void?
  24. #HubSpotIPS Blogs
  25. #HubSpotIPS
  26. #HubSpotIPS Blogs Social Media
  27. #HubSpotIPS
  28. #HubSpotIPS Blogs Social Media New Media
  29. #HubSpotIPS
  30. #HubSpotIPS Blogs Social Media New Media Brands
  31. #HubSpotIPS
  32. #HubSpotIPS Blogs Social Media New Media Brands Search Engines
  33. #HubSpotIPS
  34. #HubSpotIPS Blogs Social Media New Media Brands Search Engines Agencies
  35. #HubSpotIPS
  36. #HubSpotIPS 3 Blurred Lines
  37. #HubSpotIPS The media are building marketing agencies
  38. #HubSpotIPS
  39. #HubSpotIPS Brands are becoming the media
  40. #HubSpotIPS
  41. #HubSpotIPS Agencies are becoming publishers
  42. #HubSpotIPS
  43. #HubSpotIPS Search engines are buying media, too
  44. #HubSpotIPS
  45. #HubSpotIPS 4 Broken Promises
  46. #HubSpotIPS Social media and search engines are breaking their promise to us…
  47. #HubSpotIPS From their inception they’ve been the main content distribution channels of the Internet
  48. #HubSpotIPS They were the gatekeepers of the content delivered and consumed online
  49. #HubSpotIPS Facebook’s organic reach is at 2% and dropping - International Business Times
  50. #HubSpotIPS With other networks following suit
  51. #HubSpotIPS Year over year search query growth is on the decline - ComScore
  52. #HubSpotIPS There are only 10 organic positions in most search engine results pages
  53. #HubSpotIPS SEO is not something you do anymore, it’s what happens when you do everything else right
  54. #HubSpotIPS Search engines aren’t built to serve up tomorrow’s volume of content
  55. #HubSpotIPS What’s filling the content distribution void?
  56. #HubSpotIPS 5 The Native Revolution
  57. #HubSpotIPS
  58. #HubSpotIPS
  59. #HubSpotIPS It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look and read David Ogilvy, the “Father of Advertising” “
  60. #HubSpotIPS
  61. #HubSpotIPS You’re more likely to survive a plane crash than click on a banner ad Solve Media “
  62. #HubSpotIPS 6.7% of their content marketing budgets on sponsored content The Content Promotion Manifesto in 2013 brands spent, on average,
  63. #HubSpotIPS
  64. #HubSpotIPS
  65. #HubSpotIPS …Starting To Feel Like This, Yet?
  66. #HubSpotIPS Sponsored Content Everything a media buyer or publisher would need to know! bit.ly/guide-to-sponsored-content
  67. #HubSpotIPS Five years ago, no venture capital investors thought media was a great business Jonah Peretti, BuzzFeed “
  68. #HubSpotIPS Suddenly, the market for content just opened up. It’s dramatically changed. Sarah Lacy, PandoDaily “
  69. #HubSpotIPS
  70. #HubSpotIPS Raised Over $1/2 Billion
  71. #HubSpotIPS Now You Should Feel Like This
  72. #HubSpotIPS The native landscape is beginning to take shape
  73. #HubSpotIPS …but who will win the native race?
  74. #HubSpotIPS Taboola, Outbrain & Adblade are growing
  75. #HubSpotIPS Facebook, LinkedIn, Twitter, SnapChat, Tumblr, etc. went native
  76. #HubSpotIPS AOL owns Gravity
  77. #HubSpotIPS AOL owns Gravity Yahoo owns Gemini
  78. #HubSpotIPS AOL owns Gravity Yahoo owns Gemini Rumors of a Yahoo/AOL merger are stronger than ever
  79. #HubSpotIPS Google’s native network is in private beta
  80. #HubSpotIPS Google’s native network is in private beta Its network will have content recommendations…
  81. #HubSpotIPS Google’s native network is in private beta Its network will have content recommendations… …and sponsored articles on blogs and premium publications
  82. #HubSpotIPS The race for native supremacy has begun…
  83. #HubSpotIPS …and publishers are in the driver’s seat
  84. #HubSpotIPS 6 The Relevance Story
  85. #HubSpotIPS
  86. #HubSpotIPS
  87. #HubSpotIPS Over 200 Unique Contributors
  88. #HubSpotIPS Over 200 Unique Contributors Dozens of Top Experts & Thought Leaders
  89. #HubSpotIPS Over 200 Unique Contributors Dozens of Top Experts & Thought Leaders Cost of Content = $0.00
  90. #HubSpotIPS 55k Subscribers in Less than 10 Months
  91. #HubSpotIPS
  92. #HubSpotIPS Did nearly $50k in sponsorship sales 1st quarter
  93. #HubSpotIPS With just two people
  94. #HubSpotIPS How’d we do it?
  95. #HubSpotIPS Influencer Marketing
  96. #HubSpotIPS Influencer Marketing Bylines
  97. #HubSpotIPS Influencer Marketing Bylines Native Advertising
  98. #HubSpotIPS Influencer Marketing Bylines Native Advertising Social Media
  99. #HubSpotIPS Influencer Marketing Bylines Native Advertising Social Media Email Marketing
  100. #HubSpotIPS Influencer Marketing Bylines Native Advertising Social Media Email Marketing Networking/Speaking
  101. #HubSpotIPS Influencer Marketing Bylines Native Advertising Social Media Email Marketing Networking/Speaking Luck!?
  102. #HubSpotIPS Er…Niche Focus 
  103. #HubSpotIPS SPECIAL OFFER Get your copy for FREE now before it hits Amazon! bit.ly/content-promotion-manifesto
  104. #HubSpotIPS ?’s

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