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relevance.com | @ChadPollitt
relevance.com | @ChadPollitt
Introduction » Chad Pollitt
Lesson #1
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
relevance.com | @ChadPollitt
Lesson #2
relevance.com | @ChadPollitt
TRANSLATION
“Pretend inferiority and
encourage his arrogance”
Lesson #3
relevance.com | @ChadPollitt
Ignore peer pressure when
competition markets with a
bullhorn – market with a
magnet instead
TRANSLATION
relevance.com | @ChadPollitt
relevance.com | @ChadPollitt
Lesson #4
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #5
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #6
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
“Earth gives birth to length.
Length gives birth to volume.
Volume gives birth to counting.
Counting gives birth to weighing.
Weighing gives birth to victory.”
Lesson #7
relevance.com | @ChadPollitt
The most effective marketing
measures and tracks tactics,
strategies, goals and ROI
TRANSLATION
relevance.com | @ChadPollitt
Lesson #8
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #9
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #10
relevance.com | @ChadPollitt
TRANSLATION
10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’

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10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’