This presentation provides an overview of initial thoughts on how we can build a community of practice for market engagement at CARE. The conent includes a summary of what we are trying to accomplish, why we think now is the time to move this ahead, what we have to build on, some ideas for how to move forward and a case example from a successful practitioner community of practice in market facilitation.
2. Agenda
1 • What are we trying to accomplish?
2 • Why do we think the time is now?
3 • What are some ideas on how to start?
4 • A case study to learn from - MaFI
5 • What are your thoughts, ideas and interests?
3. What are we trying to accomplish?
Establish a community of practice in the area of
market engagement that thrives based on inputs
from and participation of a wide-range
stakeholders across the organization.
So that…
4. What do we want to accomplish?
No 1: Accelerate our No 2: Make it easier to
internal learning cycle access and apply lessons
from across CARE
Outcomes
No 3: Improve project and No 4: Expand our
programming impact professional development
opportunities
5. Agenda
1 • What are we trying to accomplish?
2 • Why do we think the time is now?
3 • What are some ideas on how to start?
4 • A case study to learn from - MaFI
5 • What are your thoughts, ideas and interests?
6. # 1 Institutional Momentum
CO long-term program focus on food security (among other themes)
with private sector as key actor
CARE Market Engagement Strategy making gains
CIUK PPA IV just getting started with private sector and market
engagement as strong themes
CARE Canada near completion of EED strategy
Vision 2020 and CUSA redesign focus on inter-dependency & improved
knowledge management
CUSA launch of SE Initiative in 2011
7. # 2 CO Demand Capacity to Respond
Demand from country offices
48 registrants for e-course across 20 countries in 3 weeks
More than 100% growth in SEAD Chat listserv in past 18 months
Over 18 long-term food security programs now designed
Donors and corporations increasingly focused on private sector
engagement and value chains and interested in (paying for) learning
Existing projects are generating substantial lessons locally that
could be better shared and informed
Growing convergence across CI Lead Members on institutional
priorities
Infrastructure for a community largely in place
10. #5 Organic Learning Agenda in Action
BoP Service Models Building blocks of a
Zambia – Agrodealers
Ghana, India - RSP learning agenda that is
Peru – Technical Assist. Providers
already active within CARE
Food Security on issues related to
Ethiopia - PSNP Plus
Bangladesh – Shouhardo market engagement.
Uganda - SCORE
Women’s Empowerment Corporate Partnerships
Bangladesh - SDVC GAAP Bangladesh - Walmart
Bolivia - Value Chain / Ghana – Cadbury, Kraft, Cargill
Chuquisaca Sri Lanka – Ethical Tea
Mali, TZ, Malawi, India – Partnership
Pathways Program
11. Agenda
1 • What are we trying to accomplish?
2 • Why do we think the time is now?
3 • What are some ideas on how to start?
4 • A case study to learn from - MaFI
5 • What are your thoughts, ideas and interests?
12. Ideas for Getting Started
1. Listen and Learn
• Internally from other CoPs, each other and target members
• Externally from other CoPs, peer organizations, partners
2. Engage and activate champions
• Define actionable priorities
• Figure out translation issues
• Share responsibility to pursue these
3. Promote CoP among target members
• Reach beyond usual suspects. Get field and junior staff engaged
• Use concrete opportunities for exchange as ‘hooks’
4. Continue to take an organic approach / follow the energy
13. Illustrative Opportunities
1. Launching the M&E Guide
• Conduct a series of webinar trainings throughout the spring
2. Introducing the CARE Canada EED Strategy
• Post for comment on common online space. Disseminate via
webinar.
3. Learning with PPA IV
• Technical leads in CIUK PSE team use communications tools to help
document and share lessons as they move forward
4. Sharing the Asia Workforce Empowerment Workshop
• Presentations posted to Slideshare. Summary “CARE Talk” Video.
5. Advancing the Graduation Learning Theme
• Webinar presenting final evaluation findings
14. Ideas on Getting Started
Be Realistic! Focus on practical achievable steps.
– Agree on management structure,
participation and roles
– Agree on platform to serve as the “glue” or
CARE Market Engagement coffee shop
– Start recruiting people to join this
– Identify and successfully execute a limited set
of sharing opportunities
15. People that Can Support This
• Central management
– Christian, Gianluca, Tess and Andrea all committed to spend
some time supporting this process
– Fabienne and Vianney also interested
– CARE USA interns will also be supporting this
– Very open to and encouraging of other contributions to central
management
• Advancing learning themes
– Some can come from central management but majority will
need to come from others
– Central management can help by advising on learning processes
and/or facilitating the use of CoP tools and infrastructure
16. Agenda
1 • What are we trying to accomplish?
2 • Why do we think the time is now?
3 • What are some ideas on how to start?
4 • A case study to learn from - MaFI
5 • What are your thoughts, ideas and interests?
17. What is MaFI?
The SEEP Network is a nonprofit network of over 120
international organizations that believe in the power of
microenterprise to reduce global poverty
• SEEP is investigating the most pressing issues in the microenterprise
development industry to find effective, replicable solutions.
The Market Facilitation Initiative is one of SEEP’s Enterprise
Development efforts
• MaFI is advancing the practice of inclusive market development
facilitation worldwide.
18. Much more than a space for talking...
trust + joint vision JOINT ACTION
PEER-SUPPORT
LEARNING
time
19. Building Trust and Reciprocity
Listeners
(staying tuned & spreading the voice) •Long-term interactions
•Members know who is who
•The power of LinkedIn to build
your own professional network
Committed members •“MaFI changed the way I work
(changing the world) on a daily basis, as it is like
having an additional layer of
colleagues around the world
eager to support, and whom I
can support as well when
needed […]” (Gianluca Nardi,
Nov 2011)
20. A learning agenda focused on:
Subsidies
Horizontal & Vertical Linkages
Capacity Building
Impact Assessment (new!)
… while responsive to members’ needs.
21. Communication Model for MaFI
LEVEL 3: Facebook Page
(Thousands)
LEVEL 2: LinkedIn Group
(Hundreds)
LEVEL 1: SEEP’s SharePoint
(Tens)
Twitter D-Groups
SEEP Library, MaFI-licious and Slideshare Local Learning Groups (LLGs)
22. Principles for Model Design
Proactive: Reach members where they already spend
most of their time
Diverse: Use different channels to reach different
segments of members
Adaptable: Give options for members to share and
network
Predictable: Help members plan their time and know
what is coming
Simple: both in operation and looks
23. Main Features (I)
Multiple communication channels
• Sharepoint, LinkedIn, Facebook and listserve
Viral communication and promotion
• Through members’ networks in LinkedIn & Facebook
• Through the integration of MaFI-licious and Twitter updates,
Slideshare uploads, reading lists and blogs
Face-to-face and virtual interactions
• Local Learning Groups
• Short online discussions (1-3 days)
• Webinars and Skype calls (small groups)
24. Main Features (II)
Membership based on expertise & engagement
• Only members who contribute to discussions and problem-
solving can be in levels 1 and 2
• “Listeners” will stay informed via Facebook & listserve
Expert Review Panel for special products
• To increase legitimacy and influence
• Constituted by reputable professionals
Regular updates and newsletters
• From very quick and short (via Twitter) to periodic and more
elaborated newsletters
25. Main Features (III)
Easy navigation and operation
• Using platforms that are constantly innovating and most
members are already using or plan to use
• Members can choose which discussions to follow
Powerful networking (through LinkedIn)
• Members can access one another’s networks
Measurable activity
• Number of members & visits to documents, quality of discussions
& knowledge products, satisfaction levels
Guest “stars” to spur debates
26.
27. MaFI Take Aways for CARE
Support multiple audiences
Build multiple channels and ways to engage
Do this for both ‘world changers’ and ‘listeners’
Think about incentives at all points
Go to where people already are for virtual discussion
Base membership on potential to contribute
Establish social contracts to ensure active participation
Focus on learning themes / task forces that people are
already advancing through their day-to-day work
28. Agenda
1 • What are we trying to accomplish?
2 • Why do we think the time is now?
3 • What are some ideas on how to start?
4 • A case study to learn from - MaFI
5 • What are your thoughts, ideas and interests?
Should be all of our things: Website for document storage at http://edu.care.orgPhoto library on Flickr (link)Presentations on SlideShare (link)Communications via SEAD Chat (over 300 members now)Videos on YouTube (link)Then another slide with CoP at middle that shows all the tools
Should be all of our things: Website for document storage at http://edu.care.orgPhoto library on Flickr (link)Presentations on SlideShare (link)Communications via SEAD Chat (over 300 members now)Videos on YouTube (link)Then another slide with CoP at middle that shows all the tools