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Web 2.0 Make Social Media Work For You Moderator: John Blossom, Shore Communications Panel: Reid Conrad, Near-Time Tom Gerace, Gather Jeff Giusea, FierceMarkets Dan Morrison, ITtoolbox

Best Practices for Social Media Copyright © 1999-2007 Shore Communications Inc. ALL RIGHTS RESERVED Real-World Lessons from the Cutting Edge for ABM Digital Velocity 2007 John Blossom President Shore Communications Inc.

RESOURCES FROM SHORE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 1999-2007 Shore Communications Inc. ALL RIGHTS RESERVED

FOR FOLLOW-UP… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 1999-2007 Shore Communications Inc. ALL RIGHTS RESERVED

ITtoolbox Model for User Generated Business Media Dan Morrison CEO, ITtoolbox March 29th, 2007

What is ITtoolbox? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue Growth Accelerating Q4 2005

What We Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Merits of a Well Developed Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UGC as Professional Workflow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Performance ,[object Object],[object Object],[object Object],[object Object]

Our Community Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM Wiki Entries CRM Technical Expert Profile CRM Functional Expert Profile CRM Blog CRM Discussion Group CRM Member’s Profile

Discussion Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IT Blog Community ,[object Object],[object Object],[object Object],[object Object]

Wiki – IT Reference Guide ,[object Object],[object Object],[object Object]

Professional Networking ,[object Object],[object Object],[object Object],[object Object]

Example of Contextual Matching

Best Practices ,[object Object],[object Object],[object Object],[object Object]

Media Of, By, and For the People ,[object Object],[object Object]

Social Media: When Media and Communication Collide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

One Giant Leap for Knowledge Sharing, Connection, and Collaboration ,[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

It’s the Modern Water Cooler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

We Know the Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

It’s True Outside this Room, Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

Member Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

Creating Critical Mass ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

First Chapters Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Gather Inc. Privileged and Confidential Information. All Rights Reserved.

Digital Velocity Conference - Social Media Panel Jeff Giesea – President, FierceMarkets Inc. You will make mistakes. But so long as you are generous and true, and also FIERCE , you cannot hurt the world or seriously distress her. She was made to be wooed and won by youth. - Winston Churchill, My Early Life

FierceMarkets Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],A B2B e-media company based in Washington, DC. We help business marketers reach targeted decision-makers through our portfolio of email newsletters, websites, webinars, and live events. ,[object Object],[object Object],[object Object],[object Object],Our Vision: Leverage e-media to build a next-generation B2B media company.

B2B social media: More questions than answers…

Question #1: Relevance Good question… How is social media relevant to B2B media? Better question… How is B2B media relevant in a social media world? B2B Current Thinking Audience Development Content Provider Reporting Editor Platform Agnostic Folio Magazine Social Media Perspective Community Development Content Platform Aggregating “ Preditor”, Host…and everyone Platform Provider The Programmable Web (Blog)

Question #2: Market opportunity Good question… What’s the potential for using social media to serve B2B marketers? Outsell 2006 Annual Ad Spending Survey Spending by Business Marketers Better question… What role can B2B media play that Silicon Valley can’t? Will spending trends mirror consumer social media? How can social media be leveraged for lead generation? Outsell 2006 Annual Ad Spending Survey % of 2006 Spending Growth Rate Online 18.8% 19.3% Print 31.1% 4.1% Events 25.2% 5.3% Radio/TV/PR 30.6% 0.6% % of Spend Growth Rate Email marketing 14.2% 16.3% Trade website 6.5% 11.7% Webinars 4.0% 21.7% Blogs 1.8% 53.7% Search engines 16.2% 18.4% Online directories 3.6% -11.5% Wireless 1.6% 33.9% Sponsored content 5.0% 10.1% General business site 4.7% 25.4% Company website 33.0% 23.5% Other online media 9.4% 17.7%

FierceMarkets View ,[object Object],[object Object],[object Object],[object Object],We view social media as a faster, cheaper way to… We see tremendous potential for using social media to advance B2B media. (And yes, we do see a future for B2B media.) But let’s face it, we’ve barely scratched the surface. Top Five Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Five Things We Do Today ,[object Object],[object Object],[object Object],[object Object],[object Object]

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continuum Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners Near-Time integrates blogs and wikis in a single platform to maximize interaction and knowledge development. Source: Rod Boothby, InnovationCreators.com

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