2. Tablet users love to read newspapers – every day!
11.5%
of tablet users
read a
newspaper on
their tablet
every day*
37.1%
read a news
on their
tablet once a
month**
* Source: comScore, Inc. “Tablets Reinvent Americans’ Relationship with Print “, Oct. 2012
2
3. Tablet users consume a lot more content than your
average desktop or phone user.
+100 +650
+25%
%
%
Desktop
Mobi
Mobi App
iPad App
page views/visit
4
5
8
30
page views/
browser per 12
15
32
150
week
And users love it, swiping is a really nice way of interacting with content
3
4. ScoopKit creates free Apps for newspapers, so can
they distribute their content to tablet readers
worldwide, for free.
Community
newspapers
PDF
readers
RSS
There is no upfront costs, instead we insert a few ad pages in every issue. Many publishers are
already distributing their PDFs online for free
4
5. Here is how it works:
1. Publisher 2. Publisher 3. Scoop creates 5. Scoop publishes
creates PDF uploads PDF an App The latest issue of the paper
Publisher already The publisher ScoopKit creates a is downloaded automatically
use PDFs in their sends the PDF tablet App that fits the to the users tablet or can be
printing process. file to Scoopkit. look & feel of the paper discovered in the digital
NewsStand.
4. Scoop inserts Ads
Scoop partners with ad mediators 6. Readers
to display digital ads in the App.
enjoy
A free App with
relevant, original,
Ad Mediators
free and local
Ad Server Ad Server content.
Ad Networks
Media Agencies, Advertisers
5
6. Publishers can make money with ScoopKit, by selling
their own digital advertisements.
Example market value of tablet advertisements (Nov. 2012)
Tablet
60 USD CPM for sponsored full screen ads*
20 USD CPM for video **
9 USD CPM for preloaders **
5 USD CPM for rich media interstitials**
VS
0.1 USD
CPM for phone banners
* Source: Interview, Smaato Germany
** Source: Interview, Madvertise
6
Note: Prices are examples. Daily ad prices vary, depending on market development
7. Proven platform, trusted by major brands
ScoopKit is used to publish Disney’s Donald Duck
and a leading daily tabloid in Finland
Over half of ScoopKit’s customers are based in the United States followed by Belgium, Germany,
Finland and Switzerland
7
8. Customers love it
Christian Frühwirth presenting ScoopKit at the World Publishing Expo 2012, Germany
Michael VanStry, Editor of Costal View News.
“I’m looking forward to the trial!”
“I’m looking forward to the trial!”
Robert Slowinski, Head of digital products, Mittelbayerische Michael VanStry, Coastal View News, California
Werbegesellschaft KG
Publishers of 50+ free sheets signed up for trials with ScoopKit in just 3 days
at the World Publishing Expo 2012
8
9. Get your App and reach your tablet audience with
Scoopkit – its free, no strings attached!
Visit scoopkit.com
or
contact us at
hello@scoopkit.com
10. ScoopKit Oy
902 Broadway, 4th Floor / New York City, NY, 10010
Urho Kekkosen katu 7 B / FI-00100 Helsinki / Finland
hello@scoopkit.com
www.scoopkit.com
Scoopkit Helpdesk
Phone: +1 (347) 227-2020
Email: support@scoopkit.zendesk.com
