Learn how to use Airbnb to make a larger profit than a traditional landlord would. You'll discover: 1. How to run a profit center from your smart phone 2. How to use short term rentals to diversify your income 3. What new opportunity is available specifically for landlords Sponsored by Cozy - Free Modern Property Management https://cozy.co Landlordology - The best resources for landlords and managers http://landlordology.com Airbnb for Landlords http://airbnblandlord.com

1. How to Increase
Profits with Airbnb
Sponsored by

2. WELCOME
Lucas Hall, PMP
• Landlord, 10+ yrs
• 5 Prop / 3 States
• IT Consultant
• Founder, Landlordology
• Community Manager, Cozy
@landlordology

3. Modern Property Management
www.cozy.co

4. www.landlordology.com

5. GUEST SPEAKER
www.LeadingLandlord.com
Al Williamson

6. How to Increase
Profits with Airbnb
Sponsored by

7. WHAT YOU’LL LEARN
1. The most lucrative way to operate a
rental business
2. Why every multifamily landlord
should have at least one short-term
unit
3. About an exciting new opportunity -
just for landlords

8. • Landlord, 20+ yrs
• 11 Units, 10 res., 3 short
• Civil Engineer
• Community Advocate
• Profit Addict
MY STORY
LeadingLandlord.com
Al Williamson

9. COMMUNITY CLEANUP

10. AS FEATURED ON
Mr. Landlord
Conventions

11. WHY SHORT-TERM RENTALS?
1. Our culture is moving away from
“the establishment”
2. We are more mobile than ever
3. There is a growing preference
for shared resources
(Uber, Amazon, Luxury Purse, etc.)

12. • Traditional Landlording
• Renting Rooms
• Rooming House
• Storage Units
• Short-Stay (Airbnb/VRBO)
• Corporate Housing
I TRIED IT ALL

13. MY DAY JOB

15. I TRAVELLED A LOT

16. HOSTING OBJECTIVES
All Airbnb
Listings
Non-shared
Units
Business
Travel
Ready

17. MORE NET INCOME
$$
$
Airbnb Business Travel Ready Traditional Landlording

18. LONG-TERM OPPORTUNITY
NETPROFIT
TIME
Startup Costs
$0
Traditional Landlording
Airbnb Business Travel

19. TOURISTS VS. TRAVELERS

20. DAILY HOTEL ALLOWANCE
Per Diem Rates
gsa.gov/perdiem

21. BUSINESS TRAVEL READY
airbnb.com/business-travel-ready

22. QUALIFICATIONS

23. 1. Non-Owner Occupied Listing
2. 5 stars for only 60% of reviews
3. Same amenities as a 4-Star Hotel
4. 3 Reviews
ADD’L QUALIFICATIONS

24. To maximize profits, I must
exceed expectations
on things that matter
by a small margin.
“
THE RULE
“

25. BE INTENTIONAL

26. To maximize profits, I must
exceed expectations
on things that matter
by a small margin.
“
THE RULE
“

27. HIERARCHY OF NEEDS
Priority Perceived Need How You Meet the Need
Highest Personal Safety Add a slide latch to the door
Cleanliness Make things look and smell clean
Comfortable bed – sleep
experience
Pillow top, mid-grade or better sheets,
variety of pillows
Fully equipped, easy to use
kitchen
Get basic pots, pans, cooking utensils, etc.
Brand names aren’t required.
Intuitive/well marked
heating and cooling system
Use the icons in this kit and create your
own as needed
Lowest Pleasant environment Hang more mirrors than pictures

28. “ “To maximize profits, I must
exceed expectations
on things that matter
by a small margin.
THE RULE

29. “ “Earn 5-Star reviews
for as little of an investment as
possible…
there’s no
6-Star Review
YOUR GOAL

30. LONG-TERM OPPORTUNITY
NETPROFIT
TIME
Startup Costs
$0
Traditional Landlording
Airbnb Business Travel

31. “ “Give them what they need
to enjoy their stay
before they ask
POWER TIP

32. WELCOME GUIDE
1. Maps w/ distances
2. Recommendations for breakfast,
lunch & dinner (and coffee!)
3. Instructions for dirty linens, locks,
parking, etc.
4. Provide cell number - invite to text

33. LABEL AMENITIES

34. YOU CAN DO THIS
Will you
be the next
Success
Story?

35. Introducing

36. What You Get
1. 1:1 Coaching
2. Detailed Strategy Guide
3. Workbook & Templates
4. Video Training Modules
Al Williamson

37. Free Bonuses!
• 1-year of Email Support
• Book Reviews & Tips
• Technology Reviews
• Examples of how to
handle local regulations
Al Williamson

38. “ “ “Tim
In the first 30 days I
had 5 bookings
Lisa
Al helps you think
outside the box
Tamela
The price was well
worth the cost!

39. $99
only
available at
AirbnbLandlord.com
one-time

40. Q&A
Sponsored by

41. FREE RESOURCES
www.landlordology.com

42. Modern Property Management
www.cozy.co

43. © 2012-2015 Cozy Services Ltd. All rights reserved.
www.cozy.co