3. by the end of this session, !
youโll be able to!
โข harness the creativity of your team!
โข spur brilliant ideas from unlikely sources!
โข use absurdity to ignite your creative genius!
โข discover your best solutions yet
5. ACTIVITY
listen, understand + identify
In pairs, tell each other the story of your SXSW
experience (the good, the bad and the ugly).!
Listener be silent! You should write down any problems/
opportunities he/she hears on sticky notes.!
Take 3 minutes for the ๏ฌrst person to tell their story as
the listener takes notes, and then switch roles.
6. Alexander Bradenโจ
Alexander Braden graduated from SCAD with a BFA in Interactive
Design. He is currently a User Experience designer at IBM. He has
a love for the way we interact with technology and a fascination
with that point in which the digital and the physical become one.
!
Courtney Tyeโจ
Courtney Tye is a visual designer for software products at IBM
Design. She currently works on Smarter Cities projects within the
Industry Solutions division of IBM and previously worked on B2B
commerce. Courtney graduated from UNC-Chapel Hill in May 2013
with a major in graphic design.
!
Breyna Friesโจ
Breyna Fries is a Visual Designer at frog here in Austin. There sheโs
responsible for bringing each moment of the design to life with a
powerful visual language that strategically extends each brand. She
has a BFA in Graphic Design from the Savannah College of Art and
Design where she focused on brand development. !
9. To have a great idea,
have a lot of them.!
Thomas Edison!
10. what is ideation?
โข collaborative problem-solving!
โข a collection of methods, not a hard & fast process!
โข diverging + remixing + converging!
โข ๏ฌnding the best solution possible, not one correct answer
23. next, we must identify the problem
and frame the opportunity!
24. how to choose a focus
look for:!
โข Unexplored/growth areas !
โข Common pain points!
โข Unmet needs!
โข Missing steps in a process or gaps in an experience!
โข Unnecessary complexities!
!
25.
26. letโs make the SXSW !
experience better !
example problemsโจ
! thereโs too little/too slow/too crowded transportationโจ
! itโs tough to plan each day โจ
! traf๏ฌc is batshit crazyโจ
! i have to wait in line foreverrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!
example opportunitiesโจ
! how can we make transportation better at sxsw?โจ
! how can we make the waiting experience better?
27. ACTIVITY
identify your problem + opportunity
Share what you wrote earlier with your group, and
discuss which problem or gap in experience you might
want to address.!
When you have agreed on a problem to focus on,
rephrase the problem as an opportunity, i.e., how can we
make _______ better at SXSW?!
Write your question at the top of one of the large sheets
of paper.!
29. idea vomiting
โข very ๏ฌexible method!
โข allows every member of a group to be heard!
โข rapid-๏ฌre, no talking or discussion!
โข stream of consciousness, one idea per post-it note!
โข no idea is a bad idea
30. idea vomiting
โข use other peoplesโ post-it notes to spark ideas !
โข cluster similar ideas to identify groupings!
โข to converge on the best ideas, individually vote on clusters
youโd like the group to pursue
31. ACTIVITY
idea vomiting + brainwalking
In your groups, write the problem area you chose for
ideation on the top of your sheet.!
For 10 minutes, idea vomit and place ideas on the sheet.!
Take another 10 minutes, and move around the room,
contributing to other teamsโ ideas.
32. curveball
โข Introduce absurdity: !
โข
The cell towers are overloaded!!
โข
The use of smart phones is gone!!
โข
How does this scenario change your ideas?
34. how to cluster
โข Group similar ideas together to reveal categories, patterns
and/or relationships!
โข If you ๏ฌnd duplicates, stack them on top of each other!
โข Discard post-its that are irrelevant/donโt make sense!
โข Give each cluster a name to summarize its content!
โข Consider what might be missing!
35. how to vote
โข Vote by making a tally mark on the bottom right corner of
each post-it!
โข Each member of the group gets 4 votes!
โข
2 votes for the ideas most likely to succeed!
โข
2 votes for the ideas most likely to delight!
โข Take the top 2-3 ideas that receive the most votes to ideate
on further!
36. ACTIVITY
converge
Return to your station and take 10 minutes to cluster.!
Take another 5 minutes to vote for which clusters youโd
like the group to ideate on further.!
Each person gets 2 votes for the ideas most likely to
succeed, and 2 votes for the ideas most likely to delight.!
!
42. METHOD 1
questioning assumptions
โข In your groups, rapidly generate
assumptions (whether true or false)
you may be making about the
problem/opportunity area in front of
you. Aim for at least 20-30
assumptions and list them out on a
large sheet of paper.!
โข Use the assumptions to trigger โจ
new ideas.
44. METHOD 2
make a wish + worst idea
MAKE A WISH
โข
In teams, generate as many wishes as you can.
How would you solve the problem if anything
were possible? Use the list of wishes as thought
starters and triggers for new ideas.
WORST IDEA
โข
In teams, generate as many terrible, silly,
ridiculous ideas as you can. Use the list of โจ
bad ideas as thought starters and triggers for
new ideas.
46. METHOD 3
picture prompts
โข
Gather photos and spend several minutes
studying them. Individually list ideas the
photos inspire. Consider actions,
interactions and relationships (and the lack
of these) in each photo as food for thought.!
โข
Spend a few minutes discussing your ideas
with another member of your group. How
can you improve your ideas? How can you
build upon them?!
!
48. METHOD 4
sketching + storyboarding
โข
Decide whether youโd like to sketch a
concept, or storyboard an experience.!
โข
If you decide to sketch, draw several quick
thumbnails rather than one detailed image.!
โข
If you decide to storyboard, try to tell your
story with images and use as few words as
possible. Make sure your story has a
beginning, middle, and end.
49. as a group, choose one !
of the 4 methods & take 20 !
minutes to ideate!
50. questioning assumptions
make a wish + worst idea
โข
In your groups, rapidly generate assumptions
(whether true or false) you may be making. Aim
for at least 20-30 assumptions and list them out.!
โข
Make a wish: In teams, generate as many
wishes as you can. How would you solve the
problem if anything were possible?!
โข
Use the assumptions to trigger new ideas.
โข
Worst idea: In teams, generate as many
terrible, silly, bad ideas as you can. !
โข
Use the lists of wishes and bad ideas as
thought starters and triggers for new ideas.
picture prompts
โข
โข
Gather photos and spend several minutes
studying them. Individually list ideas the photos
inspire. Consider actions, interactions and
relationships (and the lack of these).!
sketching + storyboarding
โข
Spend a few minutes discussing your ideas with
another member of your group. How can you
improve your ideas? How can you build upon
them? Finally, play back to the group as a whole.
Sketching a concept: Draw several quick
thumbnails rather than one detailed image.!
โข
Storyboarding an experience: Try to tell your
story with images and use as few words as
possible. Make sure your story has a beginning,
middle, and end.
54. contact us
Alexander Braden!
Courtney Tye!
abixd.com!
aebraden@us.ibm.com!
courtneytye.com!
ctye@us.ibm.com
Breyna Fries!
breynafries.com!
breyna.fries@frogdesign.com!