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Balanced Teams : How conflicting perspectives hatch creative solutions

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With the ever increasing complexity involved in today’s technology, designers and developers are having to become more and more specialized. The greatest potential for innovation lies at the intersection between disciplines. Traditional brainstorming, used for decades and based on rapid idea generation free from critique, no longer is well suited to tackle the big sticky questions when everyone in the room is approaching the problem from the same knowledge base. Balanced teams of representatives from multiple disciplines focused on collaboration and continuous delivery have a greater chance of solving problems than siloed specialists.

This talk will dive into strategies both new and old drawn from a variety of domains that can be used to facilitate creative group thinking and drive innovation. These techniques are drawn from and inspired by companies large and small, the arts, design firms and case studies from my work at Carbon Five. They will show how conflicting views

Publicada em: Tecnologia
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Balanced Teams : How conflicting perspectives hatch creative solutions

  1. 1. Balanced Teams How Conflicting Perspectives Hatch Creative Solutions chemphill courtney@carbonfive.com Courtney Hemphill
  2. 2. chemphill courtney@carbonfive.com Hi!
  3. 3. Industrial Revolution Digital Revolution
  4. 4. Efficiency at Scale Knowledge at Scale
  5. 5. The Service Revolution
  6. 6. Internet of Everything Homes, Cars, Cameras, Hospitals,Watches....
  7. 7. Apple “Our method was to develop integrated products, and that meant our process had to be integrated and collaborative” - Steve Jobs - Steve Jobs
  8. 8. Multidisciplinary Collaboration
  9. 9. Networks “Nobody creates a Broadway musical by themselves” - Brian Uzzi
  10. 10. •Varied skills (veterans) •Expanded product team (newcomers) •User testing (reach out to your small world) Networks
  11. 11. Proximity “The cross-pollination of ideas is really the valuable part of co-working” - Jacob Sayles of Office Nomads
  12. 12. “...10 times the righteous nerdly swagger of any other building on campus...” Photo MIT / webmuseum.mit.edu
  13. 13. Pixar Photo courtesy marcfalken | CC BY
  14. 14. •Co-located Teams •Visual Radiators •Full Team Reflections Proximity
  15. 15. Empathy “The broader one’s understanding of the human experience, the better design we will have.” - Steve Jobs
  16. 16. Shopcraft as Soulcraft “Always try to hire people who yearn to be master craftspeople...” - Jason Fried, 37 Signals
  17. 17. •Everyone’s a manager •What if? •Hypothesis Based Sprints •Frequent Feedback Loops Empathy
  18. 18. Practice
  19. 19. Project Management Research Strategy Design Build SupportRelease Discovery Handoff Design Engineering Handoff Waterfall Handoff
  20. 20. Project Management Research Strategy Design Build SupportRelease Discovery Design Engineering Handoff Handoff Waterfall Known Problem Known Solution Large Team
  21. 21. Handoff Project Management Research Strategy Design Build SupportRelease Discovery Design Engineering Handoff Handoff Agile XP
  22. 22. Project Management Research Strategy Design Build SupportRelease Discovery Design Engineering Handoff Handoff Agile XP Known Problem Unknown Solution Mid-sized Team
  23. 23. Product Team Learn Build Measure Lean Startup
  24. 24. Product Team Learn Build Measure Lean Startup Unknown Problem Unknown Solution Product Team (3)
  25. 25. Design Development FeatureDevelopment Time Product Owner }Product Team Skills 1 week 2 weeks 3 weeks
  26. 26. Design Development FeatureDevelopment Time Product Owner }Product Team 1 week 2 weeks 3 weeks
  27. 27. Design Development FeatureDevelopment Product Owner }Product Team Iteration 0 Discovery & Planning Mon Tues Wed Thurs Fri Reflect & Define Specify Build Build & Prep Test
  28. 28. Techniques •Provisional Personas •Experience Mapping •Sprint Experiment Planning •Bang vs Buck 2x2 Matrix •BDD Story Writing •Hybrid Prototyping •Living Style Guides •User Testing
  29. 29. Process Evolution
  30. 30. Check out...
  31. 31. 1. Brian Uzzi, The Myth of the Brainstorm (http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=all) 2. HBR “Want collaboration? Accept & actively manage conflict.” http://hbr.org/2005/03/want-collaboration-accept-and-actively-manage-conflict/ar/5 3. “How creativity works. What Broadway musicals really teach us about collaboration.” (http://www.slate.com/articles/life/do_the_math/2012/03/ how_creativity_works_what_broadway_musicals_really_teach_us_about_collaboration_.html)
  32. 32. chemphill courtney@carbonfive.com Courtney Hemphill Carbon Five

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