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Open data: what's in it for business?

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Presentation given at Open Knowledge Festival, Helsinki, Sept 2012. Focuses on benefits to business to publishing open data, and examines business model of OpenCorporates, the largest open database of companies in the world

Publicada em: Negócios, Tecnologia
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Open data: what's in it for business?

  1. 1. What’s in it for business? http://www.flickr.com/photos/caveman_92223/4016133284
  2. 2. question A reasonable (and important)http://www.flickr.com/photos/schill/5738330489
  3. 3. The world’s biggestcompanies (by market cap)Apple Inc. $546,076mExxon Mobil $400,139mPetroChina $257,685mMicrosoft $256,982mWalmart $235,900mIBM $225,598mGeneral Electric $220,806mChina Mobile $219,481mRoyal Dutch Shell $217,048mIndustrial & Commercial Bank of China $211,196m
  4. 4. Why would any of thesecare about open data?
  5. 5. An offensive tactic Mindshare/increase usage/ propogate message & brand Allow/increase community contributions http://www.flickr.com/photos/ebolasmallpox/2179047732 Get to where you want to be faster Expose your competitors’ internal contradictions
  6. 6. A defensive tactic Open is the end-game – don’t be dragged there Reduces existential threat to global brand – you can’t behttp://www.flickr.com/photos/holeymoon/1634477068 everywhere at once Benefit from being a good corporate citizen, rather than being penalised for it
  7. 7. Solve collective-action problems http://www.flickr.com/photos/mag3737/5422536491 Open is a common, neutral ground Open crosses boundaries and markets Open reduces friction
  8. 8. Forces you toadd valueGive your customerswhat they want, andhelp them avoidvendor lock-in http://www.flickr.com/photos/rogerss1/2770968136Stay honest, andstay innovativeAvoid rent-seekingbusiness models
  9. 9. ...but, as with all systems, the temptation to game it will be too great for some to resist
  10. 10. increasinglya lot of‘open-wash’ http://www.flickr.com/photos/genbug/4280632632we know what openin ‘open data’ means
  11. 11. OpenCorporates100% open-data business
  12. 12. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world
  13. 13. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
  14. 14. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
  15. 15. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
  16. 16. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
  17. 17. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free Also i trade mpor marks ting pofficia , gove ublic data l regis rnme ters & nt spe – gazet nding te not , ices.. .
  18. 18. All Op enly Lfree re icens use, e ed, al ven c lowin omm g ercial ly
  19. 19. 5 core uses
  20. 20. 1. An open identifying system
  21. 21. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations
  22. 22. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates
  23. 23. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa
  24. 24. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa Fits the new EU Business Vocabulary
  25. 25. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa Fits the new EU Business Vocabulary Can even by used for companies in jurisdiction we haven’t yet imported
  26. 26. 2. The simple search
  27. 27. 2. The simple searchNot to be underestimated
  28. 28. 2. The simple searchNot to be underestimated
  29. 29. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)
  30. 30. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)
  31. 31. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)Allows what if questions
  32. 32. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)Allows what if questionsPotentially generatesstories in its own right
  33. 33. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)Allows what if questionsPotentially generatesstories in its own right
  34. 34. 3. Source for additional info
  35. 35. 3. Source for additional info Addresses, filings, status, websites...
  36. 36. 3. Source for additional info Addresses, filings, status, websites...
  37. 37. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations...
  38. 38. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations...
  39. 39. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations... Other IDs: SEC, CAGE, etc – allows reverse mapping queries, e.g. show me legal entitity mapped to a CIK code
  40. 40. 4. Reconciliation(matching names to legal entities)Clean up messycompany names(& prev names)to legal entity,and from thereto other dataGoogle Refinereconciliationservice (specificto jurisdiction)
  41. 41. 5. The platform
  42. 42. 5. The platform API: allows all information to be retrieved as data, even searches
  43. 43. 5. The platform API: allows all information to be retrieved as data, even searches
  44. 44. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
  45. 45. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
  46. 46. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
  47. 47. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon: the option to match data to companies
  48. 48. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon: the option to match data to companies
  49. 49. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &finding linksbetween themand othercompanies
  50. 50. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &finding linksbetween themand othercompanies
  51. 51. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &finding linksbetween themand other similarly namedcompanies
  52. 52. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, & other resourcesfinding linksbetween themand other similarly namedcompanies
  53. 53. How do we pay for all this?
  54. 54. How do we pay for all this? Unlike many open data projects, we’re a for-profit company – the open data movement needs successful companies if it’s going to have a diverse ecosystem But we’re a company whose business model is dependent on making more data open, and an advisory board to make sure we do the right thing Not yet looking for customers, but...
  55. 55. How do we pay for all this?Two projected sources of income Services model, especially around cleansing data/ reconciliation. Of course, you can use our API, reconciliation service without asking us, but it may be cheaper to pay us to do it. Ditto custom extracts, and verticals Dual-licence model – contribute back to the community either with data, or financial support, e.g. if you have a proprietary database you may not want to be bound by the share-alike attribution restrictions And we already have some (small) customers
  56. 56. tions isdic tes 0 jur nies in 5 26 US sta compa clud ing 5million In wov er 4No

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