cottonTracks - an entrepreneurial journey around the world #mystartupstory

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A little presentation for #MyStartupStory by cottonTracks, the journal of your online discoveries. visit: http://cottontracks.com and tweet us: @cottontracks.

Technology Business

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Whatever you are pitching to a VC, Angel Investor or simply sharing your Idea, the way it is told is crucial. I have seen a lot of ideas been killed just because they were not articulated in the right way. Storytelling is a technique used in brand advertising that helps brand to tell their own story in an engaging and sticking way. In this guide, you will have some 'whys', 'whats' and 'hows' create your own story for your start up.

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THEC Talks #1 was an opportunity for students to exchange experiences and insights about web-related technical subjects. This event was organized *by* and *for* the students from HEC Paris. Some students talked about subjects they care about, dealing with various aspects of the web such as web languages, e-marketing, analytics, mobile development, cloud computing, etc. These talks all had one common rule : practice over theory. That is why efforts have been made to be as much « hands-on » as possible, with lots of live demos and visuals. This event was an initiative from Emiland De Cubber & Nicolas Mondollot, two students from Digital Business Strategy course of HEC Paris and Télécom ParisTech.

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