4. Outreach Objectives
Increase awareness about BHL and grow our audience.
Keep audiences informed about project
developments and services.
Foster dialogue among audiences about
biodiversity topics and BHL collections.
1
2
3
Outlined in BHL Strategic
Plan under Goal #3
6. What have we done
this year
to achieve these
objectives?
7. Social Media
>35,000Across our social media
channels, we have a combined
following of people
>2.9 MillionOn average, each month on
social media we reach
people
>5 MillionOn average, each month our
content on social media is seen
times
Objective One: Increase Awareness & Grow Audience
8. Traffic Back to BHL
All outreach content includes links
back to BHL resources.
39,000+ Unique Visitors to BHL from social media in
2015 (202% increase compared to 2014!)
Top Referrers:
(59% of these were new users that had
never visited BHL before!)
Objective One: Increase Awareness & Grow Audience
12. Promotional Materials
Objective One: Increase Awareness & Grow Audience
All Available Swag:
• Brochures
• Business Cards
• Pens
• Buttons
• Stickers
• Fieldnotes
Printable Promotional Materials:
biodivlib.wikispaces.com/Promotional+Materials
13. BHL Science Impact
Objective One: Increase Awareness & Grow Audience
Highlight the importance and impact of BHL in
scientific, cultural, and other appropriate discipline
applications.
BHL Users Blog Series
Twitter&Facebook