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ICT for Successful Organisations Social Media Devon Voluntary Sector Assembly Julie Harris COSMIC ICT Champion for SW Region 23 rd March 2010

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<ul><li>A champion for ICT in your region </li></ul><ul><li>To see local infrastructure support organisations </li></ul><ul><ul><ul><li>Operate more efficiently in its day to day work </li></ul></ul></ul><ul><ul><ul><li>Be more effective in its reach and influence </li></ul></ul></ul><ul><li>Voice, representation, advocacy </li></ul><ul><li>Signposting sources of help </li></ul><ul><li>Strategic support </li></ul>Regional ICT Champions

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Materials have been prepared by a number of the ICT Champions and NAVCA

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<ul><li>FACTS </li></ul><ul><li>We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009] </li></ul><ul><li>UK online shoppers spent £38 billion online in 2009. [IMRG Cap Gemini] </li></ul><ul><li>Three BARRIERS to USE (from Freshminds – April 2009)‏ </li></ul><ul><li>No affordable ACCESS to the internet (Pipes)‏ </li></ul><ul><li>No INTEREST in the content on the internet (People)‏ </li></ul><ul><li>No KNOWLEDGE of how to get on-line (PCs)‏ </li></ul>The Internet

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<ul><li>10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] </li></ul><ul><li>70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] </li></ul><ul><li>70% of people over 65 have never used the internet [ONS 08] </li></ul><ul><li>Of the 4 million , 39% are over 65 , 38% are unemployed and 19% are families with children. </li></ul><ul><li>So, our understanding and use of social media is important to help organisations outreach to groups and communities </li></ul><ul><li>Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09] </li></ul><ul><li>An increase in confidence of 25% to find work [Freshminds, April 2009] </li></ul>The Internet But ...

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<ul><li>94% of orgs had HEARD of New Media or Social Media </li></ul><ul><li>Of these, 60% had contributed to New Media of some form </li></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul><ul><li>[ICT Champion survey of third sector organisations in East of England – March 2009] </li></ul>Survey : Sector use of Social Media

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. . . . Photo: flickr.com/photos/briansolis/

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New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged

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<ul><li>How old is ‘Old Media’ or how new actually is ‘New Media’? E.g. not everyone classifies the same, for some e-mail maybe ‘new’ or use of podcasts maybe ‘old’. </li></ul><ul><li>New Media solutions provide additional ways of delivering/promoting your message. </li></ul><ul><li>Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place. </li></ul><ul><li>Conversations and collaborations, inviting feedback </li></ul><ul><li>Think of all these just as additional tools in your tool kit. </li></ul>

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The main Social Media Groups <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being used - for our organisations </li></ul><ul><li>How to get there </li></ul><ul><li>Impacts and Risks </li></ul>1 2 3 4 5 6 7 8

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Social Media Guidelines <ul><li>Professional </li></ul><ul><li>Responsible </li></ul><ul><li>Credible </li></ul><ul><li>Responsive </li></ul>1 2 3 4 5 6 7 8

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www.youtube.com/watch?v=sIFYPQjYhv8

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Finding your way <ul><li>O bjectives – what do you want to achieve </li></ul><ul><li>A udience – WHO are they? - WHERE are they? </li></ul><ul><li>S trategy - pick a plan with a path that fits </li></ul><ul><li>I mplement - match right social networking tool </li></ul><ul><li>S ustain – engage, converse, measure, adjust </li></ul>

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Have the safety net in place <ul><li>Have a policy in place covering staff use (e.g IBM Policy) </li></ul><ul><ul><li>Is it any different to office chat or reading the newspaper? </li></ul></ul><ul><li>Have usage guidelines and fact sheets (e.g. Twitter Guide)‏ </li></ul><ul><li>Don’t be afraid to admit it didn’t work </li></ul><ul><li>Take ALL staff on the journey! </li></ul>

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<ul><li>Access to a GLOBAL audience enabling many voices </li></ul><ul><li>F R E E!!! (in most cases)‏ </li></ul><ul><li>Your ideas and messages can be shared & spread very quickly </li></ul><ul><li>Can take on a creative life of its own </li></ul><ul><li>Very high profile – the latest ‘buzz’ </li></ul><ul><li>Portrays the human voice of your organization </li></ul><ul><li>You want share ideas in progress and let others join in and help </li></ul><ul><li>It may be messy – so be prepared to deal with this </li></ul><ul><li>You are already clear in your aims, but open to contributions </li></ul>

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<ul><li>Tracking sites can be time consuming – so have a clear plan </li></ul><ul><li>Needs fast internet connection (ADSL / Fibre) – rural issues </li></ul><ul><li>Can be intimidating if not used to using the internet / technology </li></ul><ul><li>Fickle – constantly changing ‘current fashionable product’ </li></ul><ul><li>Impossible to control – groups may take your message and spin it, so it is important to listen to the social networks </li></ul><ul><li>Be prepared for your organisation to change how it works </li></ul><ul><li>Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity </li></ul><ul><li>Invest time in staff learning new skills and the time to make it an organizational habit </li></ul>

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Which is right for your organisation? <ul><li>Blog - informal project progress? </li></ul><ul><li>Forum - for supporters to discuss? </li></ul><ul><li>Social Network - build cause awareness? </li></ul><ul><li>Twitter - short project updates? </li></ul><ul><li>Video / Photo sharing - our annual report? </li></ul><ul><li>RSS - what are others saying? </li></ul><ul><li>A combination of all of these and more! </li></ul><ul><li>Select those that are right for the organisation </li></ul>

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Social media - reflections <ul><li>What ideas do you have for your use from this session? </li></ul><ul><li>How could your organisation make more of social media? </li></ul><ul><li>How could groups you support campaign more effectively by using social media? </li></ul><ul><li>What gaps are there in supporting them? </li></ul><ul><li>Has your organisation a social media policy or Twitter guidelines? </li></ul><ul><li>Any Questions? </li></ul>

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Useful Links & Contacts <ul><li>ICT Champions www.ictchampions.org.uk </li></ul><ul><li>Capacitybuilders www.improvingsupport.org.uk/ict </li></ul><ul><li>Knowledgebase www.ictknowledgebase.org.uk </li></ul><ul><li>South West Regional ICT Champion Blog – </li></ul><ul><li>www.swict.org.uk </li></ul>

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<ul><li>AbilityNet www.abilitynet.org.uk </li></ul><ul><li>IT4Communities www.it4communities.org.uk </li></ul><ul><li>CTX www.ctxchange.org.uk </li></ul><ul><li>NCVO ICT www.icthub.org.uk </li></ul><ul><li>Open Source www.osalt.com </li></ul><ul><li>Commoncraft www.commoncraft.com </li></ul>Useful Links & Contacts

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Thanks <ul><li>For More Details About This Workshop </li></ul><ul><li>Visit: </li></ul><ul><ul><li>Regional ICT Champions website </li></ul></ul><ul><ul><li>www.ictchampions.org.uk </li></ul></ul><ul><ul><li>Julie Harris, COSMIC </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>01404 813226 </li></ul></ul><ul><ul><li>c osmicjulie on Twitter, Facebook, Skype, Oovoo </li></ul></ul>