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Pcf social media for natural england
- 1. @Cosmic_UK #CosmicUK Social Media Nina Goodwin @Cosmic_UK
- 2. @Cosmic_UK #CosmicUK Housekeeping • Fire Alarms; • Breaks; • Mobile Phones; • Health & Safety.
- 3. @Cosmic_UK #CosmicUK Introductions Please introduce yourself to the rest of the group and what you hope to get out of the session today.
- 4. @Cosmic_UK #CosmicUK Agenda • Overview of Social Media Platforms; • Social Media Engagement Ladder: *Listening – Google Alerts, # and Twitter searching; *Sharing – engage and share through influencers; *Content Creation – What is content? • Photography – hints and tips; • Video; • Social media trends 2015.
- 5. @Cosmic_UK #CosmicUK Overview of Social Media Platforms
- 15. @Cosmic_UK #CosmicUK Social Media Stats
- 16. Listen Google Alerts Twitter Feedly Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Survey Monkey Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social Media Engagement Ladder Less time More time
- 17. Listening
- 18. 1. The Law of Listening Success with social media requires more listening and less talking.
- 19. @Cosmic_UK #CosmicUK Listening Use Social media as a highly effective listening device • Colleagues/staff • Journalists – press/media • Peers • Competitors • Influencers
- 24. @Cosmic_UK #CosmicUK Listen in on Hashtag Conversations Industry Specific #HolidaysInDevon #3DPrinting #Engineering Geographic Specific #Plymouth #Exeter Media Specific #JournoRequest #PRRequest Campaign Specific #BetterForIt
- 25. #JournoRequest
- 26. @Cosmic_UK #CosmicUK Feedly and Flipboard
- 27. @Cosmic_UK #CosmicUK Feedly blog collation what inspires you?
- 33. @Cosmic_UK #CosmicUK Add to a list • Click on their profile • Click on the gear icon • Click add to list
- 35. Share
- 36. 2. The Law of Reciprocity You can’t expect others to share your content and talk about you if you don’t do the same for them.
- 37. @Cosmic_UK #CosmicUK Sharing • Many ways – you sharing stuff; • You share they share; good content that others will share ideally influencers……
- 41. @Cosmic_UK #CosmicUK Engage and Share Through Influencers
- 44. @Cosmic_UK #CosmicUK Internet stars are everyday people… • Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
- 45. @Cosmic_UK #CosmicUK How do you find influencers? • Huffington Post 99 • The Guardian 99 • Met Office 90 • BBC Radio1 94 • BBC News 83 • Visit Britain 83 • Lonely Planet 94
- 46. @Cosmic_UK #CosmicUK Klout Expertise Want to make better decisions and create better trust when deciding who to follow? Do you want to engage with the right influencers on social media?
- 47. @Cosmic_UK #CosmicUK Track your own Impact
- 49. @Cosmic_UK #CosmicUK Who’s your influencer?
- 50. @Cosmic_UK #CosmicUK Be part of the community • Sharing content helps you to ‘be part of a community’ • Amplifying content • Helping person who created the content – they will reciprocate • Can maintain an independent point of view – you can be seen as a content ‘curator’ it’s not all about you • ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation
- 51. @Cosmic_UK #CosmicUK Be an Informer Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more 2x followers of meformers. Sharing information is better for your follower count than sharing about yourself.
- 52. @Cosmic_UK #CosmicUK Follow content worth sharing Step 1 – follow content worth sharing
- 54. @Cosmic_UK #CosmicUK Find more to like
- 55. @Cosmic_UK #CosmicUK Step 2 – share or retweet
- 56. Content creation
- 57. 3. The Law of Content Quality trumps quantity.
- 58. @Cosmic_UK #CosmicUK What is content? • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication • Podcasts
- 59. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first’ strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, photos
- 60. @Cosmic_UK #CosmicUK Become a storyteller Make it visual, engaging, emotional Visual content
- 61. @Cosmic_UK #CosmicUK Photography ‘images catch our attention our attention and are digest faster than text’ @staceyla
- 63. @Cosmic_UK #CosmicUK Top tips for taking good photos
- 64. @Cosmic_UK #CosmicUK Lighting • Natural light is best • Middle of the day • Avoid using a flash if possible • No direct sunlight, shadows.
- 65. @Cosmic_UK #CosmicUK Composition • Create a sense of time and place • Think in three dimensions • Take something away • Tell a story
- 66. @Cosmic_UK #CosmicUK Tools for your smart phone • Instasize • Canva • Wordswag
- 70. @Cosmic_UK #CosmicUK Wordswag ‘Brands that stand out have a strong, consistent visual identity’ • Ensure you have consistent branding, font, colours, style, filters and tone Wordswag.com
- 71. @Cosmic_UK #CosmicUK Infographics • Infographics spice up ‘boring’ data • ‘What we do’ infographics • State of the industry • Our business journey • Business stats • How to guides
- 74. @Cosmic_UK #CosmicUK Pinterest Pinterest's users are primarily female, and popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food.
- 77. @Cosmic_UK #CosmicUK Instagram has over 300 million active users, many of whom post about food, art, travel, fashion and similar subjects. Instagram is distinguished by its square photo/video post format that makes each post look similar to a Polaroid picture http://www.businessnewsdaily.com/7662-instagram-business-guide.html
- 78. @Cosmic_UK #CosmicUK • Go behind the scenes • Work with you colleagues • Encourage Customer shots • Use hashtags or pin locations
- 80. @Cosmic_UK #CosmicUK Watching video online • Adobe’s latest study highlighted that tablets and phones now make up 26% of all online video consumption a 59% hike since 2013. • Smartphones now dominate consumption over tablets; • According to research, video completion was on a mobile devices was low, with 16.6% of videos watched reaching 75% finished.
- 82. @Cosmic_UK #CosmicUK Video please • 1 in 3 Millennials watch online material and virtually no broadcast TV
- 83. @Cosmic_UK #CosmicUK Video • By 2017, video will account for 69% of all consumer internet traffic • Video yourself • Think about timelapse & slo-mo on iPhone • Become an internet sensation?
- 84. @Cosmic_UK #CosmicUK Support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 85. @Cosmic_UK #CosmicUK Thought leadership • Blogging • Guest blogging • PR articles • Video interviews
- 86. @Cosmic_UK #CosmicUK Become an expert • Create a blog • Use LinkedIn Groups • Publish your opinion • Develop ideas and future trends
- 87. @Cosmic_UK #CosmicUK Who do you admire? • Check their profiles • Follow their activity • Across all channels • Check their Klout Score
- 88. @Cosmic_UK #CosmicUK LinkedIn • Use LinkedIn to boost your reputation • Connect with the right professionals • Aspire, meet, connect • Build your professional network one person at a time
- 89. @Cosmic_UK #CosmicUK LinkedIn for Reputation 1. Highlight your strengths It is an opportunity to present facts, attract attention and impress your audience 2. Optimise your profile using keywords - LinkedIn works in a similar way to a search engine, 3. Join relevant groups - Groups with professionals in the same field helps your reputation 4. Make endorsements -Making endorsements for others in your network, may encourage others to visit your profile and endorse you back.
- 91. @Cosmic_UK #CosmicUK Be en pointe Know the trend
- 92. @Cosmic_UK #CosmicUK Look for the trending topic
- 93. @Cosmic_UK #CosmicUK How do I find the trend? • Buzzfeed – it’s not just fluffy cats • Google Trends - http://www.google.com/tren ds/hottrends • Reddit www.reddit.com • Klout Discovery
- 95. @Cosmic_UK #CosmicUK Buzzfeed • What is BuzzFeed? • BuzzFeed is a place for you to discover, share, and track everything awesome that is happening on the Internet as soon as it happens. • 200M unique monthly visitors • Sign up to an account – Facebook
- 96. @Cosmic_UK #CosmicUK What can I post? • You can post video or an image, and you can also post lists of stuff - all using the same interface! • Here are some examples of finished posts: • Image list • A Video • Mixed media list • An image • Once you’ve added your content, write a good headline and a description and add a thumbnail to the post. Doing this part well is essential if you want your post to succeed.
- 97. @Cosmic_UK #CosmicUK What happens to the stuff I post to BuzzFeed? • Your posts will automatically appear in the “Just Launched” section of BuzzFeed Community. Our community editors can then choose to promote them to different areas of the site.
- 99. @Cosmic_UK #CosmicUK Visible Women 1980s
- 100. @Cosmic_UK #CosmicUK • 34 years later • Only had telephone number • 160,000 hits and shares from Buzzfeed • 15 of the girls came forward • Dallas, Australia • Lawyers, Mums, Doctors all walks of life
- 101. Making it easier
- 102. @Cosmic_UK #CosmicUK What’s the plan? Calendars 5 • Natural language input • Integrate to-do lists • Integrate home and family calendars from outlook and Gmail • Easy to read Calendars 5 Apple Android
- 103. @Cosmic_UK #CosmicUK Scan the social Flipboard • Social Discovery • Social Networking • Personal magazine • Learning opportunities • Really visual • Follow news agencies Flipboard Apple Android
- 104. @Cosmic_UK #CosmicUK Plan the social Klout • Check and track your online influence • Recommends articles that will interest your following • Social discovery and networking • Schedule your content • Identify online trends Klout Apple Android
- 105. @Cosmic_UK #CosmicUK Research in Evernote Evernote • Present straight from Evernote on my phone • Write notes in my pad? Scan notes in • Meet new people? Scan their cards • Connect to LinkedIn Apple Android
- 106. @Cosmic_UK #CosmicUK Skitch Skitch • Photograph anything • Annotate over image • Save to Evernote • Load and annotate maps • Email to client/office Apple Android
- 107. @Cosmic_UK #CosmicUK Wordswag WordSwag • Typo Engine • Create beautifully custom text layouts that would normally take hours - with just a tap • Use your own photos • Add text from a choice of fonts • Share in social media Apple Android Price:£2.99
- 108. @Cosmic_UK #CosmicUK others • Facebook Pages App • Hootsuite
- 109. @Cosmic_UK #CosmicUK • Research national days • http://nationaldaycalendar.com • Research popular themes • What’s en-pointe
- 110. @Cosmic_UK #CosmicUK How often should you Post?
- 111. How often should I post?
- 112. @Cosmic_UK #CosmicUK
- 113. Taken from Buffer http://www.b2bnn.com/2015/02/infographic-often-post-twitter- facebook-linkedin/#
- 114. @Cosmic_UK #CosmicUK
- 116. @Cosmic_UK #CosmicUK
- 117. @Cosmic_UK #CosmicUK Top tips for growing your audience • Invite people to like your page • Use hashtags • Join Groups • Use Twitter ads • Be an informer
- 118. @Cosmic_UK #CosmicUK Social Media – Trends for 2015 • Vlogging will continue to grow • Social wallets • Social Platforms more interest based • Ability to humanise your brand - This will be the single-most important factor in social media success in 2015
- 119. @Cosmic_UK #CosmicUK Learning into Action Please take a moment to identify three actions you are going to implement following todays workshop: Action By when 1. 2. 3.
Editor's Notes
- Social Media - continues to grow apace around the world too, with active user accounts now equating to roughly 29% of the world’s population. Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion – a 12% increase since January 2014
- Facebook has reached 1.49 billion active users monthly. Surprisingly, approximately 82.8% of the daily active users are outside the USA and Canada. Furthermore, statistics have shown that every day 798 million of Facebook users are accessing this site from their mobile phones. As for the average age groups using this platform, the numbers show that 29% of the users are between 25 and 34 years old. The next age group is represented, of course, by the users aging from 16 to 24 years (25%) There are 936 million daily active users on average; Instagram has changed to a must have 300 million monthly active users; 60 million photos posted daily – 1.6 billion likes every single day;
- Twitter owns Vine. Vine is an app that helps any smartphone user create highly sharable six-second videos. That’s right – six seconds. That’s the longest Vine, or video, you can create. The app is user-friendly, and you don’t need any video experience at all, which is why so many people are drawn to using it. Aside from its shooting and editing capabilities, Vine is, at its core, like many other social channels. You see a stream of videos from those you follow, share or comment on videos, and network to build an audience.
- Facebook – continued 4% in two years/LinkedIn 6% 8% in two years/Pinterest 7% 13% in two years/Instagram 9% 13% in two years/Twitter 5% 7% in two years. Indication of visual becoming more popular. FB/Twitter – early 30/40’s depending on what you read. What do you think? 50% of over 65’s on FB. Over eight in ten (83%) of adults now go online using any type of device in any location. Nearly all 16-24s and 25-34s are now online (98%), and there has been a nine percentage point increase in those aged 65+ ever going online (42% vs. 33% in 2012). The number of adults using tablets to go online has almost doubled; from 16% in 2012 to 30% in 2013. While almost all age-groups are more likely than previously to use tablets in this way, use by those aged 35-64 has doubled, while use by 65-74s has trebled; from 5% to 17%. Six in ten UK adults (62%) now use a smartphone, an increase from 54% in 2012. This increase is driven by 25-34s and 45-54s, and those aged 65-74 are almost twice as likely to use a smartphone now compared to 2012 (20% vs. 12%).
- Susan Gunelius – expert in Social Media
- If this stuff useful? Can you find? Dig a little bit deeper. Difference between speech marks/no speech marks Twitter has decided what I see
- Have a play with this; positive and negative comments;
- #DevonHour #PlymouthHour A # is a way of getting involved in a wider conversation. A # can be any word or phase, which cannot include punctuation that starts with the #. This word or phase can be used to communicate with others while taking about the same subject – TV as an example. If you are searching this # you find tweeters all over the world tweeting about that subject. It is a very powerful tool.
- #JournoRequest – Country Living, Small Business Sunday, Great Interior Design Challenge Selling all over the world Now most of stock sold on Facebook
- Flipboard turns out favourite topics and sites into digital magazine, bringing in social feeds too. Feedly walks the line well between an accessible interface and features for more experienced users to drill into their feeds.
- Streams
- Good content that others will share ideally influencers……
- This image demonstrates how quickly and exponentially information, advertisements, ideas, etc. can be spread by utilizing social media. It is also a great depiction of how a Youtube video can go viral, propelling its creator to fame, even it is often short lived. When applying the concept to business, it is clear how a good business idea such as Starbucks receiving customer suggestions and ideas can spread so rapidly. A good idea will spark interest and interest will lead to sharing. With so many users on sites such as Facebook, Youtube, and Twitter, the sharing occurs at an incredibly fast rate. A recent example of this sort of viral phenomena is littlefriendsphoto.com a one man pet photography business in Los Angeles
- An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram Mulberry send her bag to review; have a look at her channel; good bit advertising; Engage new audiences.
- Collaboration with Tanya Burr Make up artist super user YouTube – took her to Claridges, dressed by Mulberry (More views and exposure through their channels)
- 6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels; Example – John Harvey
- Klout Expertise is a new way to discover the most influential SME’S on social media. Rolling out this month, users will be able to easily see who the experts are for all topics found on Klout and identify individual Klout expertise. To be considered a Klout Expert on a topic, users must be in the top few percentages of all global users. Log in to your Klout account to find out more.
- Can see the % of network contributions – 83% FB/17% Twitter Shows your own recent activity Can schedule content to share through Klout and create content to share Can search to see how influencing people are……
- http://www.dotrising.com/2014/10/23/online-streaming-rockets-388-since-2013/?ce_b4=bWF0dEBjb3NtaWMub3JnLnVr&utm_source=Dot+Rising&utm_campaign=9899e42b0b-23_10_2014_NL&utm_medium=email&utm_term=0_03ccdb13ba-9899e42b0b-14894837 http://www.klok.fi/wp-content/uploads/2013/11/blinkx-video-habits-infographic-4-thumb.jpg
- Morgan Stanley believe mobile web will outstrip desktop web by 2015 Daily active mobile users on Facebook grown 15% in 2014 – mobile is no longer a secondary channel, it’s becoming first-choice; Customers want to hear the truth from other customers – not so much brand themselves; growing emphasis Are phones are now are wallets – Buy button on FB and Twitter trailing Social Media a financial arena as well as a social one Social networks are more likely interest-focused – uniting users through Common hobbies and passions; image based sites Instagram, Pinterest and Tumblr; Google +; how we consume updates (images over text based; video’s GIF’s
- Go through housekeeping