Happy Hour - July 2014
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This document provides a summary of recent tech updates including the Amazon Fire Phone, OnePlus One smartphone, Google Cardboard virtual reality headset, Android L and iOS 8 operating system updates. It then discusses customer relationship management (CRM) systems, describing their benefits like increased revenue and retention. Key CRM functions are outlined such as contact databases, sales automation, customer support, marketing processes. Popular CRM platforms like Salesforce and Microsoft Dynamics are mentioned along with tips for successful CRM implementation focusing on people, processes, and technology.
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Happy Hour - July 2014
- 3. Fire Phone • Firefly Technology • Dynamic Perspective • Mayday • 13 MP Camera with OIS
- 4. Oneplus One • 64GB internal storage - £269 • 4G LTE • Quad core Snapdragon 801 processor • 3GB RAM • 1080p Display • 13MP camera • CyanogenMod OS
- 5. Google Cardboard • The Cheapest Virtual Reality Headset available • Turns your phone into a VR device • Made from readily available materials
- 6. Android L • Improved notifications • Project Volta • Interlocking apps • New Design
- 7. IOS 8 • Photos on all devices • Upgraded Messages • Notifications • Smarter Keyboard • Family Sharing
- 8. CRM
- 10. Do you know the value of each customer? Do you follow up every sales lead? Can you track sales-to-marketing easily? Do your staff communicate effectively about client intelligence? Can you track your sales pipeline?
- 11. What is a CRM system? Benefits of CRM Key functions Main CRM systems Top tips for implementation
- 12. Customer Relationship Management • Model for mapping company’s interactions with current and future customers Customer Relationship Management “System” • Technology to track, record and store customer data and interactions • Data mine the information to increase customer relations
- 13. CRM Model
- 14. ROI – on average £5.60 for every £1 spent on CRM implementation CRM can increase revenue 41% increase revenue per sales person 27% increase is customer retention Efficiencies of sales and marketing budgets by 23% Business Benefits
- 17. • Contacts database – Contact details - name, address, telephone, email, social media, etc. – Relationship mapping inside customer’s business – Point of contact & decision makers – Aggregate contact history – Subscriptions and membership management – Input once • update across staff and business • update across integrated systems
- 18. Sales process & automation2 • Multi form input • New leads auto assigned • Sales tasks automated • Quotations created, stored • Pipeline quotes reported • Sales activities reported
- 19. Customer support3 – Reduce service response times – Improve customer resolution – Increase self service – Pull team together around customer care
- 20. • Track and measure campaigns • Cross channels - email, SM, SEO, PPC, telephone, mail • Track clicks, responses, leads and deals • Campaign automation • Campaign management • Campaign reporting Marketing process & monitoring4
- 21. Serco InternalSerco Internal • Social media & monitoring • Brand listening • Scheduling social media Social media & monitoring5
- 22. Serco InternalSerco Internal • Internal • Staff conversations • Task assignment • Sharing news on deals • Keeping everyone in the loop • Collaboration Internal communications6
- 23. CRM Platforms
- 24. Free for 2 users
- 25. Integrates really well with other software • Xero • Mailchimp • Google Apps • Free up to 2 users • Simple easy to use • Great interface
- 29. Starts £45
- 33. 6.3% share of marketplace 3.5m licences 2013 Fully integrates with Microsoft stack – Outlook – built in Good UI
- 35. Considerations Do you have time to implement it? Do you need every single feature? Is it easy to input or transfer your data?
- 36. Successful CRM implementations are 60% about people and culture… 30% business processes …. and 10% technology
Notas do Editor
- Firefly is a feature on the Fire Phone that views printed phone numbers, emails, URLs, QR and bar codes. On top of all this it can identify movies, TV series and music on audio alone and even provides links to buy or rent them. The phone has a quick access Firefly button on the side. Dynamic Perspective allows features not possible on other phones. Tilt for more options, auto scrolling, peek to access menus. This allows for a 3d view of maps, clothing and even games. Similar to dynamic backgrounds on IOS7 Mayday is a feature taken from newer amazon tablets, with a press of a button you get on screen help, 24/7. This lets an expert view your screen and guide you through problems and explaining how to do things on your phone. The 13MP camera is great for taking pictures with extremely good quality, and paired with the OIS (Optical Image Stabiliser) pictures are clean and crisp with no blurring.
- Available in both 16GB and 64GB, at £229 and £269 respectively. An amazing price for a phone that rivals the Iphone5S, HTC One M8 and the Samsung Galaxy S5. 4G ready means mobile data is lightning quick. One of the best mobile processors available, the same processor in the M8 and the S5 for a fraction of the cost. 3GB of RAM allows for a blindingly quick phone that can handle any amout of multitasking you can throw at it. Having more Memory than the S5, M8 and 5S at more than half the cost. 1080p Display is a 5.5” screen at full HD. 13MP gives great photos and also 4K video recording . CyanogenMod is a custom Android operating system with all the inhibitions taken off. This means the phone is fully customisable down to the functions of the on screen buttons. This phone has been dubbed “the flagship killer” due to the rival specs at a ridiculously low price, however the phone is invite only, through somebody that has purchased the phone or through a competition.
- Google is trying to make Virtual reality as accessible as possible, so produced a cardboard frame for your smart phone to fit into, turning it into a virtual reality head set. Most Android smart phones can be used for Google cardboard. Anybody can buy the materials to build a Google cardboard, and some companies are already selling premade ones for under $20
- Notifications are now displayed on the lock screen, and with a tap of a button you can view the notification such as an email or a tweet. Project Volta is the new battery saving mode for Android L, very few details at the moment but Google has stated that it immediately gives 90 minutes more battery to the nexus 5. Android L now lets apps communicate and share information. Improving performance and user experience. This could be Google maps syncing with Google Chrome to instantly find directions for a website you were viewing. Google is trying to update the look of android, making it look modern and fresh. The new look is a clever combination of flat and 3d, using shadows and light to add a new layer of depth.
- Photos taken on one devices are now instantly uploaded to iCloud, this syncs to all your other apple devices. IOS8 allows for live voice recordings as well as live video recording to your contacts, making messages more personal. New shortcuts to people you talk to the most, and a more convenient way of getting notifications give IOS an even better user experience. A new keyboard hat predicts words based on the context help to complete your sentences. It goes as far as recognising who your messaging and selecting the most appropriate tone and words. Share iTunes, iBooks and App store purchases with your family members, up to 6 people can share purchases and calendars and even locations.
- CRM is not a new practice – but it is becoming more important as we understand the value of data in our businesses. Facebook, Twitter have shown us the businesses can have higher values because of their data assets not their bricks and mortar. And because of this we want to keep data in our business and tryt ochange that data into intelligence.
- http://nucleusresearch.com/research/notes-and-reports/crm-pays-back-5-dot-60-for-every-dollar-spent/ 2013
- We use it here at cosmic , live demo ?
- Capsule dashboard view
- Capsule video
- 3.30 minutes
- Big expensive boy, big player by multiple brands.
- Dashboard view of dynamics