2. 2
CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
Who is Coryon Redd?
3. 3
What is Internet Marketing?
Let’s start with the basics…
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Paid Search
Lots more options…
5. 5
Get to the Top of Google
Why Google?
• 80% of US search market
• Top rankings mean you get
FOUND
• Great Return on Investment
(ROI)
• Great way to build local business
Google is an 800 lb Gorilla
6. 6
Google Search Results are all about Relevancy
Learn More at Google’s Webmaster Guidelines
• https://support.google.com/webmasters/bin/answer.py?hl=en&answer=
35769
Semantic Web – Relationship to the Rest of the Web
PageRank – Quality of Incoming Links
Social Signals Build Your Reputation
Through & Social Media
What’s Important to ?
7. 7
Set Goals for your Success
Better Website
Learn It Yourself
Top Rankings on Google
More Online Traffic
More Business
More Profit
8. 8
Google Marketing
for Ignitors
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
9. 9
Internet Marketing Glossary
• SEM / SEO – Search Engine Marketing
• Organic vs. Paid – PPC=Pay Per Click
• Keyword – One keyword or phrase
• Algorithm - Based on relevancy
• Tag –Title, headers (H1), meta tags
• SERP – Search Engine Results Page
• Google PageRank
• Linkjuice – External, internal links
• Wireframe
• ROI – Return On Investment
See many more at http://www.marketingterms.com/dictionary/
10. 10
People are Searching for your Business…
Right Now!
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Google Keyword Planner and Ubersuggest.org
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages
11. 11
Look at Local (United States) Monthly Searches.
Start by looking at broad matches but narrow down to exact
match.
Download spreadsheet and edit in a spreadsheet program like
Excel. (Filter out the crap – lots of broader less relevant terms.)
Go back to keyword planner with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Go to adwords.google.com
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
searches.
12. 12
Building Landing Pages
Landing pages = Focused, Keyword-Rich Content
Figure Out Your Landing Pages in 4 easy Steps:
1. Are There Enough Searches?
2. Are Searches Relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
http://youtu.be/H0riar7tv_U
13. • (Directly) sell your goods or services?
• Generate leads (potential sales)?
• (Simply) provide contact info?
• Build relationships with other websites
What do you want your web site to do for you?
13
14. 14
Brainstorm a list of competitive advantages:
Class exercise
What makes your business special?
Years of experience
Unparalleled expertise
Friendly customer service – given!
Quality product
Attention to detail
Warranty and Guarantee
Discounts to qualified customers
The best, the brightest, the coolest…
http://youtu.be/CFHe04jj1rA
16. 16
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites and
Not the Ones that Piss Google Off
Google can smell out low quality links
Winning the Google Popularity Contest
19. 19
SEO is your Ace in the Hole
Win the Game and Make More Money
20. 20
Internet Marketing Resources
Coryon.com Resources page
• Coryon.com/resources
• Training videos Coryon.com/video
• Lots of my class presentations – slideshare.net/coryon
SEOMoz SEO for Beginners Guide
• http://www.seomoz.org/beginners-guide-to-seo
SEMPO Learning Center
• sempo.org/learning_center/
Discover what really works in optimization
• marketingexperiments.com
Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
SEO Glossary
• seoglossary.com/
SEOMoz article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly
• nevadacountyonline.com
http://www.feedthebot.com/designandcontent.html
List of Google guidelines explained in detail with examples and references.
http://www.google.com/webmasters/ - Google’s webmaster guide.
http://www.google.com/librariancenter/articles/0512_01.html Google's explanation of how it does ranking.
Wireframe - strangesystems.net/archives/2005/03/using_wireframe.php
strangesystems.net/images/wireframes_template-graffle.gif – single page wireframe template
http://www.gdoss.com/web_info/ia_deliverables/pmms_wireframes_4.3.pdf - example of full site wireframe
Don’ t Make Me Think: http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=don%27t+make+me+think&x=0&y=0
Billboard design:
Fact of Life #1 – We don’t read pages, we scan them.
1. We’re usually in a hurry
Save as much time as possible, must keep them moving toward the end result of what they want to obtain… much like sharks need to keep moving.
2. Know that we don’t NEED to read everything.
We just need the bits that will give us the necessary information to keep our interest and the rest is irrelevant.
3. We’re good at it
Force of habit… our normal routine with almost everything we read involves scanning.
Fact of Life #2 – We don’t make optimal choices; we sacrifice - Choose the first reasonable option. (They don’t compare options; they take the first reasonable plan that comes to mind.)
1. We’re usually in a hurry
2. There’s not much of a penalty
Call To Action: http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216404636&sr=1-1
CSS: detailed article about CSS and SEO. Covers topics such as rearranging page content for spiders, making pages more crawlable
http://www.ecommerce-guide.com/solutions/advertising/article.php/3579196 - Design the perfect product page
http://www.ecommerce-guide.com/solutions/building/article.php/3584596 - Design the best check out pages
http://www.useit.com/alertbox/designmistakes.html Top Ten Web Design Mistakes of 2005
http://www.bedfordstmartins.com/markel_tutorial/ step by step tutorial
http://www.webreference.com/authoring/design/tutorials.html - list of many resources for building a website
http://websitetips.com/usability/ - Usability is an important goal of any website
http://www.wdvl.com/Authoring/Tutorials/usability.html - tutorial and in depth look at usability principles
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Wireframe - strangesystems.net/archives/2005/03/using_wireframe.php
strangesystems.net/images/wireframes_template-graffle.gif – single page wireframe template
http://www.gdoss.com/web_info/ia_deliverables/pmms_wireframes_4.3.pdf - example of full site wireframe
Don’ t Make Me Think: http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=don%27t+make+me+think&x=0&y=0
Billboard design:
Fact of Life #1 – We don’t read pages, we scan them.
1. We’re usually in a hurry
Save as much time as possible, must keep them moving toward the end result of what they want to obtain… much like sharks need to keep moving.
2. Know that we don’t NEED to read everything.
We just need the bits that will give us the necessary information to keep our interest and the rest is irrelevant.
3. We’re good at it
Force of habit… our normal routine with almost everything we read involves scanning.
Fact of Life #2 – We don’t make optimal choices; we sacrifice - Choose the first reasonable option. (They don’t compare options; they take the first reasonable plan that comes to mind.)
1. We’re usually in a hurry
2. There’s not much of a penalty
Call To Action: http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216404636&sr=1-1
CSS: detailed article about CSS and SEO. Covers topics such as rearranging page content for spiders, making pages more crawlable
http://www.ecommerce-guide.com/solutions/advertising/article.php/3579196 - Design the perfect product page
http://www.ecommerce-guide.com/solutions/building/article.php/3584596 - Design the best check out pages
http://www.useit.com/alertbox/designmistakes.html Top Ten Web Design Mistakes of 2005
http://www.bedfordstmartins.com/markel_tutorial/ step by step tutorial
http://www.webreference.com/authoring/design/tutorials.html - list of many resources for building a website
http://websitetips.com/usability/ - Usability is an important goal of any website
http://www.wdvl.com/Authoring/Tutorials/usability.html - tutorial and in depth look at usability principles
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Marketingexperiments.com – articles with real life case studies, free email newsletter, professional certification,
practicalecommerce.com – short articles written by experts, ecommerce focused, SEO report card,
Dir.yahoo - in order of popularity
sempo.org/learning_center/resources/ - A great list of SEM resources.